LA Galaxy, Dignity Health Sports Park & HERDEZ® Brand Team Up to Spice Up Game Days

LA Galaxy, Dignity Health Sports Park & HERDEZ® Brand Team Up to Spice Up Game Days

HERDEZ® becomes the Official Salsa of the LA Galaxy and an Official Partner of Dignity Health Sports Park

The LA Galaxy, five-time MLS Cup champions, and their home stadium, Dignity Health Sports Park, are proud to announce a new partnership with the maker of the HERDEZ® brand, the top-selling salsa brand in Mexico and a leading authentic Mexican salsa in the United States. This partnership, facilitated by AEG Global Partnerships, will introduce the vibrant flavors of Mexico to soccer fans across Southern California. The maker of the HERDEZ® brand will become the official salsa of the LA Galaxy, and MegaMex Foods will become an official partner of Dignity Health Sports Park (DHSP). This collaboration marks the first partnership between the maker of the HERDEZ® brand and an MLS team.

Courtesy: HERDEZ®, LA Galaxy, AEG

Starting this season, Galaxy fans can expect to enjoy the signature salsa of the HERDEZ® brand alongside the exciting action on the pitch. The partnership will integrate the HERDEZ® brand into DHSP’s culinary offerings, enhancing the overall game-day experience. The premium salsa will be available throughout all DHSP concessions, allowing fans to savor authentic Mexican flavors while enjoying the game.

“We are thrilled to partner with the five-time MLS Cup champions LA Galaxy and Dignity Health Sports Park,” said Ryan Michaelis, President and CEO of MegaMex Foods, home of HERDEZ® Salsa. “We know how passionate LA Galaxy fans are, and we look forward to offering them HERDEZ® authentic Mexican salsa products at every home game. The HERDEZ® brand and the LA Galaxy are simply an unbeatable combination.”

“We are excited for this new partnership between MegaMex Foods and the LA Galaxy,” said LA Galaxy President of Business Operations and Chief Operations Officer, Tom Braun. “We look forward to collaborating with the company, and we’re thrilled that the HERDEZ® brand will be the new official salsa partner of the LA Galaxy. We welcome them to the team.”

Courtesy: HERDEZ®, LA Galaxy, AEG

As part of the collaboration, there will be prominent HERDEZ® branding throughout DHSP on Galaxy game days, including both static and digital field-level signage during designated matches, as well as digital signage on the venue’s Legends Plaza media board. Custom LED ribbon board signage and exposure on the digital scoreboard during all MLS regular-season home games will ensure significant brand visibility during key moments of each match.

“Our partnership with the maker of the HERDEZ® brand is about enhancing the overall fan experience at Dignity Health Sports Park. Beyond the goals and excitement on the field, we wanted to introduce a delicious new culinary option that we know our fans will enjoy,” said Dignity Health Sports Park General Manager Katie Pandolfo. “The HERDEZ® authentic Mexican salsa brings a unique and flavorful new dimension to our concessions and adds to the game-day experience.”

The HERDEZ® brand team will have an opportunity to engage Galaxy fans through a custom activation space during four MLS regular season games at DHSP, a major highlight of the agreement. This space will provide entertainment and a chance for fans to experience the HERDEZ® brand in person. Additionally, the maker of the HERDEZ® brand will support a special LA Galaxy content series distributed across the team’s digital and social platforms during Hispanic Heritage Month, fostering a deeper connection with the Galaxy’s passionate fan base. Over the course of the agreement, the partners will collaborate on various content initiatives across social and digital media to benefit fans and salsa enthusiasts throughout the region.

Courtesy: HERDEZ®, LA Galaxy, AEG

“We are thrilled to welcome the maker of the HERDEZ® brand to our family of LA Galaxy and Dignity Health Sports Park partners,” said Josh Veilleux, Senior Vice President, AEG Global Partnerships. “This partnership not only adds a dynamic new flavor to many of the menu items available at Dignity Health Sports Park’s numerous concession stands but also brings the authentic flavors of Mexico to our fans. It’s a perfect addition that is sure to enhance the overall game-day experience for all.”

About HERDEZ® Brand

The HERDEZ® brand allows consumers to experience the real flavor and culture of Mexico at home with authentic salsas and cooking sauce. The HERDEZ® brand is the No. 1 selling salsa in Mexico and the leading authentic Mexican salsa brand in homes across the US. Best known for products such as HERDEZ® Salsa Verde, Salsa Casera and the original Guacamole Salsa, the HERDEZ® brand is founded on authenticity in flavor and quality you can trust. Innovative authentic flavor experiences is at the forefront of their success. The HERDEZ® brand is part of MegaMex Foods, a joint venture founded by Herdez del Fuerte and Hormel Foods Corporation (NYSE: HRL) and one of the fastest growing Mexican food companies in the U.S. focused on reimagining Mexican flavor. For more information and recipe ideas, visit, and follow the Herdez® brand on Facebook, Instagram and Pinterest.

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 350 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at

The Pierside Hotel Makes for the Ultimate LA Experience

The Pierside Hotel Makes for the Ultimate LA Experience

Cowritten by Anthony C. Stafford

When most travelers visit Southern California, and especially the LA area, it’s easy to assume all the things they want to see and do: beaches, food, and the countless famous landmarks, sights, and activities that the region is known for. And more often than not, a hotel that’s situated where most of these things and the “typical LA” experience are is where these travelers will end up.

The Pierside Hotel happens to be that hotel, located in Historic Santa Monica—right next to the pier—and it’s the ultimate destination for travelers from near or afar. Its history and artful influence on the area, alongside the neighboring iconic buildings, make it a memorable experience, complete with ocean views, beach walks, parks, shopping, museums, and some of the finest dining LA has to offer. On top of that, no experience is complete without the people who call Santa Monica home, making for interesting interactions and showing you what life is like as a local. The Pierside Hotel is outstanding in all of these areas, from its devoted team to its prime location, and it couldn’t be a better place to stay for the ultimate LA experience.

Courtesy: The Pierside Hotel

We were welcomed by the hotel’s team for a weekend stay.  We experienced all that they had to offer and, of course, live like locals, taking in the nearby sights, activities, and delectable cuisine.

Laidback Oceanside Hospitality

Anchored at the corner of historic Ocean Avenue and Colorado Avenue, The Pierside embraces bespoke designs that welcome seaside-style lounging and beach-y themes, decorated with plentiful seating, a fireplace, and an aesthetic surf shop. Just opened in January 2023, The Pierside Hotel is one of the newest hotels on Ocean Avenue in 11 years, and it delivers one of the coziest experiences while just steps from the Santa Monica Pier. Boasting 132 guest rooms and suites, coastal views, and a bright, lively lobby, guests are spoiled with some of the finest amenities and features, including an elevated pool experience with food and beverage service, full-service gear rental (surfboards, bikes, and more), a state-of-the-art 24/7 fitness center, and the incredible Surfing Fox signature restaurant with its expansive outdoor patio.

The Pierside pronounces its iconic status as beach-side passersby and guests take in a custom mural commissioned by renowned contemporary artist Shepard Fairey, his largest installation in the area to date. The artwork covers the entire ocean-facing side of the hotel and represents the people of Santa Monica, further echoing an authentic connection to the very best of the city. The Pierside features various local partnerships with small businesses and artists, further showing a devotion to the community. These include Yada Yoga wellness services, Santa Monica Picnic Co. for custom, enchanting beachside picnics, and Santa Monica Surf School.

Upon entering, the hotel’s team is incredibly kind, going above and beyond to ensure their guests’ stays are pleasant, and even offering recommendations for all the things they can do and see in the area or across the city.

Like Visiting a Beach Home

While the guest rooms at The Pierside Hotel are on the cozy side, they feature fusion seating that doubles as a couch or lounge (and a bed! ), making for the perfect place to take in the scenic landscapes, ocean views, people watch, or simply snooze during your down time. Laidback coastal living is the theme, and it flows seamlessly from the lobby and into the suites.

Accommodations include partial coastal views, with configurations ranging from king rooms featuring a queen-size sofa sleeper to rooms with two queen beds. Multi-functional, stylish furnishings that incorporate woven, nautical-like materials and floor-to-ceiling windows showcase the vibrant scenery of Santa Monica, while design elements include accented wallpaper in designated closet areas, plush Boca Terry bathrobes, and bath amenities by Sachajuan. The Coastal and Park View Suites offer additional luxury with oversized showers, dual vanities, Helsinki Bluetooth speakers, and eco-friendly wool throws by The Tartan Blanket Co.

The guest rooms are stocked with some of the latest and greatest industry-standard amenities and features, like multi-dial shower heads, bright lighting, and plentiful natural light. An added bonus is a stack of postcards available for guests to deliver at the front desk so that they can be mailed off free of charge. Send those “Wish you were here!” notes off to friends and family!

Given the location and its history, it’s also fitting that the rooms are on the smaller side when compared to newer hotels, and every square inch of each space is used with intention. Even still, we found plentiful outlets for device charging and more than enough space for luggage, sprawling out and lounging around.

But who will really spend all their time locked away in the guest room when there’s so much out there to see and do!?

A Classic LA Experience

It can’t be understated just how perfect the Pierside Hotel’s location is, mere steps from the Santa Monica Pier, famous for its vendors, ferris wheel, and carnival aesthetic. The historic Ocean Avenue area brings plentiful sun, a cool ocean breeze, endless crowds, attractions, entertainment, and shopping within walkable distance. Not to mention the endless comparisons amongst gamers to the visuals in the “Grand Theft Auto V” video game, notoriously designed to represent the region. For adventurers, a drive up PCH is always scenic, while Griffith Observatory, LA Live, and even the Getty Museum are minutes away.

If you’re not too keen on dealing with traffic, just steps away from the hotel is Santa Monica Place, an outdoor shopping center located next to the Third Street Promenade. Some of the finest stores and dining can be found in these areas, including Louis Vuitton, Coach, Vinfast, Nike, Uniqlo, True Food Kitchen, The Cheesecake Factory, and more, with additional stores and restaurants on the way. Beloved Din Tai Fung is coming soon to Santa Monica Place, which is sure to be a hit with travelers and locals alike.

There’s no shortage of options when it comes to where to eat, with the spectacular Mon Ami just around the corner from the hotel. The Mediterranean restaurant is tucked away in its own closed off perimeter, past other restaurants, but its neon heart logo can’t be missed. Mexican, Italian, seafood, and even fast food are within the vicinity, and if you’re taking a drive into Brentwood or Beverly Hills, consider stopping by Parakeet Café for some of California’s finest whole, ethically sourced, globally and culturally inspired foods and coffee beans.

For those looking for a slower pace, there are even museums at Santa Monica Place, like Cayton Children’s Museum, Arte Museum (coming soon), and Sci-Fi World across the street. The bottom line is that you don’t have to go too far to find the best that the city has to offer.

After those long days of exploration and activity—or even before—the Surfing Fox is always there to give you an astonishingly incredible meal.

Asian-Latin American Fusion

The Surfing Fox deserves every opportunity for hotel guests and locals to come in to dine, and even more so to connect with its team members, who play an integral role in making the experience a stellar one. On top of its excellent service, Surfing Fox dishes up some of the most exquisite meals to be found in hotel-restaurant duos. Passing on the uptight and exclusive luxury appeal most other hotel signature restaurants opt for, The Surfing Fox instead flows with an appropriate yet elevated, chill ocean-front dining style. The restaurant lives up to its name with plentiful sunlight during the day, open-air seating with high tables and booths, a patio with fireplaces to combat those chilly evening breezes, and beachside-style decor that flows seamlessly into the hotel’s lobby.

Upon being seated, guests are welcomed to choose from a range of signature cocktails, dubbed “Foxtails,”  and other beverages. Some of their featured flavors include Passion Fruit, Thai Basil, Prickly Pear, Banana, and Yuzu, while wines and beers are also available to choose from. The menu’s breakfast, brunch, and dinner dishes feature coastal Californian cuisine with an Asian-Latin American-infused flair that blows tastebuds away. The vibrant meals are bold with flavor as the restaurant chefs lean into alluring, subtle, and striking pairings that were made for one another.

Our visit included the following highlights:

  • Hot Chicken Sandwich with spicy Furikake Fries
    • Portuguese bun, koji brined, Oaxacan spices, cabbage slaw
  • Grilled Hangar Steak
    • crispy sweet potatoes, Japanese chimichurri, cured egg yolk
  • Lobster Roll
    • brioche bun, lobster, miso aioli, crispy shallots, fries
  • Crispy Sweet Potatoes
    • ponzu, charred onion aioli, togarashi
  • Ceviche
    • hamachi, mandarin-coconut leche de tigre, fresno chile, red onion, charred orange
  • Guacamole
    • onion, cilantro, serrano, tortilla chips
  • Michelada Mussels
    • beer steamed, tomato confit, tajin, grilled sourdough
  • Cripy Brussels Sprouts
    • pepita aioli, manchego
  • and Desserts
    • Cookies and Ice Cream
      • chocolate chip cookies, vanilla bean ice cream
    • Matcha Crème Brûlée (vegan)
      • oat milk, matcha, coconut cream
    • Champurrado Pot De Cream
      • Mexican chocolate, whipped cream, cocoa nibs

There simply aren’t enough good things that we could say about any of the dishes we tried. Portions are outstanding, and flavors dance throughout each dish harmoniously, with the potential for leftovers. It’s quite possible that guests will likely feel a strong urge to come back to Surfing Fox multiple times to take advantage of the menu’s many options or to revisit their favorites from initial dining experiences. As locals, we can’t wait to come back, but not just for the food. For us, it’s the devoted team that puts the cherry on top of our time at The Surfing Fox.

An All-Star Team to Remember

When it comes to the impact and connection of The Pierside Hotel‘s and The Surfing Fox’s teams, their kindness and knowledge can’t be overstated.

Receptionist Daniel, who checked us in, gave us a warm welcome while answering our questions about the hotel and the historic area, along with the Director of Rooms, Chris Smith. And somehow, receptionist Peyton Mentaberry raised the bar even higher, giving us insight into his time at the hotel and delivering a plethora of nearby recommendations to us and other guests, including Griffith Observatory, how to see The Hollywood Sign, local parks, his favorite dishes at The Surfing Fox, nearby restaurants, and so much more. Peyton actively explores all of the things that make Los Angeles an incredible city full of life and could not be recommended more for guests coming in blind and in need of recommendations across a spectrum of categories.

The team at the Surfing Fox continued to raise the bar of excellence, as Sam, Marea, Isaac Munoz, and Gabriel Ruiz went above and beyond, recommending their favorite dishes and best pairings between them, giving us some background about the restaurant, and simply having incredibly fun and entertaining personalities. Isaac outshines Gabriel when making latte art, but they’re filled with love all the same, while Sam and Marea make you feel like family with their menu secrets and flavorful insights.

So often, we reminisce on all the things that make vacations and hotel stays great, but the people who are responsible for making those times so memorable are often forgotten. The Pierside Hotel and the Surfing Fox have a combined team of some of the best people you’ll meet, so we recommend talking to them, getting to know them, and even making a new friend.

Its easy access to world-class shopping, upscale nightlife, a renowned dining scene, abundant entertainment options, and unique outdoor and cultural experiences make The Pierside Hotel and its signature The Surfing Fox restaurant destinations for locals and travelers alike. As guests are enveloped in the hotel’s seaside flow, they are prepared for the laidback LA lifestyle, seeing some of the very best that the city has to offer, whether within walkable or drivable distance. From the team members who offer great insight into the hotel, its signature restaurant, and key attractions to the countless activities and landmarks for guests to get lost exploring, The Pierside Hotel is a hospitality lighthouse, beckoning to travelers near and far that it is best suited to deliver the incomparable and irresistible LA experience that so many fall in love with. It is the one place where experiences, people, food, and coastal living come together in a way that no other can offer.

Book your stay this summer.