Heatwave Tips from Skin Expert, Cheryl Cotton

Heatwave Tips from Skin Expert, Cheryl Cotton

With this week’s heatwave, we wanted to approach our skincare regimen in the best, healthiest way possible. We spoke with skincare expert and licensed esthetician , Cheryl Cotton, who wanted to share her tips on taking care of your skin and protecting it from Southern California heat.

To keep your skin glowing in the SoCal heat, I usually stick to four principles that help protect you from the harsh Sun, particularly for delicate skin.

Stay Hydrated
By far, one of the most important things you can do for your skin (and your body) this summer. Drink lots of water throughout the day. Coconut Water is great for your skin. Also, try to snack on foods with high water content such as watermelon, cantaloupe, and strawberries.




Give Yourself a Boost of Vitamin-C
Vitamin-C is extremely nourishing for the skin. As a natural antioxidant and skin brightener, Vitamin-C shields your skin from environmental stresses and significantly improves hydration. It also helps promote collagen production which will keep your skin looking younger, longer!




Choose the Right Sunscreen
Zinc-oxide mineral sunscreens provide the best sun protection and help prevent wrinkles and uneven skin tone. Make sure you are using an SPF30 or above. Reapply every 2 hours, and keep in mind that the sun’s rays are strongest between 10 am and 2 pm. This is the perfect opportunity to rock a hat with a pair of sunglasses.



Avoid Wearing Heavy Make-Up
You have enough wreaking havoc on your skin from the sun, sweat, and excess oil production. The last thing you want to do is suffocate your skin with a layer of heavy make-up. A little eyeliner, mascara, and lip gloss is all you need. Let your skin breathe and be free!




Cheryl Cotton has been a licensed Esthetician for 10 years and was certified by the State Board of California. She received advanced aesthetics training from the world-renowned International Dermal Institute and is certified by PCA Skin in Advanced Chemical Peels. Her career in skincare was stemmed from her teenage years when she suffered from Acne and would feel very self-conscious during that time. She began researching treatments and causes of acne, and became fascinated with skin care and how the skin functions. She knew immediately that she had found her passion and all she wanted to do from that point moving forward was to help as many people as possible live acne-free.

Very Engaging Couples Guidebook Gamify’s Your Relationship (by LA Locals)

Very Engaging Couples Guidebook Gamify’s Your Relationship (by LA Locals)

Anyone who lives in SoCal knows that relationships can be tough. That’s where Very Engaging, the quirky couples guidebook to “gamify” your relationship comes in! Sure, there are all the normal stressors of dating when living in Los Angeles, but the City of Angels has a few extra bonus factors making it even tougher. As you know, LA traffic is real and it can make proximity to your partner an actual factor in choosing your significant other! It’s also a city of 4 million people making it easy to casually swipe left and right with seemingly endless options.
Once you do find someone who has the potential to to be “the one,” there are still all the normal hurdles of dating. Very Engaging helps couples face these deep and not-so-deep questions- from having kids to who gets which side of the bed- with humor, sensitivity, and good old fashion games. Even better, it’s the brainchild of two locals- Charly Ligety and Les Starck.
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“The idea for this book first came to fruition when Les and I were co-workers. At the time, Les was recently married, and I had just gotten engaged. Between our conversations about getting to know our partners, as well as hearing from other friends and co-workers about their pre-marital counseling experiences, we all found common ground in the fact that initiating these big conversations with our partners could be daunting, intimidating, and downright awkward at times. We wanted to create a fun, approachable way for couples to stimulate meaningful and fruitful conversations,” said Charly Ligety, Co-Author of Very Engaging.
“The $50 billion wedding industry is largely focused on that one day, and often geared toward females. We wanted to provide something that also spoke to men and harnessed the same fun energy as the wedding day, while helping couples really navigate the nuances and challenges of marriage beyond saying ‘I do.’ We also noticed there was a lack of meaningful engagement gifts on the market. You get items like candles and picture frames, but nothing that is actually going to help you become a better partner,” said Les Starck, Co-Author of Very Engaging.
Charly and Les spent the last year + researching and writing Very Engaging. They interviewed several marriage and family therapists and dozens of couples in all stages of relationships in developing the conversation activities. Every page has been tested and reiterated hundreds of times by real local couples to ensure each conversation activity successfully creates a playful and romantic experience.
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To help self publish- Charly and Les launched a Kicksarter campaign which ends at midnight August 27th, 2017. This is a unique opportunity to support local authors and be part of the Very Engaging movement. You can be one of the first backers of this innovative take on an age-old problem. In fact, 12 lucky backers will have the opportunity to have their name written into one of the book’s conversation activities.  That’s right, your name in print for all to see!
You can learn more about the exciting ways to support this project and order your copy today by visiting Very Engaging on Kickstarter.com.
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Debbie Harry X OBEY Melrose Ave Pop Up

Debbie Harry X OBEY Melrose Ave Pop Up

Be sure to stop by 7400 Melrose Ave before this month is over to check out the Debbie Harry x OBEY collab collection at the brand’s pop-up shop. Private receptions will be held through out the month but everyone can see and shop the collection during regular business hours seven days a week.

Check out the collection below; shot by Beth Garrabrant and Styled by Rachael Wang.


7400 Melrose Ave
Los Angeles CA 90046
(Melrose and Martel)

Store hours: MON – FRI 11 AM – 8 PM
SAT 11 AM – 7 PM
SUN 12 PM – 6 PM


Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.

Artist Highlight: Davie Celebrates New EP, “Black Gospel Vol. 1”, with Concert in DTLA

Artist Highlight: Davie Celebrates New EP, “Black Gospel Vol. 1”, with Concert in DTLA

I remember going to a concert for the recently formed girl group, June’s Diary, in the Fall of 2016. Myself and the other patrons were all very excited to see the girls perform as this was one of their first shows since forming on a reality show created by Kelly Rowland and Frank Gatson. What’s funny though, is that excitement quickly turned into anxiety when we all realized there were going to be five opening acts before our girls were even going to be on stage. Mind you, I personally didn’t know any of the names on the bill, so you could imagine the frustration that began to mount in the room.  In any case, all of the acts proved to be very talented artists in respects to R&B, but one in particular really stood out to me as a powerhouse vocalist and performer. He goes by the name, DAVIE, and that day, I immediately turned into a fan. The track that specifically caught my ear was called “Testify”, a track with lots of energy and soul, to which Davie exuded as he engaged his music with the audience. Almost a year later, Davie is ready to embark on the 2nd leg of a US tour, releasing a brand new EP, and celebrating that release with his own show in Downtown L.A at The Resident. Davie sat with me and SoCal Magazine to talk about his new EP, Black Gospel Vol. 1, his upcoming show, and the message that he wants his listeners to get from his music.

Let’s take it back to the June’s Diary show. The girls were just coming off their successful show on BET, Chasing Destiny, so they had a solid following.  How did you get the opportunity to open for them? There’s this really awesome company in the community called Industry LA that partners with various events around L.A., particularly live concerts and showcases in the R&B space. A friend of mine who works with the girls on vocals connected me with the opportunity as they were specifically looking for openers to the show. I submitted one of my songs, and was selected as one of the openers.

You joined the Safe Haven Tour this past May and completed the East Coast leg this Summer.  Tell us about that experience as you prep to start the West Coast dates next week. I love being connected with artists that do the hard work when it comes to their music. The artist I’m opening for on the tour, Ruth B., is an excellent songwriter and performer, so when the opportunity presented itself for me to be a part of the tour, I jumped on it.  Our first show was in Nashville, TN, which was so exciting for me, because I’ve always felt connected to that city as a songwriter.  It was just the perfect way to start a tour like this.

You’re releasing a brand new EP on August 25th, aptly titled Black Gospel Vol. 1.  What does “Black Gospel” mean to you and what message do you want that to convey to your audience? My musical history stems deeply in the black church, where culturally, everyone sings and there’s an organ.  That was my musical foundation, Gospel music within the black church.  My experience as a black male felt very celebrated where I grew up, but as I’ve grown and traveled, I had to take in what it was like to be ostracized just for being different.  When I use the word black, I don’t immediately use it to define race, either.  Black has often been used to describe something negative and villainous, and then gospel is seen as something positive and uplifting.  I connected those words with the purpose of delivering a message of good news to anyone who’s ever felt ostracized or like they don’t have a place in this world.  I feel like my mission is to create music for everyone; to create a moment where we can all just jam.  I want to bring people to together with good music, and that’s what I aim to do when I’m on tour.  I’m taking the feeling I got listening to gospel in the black church and infusing that with Pop culture to bring people together of all cultures and backgrounds.

How have your fans been reacting to the snippets you’ve shared on social media so far? It’s crazy because I think they’ve reacted well to it seeing as how my audience has grown with me.  Most of them were introduced to me about two years ago because I was an opening act for Selena Gomez, where they were exposed to me as a wholesome, Disney type of artist. Honestly, I was a little scared to lose them as I got older because the world changes so much, and my music reflects that. This is my first project where I’m talking about very real things, and I think my audience respects that. It’ll be interesting to see how they handle the full EP with my thoughts on challenging systematic thoughts we have about church, God, and being black.

To promote and celebrate the EP release, you’re having a show at The Resident in downtown Los Angeles.  What can people expect from the performance?  Expect to have a good time and to be connected to the music along with the message.  I want everyone to feel like we are all One and that we are all hoping to further the message of Love. For 45 minutes to an hour, I want people to not thinking about their worries, bills, whatever, and to hopefully make some friends with people that they may have never met elsewhere. I want to bond people through the music.


Black Gospel Vol. 1 releases August 25th, 2017 on all digital platforms: Spotify, iTunes, and Apple Music.  Physical EP’s will be available exclusively on tour. To purchase tickets for Davie’s Los Angeles show, Click Here.  Make sure to follow Davie on Instagram: @musicbydavie

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

Nostalgia hit me heavy when I found out about the latest collaboration between Hybrid Apparel’s line, Love Tribe and Nickelodeon. This new collection is all about taking it back to Millennial childhood by making a nod to 90’s cartoon classics that so many of us grew up on, and personally, I’m loving every single piece! My favorite pieces include characters from hit shows like Rugrats, All That, and Hey Arnold!. You can also find pieces that feature quotes and characters from Clarissa Explains It All, The Ren & Stimpy Show, and SpongeBob SquarePants.

According to the Vice President of Sales for Specialty Retailers of Hybrid Apparel, Bonnie Dogan explained that the collection was actually in the works for a while now. She says,

We have been partners with Nickelodeon for a long time, building an incredible relationship together. We love their creativity, and combining their vision with ours was the perfect recipe for an inspiring unique apparel line. There is nothing better then remembering the past, and the things we watched and loved while growing up.

The Nickelodeon collection a retro style for fashionable millennial women. The garments possess a “throwback” feel, having been made with materials such as terry cloth and jersey, and include trendy slogans such as “Trust Me, I’m a Rugrat,” featuring Chucky Finster from Rugrats and “Haters Gonna Hate,” featuring Arnold from Hey Arnold!.

Love Tribe X Nickelodeon has officially launched this week in stores and online at Macys.com, but the line will officially kick off nationwide with a special event at Macy’s Herald Square in New York at 2:00 pm on August 26, 2017.

Make sure to follow Love Tribe on Instagram here:  @lovetribeapparel



Rumba Presents “Orchard Love” collection X James Goldcrown

Rumba Presents “Orchard Love” collection X James Goldcrown

Last weekend, I attended Beautycon LA and made sure to make the rounds across all of the different vendor booths.  I remember distinctly the #lovewall mural at the Rumba booth and found out it was in celebration of their latest partnership with artist, James Goldcrown.  The watches are gorgeous and the design is a beautiful nod to NYC street art.  See below for all official details on the collaboration, as long as where to purchase this great timepiece.

Contemporary accessories brand Rumba announces the global launch of their limited edition collaboration with artist James Goldcrown. The artist behind NYC’s most photographed street art designed the watch, with each timepiece featuring Goldcrown’s signature etched into the case back.

Named Orchard Love, this custom timepiece will be available for pre-order on RumbaTime.com on August 15, 2017.
Known for on-trend watches and accessories, Rumba is excited to partner with James Goldcrown who debuted the new style last weekend at BeautyCon LA on August 12th featuring an original “Lovewall” created for the collaboration. As friends, James Goldcrown and Rumba CEO Drew Deters wanted to work together to create a style that shares their passion of art, design, adventure, and spreading the message of love around the world.

Working with James has been a rewarding project for the brand,” says Deters, “his artwork is loved, represents love,
and is so aspirational. James’ work hits Rumba’s audience and aesthetic perfectly, it just seemed like a natural fit.

The Limited Edition Orchard Love watch features an alloy 32mm case etched with LOVE on the side, as well as the special heart pattern on the dial and crown. The genuine leather strap comes in black, white, and pink with hearts embossed on the back of the strap. Drawing inspiration from New York City, each Rumba collection is named after streets and areas of the iconic city, delivering the same vibrancy and level of style you find in these neighborhoods. As the artist of NYC’s #bleedinghearts #lovewall popular murals, the Rumba x James Goldcrown collaboration is a quintessential partnership. Notable social media stars have featured the artist including Eva Chen, Chiara Ferragni, Rocky Barnes, while Rumba celebrity fans include Olivia Palermo, Lucy Hale, and Kelsea Ballerini. The Rumba x James Goldcrown limited edition Orchard Love watch will be available for $75 on RumbaTime.com and other select retailers.


Fashion Plus Fitness By Y.orstruly

Fashion Plus Fitness By Y.orstruly

Lauched in 2016, Y.orstruly activewear was founded from Yasemin’s own deepening practice and appreciation for how ancient yoga traditions still best balance out life today. Born and raised in Istabul, Yasemin modernized traditional Turkish marbling art to create the contemporary design seen in the line’s signature marble printed leggings.

Y.orstruly was created to stay keen on focusing and endorsing on self-truth. We can see this throughout the events the brand organizes and even on the merchandising material as well. Each product tag has inspirational, surprise quotes which are aimed to tweak a light bulb for its owner’s self-truth.

Here’s where fashion meets fitness: Made in premium factories in Italy and France by using minerals stored in the fibres, a patented yarn called Emana® is used in Y.orstruly garments which gives the leggings the ability to absorb the warmth of the human body and return it to the skin in the form of far infrared rays. Thus stimulating cutaneous blood circulation which helps muscles recover faster thus making skin softer and more youthful looking.. basically helping us all get rid of unsightly cellulite!

The line is available to order directly online at yorstruly.com and will be available at select SoCal retailers soon.

IMAGES: AW 2017 Collection | Photo Credit: Y.orstruly

Ely Anne Vedar

Ely Anne Vedar is a public relations and events manager specializing in life’s favorite F’s: Food, Fitness and Female Owned Businesses.

Her agency’s strengths lie in building solid client relationships, brand partnerships, creative campaigns, and strategy that scores top media placements; As well as a unique understanding of the in-and-outs of event production and execution.

Ely Agency was founded in 2014 in Los Angeles by Ely Anne Vedar. A graduate of the Fashion Institute of Design and Merchandising, with degrees in Visual Communications and Business Management, Ely has always had a passion for creating innovative marketing campaigns and memorable events that leave lasting impressions of each brand and service she works with. Her work with food, fitness and fashion brands and events can be seen in WWD, Vogue, LA Weekly, and more.


Drag Queen Bingo at DOMAIN!

Drag Queen Bingo at DOMAIN!

You’re cordially invited to enjoy and experience L.A.’s Number One Drag Queen Bingo brought to you by Jeffery Bowman, who started the craze at Hamburger Mary’s in WeHo!  This weekend’s Bingo event will be hosted on the beautiful deck of West Hollywood’s newest addition, Domain WeHo!

The night will feature Bingo Boy and Ingenue calling the balls, along with complimentary beverages, snacks, and amazing prizes for the winners including Hamburger Mary’s gift cards, Bingo Boy merchandise, and more!  

Domain Weho is located at 7141 Santa Monica Blvd. West Hollywood, CA 90046

Bingo is from 6:00pm to 8:00pm.  Paid parking available in building (Entrance on Formosa Ave.) or on side streets (Detroit or Formosa). Uber or Lyft is always ideal

PLATFORM LA Presents, Underpass: Summer 2017 Block Party

PLATFORM LA Presents, Underpass: Summer 2017 Block Party

Platform in Culver City will host their annual summer block party on Saturday, August 19th from 5:00pm – 9:00pm.  Enjoy complimentary drinks and refreshments, along with exclusive in-store discounts and gifts with purchase as every tenant is participating.  Music provided by DJ KiddKitt.  This is a 21+  event completely open to the public, just make sure to RSVP at the link below for entry!

RSVP: https://platformla.com/underpass/

Filipino Rice & Shine Brunch Pops Back Up In Venice In Two Weeks

Filipino Rice & Shine Brunch Pops Back Up In Venice In Two Weeks

Fresh from the sold-out return of Dine LBC, Westsiders have not one day -but two days to savor Chef AC Boral’s signature Filipino-American offerings at the next Rice & Shine Pop Up Brunch at the Feastly space in Venice, August 19th and 20th.

Photo credit: @kay_trixie

The Long Beach transplant by way of Oxnard, CA grew up believing that breaking bread is a holistic experience and that most important part of the meal is: FAMILY.  You instantly feel and become part of that ideology the minute you walk in by being greeted like your part of the family, specially since it is family helping out all his events. His sister Aly makes sure your bottomless freshly squeezed Calamansi Mimosa stays top off and unofficial mascot Auntie Rose places the family style courses just in time.

Photo credit: @ely_agency

The 8-course pre-fixe menu offers up the best modern yet instantly recognizable Filipino staples such as his Sisig Chilaquiles – which blends the Mexican breakfast staple made with Filipino style marinated pork, tortilla chips, salsa verde, egg, cotija cheese, cilantro, and crumbled chicharron; followed by a Longanisa Scotch Egg – soft-boiled egg wrapped in Filipino breakfast sausage, coated in Filipino crispy rice (pinipig) and deep fried and served alongside of garlic fried rice and a light tomato salad, traditionally called Ensaladang Kamatis.

The sweetest part? Rice & Shine is a true family affair with Auntie Rose’s Sweets handmade rice-cakes packed up nicely to take on the road with you by AC’s mom herself, Rose.

Click here to reserve your seats today as Boral’s brunches have been known to sell out weeks ahead.

Ely Anne Veder

Ely Anne Vedar is a public relations and events manager specializing in life’s favorite F’s: Food, Fitness and Female Owned Businesses.

Her agency’s strengths lie in building solid client relationships, brand partnerships, creative campaigns, and strategy that scores top media placements; As well as a unique understanding of the in-and-outs of event production and execution.

Ely Agency was founded in 2014 in Los Angeles by Ely Anne Vedar. A graduate of the Fashion Institute of Design and Merchandising, with degrees in Visual Communications and Business Management, Ely has always had a passion for creating innovative marketing campaigns and memorable events that leave lasting impressions of each brand and service she works with. Her work with food, fitness and fashion brands and events can be seen in WWD, Vogue, LA Weekly, and more.

The California Watermelon Festival: Summer’s Sweet & Nutritional Fun

The California Watermelon Festival: Summer’s Sweet & Nutritional Fun

With over a dozen sponsors, The California Watermelon Festival is a non-profit organization dedicated to serving the community and supporting local businesses. Their proceeds not only help other non-profit entities like The Sunland Tujunga Lions Club, but they also help fund the next year’s Watermelon Festival. In fact, The 55th Annual Watermelon Festival took place on July 29th and 30th, catching many by surprise who have never heard of it. As one of the most influential events in the San Fernando Valley, this spectacular event took place at the Hansen Dam Soccer Complex, putting the lessor-known city of Sylmar on the map.

The Watermelon Festival is an event that thousands look forward to—and not just for the FREE handouts of the sweet and healthy treat. The festival is jam-packed with activities, live music, freebies, vendors, a mariachi band, and other various types of entertainment for the entire family. For 12 hours (open from 10 a.m. to 10 p.m.), families can enjoy a full day of interactive activities and fun – from watermelon skiing to devouring an enticing watermelon pizza. Yes, watermelon pizza exists! The Culinary Pavilion will teach you all things possible when cooking with watermelon, such as watermelon salsa, rind slaw, and candied watermelon bacon.

If you’re a competitive player, and the old carnie games and regular watermelon activities aren’t enough, then perhaps the “Watermelon Games” are what you’re looking for. Setup in tournament style, your team of three will participate in a series of six games, including tug-of-war, a chariot race, and even an iron man race. If you preferred to stay clean, cool and remain a spectator, then you could even enjoy watching Ron Sarchian try to break his previous world records of “Most Watermelons Smashed by a Punch In One Minute,” and many more.

The Watermelon Festival is undoubtedly a key attraction during the summer months and shouldn’t be missed. While tickets are free for children under 3 years old, they are $7 for kids ranging from 3 to 12 years old, and $12 for everyone over 12 years old. Don’t let this stop you though. You can easily find complimentary tickets beforehand at various local businesses that participate as vendors for the festival. What’s even more impressive is that each of the vendors are notable businesses, locally known for their top quality, stellar service and amazing products. From leather goods, to local produce, The Watermelon Festival accomplishes a small-town feel by including undiscovered local vendors and making them a part of the entire experience. In fact, the vendors play a vital role in making the festival happen each year.

What’s more, the festival is centered on the summer staple, where volunteers and organizers dress in watermelon attire, display extensive watermelon décor, and implement melons into as many activities as possible.

Though you may not have heard of it, The California Watermelon Festival is inarguably an experience to look forward to for those who love the refreshing fruit, and anyone else looking for great low-cost summer fun. You can learn more about the festival and when it returns in 2018 here.

By Dennis Richardson

Born in Miami, Florida, Dennis Richardson moved to Los Angeles to study marketing and to expand on his dreams and aspirations.
Currently, he works as a social media consultant and marketing manager for several clients, as well as a freelance writer and food connoisseur. His passions include space & travel, fine cuisine, and of course the forward-thinking, environmentally conscious world of all things Tesla.   “What I hope to accomplish in life is a lasting, positive impact on the lives of others in a way that everyone will see the world for the beautiful and fragile place that it is.”

New Nails on the Block: Color Camp Nail Bar Preview

New Nails on the Block: Color Camp Nail Bar Preview

Welcome to Color Camp, the newest nail bar on Beverly Blvd. offering the most superior nail art services in town at affordable prices.  I was able to preview Color Camp’s services for SoCal Mag before their upcoming grand opening, and as someone who’s never had any form of nail art on my hands, I had to maintain an open mind.  I allowed the nail technicians at Color Camp to do what they do best, and that is making great nail art.  The service at Color Camp goes far beyond any standard manicure I’ve ever had, as each step is completely curated by you, the guest, to have a perfectly customized experience.

The foundation choices start with three options: Polish, Gel, or Super Gel, all of which are 100% vegan.  I opted for the Super Gel foundation which offers an average wear time of 2-3 weeks, while one of our volunteer models chose the Gel.  Our nail techs paid attention to detail while servicing us, making sure that each nail was delicately treated and designed.  The precision and care taken into the service is really what made the experience so much more enjoyable.  I felt like I was in good hands, literally, as our nails were being transformed into works of art.


The end result was a set of perfectly lustrous nails with hologram foil strip art on each finger.  I was thoroughly pleased with the end product, and apparently, the job was very impressive as I’ve had to get accustomed to so many compliments on my manicure.  My nails feel healthy and strong, on top of looking amazing.  I’ve been recommending Color Camp to my friends for days now, and I’m absolutely sure that I’ll be revisiting for another service soon.

Color Camp is located at 7607 Beverly Blvd., Los Angeles, CA 90036.  To book an appointment, Click Here.

Be sure to follow Color Camp on social media – Instagram:  @color_camp  Facebook:  Color Camp

Photography:  Joshua J. Pinkay

Model:  Josselyn @joss24k

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