Lauched in 2016, Y.orstruly activewear was founded from Yasemin’s own deepening practice and appreciation for how ancient yoga traditions still best balance out life today. Born and raised in Istabul, Yasemin modernized traditional Turkish marbling art to create the contemporary design seen in the line’s signature marble printed leggings.

Y.orstruly was created to stay keen on focusing and endorsing on self-truth. We can see this throughout the events the brand organizes and even on the merchandising material as well. Each product tag has inspirational, surprise quotes which are aimed to tweak a light bulb for its owner’s self-truth.

Here’s where fashion meets fitness: Made in premium factories in Italy and France by using minerals stored in the fibres, a patented yarn called Emana® is used in Y.orstruly garments which gives the leggings the ability to absorb the warmth of the human body and return it to the skin in the form of far infrared rays. Thus stimulating cutaneous blood circulation which helps muscles recover faster thus making skin softer and more youthful looking.. basically helping us all get rid of unsightly cellulite!

The line is available to order directly online at yorstruly.com and will be available at select SoCal retailers soon.

IMAGES: AW 2017 Collection | Photo Credit: Y.orstruly

Ely Anne Vedar

Ely Anne Vedar is a public relations and events manager specializing in life’s favorite F’s: Food, Fitness and Female Owned Businesses.

Her agency’s strengths lie in building solid client relationships, brand partnerships, creative campaigns, and strategy that scores top media placements; As well as a unique understanding of the in-and-outs of event production and execution.

Ely Agency was founded in 2014 in Los Angeles by Ely Anne Vedar. A graduate of the Fashion Institute of Design and Merchandising, with degrees in Visual Communications and Business Management, Ely has always had a passion for creating innovative marketing campaigns and memorable events that leave lasting impressions of each brand and service she works with. Her work with food, fitness and fashion brands and events can be seen in WWD, Vogue, LA Weekly, and more.

 

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