Fashion & Coding Come Together at CS+X Dress Code Event At Google Venice

Fashion & Coding Come Together at CS+X Dress Code Event At Google Venice

For it’s third installment, the CS+X event series presented the Google Dress Code event at Google’s Venice offices on a recent Thursday evening.

In collaboration with The National Center for Women & Information Technology (NCWIT), Miss Bella Graham Consulting, and Eileen Brown Kahn Consulting, Google presented a special event for high school students from the greater Los Angeles area that allowed them to explore how computer science can take many forms into our everyday lives, specially in fashion technology!

Photo Credit: Getty Images for Google

Photo Credit: SoCal Mag / Ely Anne Vedar

Photo Credit: SoCal Mag / Ely Anne Vedar

Students were than treated to Freeform’s The Fosters’ Cierra Ramirez introducing opening remarks by Google’s Head of CS in Media Multicultural Strategy, Daraiha Greene followed by a Keynote Speech by Founder and CEO of PlayWerks and WhizGirls Academy, Lecturer at USC Viterbi and Gamer Shirin Salemnia.

The evening’s first panel, “CS+Fashion Industry Panel” treated students in attendance to life steering career advice from industry leaders (Pictured below left to right): 3D Designer, Entrepreneur, Digital Sculptor and Co-Founder, Pixsweet – Janne Kyttanen; Jacquard by Google’s Experience Design Lead, Nina Walia; Dalia MacPhee, Celebrity Fashion Designer and Tech Innovator; 22 year old Nina Vir, Founder and CEO of Daily Dress Me; and Digital Media Strategist and Fashion Influencer, Ishmael Mayhew; Moderated by Bria Sullivan, a Software Engineer at Google.

Photo Credit: Getty Images for Google

The “Tech Style Influencers Panel” rounded off the evening with insights from (Pictured below left to right): Moderated by Jon Youshaei, a Product Marketing Manger at Google; Fashion Designer and Editor-in-Chief of and the BritxBrat2Fashion YouTube Channel Brittany Dke; Digital Media Strategist (Coding)/Fashion Branding Mentor, Jon Phenom; YouTuber and Owner of LA Sunnies, Ale La Chula; YouTube star, Cloe Couture; and Fashion, Lifestyle and Travel Influencer, Darren Moulden.

Visit to learn more about Google’s mission to increase CS opportunities for all – regardless of gender, ethnicity, geography, or socio-economic level – and aim to inspire young people everywhere not just to use technology, but to create it.

Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills. [email protected]

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

Nostalgia hit me heavy when I found out about the latest collaboration between Hybrid Apparel’s line, Love Tribe and Nickelodeon. This new collection is all about taking it back to Millennial childhood by making a nod to 90’s cartoon classics that so many of us grew up on, and personally, I’m loving every single piece! My favorite pieces include characters from hit shows like Rugrats, All That, and Hey Arnold!. You can also find pieces that feature quotes and characters from Clarissa Explains It All, The Ren & Stimpy Show, and SpongeBob SquarePants.

According to the Vice President of Sales for Specialty Retailers of Hybrid Apparel, Bonnie Dogan explained that the collection was actually in the works for a while now. She says,

We have been partners with Nickelodeon for a long time, building an incredible relationship together. We love their creativity, and combining their vision with ours was the perfect recipe for an inspiring unique apparel line. There is nothing better then remembering the past, and the things we watched and loved while growing up.

The Nickelodeon collection a retro style for fashionable millennial women. The garments possess a “throwback” feel, having been made with materials such as terry cloth and jersey, and include trendy slogans such as “Trust Me, I’m a Rugrat,” featuring Chucky Finster from Rugrats and “Haters Gonna Hate,” featuring Arnold from Hey Arnold!.

Love Tribe X Nickelodeon has officially launched this week in stores and online at, but the line will officially kick off nationwide with a special event at Macy’s Herald Square in New York at 2:00 pm on August 26, 2017.

Make sure to follow Love Tribe on Instagram here:  @lovetribeapparel



Rumba Presents “Orchard Love” collection X James Goldcrown

Rumba Presents “Orchard Love” collection X James Goldcrown

Last weekend, I attended Beautycon LA and made sure to make the rounds across all of the different vendor booths.  I remember distinctly the #lovewall mural at the Rumba booth and found out it was in celebration of their latest partnership with artist, James Goldcrown.  The watches are gorgeous and the design is a beautiful nod to NYC street art.  See below for all official details on the collaboration, as long as where to purchase this great timepiece.

Contemporary accessories brand Rumba announces the global launch of their limited edition collaboration with artist James Goldcrown. The artist behind NYC’s most photographed street art designed the watch, with each timepiece featuring Goldcrown’s signature etched into the case back.

Named Orchard Love, this custom timepiece will be available for pre-order on on August 15, 2017.
Known for on-trend watches and accessories, Rumba is excited to partner with James Goldcrown who debuted the new style last weekend at BeautyCon LA on August 12th featuring an original “Lovewall” created for the collaboration. As friends, James Goldcrown and Rumba CEO Drew Deters wanted to work together to create a style that shares their passion of art, design, adventure, and spreading the message of love around the world.

Working with James has been a rewarding project for the brand,” says Deters, “his artwork is loved, represents love,
and is so aspirational. James’ work hits Rumba’s audience and aesthetic perfectly, it just seemed like a natural fit.

The Limited Edition Orchard Love watch features an alloy 32mm case etched with LOVE on the side, as well as the special heart pattern on the dial and crown. The genuine leather strap comes in black, white, and pink with hearts embossed on the back of the strap. Drawing inspiration from New York City, each Rumba collection is named after streets and areas of the iconic city, delivering the same vibrancy and level of style you find in these neighborhoods. As the artist of NYC’s #bleedinghearts #lovewall popular murals, the Rumba x James Goldcrown collaboration is a quintessential partnership. Notable social media stars have featured the artist including Eva Chen, Chiara Ferragni, Rocky Barnes, while Rumba celebrity fans include Olivia Palermo, Lucy Hale, and Kelsea Ballerini. The Rumba x James Goldcrown limited edition Orchard Love watch will be available for $75 on and other select retailers.


WCW: Peri Arenas Introduces PERI.A

WCW: Peri Arenas Introduces PERI.A

SoCal Mag’s “Woman Crush Wednesday” is dedicated to Peri Arenas, a true entrepreneur and curator of luxury fashion.  We’re highlighting her latest endeavor, PERI.A in the Robertson neighborhood.

Coming off the success of Peri Arenas’ Veri Peri at the Parker Palm Springs, PERI.A is her latest creation – supporting the reemergence of Robertson Blvd as a fashion epicenter and bringing designers from all over the world like Vivetta, Mira Mikati, Derek Lam and Shrimps to the incredible shop.

Peri curates her assortment by finding “hot designers before they become hot gossip” and introducing the most unique and special pieces you won’t find anywhere else. Arenas is looking to shake the retail scene up, “I believe that fashion in America has become safe and I’m ready to bring back a thrill to the art of dressing by inspiring women to wear what excites them.” The boutique showcases limited edition and custom pieces like graffitied Louis Vuitton straps and more!

Arenas comes from a family of successful entrepreneurs starting with her grandfather, Jack Parker who founded the famous Parker Palm Springs and Le Parker Meridien. Expanding on her retail entrepreneurship, this new concept is for customers to discover new designers, and incubate those with little retail presence as well as carry exclusive items from designer labels. PERI.A offers a premium shopping experience, with a gift wrapping station as well as high-tech dressing rooms, complete with monitors playing music videos and films. The 2,400-square-foot space is designed by renowned LA interior designer Lynda Murray whose work has been featured in ELLE Decor, LA Times, Angeleno and many more.
Michael Ngo

Michael Ngo

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Michael Ngo 

Designer, Michael Ngo presented a SS 2016 collection last season during Art Hearts Fashion Week in Los Angeles, and it was clear to the media and audiences alike that this designer knew how to set himself apart from the masses. SoCal Magazine caught up with Michael Ngo to get an update on how his craft is fairing after such a successful presentation.

Written and interviewed by Joshua Pinkay

  1. Last Fall you presented a collection that you titled Sovereigns of the Sea. This show wowed the audience and received lots of media attention. What has that presentation garnered for you up to this point?

That show has gained me recognition from a lot of my peers and high-profile influencers in the industry. I think that complete body of work really made people take me seriously, and it’s funny because I used to think that people didn’t take me seriously as a designer at all. To see a complete body of work on that scale, I feel, really made people believe in what I do.

  1. Judging by your social media pages, you’ve recently had numerous celebrities wear your clothing. How has that made you feel and how has that affected your business?

I feel great to have anyone want to wear my designs, let alone artists and entertainers. In a way, it makes me feel validated and accepted. A lot of what I create isn’t necessarily tailored to mainstream or ready to wear fashion, but having that exposure through celebrities really exposes my brand to a wide array of audiences. This has allowed me to grow my custom design following and gain new clients.

  1. Sovereigns of the Sea was created with elements of streetwear. What made you go in that direction with your designs?

I’ve always loved streetwear, and I love mixing every day clothing with simple silhouettes and cool fabrics with unique details and trends. For me, this collection has a light-hearted energy that’s very easy to wear but is still very chic and luxurious through details and styling. As a designer, I have street influences from many cities like London. It’s a genre of fashion that’s popping up in so many facets of entertainment. I love having my own interpretation of that on the runway.

  1. Have you put any thought into what you’re presenting for next season?

Yes, I’ve finalized my concepts for my latest collection and am currently in production with my samples. I’m still sticking with a streetwear influence but fusing my aesthetic with different styling. I’ve been inspired by a concept that I call “retro-futurism”. This collection will be my take on what this future is to me and how the world we’re going to live in will be a melting pot of culture that celebrates diversity but still pays homage to the past.

  1. What do you see for the future of Michael Ngo?

I ask myself this question a lot, actually. I don’t necessarily know what’s to come, but I definitely want to continue to create and inspire people. I want to do what makes me happy and create art. I love the reaction that my art evokes from an audience. If I can keep doing that with my brand, then that will be more than enough to keep me going.