Buchanan’s Scotch Whiskey just got a bit more sophisticated, bringing on a favorite from the very best of the tropics. If you’re looking for smooth liquid warmth in light of our recent rainy cold spell, you may have just met your match. We’ve even included a couple of recipes for you!
On February 7, Buchanan’s Blended Scotch Whiskey launched Buchanan’s Pineapple – the first offering from the House of Buchanan’s to feature the signature smoothness of Scotch Whisky with the vibrant taste of pineapple. Inspired by the delicious flavors of the brand’s signature Buchanita recipe, Buchanan’s Pineapple features a hint of zesty citrus perfectly paired with the light caramel and vanilla notes, finished with lingering, bright tropical flavors.
This new release is perfect for elevating the drinking experience at home or while out, with Buchanan’s Pineapple proving versatile in a number of recipes and styles. It’s delicious served as a shot glass with Chamoy and chili-lime seasoning, and mixes perfectly in cocktails like the Bucha Colada (Buchanan’s own take on the popular piña colada, but with whisky).
“For years, Buchanan’s has been welcomed into the culture and celebrations of Hispanics, often times mixed with pineapple juice, resulting in one of our most popular serves – the Buchanita, which helped inspire us in the creation of this new drink,” says Joyce He, Director Buchanan’s Whisky. “With this new offering, we’re combining one of the most beloved flavors amongst Hispanics, piña, and combining it with the same distinctive profile of Buchanan’s that fans have known and loved for more than 130 years.”
A permanent addition to the Buchanan’s portfolio, Buchanan’s Pineapple (750ml; 35% ABV) is available for purchase online and in retail stores nationwide, wherever fine spirits are sold (as of February 1, 2023), with a suggested retail price of $29.99. Buchanan’s Pineapple is welcoming drinkers 21 and older to step into a tangier timezone and a more vibrant world of flavor with new campaign It’s Piña. The campaign celebrates a tropical state of mind, an energy, and a magic moment that happens the instant you share a piña drink with friends and family. The integrated campaign will launch with digital content in social and paid media, featuring original music by Venezuelan -Dominican producer Napoles, who added his 200% flavor to the campaign.
In addition, Buchanan’s kicked off their “It’s Piña” programming alongside Grammy Award nominee, singer/songwriter, and pop culture heartthrob Omar Apollo, with digital advertising content in paid digital and social media, cocktail recipes and live events!
Earlier this month, Apollo celebrated his Best New Artist nomination at the Spotify Best New Artist Party in Los Angeles, with Buchanan’s Whisky. He and invited guests of the annual event were among the first to experience the flavor of the new Buchanan’s Pineapple in delicious cocktails, setting a tropical vibe for intimate performances by Apollo and other nominees, such as Anitta, Tobe Nwigwe and more.
The curated guest list brought together the who’s who in the music industry with artists like Diplo, Jessie Reyez, A$AP Ferg, Sofia Reyes in attendance.
Buchanan’s is encouraging fans to responsibly embrace the piña mindset at home, or out with friends, through easy-to-make cocktails and recipes, like the Piña Fizz and Bucha Colada. Buchanan’s Pineapple will also be bringing piña vibes on the road throughout the year at some of the biggest cultural events, local parades and community gatherings across New York, California, Florida, Texas, Illinois, and beyond. Be sure to follow @buchananswhiskyfor more news, recipe inspiration, and to hear about local events near you.
Buchanan’s Cocktail Recipes
Over crushed ice or frozen
- 1.5 oz Buchanan’s Pineapple
- 2 oz Pineapple Juice
- 1 oz Coconut Cream
- 0.75 oz Fresh Lime Juice
Glassware: Highball Glass
Garnish: Lime Wheel, Angostura Bitters Float
Method: Add Buchanan’s Pineapple, pineapple juice, coconut cream, lime juice and ice into a shaker, and shake until cold. Pour into highball glass filled with crushed ice, and top with a float of angostura bitters. Garnish with a lime wheel.
(Alternatively, make frozen in a blender.)
Pairing: Guacamole and Tostones
- 1.5 oz Buchanan’s Pineapple
- 4 oz mineral water
Glassware: Highball Glass
Garnish: Tajin rime, Lime Wedge
Method: Rim highball glass with Tajin. Pour Buchannan’s Pineapple into highball glass over ice and top with mineral water. Garnish with a lime wedge.
Pairing: Shrimp Paella
About Buchanan’s Whiskey
BUCHANAN’S Whisky’s true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. With more than 130 years of authentic heritage, every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. In 2023, BUCHANAN’S introduced BUCHANAN’S Pineapple to its award-winning portfolio which is comprised of four gold award-winning marques, including: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S MASTER Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, BUCHANAN’S RED SEAL Blended Scotch Whisky, which have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.