Say Hello to hi! (Human Improvement) – a Protein-Packed Innovation

Say Hello to hi! (Human Improvement) – a Protein-Packed Innovation

A Protein Powder to Beat Them All

What is your favorite thing about protein powders? If taste wasn’t your number one answer, keep reading. And if taste was your number one answer, still keep reading! It’s our pleasure to introduce you to hi! (Human Improvement) — the better way to protein. With innovative ingredients and a commitment to sustainability, hi! is disrupting the protein powder industry by providing functional health products that make feeling good fun.

Human Improvement, known more simply as hi!, the next CPG innovation from Derek McCarty and Josh Campbell who propelled Dosist to canna-wellness fame. Josh, who started out as the first employee in Dosist Canada, and Derek, who was the first ever Dosist employee, have put the best of their experience behind hi!. They’re launching a functional health brand using a highly innovative protein powder formulation composed of an all-organic base of pumpkin, brown rice, and pea proteins — all supercharged with organic cricket powder. In short, hi! is more sustainable than dairy, more nutritious than plants, and more delicious than anything else on the market with dark chocolate and vanilla flavors.  

Beyond the irrefutable health + nutrient benefits this untraditional protein offers, crickets are exponentially better for the environment versus traditional protein sources like poultry, pork, or beef. Crickets have a minimal impact on the environment with 99% less greenhouse gasses than cattle, 95% less water consumption than livestock, require 8.3x less feed than animals, produce 7.7x less CO2 than conventional animal farming, and are 20x more efficient than cows to produce protein.

In fact, Western Cultures are late to the bug-eating bandwagon. On par with lobster, who was formerly stigmatized as ‘the cockroach the sea’, many countries have been eating insects for decades as a balanced diet staple. One of the biggest factors is because crickets require far less water than cattle. Beef protein requires between 1,700 and 2,500 gallons of water, while its buggy counterpart requires JUST one gallon.

What’s Inside?

This is quite possibly the most important question when it pertains to food, and understandably so. Fortunately, hi! is 100% transparent about what goes into their protein-packed powders. One notable point is that they’ve ditched the infamous (and inconvenient) giant tubs for single-serve recyclable packages, resulting in less mess and 90% less plastic waste. Made with 13 sustainably sourced ingredients, every serving of hi! is packed with 22g of protein, no added sugars, and no artificial ingredients. More sustainable than dairy, more nutritious than plants, and more delicious than anything else.

Hero Ingredients

Looking for specifics? Look no further. Read the key points below directly from hi! themselves: 

  • “Organic Brown Rice Protein boasts 90% digestibility and has shown to be as effective as whey! Ours is sourced from a specialized state of the art facility that puts a large emphasis on social programs in their community and commits millions of their R&D budget into improving their eco-footprint. (China)
  • We get our Organic Pea Protein from Canadian-grown split yellow peas that are allergen free, and easier to digest because of their fermentation process that increases prebiotics, helping with digestion and absorption of protein…. And unlike some pea proteins, these dissolve easily and have a smooth creamy taste. (China)
  • We decided to use a US grown Organic Pumpkin Seed Protein because it is allergen free, mixes smooth, and actually tastes amazing! Due to it’s cold pressed processing there is no need for enzymes, solvents or carriers… just 100% natural pumpkin! (USA)

     

  • Organic Cricket Protein Powder is the magic in our formula, and that’s why you see them as the first ingredient. They are a high protein whole food, jam packed with nutrients like B12 which is usually only found in meat. Our crickets are raised on a family run farm that has been an industry leader for 15 years and happens to be the only organic cricket provider. (Canada)”

Flavors 

Chocolate Ingredients

Organic Cricket Powder, Organic Pumpkin Protein Powder, Organic Brown Rice Protein Powder, Organic Pea Protein Powder, Cocoa Powder, Psyllium Husk Powder, Natural Dark Chocolate Flavor, Coconut Milk (Dairy Free), Organic Flaxseed, Organic Stevia, Pink Himalayan Salt, Monk Fruit Extract, MCT Powder (Medium Chain Triglycerides)

Vanilla Ingredients

Organic Cricket Powder, Organic Pumpkin Protein Powder, Organic Brown Rice Protein Powder, Organic Pea Protein Powder, Natural Vanilla Flavor, Psyllium Husk Powder, Coconut Milk (Dairy Free), Organic Flaxseed, Pink Himalayan Salt, Organic Stevia, Monk Fruit Extract, MCT Powder (Medium Chain Triglycerides)

A Quick Q&A with Derek & Josh

Q: What would each of you say is the biggest lesson you learned from your time growing Dosist, and how have you been able to apply what you learned to hi!?

Derek:  If you have an effective product with the right messaging you can transform convention. When we launched dosist, we set an ambitious goal of getting mainstream media to write about cannabis as a health tool – the product team’s ingenuity around the dose control enabled that (6 weeks after launch, Time Magazine named dosist one of the best inventions of 2016 using the headline “Cannabis that could replace pills.” 

Josh: The value of community and a commitment to the customer. There’s no shortcut to success, but it’s hard to go wrong if you know your customer and put them at the center of every decision you make. That’s ultimately what led us to get rid of the plastic tub – it’s a horrible experience (plus hi! uses 90% less plastic). We also guarantee you’ll love hi! 

Q: The typical American is not easily sold on consuming bugs. What would you say to convince someone who isn’t quite ready to divulge based on the beneficial nutritional aspects alone?

Derek: Food habits change. Lobster was once considered a disgraceful, embarrassing food fit only for those without means and fed to servants. Salmon was once considered unfit for sushi.  Crickets are a superfood, plain and simple – they’re 60-70% protein, nutrient rich – packed with fiber and prebiotics, omegas, B12 and iron and their environmental footprint is a fraction of traditional protein sources.

Cricket is not a steak or chicken. We look at cricket similar to how you’d look at a grain, nut or a seed. Harvested and processed correctly, the final delivery doesn’t resemble its original format.

Q: What are your dreams for where you’d like to take hi! in the next year or two? Do those dreams include new flavors or new snacks? Maybe new bugs?! 

Derek: The nutrition space all looks the same – the brands talk the same, they use the same ingredients and they all look the same. We’re taking an unconventional approach. First, we don’t look, or act, like any other brand on the market – we’re  not here to tell you what’s wrong with you or that you need to be some ideal version of yourself.  We believe feeling good should feel fun – we want to create a thoughtful way of encouraging/making it easy for you to take care of yourself. Second, we are looking at what ingredients are best for you, based on science not convention. That’s what led us to cricket protein powder as an essential source for nutrition.  We’ve got a robust product pipeline – beginning with supplements and moving into other categories in the near future.

Q: Some people use soda as an ingredient when baking cakes. Does hi! make a good additional ingredient, or replacement for other ingredients? (For example, almond milk vs. cow’s milk.) 

Derek: Oh my gosh, yes! We’ve had so many fun reports from our pre-launch users. Our top recommendation is as a coffee booster. People are dropping their creamer and using hi! The coconut milk in hi! makes it a great substitute and you get a massive nutrient boost at the same time.

Q: What about ways to enjoy the protein-filled snack? Do you have any secret recipes that our readers should try when enjoying hi!?

Derek: Do we! We were so inspired by how early users were using our hi! We made the Museum of Smoothies. It’s hi!’s way of doing a recipe page. We collected 20 of the best recipes to date  and have everyone from friends of the family, to nutritionists to artists like rising hip hop artist 24K Golden and fashion designer JC Obando.

Q: Quick! Chocolate or Vanilla?!

 Derek: Oh man! I love our chocolate. It’s a darker cocoa forward chocolate complemented with pink himalyan salt. So it has a slight bitterness that is perfectly balanced by the salt.

And there you have it. All the reason you needed to let go of your doubts, and give hi! a try! It’s easy to forget about the fact that crickets are part of the mix, as Derek says, “Cricket is not a steak or chicken. We look at cricket similar to how you’d look at a grain, nut or a seed. Harvested and processed correctly, the final delivery doesn’t resemble its original format.”  Be sure to checkout the Museum of Smoothies for not only ideas to make hi!’s protein powders even more enticing, but even if you have to convince yourself just how totally “normal” this product is. The reality is while the rest of the world has been enjoying the benefits of crickets for awhile now, the West is pretty late to the party. You can find hi!’s protein powder here, in packs of 3, 10, or 20 for $11.99, $34.99, and $59.99, respectively. You can also give them a follow and stay up to date with their innovations here.

 

The h.wood Group is Bringing the Heat — Redbird is Bringing the Booze!

The h.wood Group is Bringing the Heat — Redbird is Bringing the Booze!

If our time during the pandemic has taught us anything, it’s that many of us have had to adjust to how we “dine out.” There are many success stories, and many failures, yet the h.wood Group just seems to knock it out of the park! With delivery and takeout being an area of focus pre-COVID, it’s safe to say they’ve taken this new way of operating in stride, plus their new concepts below will soon be joining the one and only Mama’s Guy! Furthermore, RedBird has found a creative way to give back during one of the hardest periods of many of our lifetimes. Check out the two latest h.wood Group concepts that you can grub on today, and Redbirds special boozy collaboration below.

Lilah’s

The h.wood Group and their burgeoning roster of delivery-only concepts here in LA is a runaway hit, as many of us are looking for something safe and close to home. In good fashion, they opened Lilah’s, their second ghost kitchen concept inspired by West Hollywood hotspot, Delilah! At Lilah’s, Chef Antonio Domingo is leaning hard into classic diner favorites, like chili cheese burgers, crispy onion rings, Cobb salad, and Delilah’s infamous chicken tenders. They kicked off their launch with a pop-up drive thru, and socially distant picnic table with Beyond Meat during the July 4th weekend.

Ela Ela

From The h.wood Group co-owners, John Terzian and Brian Toll, and Culinary Director, Michael Teich comes Ela Ela — the group’s newest ghost kitchen (delivery only) concept.

Ela Ela delivers the Mediterranean dishes you love, made with California-grown, organic ingredients. Packed with fresh, bold flavors, the menu centers about its Mediterranean Meals where you can customize your meal by choosing between Falafel, Roasted Eggplant, Chicken or Beef Kabab, which also includes yogurt, tahini, Israeli salad and pickled onions and a choice of pita or basmati bice bowl. Don’t sleep on ordering the perfectly cooked Roast Chicken, available in quarter, half or whole sizes, and a Roast Chicken Combo with a choice of two sides, pickles & pita. Salads, sides and sweets like Baklava and Tahini Chocolate Chip Cookies round-out Ela Ela’s menu. Whether you’re entertaining at home or just grabbing a quick bite, Ela Ela’s is sure to please.

Redbird x Director Paul Feig

Artingstall’s Brilliant London Dry Gin and its founder Paul Feig, the award-winning director and producer behind Bridesmaids, Ghostbusters, Freaks & Geeks and The Office, have teamed up with Redbird’s Bar Director Tobin Shea to create a limited-time bottled cocktail, The Squeaky Door, from Paul’s cocktail recipe archives with 100% of proceeds benefiting the Redbird scholarship fund with C-CAP for Black students.

The Squeaky Door features Artingstall’s Gin expertly mixed with cherry liqueur, elderflower liqueur, orange Curaçao and lemon and served sparkling in a ready-to-enjoy bottle.

The bottled gin cocktail launched on July 9th, but will only be available while supplies last for takeout, delivery or to take home after dining al fresco at Redbird. Additionally,  Artingstall’s Gin will be available by the bottle for purchase and mixes great with Tobin’s housemade tonic.

The Squeaky Door is $20, serves two, and can be ordered at: https://www.exploretock.com/redbirdla/

PAIR’s Reflective Tops Are the Perfect Summertime Necessity for Kids

PAIR’s Reflective Tops Are the Perfect Summertime Necessity for Kids

You know that feeling when you step outside only to be blinded by the light of our one and only Sun? Well, kids know that feeling too, and if you’re squinting due to the brightness of the sun, it’s very likely that you should be reaching for the sunglasses!

If your kids are looking for a way to shake up their summer sunnies, PAIR Eyewear’s newest collection (launched July 8th) REFLECTIVE SUN TOPS might be just what’s needed. PAIR believes that children shouldn’t have to choose between rocking individual style and seeing clearly and this new drop is no exception. 

A hot summertime trend, now kids can embrace the iridescent illumination in these toppers! Your kids can now chill out in a cool Blue, catch some rays in a stunning Pink, or play around in a captivating Green, thanks to PAIR’s new collection. The new collection covers the basics with colors that are sure to catch any eye, starting at $30, and they are available in all 5 shapes. These polarized sunglasses are compatible with any matching base frames, and sure to leave kids feeling “cool” throughout the summer.

About PAIR Eyewear

PAIR Eyewear, the first direct-to-consumer, customizable children’s eyewear brand reimagining the consumer experience for kids with glasses, allows children to quickly and easily customize the look of their glasses anytime, anywhere. PAIR delivers their glasses to families with an engaging digital experience for just $60.00 per pair – well below the $300.00 average price point for a pair of kids’ prescription glasses. The brand’s large and expanding selection of over 300 combinations of base frames and customizable tops includes limited edition monthly drops and licensed designs for optical glasses, sunglasses, and blue light glasses, all available in both prescription and non-prescription forms. Since launching in October 2018, PAIR has helped provide over 5,000 children in need with vision care through their PAIR for a PAIR donation program with The EYELLIANCE. To learn more about PAIR, visit: www.paireyewear.com 
Update Your Workout Routine

Update Your Workout Routine

Creative Ways to Update Your Workout Routine

It’s common for workouts to feel a little mundane after a while. Many people who exercise every day find they need to alter their routines so that they don’t feel bored. Whether you like to box, cycle or run, it’s probably time to try a new approach if your workouts have become too mundane. A change can even improve your results!

Here are a few ways to keep your fitness regimen fresh.

1. Look for a New Class

If your routine looks like 30 minutes on a treadmill followed by dumbbell exercises, it’s time to leave your comfort zone. A new fitness class can help you expand your horizons and achieve that dream body. Your current efforts may not have the oomph you need to maintain the toned arms and legs you want. That’s where a guided class at a local gym or center can make a difference.

There are many instructed courses you can take. You may want to try HIIT, dance, Pilates or yoga. You can also explore online class options if you prefer to stay at home when you workout. Why not try a few different exercises to see which one works best? Then, it’ll be easier to find an activity you love.

 

2. Train for a Race

If you don’t have a goal to work toward as you exercise, it’s easy to feel bored. You may want to lose weight or become stronger, but it’s not like you’ll see those results immediately. A more tangible goal like a marathon can help you stay focused on and dedicated to your workout routine. You don’t have to choose the biggest and greatest race, either. It’s better to start small if you’re not an avid runner.

You’ll have to work consistently to train for whatever race you choose, so you should make sure that you have enough time to do so. You don’t need to become super intense — but a marathon does require dedication. It doesn’t even matter whether you finish first or last. It’ll still keep you active and interested as you step closer to that overall goal.

 

3. Try a Group Activity

It’s always fun to exercise when you have a friend present. You can talk and laugh as you workout, which makes the entire experience more pleasant. If you need to update your current routine, it’s smart to explore group activities where more than one person can participate. You can also help your children boost their memory and concentration if you ask them to exercise with you. That’s a simple two-for-one!

You could organize a bike ride or try a kayaking trip. Do you have access to an open field? Set up a baseball or soccer game with your friends and their kids. Choose fun activities that make you forget you’re sweating buckets and burning calories. A weekly event can bring everyone closer together, too.

4. Plan an Active Vacation

Why not mix business with pleasure? A vacation should be about peace and relaxation, but it’s also a unique opportunity to try other exercise methods. If you’ve always wanted to take your snowboard to Vail or your surfboard to Oahu, it could be an ideal time to plan that trip! A once-in-a-lifetime adventure can open your eyes to new experiences that make you a happier and healthier person.

You don’t have to travel far and wide to enjoy a fun and active vacation. Is there a local ski resort you’ve wanted to try? Maybe there’s a local beach that offers some decent waves. You can take a weekend to rediscover an exercise routine that works for you. A consistent exercise routine may create monotony, so it’s essential to break that up with a fun excursion when possible.

5. Explore With a Hike

A hike can be an effective substitute for more traditional cardio workouts. It’s often convenient to walk on a treadmill, especially when you have one at home. But not much compares to a long walk on terrain that truly challenges you as an athlete. Plus, you’ll be able to experience beautiful outdoor scenery that can provide a needed mental boost you won’t find at the gym.

If you’ve never hiked a trail before, it’s important to choose a route that’s not too difficult. Always bring a water bottle, a cell phone and any other gear you think you’ll need. You should also try to hike with a friend if you want to try a more secluded area. A hike at your local state park can be fun — but you should ensure you take precautions to limit wilderness-related emergencies.

A little responsibility goes a long way! You’ll be able to enjoy your hike much more when you prepare adequately.

Try These Tips to Make Your Exercise Routine More Enjoyable

It’s easy to feel bored when you do the same workouts every day. A few changes can make a huge difference if you need to jazz up your fitness regimen. Try these ideas to keep your exercise routine fresh.

 

Ritual Launches Their First-Ever Men’s Line of Multivitamins

Ritual Launches Their First-Ever Men’s Line of Multivitamins

Ritual, the health-meets-technology company known for the reinvention of the women’s multivitamin, has launched their Essential for Men 18+ and Essential for Men 50+ multivitamins.

Nutrition is the unseen foundation upon which health is built, and unfortunately, men are falling behind. According to the CDC, fewer men than women meet the recommended intake of key components of a healthy diet and research shows that men are not getting enough key micronutrients. For example, 53% of men ages 19-50 are not getting enough Vitamin A or Magnesium from their diet. 

Additionally, over half of men surveyed by Ritual were unaware of essential micronutrients, specifically which micronutrients are in their diets and what role they play in supporting overall health. Recognizing a whitespace in men’s health, Ritual knew there was a need for a multivitamin designed specifically for men in all stages of life. Enter, Ritual’s Essential for Men

Making a conscious effort in improving the nutrition of Americans across the board, the company has also established a long-term partnership with Food Forward, a nonprofit that fights hunger and prevents food waste by rescuing fresh surplus produce, connecting this abundance with people in need across Southern California, and is committed to helping recover and provide a minimum of a million pounds of healthy produce through $100,000 in donations to Food Forward. 

If 2020 has shown us anything, it’s that we’re not as far along as we may think. And now, more than ever, it’s important for each of us to play a part in taking action against inequalities to strengthen our collective health. This is why through June 2021(!), every new Ritual subscription will allow Food Forward to distribute 10 pounds of fresh, healthy produce to communities experiencing food insecurity across Southern California.

 

About Ritual

For Skeptics, by Skeptics 

“We’re not about pseudoscience and half-truths. Health fads make our eyes roll. So, when we set out to develop Essential for Women, we wanted something simple, effective, and backed by real science. We challenged some of the top scientists to dream up the perfect daily vitamin for women. The result is everything we think a vitamin should be.”

We Know Our Suppliers

“For us, creating the perfect vitamin is more than just combining great ingredients—it’s working with companies that care as much about their supply chain as we do. We’ve worked tirelessly to find the right partners worldwide with the ingredients that meet our standards. At Ritual, true transparency isn’t just something printed on a label. We’re committed to sharing all of the choices we made that impact you and the planet.” 

No B.S.

“We care so much about what we put in and on our bodies, but when it comes to vitamins, we still rely on blind faith. Too often, companies make their process and formulations intentionally confusing to keep their customers from knowing what’s really going on. We’re proud of the product we’ve put together with no unnecessary ingredients and with nutrients in their best forms. So go ahead and look under the hood—we want you to. See our clinical study.”

 

 

google.com, pub-2907176749232271, DIRECT, f08c47fec0942fa0