After a successful LA Auto Show, Volkswagen got a jumpstart on the holidays by hosting a Drive-In Event where they screened “Elf” on Sunday December 16 at Raleigh Studios in Hollywood, CA.
Celebrity guests included newlyweds Dancer and Actress Julianne Hough and professional Ice Hockey Player Brooks Laich who got into the holiday spirit while they posed for photos.
All guests got a hands on chance to check out Volkswagen’s three fully electric concept vehicles: I.D., I.D. BUZZ and I.D. CROZZ. Early birds even got to experience from inside VW’s latest models!
The family friendly evening served up drive-in classics hot dogs, sliders, popcorn and ice cream; paired with keepsake VW blankets and lawn chairs.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, Tiguan Limited and Touareg vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
Ely Anne Vedar
Fashion & Lifestyle Editor
While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.