Chadwick Aaron Boseman (November 29, 1976 – August 28, 2020)
Skin. It’s something that comes in seemingly infinite shades, colors, types, and textures, while also subject to so much criticism, manipulation, and abuse. It’s also no surprise that the human body’s largest organ (of the integumentary system) falls victim to a wide spectrum of naturally occurring problems, like eczema, psoriasis, and acne. Thankfully, Bodewell is now around to help treat a few of those problem areas that some of us deal with from birth — or occasionally throughout life. No matter how severe, Bodewell is here to help ease the woes of eczema, psoriasis, and sensitive skin. (And this company couldn’t have a more sincere name.)
Bodewell is plant-based, so unlike topical steroids, you won’t bear the brunt of skin thinning side effects. As if that weren’t enough, Bodewell’s website features a skin quiz to help identify what you’re suffering from, and how to treat it with what’s best from their line of products. They’re truly there to hold your hand along the way, and if you aren’t happy, rest assured that they’ll give you your money back.
We had the incredible opportunity to ask Bodewell’s co-founder, Jamie Duff, questions about the company’s journey, his own experience with eczema, how effective the products are, and what’s on the horizon as the company grows. Read on to learn more about how Bodewell can help you bid farewell to your skin problems. Take it from him, someone who’s dealt with eczema all his life! Get informed below:
Q & A With Bodewell Co-Founder, Jamie Duff
Amazing things typically happen when a problem exists and someone wants to solve it. When it comes to Bodewell, the problem was one that many of us face in our everyday lives, and it dealt with the largest organ on the human body. Jamie, can you describe the severity of your own personal skin story, and what led to the creation of Bodewell? Danny, what is your background, and have you also struggled with some type of skin problem?
I’ve suffered from eczema since I was a baby. It was severe when I was young then dissipated, until I hit university (worst timing!). From University until present day, it has been a constant feature of daily life – comes and goes. It reached very severe levels on two occasions: once in 2002, when I lived in London, and then again in 2016 when I was living in NYC. In both cases I had to go to hospital for two days and be treated due to infection. On both occasions, I was also prescribed strong topicals steroid, and in 2016 I was also prescribed a powerful immunosuppressant, Cyclosporine. The Cyclosporine worked wonders but the side effects were such that I lost two teeth.
Danny is lucky – he has no skin conditions!
We both have significant start-up experience, and because of that were lucky to be introduced to each other to go on to form the Bodewell team.
How did it feel to finally overcome your own eczema challenges, and did you immediately know that it was the solution the world needed?
The thing is, one doesn’t really overcome eczema totally. For me, it was a combination of a few things: diet, stress reduction, mind & body work and topical treatments.
To now not be not affected with eczema head-to-toe, like I was, is really amazing. I have to remind myself every day how bad it was at times, and that spurs me on to help people via Bodewell. Because, skin conditions can really hold us back as humans.
What were some of the difficulties your team faced while developing Bodewell and its products? Did you have any advantages that were beneficial to the company?
We have a huge advantage in that we work with P&G (one of the biggest CPG companies in the world) as our main strategic partner and investor. . P&G had spent years developing the plant technology that Bodewell uses in its Core Treatments.
In terms of difficulties, we had many and it’s most of the same stuff that all start-ups face.
How long did it take before you found something that actually worked and showed promising results?
As mentioned, P&G had been testing the core technology for a number of years. So we knew immediately the great potential.
What goes into Bodewell products, and how do they differ when compared to other OTC creams and ointments?
Bodwell’s Core Treatments secret sauce is a patented plant technology, Bw24. Bw24 has been tested in multiple patient clinical trials, and in-vitro lab tests. It has been very effective in reducing the symptoms of eczema, psoriasis and sensitive skin and we believe that the action is that of a powerful anti-inflammatory. In some cases during our clinical trials, patients had experienced pharmaceutical level results.
So, not many other OTC creams and ointments do this. I’ve road tested Bodewell Core Treatments for six months and my skin has totally changed, for the better. The redness has dramatically decreased, and the wounds I had from eczema are gone. My skin ‘fine lines’ have also been smoothed significantly. We knew this from testing, but it was important for me to know first-hand.
Are there any unintended benefits to using Bodewell products, like the clearing of breakouts in acne-prone skin? Are other underlying skin issues considered when developing products, to avoid irritating those preexisting conditions?
We don’t have any clinical testing outside of eczema, psoriasis and sensitive skin to validate anything. But anecdotally from customers, yes – the biggest unintended benefit has been with people who also suffer from facial acne. Our Light Serum has significantly reduced inflammation caused by acne for a few of our customers.
Skin comes with so many varying degrees of ailments, traits, troubles, and quirks, but it really does feel like there are two types of people in this world — as the Bodewell website mentions: “Those with perfect, clear skin – and then there’s the rest of us.” Are there plans to expand Bodewell beyond the problems of eczema, psoriasis, and sensitive skin? For example, developing products exclusive to acne and scarring?
No – we’ll stick with eczema, psoriasis and sensitive skin for the foreseeable future. There are so many people to help. As we say, it’s 50% of Americans (the ‘rest of us’).
I recently discovered a community platform for migraine education and relief embedded into a migraine tracking app. The feeling of finding a place to discuss, relate, and journey with others is incredibly empowering. Can you give some insight into the skin health platform you’re developing, and what people can expect when they join?
That’s a great product that you mention. We are developing similar tools. But first, we need to develop a deep customer relationship and work out how we can most help our consumers, outside of pure physical products. We only launched in May. But yes, we are developing digital tools that will help people develop habits that will also hopefully help then on their skin journey.
Can you break down exactly how the quiz on the Bodewell website works to determine what’s best for the user?
The Quiz is really simple. We have a few objectives:
– Take the pressure off the consumer and let us do the work with product suggestions
– Make sure Bodewell products are the right products for each customer – it’s more important to us than simply selling a product to every customer
– We also have tools in the quiz that enable us to ascertain if a customer might be better served to see a doctor/dermatologist – again, it’s not just about selling a product. When we do NOT sell a Bodwell product is just as important as when we DO.
Imagine for a second, the year is 2030. What do you hope for Bodewell to achieve and become by then?
We’ll be too old by then! Maybe we’ll need an anti-aging product at that stage.
I’d like to think that by then, we will have helped a significant number of people live a fulfilling life, that otherwise might not have been possible due to being held back by eczema, psoriasis and sensitive skin issues.
Q: What do you say to the people out there struggling with skin problems, who are hesitant to jump onboard?
Come and test our products. We offer something new and that can really work, if you also commit to using them. We are committed to our customers, as we have been there with the same issues.
If Bodewell doesn’t work, we’ll refund you – simple, as that. We will also show you some tips and tricks along the way that will be free, and that will also benefit you 100%.
With Death Valley hitting the highest temperature recorded on earth this week at 130 degrees, plus fire tornados in Northern Cal and extreme heat warnings all over, ‘The Troublemaker’ couldn’t be more important and more timely. We are in a serious Climate Crisis — so please pay attention everyone. This is our future and we need to take action. ‘The Troublemaker’ follows two individuals who are doing just that — taking action.
The Troublemaker’ will be released worldwide on Friday, August 21st, in English, French, Spanish, German and Italian. We all need to stand up for our future today, or we simply may not have one.
It is in times of crisis that we find out what really matters to us, and get to discover who we really are, as individuals and as a society.
The TroubleMaker follows the personal awakening of two people as they learn to accept the reality of climate breakdown and decide to do something about it.
One of them is Roger Hallam, key strategist and co-founder of ‘Extinction Rebellion’ (XR). Roger is a former organic farmer and academic expert in the spread of radical protest movements. Beginning in the U.K. in November 2018, his ideas and strategic thinking have helped to inspire thousands of ordinary people to non-violent civil disobedience and mass arrest.
Sylvia Dell is a retired IT worker and mother of 4 from Totnes in South Devon. She is not a ‘climate activist’ just an ‘ordinary’, sensible, peace loving citizen, doing what she thinks is right.
INTERVIEW WITH DIRECTOR, SASHA SNOW
As a filmmaker I have spent the last 20 years exploring our fractured and self-destructive relationship with the natural world, looking for stories and people that might inspire us to change.
I have always been interested in visionary individuals that attempt to stir society from passive acceptance and who are prepared to suffer for their ideas in the process.
‘The Troublemaker’ is the result of this 20-month journey, supported all the way by the editorial wisdom of the team at Passion Pictures, one of the finest independent production companies in the U.K..
As ever, the hardest parts of filmmaking are never the filmmaking! In a world where more people seem to be making films than actually watching them, the path to raise funding and then find distribution is always a long one. The trick is to have an idea you believe in strongly enough to keep going, whatever it takes. This becomes more the case when you’re making films about potentially uncommercial themes or about subjects that traditional media might regard as being too truthful for their audiences to stomach. It’s entertainment that they want, so any truth-telling has to be slipped in through the back door.
Being on the streets during the April rebellion in London was an experience I’ll never forget, and I haven’t met a person yet who was there who’s not felt the same thing about it. There was just this extraordinary positive energy on the streets, a feeling that the public had woken up and that now anything might be possible. It was a historic moment where the physic barriers to civil action seem to have suddenly dissolved. And despite the set-backs that XR has suffered since those heady days, we now know that the potential is there for very rapid public mobilization.
Roger Hallam is one of the co-founders of Extinction Rebellion (XR), a protest group that advocates for non-violent civil disobedience and engagement to bring about policy change in the face of the overwhelming scientific evidence that we are facing a climate catastrophe. Although Roger had some formative experiences of his own with the direct consequences of climate breakdown when he ran an organic farm in Wales, he was always interested in how to radically change society. After having his farming business wiped out by heavy summer rains in 2007, he moved to London to work on a PhD at King’s College London in radical protest movements. It was here that the strategic ideas that later led to the formation of Extinction Rebellion were nurtured, prototyped and tested in practice.
Sylvia Dell is a retired mother of 4 living in the beautiful market town of Totnes in South Devon. She’s about the last person you might expect to get involved in any form of radical protest, and has never broken the law in her life. That was up until she actually read the UN report on global climate change published in 2018. Initially overwhelmed by the idea that we only had 12 years left to save the planet, she eventually found solace, community and inspiration for action through her local Extinction Rebellion affinity group. And then she became aware of hitherto undiscovered qualities that have enabled her to act. In order to be able to look her children in the eye, she’s found herself morally compelled to do everything she could to affect change.
However, much as Roger and Sylvia are fascinating and courageous people, the film is not really ‘about’ them. I guess there’s a tension here between the function of the ‘hero’ figure in narrative story-telling and the real world consequences of idolizing anyone. The film takes the troublemaker trope as the hook for a message about the power of collective action, I guess trying to subvert our deep rooted need for a story to have a hero, when in the end, the hero is us.
I think the idea that we can fix the climate problem through individual acts of consumption or voting behavior is a refection of the same paradigm that has got us into this mess in the first place. If we act as individuals we’ll change very little- at least the changes will be too slow to make a difference. We need a rapid transition to an alternative economy based on a different form of political and democratic engagement. This is founded on more active civil participation in the decisions of government through the medium of citizens assemblies. Much has been written on the potential of this elsewhere, and it has been used in several modern democracies as a means of solving particular and apparently intractable problems, for example on the question of whether abortion should be legalized in Ireland.
To get governments to return to the drawing board to re-invent how democracies function will take significant civil pressure applied through non-violent civil disobedience, a method that has also had striking successes through history- with achieving women’s suffrage in the UK at the beginning of the last century; with Ghandi’s push for independent from the British Amore in the 1940’s; and with the civil right’s movement and Martin Luther King’s leadership in the 1960s. All these movements had the direct involvement of a very small proportion of the population but they commanded the moral authority and ultimately the sympathy and political support of the majority of the people.
A film is never finished even when it finally goes public. In a way, that’s when the filmmaking really begins- for a film only becomes real when an audience can watch and respond to it. After finishing a film, I’m always left feeling a little bereft and exhausted. I always think it will be my last but somehow, another story, just too good to ignore, seems to always come calling.
WorkAway (def): 1. The unique opportunity to take advantage of an extended travel window, working and playing remotely from a new destination/location. 2. The chance to learn/explore a new culture/way of life 3. Redefining your life balance in a new context.
Quarantine fatique is real and staycations are so last month. With many Californians working and learning remotely, a new concept, the “WorkAway” may provide welcome relief from unprecedented amounts of time at home.
Elevate Destinations, a luxury travel company with an altruistic footprint, is organizing stays for a month or more in vetted destinations that provide the services and systems clients and their families need to thrive.
Designed as a welcome hiatus from life at home, a WorkAway package includes custom accommodation, recreational touring and any educational and medical options that might be required. 24/7 concierge assistance is available upon request.
Elevate’s initial WorkAway destinations include Barbados and Mustique in the Caribbean, Belize, Croatia, Hawaii and Kenya.
“So many folks are yearning to get away but need guidance about health and safety protocols. As a trusted travel advisor, we can provide that and introduce clients to a spectrum of possibilities as they look to take advantage of working and learning remotely,” says Dominique Callimanopulos, Founder of Elevate Destinations. “This is a unique window for many clients to immerse in a new culture or landscape.”
Since 2005, Elevate has facilitated bespoke trips to Africa, Asia, Central and South America and Europe and is drawing on its rich network of global travel partners to curate WorkAways for clients looking for a change of scene.
For more information, visit https://elevatedestinations.com/custom-trips/workaways/
Do you suffer from frustrating seasonal allergies, or a weak immune system? Don’t worry, you can find relief in knowing that Cleared exists, and is here to help you! Having launched this summer, and backed by a team of in-house nutritionists, allergists, and immunologists, Cleared will offer seasonal immune support in the form of lozenges and liquid shots — which are perfect for supporting your needs at every step of the day. Additionally, Cleared will offer telemedicine services via a digital telehealth clinic, allowing users to connect directly with a certified allergist or immunologist, offering access to Allergy Immunotherapy in addition to their immune support supplements. Talk about 21st century innovation!
Founded by Ryan Rockefeller, James Taylor, and Dr. Payel Gupta, Cleared aims to bridge the gap between traditional allergy suffering and well-rounded seasonal immune support with immunity-boosting products that fit in your pocket, access to experienced allergists from the comfort of your home, and a passion for supporting clean air initiatives. This is your official welcome to seasonal immune support for the 21st century.
Cleared launched this summer with two initial SKUs: Immunity Support Shots ($34.99/6pk; $5.99/single) and Immunity Support Lozenges ($12.99/bag of 20). With Support Shots available in honey lemon ginger, and lozenges in honey mint flavor, both products contain a mix of certified organic herbs, vitamins, and minerals such as zinc and magnesium. In addition, Cleared’s products are housed in plastic-free packaging to minimize any harmful effects on the environment. Cleared’s products offer support for maintaining healthy immune function and defense during peak allergy seasons, and when used in tandem with the telehealth clinic, support healthy responses to allergens. Not only should you be excited for this new health experience, but you can also find excitement in learning more about Cleared directly from its co-founders, Ryan Rockefeller and Dr. Gupta, by reading below.
Q&A With The Co-Founders
Q: In the age of COVID, many people have a newfound sense of proactive responsibility pertaining to their health and immune systems. How can Cleared help those who are now eating healthier, or even those who struggle with staying on track, when it comes to doing what’s best for their health and wellness?
Ryan: Most people don’t realize that an allergic reaction to common irritants like pollen, dust, and pet dander all starts in the immune system. So while your typical medications suppress symptoms, people often neglect the root of those symptoms. Our mission at Cleared is to focus on that root, to help your body strengthen its immune response to airborne triggers, and help maintain healthy sinus and immune function and overall vitality and well-being. As they say, the best offense is a great defense, and one can be a very proactive defender with Cleared by building strength in your system day by day.
Dr. Gupta: To keep your body healthy it is important to get a balanced diet. For those who don’t feel that they are getting a balanced diet- supplements can help provide the extra that might be needed. Our supplements contain ingredients that will help with sinus + immune support from common irritants like pollen, dust, and pet dander.
Ryan: Our drink shot and lozenges are meant to be complementary — the drink shot is a powerful one-a-day boost, and the lozenges for on-the-go support. They both can be taken as needed, but for optimal strength they’re designed for back-to-back daily use to strengthen your response to triggers and promote a sustained boost to sinus and immune function. We recommend 6 days in a row to start, to strengthen the system, and then as needed thereafter when irritants are present. If further support is needed, our doctors are available for online consultations.
Dr. Gupta: Our platform allows you to either do a chat consult or a video consult with one of our doctors who specializes in the treatment of allergies. Either option is great. Once questions about your health history are answered, the doctor will give you recommendations on which medications to start and will send over prescriptions to your preferred pharmacy. Once you get your prescriptions we are here to make sure you are supported in your journey to feeling better. From education on how and when to use your meds to continued access to our specialists we will make sure your allergies are controlled.
Q: It sounds like “nature as medicine” is at the core of Cleared. When it comes to food and medicine, a big selling point right now is being “as close to how nature made it.” Can you provide some insight into what goes into your support shots and lozenges, and how those ingredients are sourced?
Ryan: For both the shots and the lozenges, our nutritionists and allergists handpicked extensively studied, science-backed ingredients shown to strengthen sinus and immune function. These include a mix of plant and fruit extracts, like Organic Curcumin, Organic Adaptogenic Mushrooms, Nettle Root, Rose Hips, and Elderberry, as well as key minerals like Zinc and Magnesium. Everything is sourced through our top certified U.S. manufacturers as well, who’s food scientists put it through extensive trials and testing. We’re also proudly putting both support options through clinical trials as we speak, because we care about transparency, quality, and evidence-based nutritional science.
Q: What is the main difference between the Immunity Support Shots and Lozenges? For example, is one more beneficial than the other? Should buyers practice taking both for optimal results, or is one enough? Is this something that will be discussed once connected with an allergist or immunologist?
Ryan: The two are meant to be complementary, but the drink is designed to be a one-a-day powerful boost, with the lozenges as more on-the-go support. While both can be taken as needed, for optimal use, they’re best to take daily so as to strengthen your system day by day. Our bundle pack, which comes with 6 drink shots and one 20 count lozenge bag, is a great way to kick start your routine and boost your defense over several days. If you have questions or need further support, you can reach out to one of our allergists/immunologists for an online consultation at getcleared.com/consult.
Dr. Gupta: They each contain different ingredients that are found to be helpful for common environmental irritants – so we recommend taking them together when you feel like your symptoms are not under control.
They do not need to be taken daily, but rather as a supplement for symptoms that are not controlled.
We want people to try both products and see how they feel with both or one or the other.
Q: Cleared is for seasonal allergies and immune support, but what about everyday allergies, like pets and food? Is there any possibility that the company could expand into developing products to help address those needs, or is there a possibility that the current shots and lozenges may be beneficial with those types of allergies as well?
Ryan: 75% of sufferers now experience year round symptoms of allergies, in part thanks to climate change elongating and exacerbating pollen seasons, so what used to be a “seasonal” issue really is now an “everyday” issue for most people unfortunately. While we’re focused for the moment on helping give people a new kind of support from airborne irritants in particular, we’re keen on empowering our doctors to deliver a fuller scope of support for people with food or skin issues too. So, yes, we’re exploring, with a focus on adding value to a currently antiquated system of care for people who struggle with these things.
Dr. Gupta: We believe that the shots and lozenges are effective for any environmental allergy and that would include pets.
Food allergies are different and the main therapy for food allergies is avoidance of the food. These lozenges and shots would not benefit those allergies.
Q: What are some of your short-term and long-term goals for what you’d like Cleared to become?
Ryan: Short-term, we’re excited about providing people like ourselves with new support options to add to their routine. There’s so much opportunity to actually improve peoples’ quality of life with our approach, so we’re not really caught up with what else we can do long-term and really just focused on helping people get the support they need now.
Dr. Gupta: We are excited for Cleared to be a portal where people can get the integrative support they need. Whether people want just supplements or advice on how to take over the counter allergy meds and or prescription meds. We want cleared to be the new way to treat allergies from the comfort of your home but with the best specialists out there.
Over time we will offer treatment for other allergic disorders like food allergies, asthma and eczema to name a few.
We hope that during this challenging time and as our new normal changes – we can continue to take care of allergic conditions together and safely.
Everyone experiences stress, though different events and experiences can cause more stress in life than others. While it’s impossible to expel all stress from your life, it’s important to practice techniques that can help you bring a bit more tranquility into your everyday routine. Practicing self care and self compassion is a huge part of leading a healthy lifestyle, and there are plenty of ways to start doing it.
If you’re busy and occupied, you probably won’t have time to soak in a bubble bath every night or sip calming tea for a half hour each morning with the sunrise. You’re chasing kids around, picking up dirty socks and rushing to get to work on time. But stress relief can be found in the little moments just like the lasting stretches of you time. It’s important to find a balance of taking time for you and being present with life. That way, you can find consistent calming whenever you need it.
1. Practice Mindfulness
Mindfulness is the practice of being fully present in the actions, sensations and sights around you. Often, we rush through life and don’t stop to be present in the moments and surroundings that could bring us joy and peace. Try to tune out the noise and distractions that might normally be present in life so you can focus on the tasks at hand and tune in to the activities in front of you. Whether you’re gardening, driving, playing with your kids or doing the dishes, take some time to slow down and let your mind rest.
2. Stay Organized
Sometimes, stress can be caused by an overload of events in life. When you have an abundance of schedules to keep track of, it can get overwhelming. Especially if you have kids with school and activities, it can feel like you’re running all over the world every day and still forgetting things. Taking a bit of extra time to get organized can make your days a bit easier both for you and your family.
Tools like to-do lists and daily planners work wonders for keeping any schedule in check. If you usually look after your kids’ school planner, you can sit down with them and work out their planner together so your family can have a smoother week.
3. Get Moving
Getting physical exercise — even just thirty minutes each day — can help to reduce stress and increase your overall health in the long term. Moving your body can help to release endorphins that lift your mood and make you happier. Whether you go for a run, do a yoga workout or take a pilates class, exercise can give you some time to yourself and give you an energetic release to relive stress and relax you in the long term and in the moment.
4. Get Enough Sleep
If you’re stressed, it could be caused or worsened by a lack of sleep. While it’s not always convenient, adults need at least seven hours of sleep each night in order to function properly and stay alert throughout the day. Sleep and rest are highly important, as they give your body and mind the energy they need to tackle each day with a clear head. When you aren’t well rested, you’re more likely to experience anxiety, forget important things and feel stressed throughout the day.
Setting up a nighttime routine for yourself can help you get to bed at the same time each evening and wake up at the same time each morning, creating a regular sleep schedule. A sleep schedule can help you carve out the time for those precious hours and get your body used to your much needed rest.
5. Learn to Say No to Things
If you’ve got too much on your plate, you might need to learn how to respectfully say no to new opportunities. It can be tempting to people please and say yes to every favor, tempting opportunity and fun event that crosses your radar, but that doesn’t mean it’ll be good for you in the long term. So much stress comes from taking on too much at once. Learning to politely decline offers and say no can be hard at first, but putting yourself first and prioritizing your needs must have its place in your life.
6. Take Up Journaling
Taking a few moments to jot down your feelings about gratitude, life or even just the events of the day can be a great stress reliever. It can be a place to process your feelings and let out some unresolved tension from the day. You don’t have to commit to journaling every single evening or write pages and pages unless you want to, but taking a bit of time to process your thoughts can help more than you realize. If you’re stuck, you can even turn to some helpful prompts to push you in the right direction.
While you can’t dispel all of the stress from your life, you can certainly prioritize your needs and give yourself the daily consideration you deserve. You show up better for your family, friends and yourself when you’re less stressed. You deserve daily happiness, just like anyone else.
Take everything you know about CBD, and make it better. That’s right — Wild by Nature, boasts a line of hemp-derived CBD products featuring absolutely 0% THC and 1000mg of CBD, 100mg per serving.
What makes this CBD brand different from all of the others on the market?
While Wild by Nature‘s CBD dosage may be higher than usual, this is because their purity is unmatched — each Wild by Nature product has a track and trace batch number, so you can see from first seed to final drop. No added chemicals, fillers, or additives for the purest holistic experience possible.
Talk about quality!
Wild by Nature offers CBD tinctures, convenient and portable CBD single shots, and a proprietary, clean CBD pod vapor system with the cleanest anti-burn technology on the market, so you can enjoy your daily CBD in whichever way is most convenient for you.
With all the skepticism and consumer mistrust in the CBD world as it is, Wild by Nature aims to keep that transparency and consumer education an essential part of their brand DNA.
Square Baby Partners with PHA to educate families and reduce allergy risk, for babies 4 – 12+ months old.
Square Baby, the direct-to-consumer baby food brand offering 100% daily nutrition for early eaters 4-12 months old, has teamed up with Partnership for a Healthier America (PHA) to educate parents and families about the importance of balanced nutrition, palate development, and food allergy prevention. Joining PHA’s Shaping Early Palates initiative, Square Baby will join forces in the organization’s effort to disrupt the marketplace and create options to help parents raise adventurous eaters. Square Baby is recognized as a leader in the category of infant and science-based nutrition, and this collaboration will support PHA’s vision to cultivate healthy palates and create a lifelong desire for nutrient-rich foods — especially vegetables — among all children.
Square Baby is committed to establishing healthy eating patterns for crucial growth and palate development that can have an impact on a child’s health for a lifetime. Rooted in science, Square Baby applies the recent research behind introducing allergens early and often, to reduce the risk of developing today’s commonly found food allergies. Knowing that customization is key to today’s families, Square Baby offers tailored meal plans with vegan, vegetarian, dairy-free, gluten-free, meat & seafood, allergen introduction as well as allergen-free meals.
Recipes designed by the co-founder, a Registered Dietitian, are made in small batches using organic foods that are gently cooked, steamed, or roasted, blended by hand, and frozen to lock in nutrients and freshness. “Square Meals” are perfectly balanced with vegetables, fruits, whole or sprouted grains, and various proteins – meaning they contain half the amount of sugar and double the amount of protein and healthy fats most pouches have.
“With nutrition science at our core, we know the importance of high-quality, balanced nutrition and creating adventurous eaters through exposure to a wide variety of veggies, fruit, grains, proteins, healthy fats, herbs and spices,” says Katie Thomson MS, RD, co-founder and CEO of Square Baby. She continues, “We are thrilled and honored to join the PHA family and harness the power of our shared commitments to raising the next generation of healthy eaters.”
“Partnering with Square Baby is one more step forward in building a better food culture for babies and toddlers,” said Nancy E. Roman, President and CEO, Partnership for a Healthier America. “Nothing is more important than the health of our children – and it all starts with food and food habits developed early.”
Resources and details on Square Baby’s alliance with PHA’s Shaping Early Palates initiative are available on PHA’s website.
About Square Baby
Square Baby is the only baby food to offer 100% daily nutrition as well as a comprehensive Allergen Introduction Menu. Harnessing the proven science behind introducing allergens early and often to help reduce baby’s risk of developing common food allergies, Square Baby offers 10 meals that include at least 1 of the Top 8 Allergens. Square Baby is founded by a registered dietitian and geneticist who have designed balanced, “Square Meals” from organic veggies, fruits, whole and sprouted grains, various proteins, healthy fats, herbs, and spices. Offering customizable meal plans and a foolproof footprint to achieve a complete daily diet, Square Baby has 23 different meals for babies 4-12 months. Made in small batches for a better-than-homemade quality, each meal contains half the amount of sugar and double the amount of protein and healthy fats most pouches have. Because Square Baby believes that every baby deserves good nutrition, their platform Good Feeds, donates 10 meals to Feeding America, for every post shared on social media with @squarebabyfood and #goodfeeds. For more information, go here: www.SquareBaby.com.
About Partnership for A Healthier America
PHA’s mission is to leverage the power of the private sector to transform the food landscape in pursuit of health equity. In 2010, PHA was created in conjunction with Former First Lady Michelle Obama’s Let’s Move! effort. PHA identifies, accelerates, and celebrates voluntary business practices that improve or increase choice or lead to new norms and behavior around food and physical activity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.ahealthieramerica.org and follow PHA on Twitter @PHAnews.
Out of This World
July was a big month for PAIR, the new kids eyewear brand that puts all others to shame
Keeping up their momentum on new releases, PAIR launched two new design collections that are quite extraordinary and timely. One small step for PAIR, and one giant leap for kids, PAIR Eyewear’s first July collection, the GALAXY COLLECTION launches in celebration of the 51st anniversary of the original moon landing. PAIR unearthed an adorable line of toppers to inspire children to reach for the stars and learn about this momentous period in history. Truly out of this world.
These toppers are the perfect conversation starter for curious kids, sparking interest to learn more about history and science in a fun and unique way! Kids can dip into the cosmos in the Space top, or stare up at the stars in the Galaxy top. Starting at $25 each, in two amazing styles, this new collection is compatible with all base frames and available exclusively at PAIREyewear.com now!
Move over jerseys! Fan gear for kids just got a whole lot more customizable, with PAIR Eyewear’s other latest launch, the NBA COLLECTION! Just in time for the return of the NBA on July 30th, PAIR Eyewear just launched a new collection inspired by everyone’s favorite professional teams. Available in PAIR’s signature Sierra frame, kids can show their spirit for teams like the Philadelphia 76ers, Chicago Bulls, New York Knicks, Los Angeles Lakers and more! Frames will are sold exclusively on PairEyewear.com.
Bring another level of fandom to the highly anticipated return of the NBA with this new collection launch!