Do you ever wish you could turn back the clock and experience the modern world as a kid? Unfortunately, we don’t have anything to help make that come true. However, we’re happy to introduce PAIR Eyewear – the customizable, high quality, affordable and fun glasses your kids deserve! Now, we know you can relate when it comes to looking back at the limitations that existed for children’s glasses back in the day.

Founded by two life-long glasses wearers, and catching notoriety on Shark Tank (spoiler alert: they got a deal!), PAIR addresses the top two issues facing youngsters in need of their first set: affordability and confidence. With a mix and match approach, the prescription base frames start at just $60, and interchangeable toppers (including sunglass selections) start at $25 each. With PAIR, not only are kids part of designing something just for them, they can feel good about sporting their new spectacular spectacles! Change for the season, an upcoming event or vacation, or just for fun – PAIR delivers unmatched versatility for children up to 14 years old, while also being a wallet-friendly solution for parents. Just in time for summer, PAIR just launched  a new star-spangled Fourth of July collection – Red, White and You — as well as a glitter-clad Sparkle Collection!

Because PAIR believes that every child deserves attention to eyehealth – for every PAIR purchased one will be donated to children in the developing world, through their partnership with The Eyelliance.

Words From Sophia Edelstein, Co-CEO and Co-Founder of PAIR Eyewear

Why kids? 

“Before PAIR, no one had ever sat down and asked kids what they wanted in a pair of glasses. After interviewing over 500 families, we kept hearing from kids that their glasses didn’t feel like an extension of their personality. Nathan, one of our co-founders had the exact same experience as a child wearing glasses and hated the lack of choices available and the inability to change them as your favorite color or style changed.

 

We started PAIR to solve this problem and create the first glasses company designed from the ground up, for children and parents. PAIR gives kids the ability of choice and unlocks self-expression, which makes them want to wear their glasses more!”

 

Starting The Business 

“We started PAIR from our college dorm rooms. We spent our senior year interviewing as many families as possible, to find all of the pain points associated with the glasses buying experience for children. Together, with the former head of product from Warby Parker, we designed the perfect PAIR of glasses for kids that’s customizable but also affordable for parents! We created a buying process that’s so easy and simple that a mom can buy glasses for her kids while relaxing on the couch watching tv.”