It’s that time of year when summer begins to kick in and Pride is celebrated across the country, and it’s only fitting the leading cannabis edibles brand helps welcome the festivities with some amazing support for the LGBTQIA+ Community.
Kiva Confections, the market leader in cannabis edibles, is celebrating Pride month with the launch of the fifth annual release of the Camino ‘Proud’ Gummy and a $100,000 donation to support the LGBTQIA+ community. The much-anticipated ‘Proud’ Gummy features reimagined packaging and a brand new Passionfruit Punch flavor with limonene and linalool terpenes for a tailored, exhilarating experience.
The donation – the brand’s largest to – will be allocated across four beneficiaries in support of the LGBTQIA+ community, with an emphasis on championing the transgender, nonbinary, and gender-expansive people who are in most need of greater access to essential care. These organizations include:
Originally pioneered in 2018 by Kiva’s lead product developer to pay homage to her LGBTQIA+ community, the beloved and best-selling Camino ‘Proud’ shimmer dusted gummy is dosed at 5 mg of THC per piece, with a total of 100 mg of THC per package. While previous year’s of Camino Proud packaging focused on the celebratory aspects of Pride and the LGBTQIA+ community’s legacy of marches, parades, and protests, this year Kiva has chosen to feature a Bay Area landmark, The Pink Triangle. Since 1996, this symbol has been erected during Pride weekend atop San Francisco’s Twin Peaks. The Pink Triangle brings attention to the past persecution of those in the LGBTQIA+ community and reminds us to ensure that it never happens again.
The limited-edition, iridescent gummies are designed to rally spirits and help individuals stand passionately proud this summer. The Passionfruit Punch Camino will be available for a limited time at select California dispensaries and via Kiva Direct beginning May 20th for $20.