Pulp Culture Wants You to Have the Better-For-You Booze

by | Oct 14, 2020
Summer is over, but that doesnt mean booze is over! And with Mercury entering retrograde (again) until November 3rd, we’re going to need to keep the booze chilled and ready to go. That’s why it’s the perfect opportunity to learn about a new company who puts the “B” in “booze,” where “B” means “best!” This past Spring, Pulp Culture launched the healthiest booze on the planet. Seriously!
 
Boasting four function-first blends — THINK, HUSTLE, RESTORE, and RELAX — Pulp Culture was designed by high performers, for high performers, to enhance our everyday lives and take the edge off with a health-conscious alcohol. Not only is Pulp Culture not bad for you — it’s actually good for you — packed with probiotics, adaptogens, immune boosters, and all ingredients transparently listed on the front of the can. Pulp Culture’s “hard pressed juice” features a wide array of fruity flavors, like guava, passionfruit, and strawberry, backed by nature’s health food warriors, including turmeric, milk thistle, and even superfood mushrooms! Each flavorful blend suits any of your life’s needs, whether you’re knocking out that after-work report, or setting the mood for that long overdue vacation… but there’s something else.


THINK, HUSTLE, RESTORE, AND RELAX… But what about LOVE?

Yeah, yeah, those are all great, but what about the mushy stuff? Well, that fiery, can’t-stop-won’t-stop feeling (and flavor) is here too. Besides, what’s anything without a little love thrown in? During these trying times, love is what fuels our fire, along with love for ourselves, each other, and our environment. In creating their first limited-edition blend, Pulp Culture’s goal was to bring light to love, enhancing the unrivaled feeling in the form of a guilt-free libation. 
 
Mark McTavish, CEO & Co-Founder says, “A true labor of love, this is a seasonal release with serious superfood sex appeal! When adding a new function-based formulation to our lineup, we felt it was appropriate to bring the world something that we could all use more of… LOVE. Juicy pineapple and pomegranate bring pleasure to your palate, while maca and damiana will leave you feeling frisky. Last but not least, cordyceps is a powerful adaptogenic aphrodisiac that boosts stamina and vitality.” 

Pulp Culture’s LOVE blend launched on September 8th, and won’t be around too long, so indulge while you can!

Better For You Facts to Take Away:

  • ALL ingredients on the front of the can
  • Immunity boosting
  • Botanical adaptogens
  • 6 billion CFUs probiotics/can
  • Zero sugar
  • 99 calories
  • Full spectrum fermentation – 100% mother nature
  • 4.9% ABV
  • 4-packs available at Pulp Culture for $14.99

About Pulp Culture

Pulp Culture is the epitome of a “better for you” beverage. Pulp Culture uses fresh, source-verified ingredients, resulting in a zero sugar, low calorie, “better for you” alcohol. Every blend contains only the ingredients seen on the front label of the can. It is naturally fermented, raw pressed juice that’s sourced from local farms, and fermented for three months, yielding a naturally alcoholic and certified probiotic beverage. This drink ensures you are getting all of the benefits that Mother Nature intended: billions of live probiotic cultures, and a vast array of beneficial vitamins and nutrients found in the plants used for fermentation. Cold-pressed juice just got healthier and hangovers have officially left the building. Enjoy a drink with mother nature and get to know her wild side.

About Mark McTavish (CEO & Co-Founder):

Raised in the apple growing region of southwest Ontario, Mark began his career in the craft beverage industry at the age of 19. Soon after earning his Bachelor of Commerce at Canada’s top beverage management school, Mark established his foothold in the marketplace by opening one of the first craft bars in Canada in 2003.

After helping to pioneer the craft beer industry in Canada, Mark followed his other passion and built a successful career in the commercial fitness business.  With a focus on product design and brand development, Mark spent nearly a decade working with fitness professionals across North America. Mark’s career path came full circle when he realized his dream to craft the healthiest alcoholic beverages on the planet; a convergence of two industries that had previously seemed to be an impossible pairing.

 

A devout vegan since the age of 14, Brendan is the formulator and cofounder of Vega (an industry leader in plant based nutrition). He is also the bestselling author of the Thrive book series, as well as  Editor-in-Chief of Alive Magazine. As a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon champion, Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition.

Brendan invests in and works with socially responsible food and tech companies, whose mandate is to fix our food system and reduce the environmental strain of food production. As of July 2018, Brendan had not enjoyed an alcoholic beverage in 14 years. This all changed when he discovered 101 Cider House at his local Whole Foods Market, learned about the unrivaled production process, and felt motivated to join the team.