Fashion Plus Fitness By Y.orstruly

Fashion Plus Fitness By Y.orstruly

Lauched in 2016, Y.orstruly activewear was founded from Yasemin’s own deepening practice and appreciation for how ancient yoga traditions still best balance out life today. Born and raised in Istabul, Yasemin modernized traditional Turkish marbling art to create the contemporary design seen in the line’s signature marble printed leggings.

Y.orstruly was created to stay keen on focusing and endorsing on self-truth. We can see this throughout the events the brand organizes and even on the merchandising material as well. Each product tag has inspirational, surprise quotes which are aimed to tweak a light bulb for its owner’s self-truth.

Here’s where fashion meets fitness: Made in premium factories in Italy and France by using minerals stored in the fibres, a patented yarn called Emana® is used in Y.orstruly garments which gives the leggings the ability to absorb the warmth of the human body and return it to the skin in the form of far infrared rays. Thus stimulating cutaneous blood circulation which helps muscles recover faster thus making skin softer and more youthful looking.. basically helping us all get rid of unsightly cellulite!

The line is available to order directly online at yorstruly.com and will be available at select SoCal retailers soon.

IMAGES: AW 2017 Collection | Photo Credit: Y.orstruly

Ely Anne Vedar

Ely Anne Vedar is a public relations and events manager specializing in life’s favorite F’s: Food, Fitness and Female Owned Businesses.

Her agency’s strengths lie in building solid client relationships, brand partnerships, creative campaigns, and strategy that scores top media placements; As well as a unique understanding of the in-and-outs of event production and execution.

Ely Agency was founded in 2014 in Los Angeles by Ely Anne Vedar. A graduate of the Fashion Institute of Design and Merchandising, with degrees in Visual Communications and Business Management, Ely has always had a passion for creating innovative marketing campaigns and memorable events that leave lasting impressions of each brand and service she works with. Her work with food, fitness and fashion brands and events can be seen in WWD, Vogue, LA Weekly, and more.

 

Drag Queen Bingo at DOMAIN!

Drag Queen Bingo at DOMAIN!

You’re cordially invited to enjoy and experience L.A.’s Number One Drag Queen Bingo brought to you by Jeffery Bowman, who started the craze at Hamburger Mary’s in WeHo!  This weekend’s Bingo event will be hosted on the beautiful deck of West Hollywood’s newest addition, Domain WeHo!

The night will feature Bingo Boy and Ingenue calling the balls, along with complimentary beverages, snacks, and amazing prizes for the winners including Hamburger Mary’s gift cards, Bingo Boy merchandise, and more!  

Domain Weho is located at 7141 Santa Monica Blvd. West Hollywood, CA 90046

Bingo is from 6:00pm to 8:00pm.  Paid parking available in building (Entrance on Formosa Ave.) or on side streets (Detroit or Formosa). Uber or Lyft is always ideal

PLATFORM LA Presents, Underpass: Summer 2017 Block Party

PLATFORM LA Presents, Underpass: Summer 2017 Block Party

Platform in Culver City will host their annual summer block party on Saturday, August 19th from 5:00pm – 9:00pm.  Enjoy complimentary drinks and refreshments, along with exclusive in-store discounts and gifts with purchase as every tenant is participating.  Music provided by DJ KiddKitt.  This is a 21+  event completely open to the public, just make sure to RSVP at the link below for entry!

RSVP: https://platformla.com/underpass/