The Adventures of Brad: A series

The Adventures of Brad: A series

BRAD first caught our eye on facebook as he traveled about the city during a time of lockdown. Dressed only in his blue speedo, Brad has become a staple for those familiar with Wendy Krueger, who posts regularly on the adventures of Brad. We reached out to Wendy to get some insight into Brad, the man:

Where is Brad originally from? Brad is from Waukesha, WI. He came to LA to party but found a deeper meaning in life with his best friend, Chad.

What sign is Brad? He’s definitely an Aries! Adventurous daredevil.

Where does Brad get his bathing suit? Brad has his swim suits custom-made. In his old life, he wore suits but since moving to LA, he only wears speedos.

Brad has a fine physique—what gym did he attend before the lockdown?  Brad doesn’t go to the gym. His workout is being in the outdoors and occasionally lifts wine glasses. He has a natural six pack and came in a six pack of friends. Brad, Chad, Mitch, Cody, Josh, Ryan.

We look forward to the next adventures of Brad and wherever his speedo will take him.

Concept and Photos by Wendy Krueger

Global Hospitality Company, sbe, Teams Up with Lincoln to Provide Meals to Medical Workers In Los Angeles

Global Hospitality Company, sbe, Teams Up with Lincoln to Provide Meals to Medical Workers In Los Angeles

 

Los Angeles, CA (May 4 – May 8) – sbe, a leading lifestyle hospitality company that develops, manages and operates award-winning global brands, teamed up with Lincoln to deliver 1,000 meals in total to Ronald Reagan UCLA Medical Center in Los Angeles and New York-Presbyterian Weill Cornell Medical Center. The meals, prepared at sbe ghost kitchen outposts of the team’s staple burger concept, Umami Burger, and delivery-only concept, Sam’s Crispy Chicken, were donated by Lincoln, and on behalf of their clients and network as a way to show appreciation to frontline medical workers during these uncertain and trying times. Each meal included a personal note from one of Lincoln’s many clients or sbe team members, offering words of reassurance and thanks for their dedication in keeping the country safe.

The initiative was part of an ongoing relationship between sbe and Lincoln that offers sbe’s hotel guests access to Lincoln Black Label Navigators and Continentals at  sbe properties: SLS Beverly Hills, Mondrian Los Angeles,  SLS Brickell, SLS Lux Brickell, SLS South Beach, Shore Club, Delano South Beach, Hyde Hotel in Miami, Hudson Hotel and Mondrian Park Avenue in New York. 

 sbe has recently made an effort to assist employees during this time of uncertainty caused by the COVID-19, and has worked with its partners to create care packages for its team members in Los Angeles, Las Vegas, San Francisco, Chicago and Miami. The care packages include non-perishable food items, household essentials and a gift card. sbe has established locations pick-up points for the employees to receive the packages and plans to make these packages available every week for as long as local and federal regulations logistically allow. So far they have distributed over 1000 of these packages. Like you’re seeing across the country, they’ve also set up an employee relief fund on GoFundMe and for every dollar donated sbe will match the amount.

Additionally, sbe just announced the hiring of 1000 positions for its subsidiary C3 to fuel their growing roster of ghost kitchen concepts around the country.

With all of this great development comes great news for community support of local businesses, as Sam’s Crispy Chicken also launched a handful of fun combo meals starting on Monday to feed two or more people – or one if you want leftovers. One combo includes three of of their signature sandwiches (Original Sam’s Crispy Chicken, The Classic, Sam’s Chicken & Waffle) alongside waffle fries and dipping sauces; and there’s the everyday brunch combo with waffles & maple syrup, chicken tenders, coleslaw, mac & cheese, waffle fries and dipping sauces…all for under $30.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020.

The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi’lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit sbe.com.

About Lincoln

The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit media.lincoln.com or www.lincoln.com

 

 

 

 

 

 

 

 

 

 

 

 

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