Platform LA, known for their phenomenal pop-ups from beloved brands, has a new guest who deserves all of the attention! LA-based, cult-favorite brand DONNI, opened their pop-up shop at the colorful market in Culver City, on Friday, April 15th!
DONNI at Platform marks the brand’s first in-person retail experience since 2019, and will be open to the public through May 15th. With “The last two years have been huge for DONNI’s growth, as the pandemic’s work-from-home and comfort-forward culture led people to organically discover our brand, and ultimately identify us as one that puts comfort first, while still allowing you to feel put together. We’re excited to continue that growth into 2022, kicking off our first in-person retail experience (since 2019!) with a pop-up at Platform in Culver City, that will also showcase DONNI’s ongoing evolution into more tailored, ready-to-wear pieces,” says Alyssa Wasko, Founder & Designer of DONNI. With Mother’s Day on the horizon, DONNI makes a great gift choice with their wide-ranging selection.
As a very locally-oriented brand, with the entirety of their product line designed and produced in Los Angeles, DONNI has always placed an added emphasis on cultivating their LA community and connecting in as many ways as possible. With the shifting social climate and return of in-person retail following COVID-19 shutdowns, DONNI is eager to engage their customers in a fully branded environment, allowing them to experience the brand’s new collection beyond a digital or social media experience.
Featuring their first-ever line of basics, as well as freshly elevated and tailored styles that will launch DONNI outside of their usual loungewear space and into more ready-to-wear territory, Wasko feels it’s incredibly important to provide their community with the opportunity to touch, feel and try-on the brand’s new SS22 Collection in-person. A fabric-focused and comfort-driven brand, DONNI is thrilled to offer a physical retail space where customers can truly understand the fit and overall style of each piece.