Contributing Writer: Anthony C. Stafford
If you haven’t already taken a summer vacation, odds are you will soon. And if you have taken that summer vacay already, you’ll probably be taking another one or doing some outdoor activities at the very least. For that reason alone, we thought it would be a great opportunity to revisit footwear brand MOBS Design. After all, in LA’s summer fun (and heat), comfort is a top-notch priority — and MOBS is here to delivery just that. If you missed our previous coverage of MOBS’ amazing brunch event, you can catch up here. Otherwise, keep reading to learn more about why we’re revisiting this amazing brand!
MOBS Design is a staple for the shoe connoisseur, and they’ve been creating extremely comfortable, light-weight, and attractive shoes for both men and women. With a variety of eye-catching styles, the shoes truly fit whatever occasion life can throw at you. From running and exploring the city, to picking up the kids after work, MOBS has taken into account that we live diverse and busy lives. As a result, the company’s offerings transcend the demands of daily life.
In addition to the many styles, MOBS features an easy-on-the-eyes array of color combinations to further meet your particular tastes. Whether you’re feeling sporty and need a breathable knit finish, or life is demanding something more formal to match your slacks, this brand has your feet covered with all-leather finish options. When we last met with the MOBS team, they wore their favorite pairs of stylish designs, and spoke eloquently of their mission, creative and design processes, and what’s to come in the company’s future. Here’s what that vision is like today, plus a little more insight from MOBS’ Founder and CEO, Alexandre Benaim, in a special Q&A interview:
Where do you find inspiration for the aesthetic of MOBS?
“I find my inspiration in culture all around the world but also in design, architecture, art, photography, cartoons, sport wear, work wear, combat wear, materials, high end and any fashion to create versatile sneakers that work in any situation and allow to be active and dress-up.”
What sparks your ideas, visually? Why unisex?
“Sneakers are functional product by definition which makes our designs are driven by technics and comfort. Otherwise I believe that men and women can definitely wear the same colors and materials.”
What are your imperatives as a creative director?
“Find the meaning without losing the goals. Create the aesthetic without losing the comfort. Build the story without losing the identity.”
How do you keep creative integrity and originality within the footwear market, while so many brands are copying from each other?
“We are not chasing the trends, we are not reinventing the wheels… In fact we are just trying to offer the best version of classic silhouette by offering a minimalist timeless design.”
Who would you describe as the quintessential MOBS consumer?
“Any active, nomadic people with a free state of mind.”
What direction would you like to see MOBS grow toward in the future?
“I would love to establish MOBS as a relevant high-end, athletic lifestyle brand with a diversity of products.”
Everyone has remarked the extreme comfort of MOBS shoes. What is the secret?
“The magic recipe! We design and engineer a real athletic in-sole and out-sole combined with leather uppers, and even the entire linings of all our models are made from natural leather. We have been through all the details to offer the best possible comfort.”
What is your favorite shoe from the collection, and why?
“Tough question… But the high top is really an awesome version of what I think is the most emblematic sneaker’s silhouette.”
MOBS Design brings innovation, unique colors, high-quality materials and undeniable comfort to the table. LA summers have become notorious for all there is to do regarding entertainment and activities — as well as the scorching weather. The MOBS brand is a refreshing eye-magnet in the world of sneakers, and it’s reassuring to find a brand of shoes that can bring many miles of durability to the feet of consumers in an extremely versatile and stylish way. Simply put, the shoes are just so damn cool!