Cann Prepares For The Ultimate Holiday Sale

Cann Prepares For The Ultimate Holiday Sale

There are some things that make it to your holiday wishlist once, and then there are some things that make it to your holiday wishlist every year. Cann is definitely one of those things that make it every year. This year, the leading cannabis-infused beverage company, has some incredible deals on their cannabis ‘cocktails’ for a special combo of Green Wednesday, Black Friday, and Cyber Monday sales!

Cann’s low-dose THC social tonic innovates the future of non-alcoholic social drinking. Designed to give you a similar buzz without any hangover the next morning, each Cann is formulated with 2 mg of TH C and 4mg of CBD and includes only four other ingredients – sparkling water, citrus juice, all-natural herbal flavor, and a touch of agave.

Since Cann provides a micro-dose of cannabis, it is designed for you to easily consume more than one without hitting that ‘too high’ feeling you may get with smoking pure flower or consuming an edible. No more uncomfortable experiences, electrolyte depletions, poor sleep, or headaches — just a controlled buzz.

November 18th: Black Friday/Cyber Monday tease:

  • Offer: 30% off

November 19th – November 21st: Early Promo Access for VIPs

  • Offer: $50 credit, 48hrs to spend on orders over $150

November 22nd: Cranberry Sage Low & Hi Boy Launch

  • Offer: Get ready for the launch of Cann’s seasonal Cranberry Sage low (2mg THC + 4mg of CBD) 6 packs, and new this year, Cranberry Sage Hi Boy (5mg) 4 packs. Cann will also be launching a “Naughty & Nice” bundle that contains 4 of each Cranberry Sage variety for 20% off!

November 23rd – November 24th: Green Wednesday Launch

  • Offer: 50% off Bundles

November 25th – November 26th: Black Friday Launch

  • Offer: 50% off site-wide & free “Take me a party” hat when you spend $150

November 27th – November 28th: Black Friday /Cyber Monday Weekend Sale (Continued)

  • Offer: 50% off sitewide & 1 cent Yuzu Elderflower 6 pack ($24 value)

November 29th: Cyber Monday

  • Offer: 50% off sitewide & 1 cent Pineapple Jalapeno & Lemon Lavender Hi Boy (5mg) Singles. Shop up to 6, which is a $30 value. 

And there you have it. Don’t miss out on all the fun — you might want a few Cann’s to go around during the holidays, too!

See the Movie, See the Fashions

See the Movie, See the Fashions

LOS ANGELES, NOVEMBER 2021 Metro Goldwyn Mayer (MGM) and United Artists Releasing have partnered with the Fashion Institute of Design & Merchandising for a limited time House of Gucci exhibit at the FIDM Museum from November 23 – December 4, 2021 (10AM – 5PM PT).

House of Gucci is inspired by the shocking true story of the family behind the Italian fashion empire. When Patrizia Reggiani (Lady Gaga), an outsider from humble beginnings, marries into the Gucci family, her unbridled ambition begins to unravel the family legacy and triggers a reckless spiral of betrayal, decadence, revenge, and ultimately… murder.

Presenting an exclusive mix of never-before-seen House of Gucci photography, film footage, and costumes curated by costume designer Janty Yates, this exhibition offers audiences an immersive experience and backstage access to director Ridley Scott’s upcoming crime drama starring Lady Gaga, Adam Driver, Jared Leto, Jeremy Irons, with Salma Hayek and Al Pacino.

With exhibition curation and creative direction led by Melina Matsoukas’ De La Revolución, in conjunction with MGM and United Artists Releasing, we invite you to explore the world of the House of Gucci through exclusive new film stills, unit photography shot during film production, behind-the-scenes photography and cast portraits shot by photographer Cuba Tornado Scott.

“Making this film has been an extraordinarily rewarding experience, and this exhibition serves as an extension and showcase of the terrific work by my remarkable team of artists,” said Ridley Scott.

FIDM will be hosting a series of activities around the House of Gucci exhibit for their past, present and future students and the exhibit will be open to all students of FIDM and the community.

House of Gucci is only in theaters this Thanksgiving.

FIDM/Fashion Institute of Design & Merchandising
919 Grand Ave. Suite 425Los Angeles, CA 90015

Lady Gaga stars as Patrizia Reggiani in Ridley Scott’s
A Metro Goldwyn Mayer Pictures film
Photo credit: Courtesy of Metro Goldwyn Mayer Pictures Inc
© 2021 Metro-Goldwyn-Mayer Pictures Inc. All Rights Reserved.

MONOGRAM Shop Opens In West Hollywood

MONOGRAM Shop Opens In West Hollywood

If you’re keeping up with the latest cannabis news, you’d be delighted to know that MONOGRAM Shop at Calma Dispensary in West Hollywood is now open! The display is MONOGRAM’s largest brick & mortar retail footprint to-date and will feature three MONOGRAM strains: the No.01, the No.03, and the just-released No.08 (the brand’s first-ever light strain). These options are available in a variety of formats, including loosies, hand-rolls and 2g & 4g flowers.

MONOGRAM is the first cannabis line introduced by Shawn ‘JAY-Z’ Carter, seeking to redefine what cannabis means to consumers today. To celebrate the opening, visitors sat with DeAndre ‘De’ Watson for a special desk-side rolling session. Through its individualized approach and dedicated to quality, Monogram creates products with the consumer in mind. Calma is open from 10 am – 10 pm and located at 1155 N La Brea Ave, West Hollywood, CA 90038.

About MONOGRAM Products

MONOGRAM flower is grown in small batches to maintain control and quality. Each flower is hand-selected and hand-finished by MONOGRAM experts to ensure a premium experience from grow to smoke. The bold packaging for MONOGRAM 2g and 4g Flower provides a showcase piece, while keeping the cannabis fresh and protected from UV light. Each LOOSIES PREROLL PACK contains four 0.4g prerolls that have been individually wrapped to make a statement and reflect the magic held within: bold, convenient, top-shelf quality – wherever, whenever.

About DeAndre ‘De’ Watson

DeAndre ‘De’ Watson serves as Culture & Cultivation Ambassador for Shawn ‘JAY-Z’ Carter’s maiden cannabis brand, MONOGRAM. Leveraging over 25 years of experience working in the cannabis space, Mr. Watson guides MONOGRAM’s expert growers in ensuring each plant receives personalized attention through a program of extended humidity control, post-harvest care, trimming, and flushing. Operating out of San Jose, California, he and the cultivation team work daily to guarantee that MONOGRAM’s finished flower reaches its fullest potential.

About Calma Dispensary

Calma’s immersive atmosphere allows you to experience cannabis in a new way. Our West Hollywood dispensary is dedicated to bringing the elevated calmness of a pleasurable high into the spatial dimension. Explore our amazing products in a rejuvenating space, learn more about particular strains and their effects, and find your perfect high. At Calma, we’re about more than just great cannabis products. We aim to build community and enable change.

Be A Thanksgiving Hero: Introducing PieCaken

Be A Thanksgiving Hero: Introducing PieCaken

Imagine for a moment, you’re at the upcoming company holiday party, and all eyes are on you as the star who brought in the delicious unthinkable sweets. If it sounds like a farfetched dessert dream, it doesn’t have to be much longer.

The competition for who can bring the holiday dessert hit of the night is on, but with Pastry Chef Zac Young’s PieCaken (aka the Turducken of cakes), you’re guaranteed to be the star of the show. The limited-edition Goldbelly creation is a holiday miracle combo of Pecan Pie, Pumpkin Pie, and Spice Cake, topped with Apple Pie filling — all stacked between wispy layers of Cinnamon Buttercream. That’s quite the mouthful!

As extreme as this hefty desert may seem, the reviews speak for themselves. As if that weren’t enough, the Thanksgiving PieCaken has a little sister — the Christmas PieCaken — featuring 4 of the best-selling products of the holiday all in one: Pecan Pie, Eggnog Cheesecake, and Red Velvet Cake layered together with Amaretto Buttercream and topped with sweet and tart Cherry Pie filling.

Available now, the 6-pound flavor bomb is baking all of our dreams come true, but just like the most wonderful time of the year, it only sticks around for the month of December! Plus, the calendar dates are closing out quickly to get your PieCaken in time for Thanksgiving. Be sure to check out more out of this world and (of course) normal creations available on Goldbelly, as they don’t skimp on the delicious foodie lover’s fever dream of all things breakfast, snack, lunch, and dinner.

For Your Holiday Wishlist: All33 Has Your Back

For Your Holiday Wishlist: All33 Has Your Back

Watch your back. No, seriously! This as-seen-on-Shark-Tank company boasts incredible benefits for spines, and it’s incredibly needed as we face more neck and back troubles today than ever before.

Not just an office chair,  all33’s Backstrong C1 chair was designed to boost energy levels, give you the most accurate posture, and improve overall health – guaranteed to be the gift that keeps on giving. Plus as you plan your Black Friday shopping, all33 is offering $600 off MSRP for the shopping holiday. Consider yourself or a loved one covered for this special gift.

all33 was designed with the help of celebrity chiropractor, Dr. Dennis Colonello. This chair works to cradle your spine’s natural curvature, and is quoted as a go-to chair for comfortability, support, and productivity, by leading executives and celebs such as Tom Hanks, Ashton Kutcher, Cindy Crawford and Justin Bieber. All33 created the perfect office chair for back pain, preventing the user from slouching, and effectively moving all 33 vertebrae within the spine, which is not something you hear about your everyday chair.

The Backstrong Chair, is praised for its comfortability, and was designed through patented technology that:

  • Targets your back’s natural shape to support all 33 of the bones that make up your spine

  • Allows for a full range of movement of your pelvis and back, when sitting – a feature no other brand in the world has

  • Provides freedom from back, neck and spine pains to promote good posture, flexibility, and blood and oxygen flow

If you don’t look out for your back, who will? Or maybe you should look out for someone else’s back!

Daring Partners with Sant’olina For New Menu Item

Daring Partners with Sant’olina For New Menu Item

For some, meat is everything, and for others, not so much. No matter where you fall on the spectrum, there’s a brand out there that can surely win you over, and they’re partnering with one of LA’s best Mediterranean restaurants! Innovative plant-based chicken brand, Daring Foods, has joined forces with the h.wood Group’s Mediterranean rooftop restaurant & bar atop the Beverly Hilton, Sant’olinato curate a specialty plant-based vegetarian and gluten-free option, Daring Chicken Kefta Kebab.

The savory and hearty Daring Chicken Kefta Kebab entree comes complete with Cilantro, Parsley, and Serrano and joins many of the other delicious vegetarian options offered at the open-air restaurant. Will you be dropping in to give it a try? Daring is known for their 100% plant-based chicken alternative, and the reviews speak for themselves.

Go indulge for a pre- or post-holiday treat!

About Sant’olina

Sant’olina is a melting pot of Mediterranean cuisine with a Southern California spin. Chefs Michael Teich and Burt Bakman combine vibrant herbs and spices to create a healthy menu packed with flavor. Each dish tells a different story – from the traditional recipes straight out of the Tel Aviv shuks to the modern Californian touches.

With its timeless Mediterranean color palette and open-air views of Los Angeles, Sant’olina captures the essence of a seaside escape.

Located atop the historic Beverly Hilton, Sant’olina will offer dinner service nightly and brunch service on weekends.

For Your Holiday Wishlist: Daniel Patrick

For Your Holiday Wishlist: Daniel Patrick

There’s bound to be a fashion lover in your life, and that person could very well be you.

In either case, there’s a brand we want to introduce you to. Luxury streetwear label Daniel Patrick has the perfect pieces for someone who loves a transitional wardrobe that never goes out of style. Whether you’re gifting to a city dweller or beach lover, Daniel Patrick’s considered designs will dress them for every occasion. The unisex friendly collections offer an intelligent mashup of sportswear and streetwear reflected in items such as their Summit Tee, DP Adidas Basketball Thermal Hoodie, and 7 Pocket Cargo.

If you’re looking for the deals and savings, for the entire month of November you can enjoy site-wide sales on with Cyber Week offering up to 70% off site-wide sales everyday. Check out the styles below and consider them for yourself or that fashion lover in your live as we creep closer to the holidays.

About Daniel Patrick

Daniel Patrick Inc. is a luxury sportswear company founded in 2012, & is headquartered in Los Angeles. The brand has been worn by the hottest names in sports & entertainment including Justin Bieber, Beyonce, Kendall & Kylie Jenner, James Harden, Chris Paul, & Kendrick Lamar. Designed by Australian native & former professional rugby player Daniel Patrick as Creative Director, pieces are always aligned with the latest trends in fashion. Daniel Patrick Inc. is currently riding the continuing wave of dressing more comfortably, via an intelligent mashup of sportswear & streetwear, with a twist of luxury. The clothing combines style, comfort, & quality in a package that has drawn the attention of Vogue, Vanity Fair, GQ, & the Los Angeles Times. Nearly ninety percent of items are manufactured in Los Angeles, many of which you can find in their flagship showroom on Melrose Ave near the famed Sunset Strip. Visit to learn more.

Meet SuperMush For Your Body-Boosting Needs

Meet SuperMush For Your Body-Boosting Needs

It’s the trend. It’s the new wave. It’s really working! Mushrooms have been in the spotlight lately, and that time won’t be ending in the near future for these fungi. If you’re on the market for any of the benefits that mushrooms offer, then meet SuperMush, a new-to-market, functional mushroom brand inspired by the belief that mushrooms have the power to change the world, and Multiverse — the first and only mushroom-focused wellness marketplace to help you approach true vitality in every facet of life. Both brands are brought to you by the same founders and seasoned entrepreneurs: Alli Schaper and Brian Friedman. 

SuperMush has launched three inaugural SKUs of their new functional supplements including energy, immunity, and chill, which all harness the power of buccal absorption by delivering the product in an easy, delicious tasting spray, and functional fungi to provide potent and effective benefits that ease into your body for full effect almost immediately. That means, no thick capsules to swallow, drinks to mix into (unless that’s what you really want), and no drawn out process to get the good stuff. In this case, the product comes in a bottle, and gets sprayed directly on the tongue. It’s that easy!

As the team states, “For thousands of years, humans evolved, eating fungi daily. Then somewhere along the line, they were removed from our diet. SuperMush is meant to take consumers back to walk back on the wild side. Mushrooms are a vital part of our overall immune system, healthy gut flora, and have a long list of benefits to enhance your well-being with everything from focus to energy to sleep.”

Each of these specialized sprays are $27 and formulated with high quality, thoughtfully included ingredients, meant to support you holistically. See more about their formulations below:

Energy is made with cordyceps, lions mane, elderflower, and green tea.

Immunity is made with reishi, turkey tail, vanilla, and ginger.

Chill is made with reishi, ashwaghanda, lavender, and lemon.

For all things shroomy, be sure to check out Multiverse and all their offerings!

For Your Holiday Wishlist: SAGA Fitness BFR Cuffs

For Your Holiday Wishlist: SAGA Fitness BFR Cuffs

For many, Fall and Winter mean it’s the season to get fit. Whether you resort to apps, gym programs, personal trainers, or just some good old self-discipline, there’s a company out there that wants to help you achieve whatever your fitness goals may be. Meet SAGA Fitness, and their new, innovative BFR Cuffs.

Confused? Here’s an explanation: BFR stands for Blood Flow Restriction, and it promotes getting more done with less while you’re working out. Once a niche method used by individuals looking to get back into their training routines after injuries, BFR is now being embraced by celebrities, professional athletes and people who are working out from home more efficiently.

Trusted by performance specialists, elite athletes and professional thrill-seekers, SAGA’s BFR Cuffs are an official partner of the UFC Performance Institute, and also the world’s first wireless, automated training cuffs that can easily be added to any workout.  What can SAGA’s BFR Cuffs do for you? Here’s a brief list of highlights:

  • Completely Wireless: SAGA’s BFR Cuffs are the first of its kind as they are completely wireless and controlled via your mobile device using 4.0 Bluetooth.

  • Personalized Calibration: These BFR Cuffs calibrate your body’s unique limb occlusion pressure, providing you with optimal pressure zones that will help you to amplify your workout.

  • Automatic Inflation: The intelligent tools will inflate to your optimum pressure with one touch, no need for a tedious manual pump! 

  • Mobile App: Paired with an easy to use mobile app, you can easily control your devices and access information on BFR including training tips and video demonstrations for different fitness goals.

If it’s for you, or even for a loved one for the holidays, SAGA Fitness’ BFR Cuffs might be a perfect fit to knockout those health and fitness goals. Learn more at their website, here.

About SAGA Fitness

SAGA was founded in December 2020 by VALD.

VALD is a global leader in human measurement technologies that provide powerful and objective data to elite sports teams, defence departments, and allied health organisations.

As more technologies continue to proliferate the market and people’s demand for data increases, VALD saw an emerging opportunity for scientifically engineered technologies, that were tested and proven to improve human performance. As such VALD took a decisive step and created SAGA, disrupting the smart technology movement and making world-class tools accessible for all, not just elite athletes.

Green Wednesday Deal: One Cent TSUMo

Green Wednesday Deal: One Cent TSUMo

On this upcoming Green Wednesday, dispensaries will be faced with waves of consumers, and they’ll likely indulge in sweet treats. However, there’s a new cannabis-infused salty & savory snack brand that wants to grab their attention with an irresistible offer. TSUMo, who launched on November 3rd, is offering a bag of either Classic Cheese Puffs or Fiery Hot Crunchers for just $.01 with any total purchase $25 or over on GrassDoor! How can you pass that kind of offer up?

Low dosed at 10mg of THC per bag (perfect for new users and connoisseurs!) TSUMo infuses familiar snacking flavors & form factors with premium THC, bringing consumers a unique and elevated snacking experience. Forget about the super sweet edibles you’re used to, and dive into the future with flavors such as: 

  • Classic Cheese Puffs: the go-to snack to satisfy any cheese craving

  • Fiery Hot Cheese Crunchers: this one’s jalapeño taste buds will spice up your snacking

  • Zesty Ranch: the chip that boldly goes where no ranch has gone before

  • Hint of Lime: these chips packs a punch of lime zest and citrus

  • Salsa Verde Mini Tortilla Rounds: packed with the perfect amount of spice and south-of-the-border zing

At $5 per unit, this is a deal you can’t miss. TSUMo’s snack portfolio fills a large void in the current sweet-centric edibles market and features low-dose, nostalgic-themed products in flavors that consumers have historically loved. In addition to delicious snacks, TSUMo also offers fashionable merchandise to really get in style while you snack. For more information, visit

Introducing Midheaven: Denim & RTW + Q&A with the Founder

Introducing Midheaven: Denim & RTW + Q&A with the Founder

Midheaven, formerly Midheaven Denim and a brand specifically for tall women, is relaunching with a chic collection of denim & RTW for all women – not just the long-legged ones. The young company was launched not long before the pandemic hit, yet it’s taken off with huge demand.

Midheaven’s Founder, Kathryn Brolin, recently launched a chic capsule of limited edition robes in collaboration with renown interior designers, Louise Pierce & Emily Ward ( ), in addition to a larger selection of lounge. The trio have dreamed up the gorgeous robes made with 100% European-imported silk, and have produced everything in the US for a one size fits all robe perfect for at-home lounging or pairing with jeans. Additionally, Midheaven debuted their second collaboration with Cynthia Rowley at her show this past NYFW as well.

Sustainability is of the utmost importance to the brand – fabric used is produced in the world’s greenest and most sustainable denim mill, with valuable measures taken to reduce waste and promote environmentally-healthy production tactics. We conducted a brief Q&A with Kathryn, where she gave us even more insight into Midheaven’s creation, and their sustainability efforts. Read on below.

Q&A with Founder & Visionary Kathryn Brolin

Q: To start us off, would you mind letting us know some of your story? What led you down the path to eventually make Midheaven what it was (before dropping “Denim”), and what it is today (embracing RTW)?

Kathryn: I was living and working in the Los Angeles modeling scene, and I found myself frequently discussing with fellow tall women how difficult it was to find a good pair of jeans. I was determined to set out and find a solution and in 2018, I founded Midheaven Denim, which finally offered long-legged ladies a line of denim of timeless, beautiful silhouettes. I do not come from a fashion/retail background, but rather a film and editorial background, so this was a brand new industry for me to break into. I had some amazing mentors in the beginning who walked me through the process of making our first samples. We made four samples to start and they sold out instantly. Now, with expanding into other categories, the goal is to target all women who comprise the more ‘underserved’ categories in the marketplace. 

Q: It’s no secret that society is harsh on women when it comes to many things – but especially beauty standards. How do you hope to help change this reality for women who struggle with finding clothing they feel confident in due to their height, size, weight, or other issues?

Kathryn: I want women to know that our clothes should not hamper us, but complete us and make us feel confident and the best version of ourselves. Midheaven is expanding into petites, plus sizes and of course still our best-selling longer inseams, because I want each and every beautiful body type to feel catered to. Our height, size and weight are not “issues” but rather assets that define each woman and make her who she is. I want women to recognize that by wearing Midheaven, they can be their most authentic, comfortable and confident self.

Q: There’s always a word or two that comes to mind when you think of a brand or use their product. What is it that you want women to feel when they think of and wear Midheaven?

Kathryn: For starters, Midheaven is an astrological term that marks the highest point the sun reaches in its daily traverse across the sky. For my team and myself, it’s a personal and company-wide guiding mission to be the best, truest version of ourselves. That being said, I want my customers to feel authentic, confident and powerful when they think of the brand and wear it.

Q: Are there any struggles that you and the brand faced, and how did you overcome them?

Kathryn: Being a newer company when the pandemic hit definitely presented us with its challenges – we were just beginning to form a following/customer base, and we had also just opened a brick and mortar store in Malibu. Things obviously slowed down in the pandemic, and we were also toying with the idea of category expansions or not. We ultimately decided to push through and look ahead, which was met with the most incredible support from our customers. Online shopping has never had such momentum as it does right now. Our business felt a major energetic shift. We are now having trouble keeping our best sellers in stock and are so excited to see how much the company is growing. We felt the shift and we leaned into it, and we are so proud and happy that we did.

Q: With sustainability being a necessity for nearly every industry these days, how do you ensure that Midheaven is doing its part now and will continue to do so 10 and 20 years from now?

Kathryn: Midheaven has an ongoing commitment to sustainability and this is at the forefront of all we do. Our fabric supplier has the same ethos of wanting to produce responsibly-made products. Over half of Candiani’s materials are sourced from the Better Cotton Initiative. They recycle all of their water waste and both their company (and Midheaven) has fair wages and a healthy work environment. We plan to continue to work with Candiani into the foreseeable future due to their amazing ethos and practices.

Q: Given that “Denim” has been dropped from the brand’s name, what is your ultimate vision and goal for Midheaven?

Kathryn: We were a very young company when COVID came around and so it was a little risky for us to be pursuing a new category, but at the same time, it was just a natural next step because everybody is wearing loungewear. Moreover, the main goal is to continue to do what we do best, but also activate different audiences that wouldn’t normally be drawn to Midheaven. We really want to embrace the use of color and unique silhouettes, which some of these collaborations and category expansions are allowing us to do. So ultimately we wanted the brand name to not limit us, but rather support us in all of the categories we are passionate to explore.

Q: For women out there reading this who may be skeptical, what do you say to erase their doubt and encourage them to give Midheaven a try?

Kathryn: Midheaven’s intentional and sustainable design practices are implemented to not only show our customers how much we care, but in order to produce the most premium product for you. Our pieces are made to last a lifetime, and are the perfect, elevated basic for your daily life. There is still so much to come for Midheaven, and we are a company you can trust as we head into further expansions.

Meet Modloft’s Latest Pieces + Q&A With The Founder

Meet Modloft’s Latest Pieces + Q&A With The Founder

Modern furniture and home decor brand Modloft has just launched decor pieces perfect for getting your home holiday-ready this year. If there were ever a time to switch up your interior, this is it. Some of their latest pieces include the Lucerne Sofa ($2,600), the Park Dresser ($1,500), the Cabrini Coffee Table ($1,200), and the Andes Side Table ($695). Not only are these pieces modern and oozing luxury feels, but keeping true to their style, Modloft continues to offer fast and free white-glove delivery service, as well as free color swatches and a 30-day risk free try-at-home period to ensure you’re satisfied with your new purchase. 

And to elaborate even more on all things incredible at the company, the Founder and Chief Visionary, Ted Toledano answered a few questions from us for some insight into his role at Modloft, their upcoming plans, and more. Read on for more.

A Q&A With Founder & Chief Visionary, Ted Toledano

Q: Hi Ted, thank you for taking the time to give us insight into Modloft! Let’s get started with some information about you. What is your background, and how did you come up with the furniture dreaminess that is Modloft?

Ted: [I was] raised in Miami, a city that celebrates beautiful people, places, and things. No doubt that sparked my sensitivities towards style and design. I began my entrepreneurial career in the late 90s, among the first generation of tech companies. In 2005, I saw an opportunity to combine my two passions – tech and design – to answer a frequent complaint among informed furniture shoppers: Why is great design so unaffordable? It shouldn’t be, I declared, and so I set out to humbly disrupt a protected industry that hadn’t changed in 100 years. was launched and a new era in design-on-demand was born.

Q: What was it like when you first got started, and how does operating the company compare to now?

Ted: Well, as one can imagine, disrupting an industry that hadn’t changed in 100 years isn’t as simple as writing a mission statement. In our first year, the objective was to simply deliver furniture safely and efficiently across the country. Repeatedly. Over and over again, until we developed a process we could scale. In our second year, we turned our attention to product development. Can we design and manufacture exquisite furniture at a price that will surprise people? We were going to find out. Today, we can deliver an entire home of luxury furniture anywhere in the US in four weeks or less. At the intersection of Design and Accessibility, we have earned a reputation as a best-in-class brand for the modern home.

Q: In every art form, there exists classic and timeless work. While contemporary, Modloft seems to offer timelessness in each piece. What is the design process like for your team, and how do you ensure that your products stand the test of trends and time?

Ted: Classic and timeless design is in our DNA. Yes, contemporary design is our niche, but within the genre, each product must stand the test of time. My core objective is to make anyone capable of designing their home with perfect balance and harmony, without professional help. That’s made possible by creating a product line “on a string”, where every item shares common design elements and color palettes. This enables shoppers to choose their favorite items free of any fear they do not match or play well together.

Q: Did you face any major obstacles while getting Modloft up and running? If so, what were they?

Ted: The immense complexities of starting a vertically integrated, digitally native furniture brand are for a future book I hope to, one day, pen. If I had to pick just one obstacle that required deft strategy and execution, I would point to the challenge of convincing a sophisticated public that buying luxury furniture online, site unseen, is a great idea they wouldn’t regret.

Q: Chic is a word that comes to mind after seeing what Modloft has to offer. What are some other words that you want customers to think or feel when they see and think of Modloft?

Ted: Inspiring Design. We believe when you surround yourself with beautiful and intentional design, you create a beautiful and intentional life.

Q: Finally, what is a goal that you’d like to achieve in the coming years?

Ted: Broadly speaking, we work tirelessly to become an authority in modern design. In the near future, we plan to open concept stores in key markets to support our online efforts, making it easier for people to engage our products in person. We believe once someone interacts with our products, they have instantly found their favorite chair, sofa, table, bed – because our clients appreciate the same things I do: Uncompromised quality, attention to detail, and unique design.

About Modloft

Modloft was built on the core belief that when you surround yourself with beautiful and intentional things, you create a beautiful and intentional life. And we think that is pretty darn important. So, we made creating that life more attainable and accessible. This accessibility to luxury in price, online and in home delivery, was a first in the high-end furniture world. In this way, and others, Modloft re-imagined, and continues to re- imagine, the industry in a lasting and, in our opinion, long overdue ways.

“At Modloft it all begins and ends with great design. But the innovation that happens in between is what allows us to succeed. We work tirelessly to find ways to keep fair pricing and the quality completely un-compromised. Then we made these luxury pieces available online and ready to deliver all over the world.” shares Modloft Founder and Chief Visionary, Ted Toledano. “This access transformed the way that consumers interact with luxury furniture. In the end, our customers get quality pieces at a price and on a timeline that seems almost too good to be true… but it is. It’s that simple and that significant.”

Our consciously designed and priced, statement-making pieces combine with a dynamic business model that includes free-shipping, a 30-day-in-home trial and more. It’s no surprise that Modloft has been recognized as a leader in product innovation, distribution intelligence, and customer satisfaction. Our pieces can be found in the lobbies and suites of the finest hotels, condominiums, celebrity homes, and in our curated showrooms.