by Joshua J. Pinkay | Oct 27, 2021
All You Need Is Los Angeles! Celebrate Local Brands and Show Love for Our City Post-Pandemic.
Presented by the newly renovated & reopened iconic Venice Beach House
On October 14th, the iconic Venice Beach House celebrated it’s post-pandemic reopening and renovation by hosting “All You Need is Los Angeles” an event created by Press Pass LA’s PR division to celebrate local brands and founders who are bringing back business and culture to our great city!
Model Joy Corrigan & Mehran Moghaddam
Tik Tok star Jake Gould
Guests had the chance to meet the tastemakers behind the revitalization of Los Angeles and mingle with industry professionals including executives in attendance from Netflix, Tik Tok, Capital Records, Interscope Records, Forever 21, AEG and more.
The VIP opening night of the newly renovated Venice Beach House featured brands including Kurvana, luxury cannabis products; Naked Species, clothing brand by model Joy Corrigan supporting Wild Life Tomorrow Fund to help end animal extinction; Our/Los Angeles vodka, distilled in the arts district of downtown Los Angeles; Smile Natural Products, personalized oral care and vegan lifestyle products; Art Botanica, moss art by local artist Kelley Anderson; and Ruben, iconic art and streetwear brand by artist Ruben Rojas.
Gleb Savchenko & Elena Belle
Billed as a night of “Food, Weed, Vodka, and Art” the more than 300 guests enjoyed delicious plates from Green Olive Food Truck known for their local Mediterranean cuisine with a menu that featured hummus and pita, greek salad, greek potatoes, chicken skewers, gyro, falafel and more.
Kurvana features samples of their cannabis products including vape pens and tinctures, as well as offered custom engraving on their hardware.
Naked Species gifted guests with T-shirts, bathing suits, bracelets and more from their new Funghi line.
DJ Shai
The sponsored bar featured a martini tasting cart from
Our/Los Angeles plus curated cocktails, as well as highlighted their recent collaboration with local artist Ruben Rojas on a custom bottle. In addition,
Better Booch kombucha was on hand to satisfy your tastebuds providing non-alcoholic beverages to attendees.
Ruben Rojas also showcased his signature art and sculptures on the property and his fashion line Ruben featuring his “love” hoodies.
Kelley Anderson of Art Botanica, known for moss art, created a custom step & repeat for guests to capture their most Instagrammable moments!
Smile Natural Products was on hand sharing their oral care and vegan products with guests for a picture perfect smile, and is co-owned by the event’s entertainer,
DJ Shai, who kept the party vibing throughout the evening. E! Host,
Scott Tweedie, served as the night’s host and created some amazing pre and post event content to entertain those on site or streaming at home on Instagram!
Melissa Gisoni & BP Major
E! News Scott Tweedie and Katrina Powell
History of Venice Beach House
Venice Beach House was created by newspaperman Warren Wilson in 1911. Wilson was friends with Abbot Kinney, known for creating the Venice of America with its own canals, and Venice Beach House quickly became one of the area’s most iconic buildings. Perched on white sand dunes overlooking the Pacific, this Craftsman landmark was listed by the U.S. Park Service in the National Register of Historic Places. It has always been filled with families like the Kinney family, who shared the grounds as Kinney’s sons married Wilson’s daughters.
A hub of social life, the Venice Beach House has always welcomed the biggest celebrities of the time, from Charlie Chaplin on “retreat,” to the very end of the run from Athens to LA of the Olympic Torch Relay. Through all the years, the Beach House has remained a quiet constant in a Venice that attracted beatniks, then hippies, and then tourists from all over the world. A hidden oasis, faithfully restored by the Boesch family and maintained as a bed and breakfast for travelers and, for all of Venice, the Venice Beach House remains a throwback to an era gone by, a mysterious gem in a city where discovery and tranquility are hard to come by.
by Joshua J. Pinkay | Jun 16, 2021
Founder & CEO of Kurvana, Mehran Moghaddam, has more than twenty years of combined experience in biotech, life sciences, and nutraceuticals, focusing on his longstanding passion for health and wellness. Mehran holds a B.S. in Biochemistry and Exercise Science, as well as an MBA, from the University of California, Davis.
Mehran founded Kurvana in 2014 to address the urgent need for professional operators to bring higher quality and safety standards to the research, development, and manufacturing of cannabis and hemp product. Under Mehran’s leadership, Kurvana has established its reputation as a pioneer in the vape space.
Furthermore, Mehran is an advocate in the broader cannabis community. He is an active member on the Advisory Board for the University of California, Irvine’s Center for the Study of Cannabis, which is one of the first multi-disciplinary centers for Cannabis studies. He also maintains active memberships with the National Cannabis Industry Association, the California Cannabis Industry Association, the American Chemical Society, and the American Society for Testing and Materials.
- We love featuring brands here in SoCal. Can you share what makes Kurvana special with our readers?
Kurvana is the nation’s leading premium vape pen and cannabis lifestyle brand. Our focus is to deliver a high-end, quality product to cannabis consumers. We are the leader in high-potency, pure cannabis, and at Kurvana, we define quality as everyone’s responsibility in order to deliver the most natural and safe products that exceed regulatory standards and consumer expectations.
2. Why did you get involved in the cannabis industry?
I have been involved in the industry for over 15 years. I founded Kurvana in 2014.
When I got started in the industry, I realized that it had an urgent need for professional biotech operators to bring higher quality safety standards to the research, development, and manufacturing of medical cannabis, so I decided to make my own brand.
I made it my mission to bring transparency, accountability, and professionalism to the cannabis industry.
3. What is your background?
I come from a background in science and business. I have a B.S. in Biochemistry and Exercise Science as well as an MBA. My passions have always been health, wellness, and science, and I love combining them in the work I do with Kurvana.
4. What kind of products does Kurvana offer?
We remain authentic to being known as a premium vape brand. We currently offer four distinct THC and cannabinoid vape lines, a tincture line, and an assortment of custom vape batteries and hardware.
ASCND is our high-cannabinoid, full-spectrum, single-origin extract line and is available in 16 different strains. These strains are available in half-gram cartridges, full-gram cartridges, and our brand-new All-in-One ready to use devices.
We just launched our terpene and cannaflavin rich Originals line, which includes 7 classic OG strains. These are available in half-gram cartridges, full-gram cartridges, and All-in-One ready to use devices.
Kurvana also has revamped our CBD vape collection, which includes 3 strains with natural botanical ingredients paired with various cannabinoids such as CBD and CBG for the ultimate wellness and therapeutic benefits. These are currently available in our All-in-One ready to use devices; our 510 cartridges will be launched this summer.
Carbon21 is Kurvana’s pinnacle vape line and has carefully curated raw concentrates in our latest vape hardware. We currently offer these small batch creations in 3 strains, available in half-gram cartridges, full-gram cartridges and our All-in-One ready to use devices.
Our Botanicals Tinctures Collection features 4 unique tinctures, utilizing 100% full-spectrum cannabis oils pairing key nootropics, adaptogens, and cannabinoids. Each tincture has specific wellness benefits and may be applied topically or ingested.
To go with our premium vape cartridges, Kurvana also carries custom button and buttonless batteries in a variety of beautiful metallic and soft-touch finishes.
5. What are the benefits of CBD?
Through the vast endocannabinoid system, CBD has many different benefits to suit a variety of consumer needs. It can be used to help with sleep, reduces pain and inflammation, alleviates anxiety, elevates mood and energy levels, and may even help with appetite stimulation. It has also been found to support the body’s immunity and natural defenses. The way I see it, there’s really something for everyone to be found in CBD.
6. Why did you choose to start your brand in Los Angeles?
I started the brand in Orange County where a lot of great original brands started. The area has a lot of cannabis startups and emerging brands so it is an inspirational area to be in as an entrepreneur. Overall, California was the natural choice since it has the best quality of cannabis in the world.
7. Are your products available in other states?
Our THC products may be purchased through licensed retail stores in California, but we do sell our hemp (non-THC products) online to markets that allow it. Those can be purchased at KurvanaCBD.com, as well as select retailers throughout the country. Those locations can also be found on our website.
8. What about SoCal inspires you be it landmarks, food, music etc.?
I think SoCal has an energy about it that’s unlike any other place that I’ve ever been. Especially in the cannabis industry, it’s really become a space of open-mindedness and innovation, and arguably some of the worlds best cannabis. I’m definitely inspired by the creativity I have experienced here as well as the comradery I have found with other leaders in the industry here. It’s an amazing community, and I feel very fortunate to be a part of it.
9. Anything else you want our readers to know about your plans for Kurvana in SoCal? What’s next?
Kurvana is always at the forefront of innovation, and we are constantly striving to find the next best thing for cannabis, hemp, and other natural products. We are currently working on expanding our vape line using the latest in technology, genetics, and the introduction of novel ingredients spanning from mushrooms and adaptogens to many other medicinal plant ingredients.
Find Kurvana and Mehran Moghaddam online:
https://kurvana.com/
https://www.instagram.com/kurvana_official/
https://www.instagram.com/mehraninc/
About Kurvana:
Kurvana is the nation’s leading premium vape pen and cannabis lifestyle brand. Kurvana continually transforms the industry with innovative, high quality products.
Founded in 2014 by Mehran Moghaddam, who has over twenty years of combined experience in biotech, life sciences, and nutraceuticals, focusing on health and wellness. Under Mehran’s leadership, Kurvana has established its reputation as a pioneer in the vape space. Mehran is the rare executive in the cannabis space who has a background in business as well as biochemistry, making him an expert on the science behind the cannabis plant and a thought leader in the industry.
