Limited Offer: California Donuts x Num Noms Treat + Free Toy

Limited Offer: California Donuts x Num Noms Treat + Free Toy


California Donuts and iconic toy company NUM NOMS have partnered on a custom, limited-edition NUM NOMS donut creation and will offer the first 150 customers a FREE NUM NOMS toy with purchase of the donut!

Starting Sunday, July 30th at 10am Los Angeles families can treat their kids to a simply delicious California Donuts x NUM NOMS donut with a Free NUM NOMS Mystery Pack toy featuring one of the new characters from the company’s Series 4 collection! All you have to do is be one of the first 150 customers to purchase the limited-edition NUM NOMS donut! The NUM NOMS toy brand is widely loved by celebrity moms and kids – Kourtney Kardashian and Kim Kardashian West’s children are among its MANY big fans!


Available only at California Donuts 3rd Street Location on Sunday, July 30, 2017:
California Donuts
3540 W 3rd St
Los Angeles, CA 90020
Open 24 hours
Franco on Melrose Serves up Italian Authenticity

Franco on Melrose Serves up Italian Authenticity

It’s been proven time and time again that Italian cuisine is America’s favorite choice when it comes to dining out.  No matter where you go, almost any city in America will have Italian offerings in restaurants and eateries.  Los Angeles alone has hundreds to choose from.  I personally love a good Italian meal, and when I was asked to review Franco on Melrose, I jumped at the opportunity to make a visit to this fine establishment.

To note, upon entering Franco’s, the first thing you’ll see is the kitchen, as you have to pass it before entering the dining room.  I found this unique because it reminded me of visiting someone’s home.  There’s an intimacy of the layout itself that really pulls in a feeling of comfort and realness to the restaurant.  The dining room is surrounded by a beautiful stonewall entrenched with greenery and decorative accents limited to the lighting and table ware.  The ambiance of this room really allows for the food to be the stars of the room, which they are.

Chef Franco de Dominicis delivers a menu that is comparable to other Italian restaurants, but the difference here, is that there is a level of authenticity in the food that surpasses other eateries.  Chef Franco creates beautifully crafted, quality food that tastes and feels home-made.  Each dish is delicately prepared with the finest ingredients offered in Southern California.  Standout items from the menu include the Polpette Di Carne, a serving of house made pork & beef meatballs with tomato-basil and melted mozzarella; the one of a kind Pappardelle Alla Vaccinara, a pasta dish made with corner stone slow braised oxtail ragu and parmiggiano; and the Brasato di Manzo, a 12oz slow braised Creek Stone beef short rib paired with a spinach saute, root vegetables, and wine reduction.  If I had to pick a favorite, I have to admit that I always love a classic pasta, and the Fusilli, nicknamed “Franco’s Mom”, was incredible, served with pork sausage and beef meat ragu parmiggiano.  When asked about the name of this dish and his favorite items to cook for his guests, Franco says, “This is my mother’s recipe, and I grew up eating it.  My favorite things to make are definitely pastas because it brings back memories of my childhood when I cooked with my mother, making everything from scratch.”

Franco on Melrose is located at 6919 Melrose Ave, Los Angeles, CA 90038.

Hours: Monday – Thursday (dinner): 6 pm – 10 pm
Friday – Saturday (dinner): 5:30 pm – 11 pm
Sunday: 5:30 pm – 10:00 pm

Book a Reservation HERE.

Billboard + Ford Present: Tinashe and BJ The Chicago Kid at #FordFrontRow

Billboard + Ford Present: Tinashe and BJ The Chicago Kid at #FordFrontRow


Billboard and Ford Motors have teamed up this Summer to create a multi-city concert series called, Ford Front Row, with each city showcasing one chart-topping artist and one rising star.  The series kicked off its first show in downtown L.A. at the Belasco Theater and featured the critically acclaimed Tinashe and three-time Grammy nominated, BJ the Chicago Kid.

BJ the Chicago Kid kicked off his set with various cuts from his latest album, In My Mind, while making sure to give an extremely soulful performance through each song.  The room was completely tuned into his melodic groove and beautifully arranged vocals on his tracks like “Church”, “Love Inside”, and fan favorite, “Turnin’ Me Up”.  Immediately after BJ’s set, Tinashe took center stage to perform a riveting set from her album, Aquarius, and from her upcoming project, Joyride.  There was no shortage of stage presence when Tinashe performed, as she delivered impeccable choreography and vocals without missing one beat.  Fans sang along to every one of her songs and amplified their excitement at every dance break, because one thing was certain, Tinashe came to deliver high-energy performance at all costs.  Her set ended with her chart-topping hit, “2 On” and finished it off completely engaged with her audience in a back and forth sing-along.

Billboard and Ford succeeded in making a truly memorable experience for the fans with the concert itself being completely free along with gifting all guests with promotional giveaway items by simply downloading the FordPass App.  Follow the rest of the concert series on social media through the hashtag, #FordFrontRow.  Next up on the tour is Miami, followed by Atlanta, and then culminating in New York.  For more information on how to Enter to Win a trip for you and a guest to one of the next shows along with a chance to win a Ford vehicle of your choice, make sure to visit Billboard’s Ford Front Row portal by Clicking Here.



Women in Film

 SoCal Mag asked permission to repost Women In Film‘s Executive Director, Kirsten Schaffer’s account of the awesome “Girl Power” building momentum in Hollywood.

Why did we ask? Because we totally support gender parity in front of and behind the camera.
Here is Kristen Schaffer’s most recent weekly newsletter for her WIF supporters.

“This weekend brought San Diego Comic-Con, one of the largest pop culture events in film & television.
I was delighted to join the panel “WOMEN ROCKING HOLLYWOOD: WOMEN DIRECTORS CHANGING THE FACE OF FILM AND TELEVISION” and to be in the company of visionary, talented storytellers who talked candidly about how they got to where they are and where they are going next!

Photo Credit: Sarah J Eagen (twitter – @sarahjeagen) 

The tide is beginning to change for women in action. In the superhero world alone, we have seen WONDER WOMAN and its Director, Patty Jenkins, bust through the glass ceiling as the official highest-grossing movie of the summer ($389m domestic and counting), the announcement that Brie Larson will be playing the title role in 2019’s CAPTAIN MARVEL, and the huge news that Gina Prince-Bythewood will become the first female director of color to helm a tentpole franchise movie with 2018’s SILVER & BLACK. In the greater science-fiction world, there is an incredible amount of buzz for Disney’s big budget adaption of the beloved children’s book A Wrinkle in Time, directed by powerhouse Ava DuVernay, as well as the new action film from Focus Features, ATOMIC BLONDE about a British spy named Lorraine, starring Charlize Theron. In her Comic-Con panel, Charlize demurred on the thought that she could play the first female James Bond with “I’m fine with leaving that over to Daniel or to Idris- who I think would be a frickin’ awesome Bond- and I’ll do Lorraine.”

Photo Credit to Entertainment Weekly

Perhaps the most interesting casting news came from the recent announcement of Jodi Whitacker assuming the role of the Doctor in “Doctor Who,” a BBC series that premiered in 1963 and has seen 13 actors play the role-all of whom have been men. This announcement has been met with seemingly equal parts celebration and scorn in this fanbase, and has forced a greater dialogue about the misogyny (both hidden and obvious) in the science fiction community. For a genre that has been known to tackle social justice issues, it will be telling to see how these advancements for women, particularly women of color, will change the landscape of this corner of entertainment. And perhaps one day soon, we’ll see the work of my favorite science-fiction writer, Octavia Butler, on the big screen!”

Written by Kirsten Schaffer      

Kirsten Schaffer is the Executive Director of Women In Film, Los Angeles the preeminent organization promoting gender parity in Hollywood. Previously, she spent fourteen years at Outfest, as Director of Programming before being appointed Executive Director in 2009. She is widely credited as having grown Outfest into the leading LGBT media arts organization that it is. During Schaffer’s tenure at Outfest, she launched three new programs for the organization: The Outfest UCLA Legacy Project, the Fusion LGBT People of Color Film Festival and OutSet, the Young Filmmakers Project from the Los Angeles LGBT Center and Outfest. Kirsten has extensive experience in film programming, small business management and arts administration. She is a graduate of National Arts Strategies Chief Executive Program and the Wells Fargo New Executive Director Institute. Kirsten was named one of POWER UP’s “Top 10 Women in Show Business,” and was the recipient of a “Women in Business” Award from Senator Liu.


WCW: Peri Arenas Introduces PERI.A

WCW: Peri Arenas Introduces PERI.A

SoCal Mag’s “Woman Crush Wednesday” is dedicated to Peri Arenas, a true entrepreneur and curator of luxury fashion.  We’re highlighting her latest endeavor, PERI.A in the Robertson neighborhood.

Coming off the success of Peri Arenas’ Veri Peri at the Parker Palm Springs, PERI.A is her latest creation – supporting the reemergence of Robertson Blvd as a fashion epicenter and bringing designers from all over the world like Vivetta, Mira Mikati, Derek Lam and Shrimps to the incredible shop.

Peri curates her assortment by finding “hot designers before they become hot gossip” and introducing the most unique and special pieces you won’t find anywhere else. Arenas is looking to shake the retail scene up, “I believe that fashion in America has become safe and I’m ready to bring back a thrill to the art of dressing by inspiring women to wear what excites them.” The boutique showcases limited edition and custom pieces like graffitied Louis Vuitton straps and more!

Arenas comes from a family of successful entrepreneurs starting with her grandfather, Jack Parker who founded the famous Parker Palm Springs and Le Parker Meridien. Expanding on her retail entrepreneurship, this new concept is for customers to discover new designers, and incubate those with little retail presence as well as carry exclusive items from designer labels. PERI.A offers a premium shopping experience, with a gift wrapping station as well as high-tech dressing rooms, complete with monitors playing music videos and films. The 2,400-square-foot space is designed by renowned LA interior designer Lynda Murray whose work has been featured in ELLE Decor, LA Times, Angeleno and many more., pub-2907176749232271, DIRECT, f08c47fec0942fa0