Pulp Culture Wants You to Have the Better-For-You Booze

Pulp Culture Wants You to Have the Better-For-You Booze

Summer is over, but that doesnt mean booze is over! And with Mercury entering retrograde (again) until November 3rd, we’re going to need to keep the booze chilled and ready to go. That’s why it’s the perfect opportunity to learn about a new company who puts the “B” in “booze,” where “B” means “best!” This past Spring, Pulp Culture launched the healthiest booze on the planet. Seriously!
 
Boasting four function-first blends — THINK, HUSTLE, RESTORE, and RELAX — Pulp Culture was designed by high performers, for high performers, to enhance our everyday lives and take the edge off with a health-conscious alcohol. Not only is Pulp Culture not bad for you — it’s actually good for you — packed with probiotics, adaptogens, immune boosters, and all ingredients transparently listed on the front of the can. Pulp Culture’s “hard pressed juice” features a wide array of fruity flavors, like guava, passionfruit, and strawberry, backed by nature’s health food warriors, including turmeric, milk thistle, and even superfood mushrooms! Each flavorful blend suits any of your life’s needs, whether you’re knocking out that after-work report, or setting the mood for that long overdue vacation… but there’s something else.


THINK, HUSTLE, RESTORE, AND RELAX… But what about LOVE?

Yeah, yeah, those are all great, but what about the mushy stuff? Well, that fiery, can’t-stop-won’t-stop feeling (and flavor) is here too. Besides, what’s anything without a little love thrown in? During these trying times, love is what fuels our fire, along with love for ourselves, each other, and our environment. In creating their first limited-edition blend, Pulp Culture’s goal was to bring light to love, enhancing the unrivaled feeling in the form of a guilt-free libation. 
 
Mark McTavish, CEO & Co-Founder says, “A true labor of love, this is a seasonal release with serious superfood sex appeal! When adding a new function-based formulation to our lineup, we felt it was appropriate to bring the world something that we could all use more of… LOVE. Juicy pineapple and pomegranate bring pleasure to your palate, while maca and damiana will leave you feeling frisky. Last but not least, cordyceps is a powerful adaptogenic aphrodisiac that boosts stamina and vitality.” 

Pulp Culture’s LOVE blend launched on September 8th, and won’t be around too long, so indulge while you can!

Better For You Facts to Take Away:

  • ALL ingredients on the front of the can
  • Immunity boosting
  • Botanical adaptogens
  • 6 billion CFUs probiotics/can
  • Zero sugar
  • 99 calories
  • Full spectrum fermentation – 100% mother nature
  • 4.9% ABV
  • 4-packs available at Pulp Culture for $14.99

About Pulp Culture

Pulp Culture is the epitome of a “better for you” beverage. Pulp Culture uses fresh, source-verified ingredients, resulting in a zero sugar, low calorie, “better for you” alcohol. Every blend contains only the ingredients seen on the front label of the can. It is naturally fermented, raw pressed juice that’s sourced from local farms, and fermented for three months, yielding a naturally alcoholic and certified probiotic beverage. This drink ensures you are getting all of the benefits that Mother Nature intended: billions of live probiotic cultures, and a vast array of beneficial vitamins and nutrients found in the plants used for fermentation. Cold-pressed juice just got healthier and hangovers have officially left the building. Enjoy a drink with mother nature and get to know her wild side.

About Mark McTavish (CEO & Co-Founder):

Raised in the apple growing region of southwest Ontario, Mark began his career in the craft beverage industry at the age of 19. Soon after earning his Bachelor of Commerce at Canada’s top beverage management school, Mark established his foothold in the marketplace by opening one of the first craft bars in Canada in 2003.

After helping to pioneer the craft beer industry in Canada, Mark followed his other passion and built a successful career in the commercial fitness business.  With a focus on product design and brand development, Mark spent nearly a decade working with fitness professionals across North America. Mark’s career path came full circle when he realized his dream to craft the healthiest alcoholic beverages on the planet; a convergence of two industries that had previously seemed to be an impossible pairing.

 

A devout vegan since the age of 14, Brendan is the formulator and cofounder of Vega (an industry leader in plant based nutrition). He is also the bestselling author of the Thrive book series, as well as  Editor-in-Chief of Alive Magazine. As a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon champion, Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition.

Brendan invests in and works with socially responsible food and tech companies, whose mandate is to fix our food system and reduce the environmental strain of food production. As of July 2018, Brendan had not enjoyed an alcoholic beverage in 14 years. This all changed when he discovered 101 Cider House at his local Whole Foods Market, learned about the unrivaled production process, and felt motivated to join the team.

Spore Launches to Deliver Health-Boosting Mushroom Supplements

Spore Launches to Deliver Health-Boosting Mushroom Supplements

These days, our health and wellbeing is more thought about probably ever before. The good thing is you can never take too many measures to protect yourself from illness — including the current pandemic we’re all facing right now. With perfect timing, Spore has entered the scene! This new consumer wellness supplement company just launched in September, and they aim to transform our health through the use of functional mushrooms. Spore separates itself from competitors by pioneering a holistic approach to modern medicine with the use of mushrooms, its unique founder story, and helping people regain control of their health from the inside out with their breakthrough line of science-based nutritional supplements. We know, you’re probably thinking, “What’s so special about mushrooms?” Well, it turns out a whole lot! We’re happy to fill you in on what could be the next big health trend with a special Q&A with Spore’s co-founder, Michael Zavet.

After being diagnosed with multiple sclerosis (MS), Michael was determined to find a holistic and all-natural solution, which led him to discover that functional mushrooms are a potent and effective treatment. In conjunction with their launch, Spore is committed to partnering with and donating a percentage of all revenues to organizations that are dedicated to researching and discovering transformative treatments for MS. Spore’s supplements effectively improve immunity, increase energy, balance blood sugar, lower cholesterol, and improve sleep and are ideal for those who want to gain lasting control over their overall quality of life.

Spore is available in five different powerful varieties:

  • Mike’s Mushroom Mix – Looking for an everyday, well-rounded mushroom blend that gives your body the vitamins, minerals, and nutrients it needs to support your overall health? Mike’s got you covered. This powerful blend of 10 functional mushrooms will keep your body balanced and optimized to perform all day, every day. This blend is anti-inflammatory, anti-viral, and keeps harmful pathogens in check and your body in an optimal state of balance. Take this daily to feel the lasting effects and benefits. 

  • Chill Out – Combines the power of the Reishi mushroom with natural herbs like Chamomile, Lemon Balm, and Valerian Root. Enjoy this blend in the evening and flood your body with tranquility to enjoy deep, restorative sleep every night.

  • Protect + Defend – Mix of Turkey Tail, Chaga, Reishi, and Maitake mushrooms designed for supercharged immune function and longevity. Take it daily to support your overall health and keep your body’s defense operating at its full capacity.

  • Energy Performance – Powered by the Cordyceps and maitake mushrooms and enhanced with a potent mix of all-natural energy-boosting ingredients. This blend provides you with increased endurance and energy whenever you need it.

  • Focus Performance – Combines the cognitive boosting power of Lion’s Mane, the sustained energy from Cordyceps, and supported by Ashwagandhaand Gingko Biloba to provide increased cognitive enhancement and a mood-stabilizing effect. Helps to improve memory, expand creativity, and complete support for your brain’s neurological functioning.

Spore’s proprietary blends are sold for $49.99 for a monthly subscription at  SporeLifeSciences.com, and on Amazon beginning this month. Read on below for our Q&A where we get answers to burning questions, and learn some of the science behind Spore’s supplements.

 

Q & A With Spore Co-Founder, Michael Zavet

Q: Hi, Michael, and congratulations on the launch of Spore! I hear that you have a very unique story that helped contribute to the creation of Spore — and I’m sure it’s undoubtedly the core of why you do what you do. Can you tell us about your experience with MS, and how it helped to make Spore what it is today?

A: I think, like many people eventually diagnosed with the disease, MS had begun to affect me long before my diagnosis. I experienced chronic fatigue and illness, muscle soreness and stiffness, lack of focus or brain fog, and trouble sleeping. These symptoms are what drove me to look for a solution. I wanted to avoid the world of pharmaceuticals and find something all-natural. This is what ultimately led to my research, discovering functional mushrooms, and the creation and foundation of Spore.

Q: MS is an immense challenge on its own, and quite possibly the largest one you faced. With that said, what are some of the other uphill battles you and your team faced while breathing life into Spore?

Starting any business is an immense challenge, as any entrepreneur will tell you. I mean, everything from financing to creating formulations, down to logistics, needed to be aligned and thought out, and nothing ever goes as you planned. But arguably the most important and biggest challenge has been creating and continuing to build a brand that people can relate to and trust. I hope we’ve done a good job at that so far, and we will continue to refine and improve things as we get more feedback from our customers, partners and advisors.

Q: I’ve heard of a company that uses mushrooms to make elixirs and teas — essentially being pushed as a healthy replacement for coffee and soda due to its health benefits. The mushrooms-for-health market is one that has yet to really turn into a trend, and it’s only a matter of time before it does catch popularity. Can you explain to readers what Spore is, and what the many benefits are to taking your supplements?

A: Spore, at its root, is a wellness company focused on intelligent-thought out-functional mushroom-based formulations. We source and use over 10 species of functional mushrooms and combine them with proven all-natural supporting ingredients to give our customers the best desired effect. The end result was five all-natural formulations, powered by functional mushrooms, that aim to tackle everyday issues we and the broader population face. Whether it’s a supplement for overall health, a natural sleep aid, a clean energy boost, a way to improve cognitive function, or a functional mushroom supplement to strengthen your immune system, Spore has you covered.

Q: Is it possible that mushrooms are a superfood that have been sitting in front of us all along?

A: It is not only possible, it is a fact. People are sort of just waking up to all the benefits mushrooms can offer us, but mushrooms have been used as medicine and superfoods for literally millennia. They have been in a staple in both traditional and modern medicine. In fact, penicillin was derived from mushrooms. As was rapamycin which allowed for doctors to perform organ transplants.

Q: We live in an increasingly eco-conscious world. Where and how are your mushrooms and herbs sourced, and does Spore have a sustainable practice?

A: In order to get the best quality ingredients, Spore sources from all over the world, from the mountains of Tibet to the interior woods of the pacific northwest and everywhere in between.  Our chaga is Scandinavian, our Maitake is from maple trees in Japan, and so on. We ensure all of our ingredients are carefully selected from our trusted partners, that meet the highest quality standards like cGMP, etc. All Spore ingredients are eco-friendly and ethically sourced from our specialized partners. Going “green” in all aspects of our business is extremely important to our team.

Q: Mushrooms come in many shapes, sizes, colors, and apparently flavors! Can you provide just a little insight into a couple of lesser-known mushrooms and herbs that go into your products, and why people should be consuming them more often? (What is Turkey Tail?!)

A: Absolutely. Turkey Tail is a common species found throughout the world. It grows on logs or decaying trees. The reason you haven’t heard of it is because it is not prized for its flavor or texture, but rather its potent immune boosting properties. Another more obscure species is Agarikon, a fairly rare fungus that only grows in the wild and has potent anti-inflammatory properties. Lastly, you may or may not be familiar with Antrodia, also known as the fungus of fortune – prized for its hepaprotective qualities – or in other words, it’s known to support blood and liver health.

Q: What are your dreams for where you’d like to take Spore in the next year or two? Do you plan on remaining a supplemental company, or possibly venturing into the food market?

A: I think the biggest dream for Spore is to provide a supplement that genuinely helps people with ailments that affect everyone. We’ve all experienced that lack of focus or the mid-day crash and the hope is that with Spore, we may be able to curb or beat these challenges with an all-natural supplement. Further to that, we will be looking to expand our product line. Look out for our Vegan functional mushroom and adaptogen infused Protein powders early 2021.

Q: Some people are picky eaters, and refuse to eat mushrooms. Spore is a great alternative for anyone who may want the health benefits without having to chew on the beneficial fungi. Do you recommend a mix of a few different blend varieties, or is just sticking to one good enough?

A: Spore products can be taken in conjunction with each other, and I’d definitely recommend it. I’d start with Mike’s mix, since it provides a great base with 10 different functional mushroom ingredients, then I’d layer in some energy and focus performance to get through a busy day. Chill out is a perfect nighttime supplement to help you do just that, unwind after a long day and ease into a restful night of sleep. And protect and defend speaks for itself in these uncertain times where strengthening your immune system and general health are top of mind.

Q: Finally, you told us what the benefits are to taking Spore supplements, but are there any indirect or unintended advantages, like IBS (irritable bowel syndrome) relief or stopping migraines? Is it safe to say that taking your supplements is comparable to just eating well on a daily basis, leading to overall wellness?

A: Definitely. Beyond achieving the desired effects of each product, functional mushrooms are nutrient dense, packed with antioxidants, improve gut health and liver function, have anti-inflammatory and anti-aging properties, and support immune health, they’re a super food, and pair perfectly with a healthy lifestyle. The way we approach our products is that eating well is a great start to overall wellness, but it’s often tough for most to cover every segment of the food chain in their day-to-day diet with a hectic life or work schedule. That’s why the ease of a supplement like ours is really a helpful way to aid someone in going from a good to great diet as they strive for overall wellness.