This year’s BET Experience saw the introduction of AT&T’s #BeTheGlow campaign executed by The 360 Agency. The experience presented guests to a unique virtual reality activation with AT&T technology along with musical performances from artists like Young Paris, Nick x Navi, Tia P, Drayon, and others. Artist Gelila Mesfin showcased a curated gallery of her work focused around Afrofuturism, and designer/artist, Laoulu NYC presented an interactive fashion show and installation.
#BeTheGlow also held a series of Genius Talks panels hosted by Charlamagne Thagod. The panels included celebrity guests Traci Ellis Ross, Nick Cannon, Angela Rye, Pusha T, Marilyn Mosby, Issa Rae, Ava Duvernay, and New Edition. The focus of Genius Talks sessions for the BET Experience was to enhance and embrace #BeTheGlow’s mission dedicated to shining a glowing light on the people and ideas driving black culture forward.
#BeTheGlow will continue its campaign this summer at the ESSENCE Festival in New Orleans on June 1st and 2nd, 2017.