Skin. It’s something that comes in seemingly infinite shades, colors, types, and textures, while also subject to so much criticism, manipulation, and abuse. It’s also no surprise that the human body’s largest organ (of the integumentary system) falls victim to a wide spectrum of naturally occurring problems, like eczema, psoriasis, and acne. Thankfully, Bodewell is now around to help treat a few of those problem areas that some of us deal with from birth — or occasionally throughout life. No matter how severe, Bodewell is here to help ease the woes of eczema, psoriasis, and sensitive skin. (And this company couldn’t have a more sincere name.)

Bodewell is plant-based, so unlike topical steroids, you won’t bear the brunt of skin thinning side effects. As if that weren’t enough, Bodewell’s website features a skin quiz to help identify what you’re suffering from, and how to treat it with what’s best from their line of products. They’re truly there to hold your hand along the way, and if you aren’t happy, rest assured that they’ll give you your money back.

We had the incredible opportunity to ask Bodewell’s co-founder, Jamie Duff, questions about the company’s journey, his own experience with eczema, how effective the products are, and what’s on the horizon as the company grows. Read on to learn more about how Bodewell can help you bid farewell to your skin problems. Take it from him, someone who’s dealt with eczema all his life! Get informed below:

 

Q & A With Bodewell Co-Founder, Jamie Duff 

Q:
Amazing things typically happen when a problem exists and someone wants to solve it. When it comes to Bodewell, the problem was one that many of us face in our everyday lives, and it dealt with the largest organ on the human body. Jamie, can you describe the severity of your own personal skin story, and what led to the creation of Bodewell? Danny, what is your background, and have you also struggled with some type of skin problem?


Jamie:
I’ve suffered from eczema since I was a baby.  It was severe when I was young then dissipated, until I hit university (worst timing!).  From University until present day, it has been a constant feature of daily life – comes and goes.   It reached very severe levels on two occasions: once in 2002, when I lived in London, and then again in 2016 when I was living in NYC.  In both cases I had to go to hospital for two days and be treated due to infection.   On both occasions, I was also prescribed strong topicals steroid, and in 2016 I was also prescribed a powerful immunosuppressant, Cyclosporine.   The Cyclosporine worked wonders but the side effects were such that I lost two teeth. 
Danny is lucky – he has no skin conditions! 

We both have significant start-up experience, and because of that were lucky to be introduced to each other to go on to form the Bodewell team.

Q:
How did it feel to finally overcome your own eczema challenges, and did you immediately know that it was the solution the world needed?

Jamie:
The thing is, one doesn’t really overcome eczema totally.   For me, it was a combination of a few things: diet, stress reduction, mind & body work and topical treatments.

To now not be not affected with eczema head-to-toe, like I was, is really amazing.   I have to remind myself every day how bad it was at times, and that spurs me on to help people via Bodewell.  Because, skin conditions can really hold us back as humans.

Q:
What were some of the difficulties your team faced while developing Bodewell and its products? Did you have any advantages that were beneficial to the company?

We have a huge advantage in that we work with P&G (one of the biggest CPG companies in the world) as our main strategic partner and investor. . P&G had spent years developing the plant technology that Bodewell uses in its Core Treatments.
In terms of difficulties, we had many and it’s most of the same stuff that all start-ups face. 

Q:
How long did it take before you found something that actually worked and showed promising results?

Jamie:
As mentioned, P&G had been testing the core technology for a number of years. So we knew immediately the great potential.

Q:
What goes into Bodewell products, and how do they differ when compared to other OTC creams and ointments?

Jamie:
Bodwell’s Core Treatments
secret sauce is a patented plant technology, Bw24.  Bw24 has been tested in multiple patient clinical trials, and in-vitro lab tests.   It has been very effective in reducing the symptoms of eczema, psoriasis and sensitive skin and we believe that the action is that of a powerful anti-inflammatory.  In some cases during our clinical trials, patients had experienced pharmaceutical level results.

So, not many other OTC creams and ointments do this.  I’ve road tested Bodewell Core Treatments for six months and my skin has totally changed, for the better. The redness has dramatically decreased, and the wounds I had from eczema are gone. My skin ‘fine lines’ have also been smoothed significantly.  We knew this from testing, but it was important for me to know first-hand.

Q:
Are there any unintended benefits to using Bodewell products, like the clearing of breakouts in acne-prone skin? Are other underlying skin issues considered when developing products, to avoid irritating those preexisting conditions?

Jamie:
We don’t have any clinical testing outside of eczema, psoriasis and sensitive skin to validate anything.  But anecdotally from customers, yes – the biggest unintended benefit has been with people who also suffer from facial acne.  Our Light Serum has significantly reduced inflammation caused by acne for a few of our customers.

 

Q:
Skin comes with so many varying degrees of ailments, traits, troubles, and quirks, but it really does feel like there are two types of people in this world — as the Bodewell website mentions: “Those with perfect, clear skin – and then there’s the rest of us.” Are there plans to expand Bodewell beyond the problems of eczema, psoriasis, and sensitive skin? For example, developing products exclusive to acne and scarring?

Jamie:
No – we’ll stick with eczema, psoriasis and sensitive skin for the foreseeable future. There are so many people to help.  As we say, it’s 50% of Americans (the ‘
rest of us’).

Q:
I recently discovered a community platform for migraine education and relief embedded into a migraine tracking app. The feeling of finding a place to discuss, relate, and journey with others is incredibly empowering. Can you give some insight into the skin health platform you’re developing, and what people can expect when they join?

Jamie:
That’s a great product that you mention. We are developing similar tools.  But first, we need to develop a deep customer relationship and work out how we can most help our consumers, outside of pure physical products.  We only launched in May.
But yes, we are developing digital tools that will help people develop habits that will also hopefully help then on their skin journey.

Q:
Can you break down exactly how the quiz on the Bodewell website works to determine what’s best for the user?

Jamie:
The Quiz is really simple.  We have a few objectives:

– Take the pressure off the consumer and let us do the work with product suggestions
– Make sure Bodewell products are the right products for each customer – it’s more important to us than simply selling a product to every customer
– We also have tools in the quiz that enable us to ascertain if a customer might be better served to see a doctor/dermatologist – again, it’s not just about selling a product. When we do NOT sell a Bodwell product is just as important as when we DO.

Q:
Imagine for a second, the year is 2030. What do you hope for Bodewell to achieve and become by then?

Jamie:
We’ll be too old by then!  Maybe we’ll need an anti-aging product at that stage.


I’d like to think that by then, we will have helped a significant number of people live a fulfilling life, that otherwise might not have been possible due to being held back by eczema, psoriasis and sensitive skin issues. 

Q: What do you say to the people out there struggling with skin problems, who are hesitant to jump onboard?

Jamie:
Come and test our products.  We offer something new and that can really work, if you also commit to using them.   We are committed to our customers, as we have been there with the same issues.

If Bodewell doesn’t work, we’ll refund you – simple, as that.  We will also show you some tips and tricks along the way that will be free, and that will also benefit you 100%.  

 
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