Ritual, the health-meets-technology company known for the reinvention of the women’s multivitamin, has launched their Essential for Men 18+ and Essential for Men 50+ multivitamins.
Nutrition is the unseen foundation upon which health is built, and unfortunately, men are falling behind. According to the CDC, fewer men than women meet the recommended intake of key components of a healthy diet and research shows that men are not getting enough key micronutrients. For example, 53% of men ages 19-50 are not getting enough Vitamin A or Magnesium from their diet.
Additionally, over half of men surveyed by Ritual were unaware of essential micronutrients, specifically which micronutrients are in their diets and what role they play in supporting overall health. Recognizing a whitespace in men’s health, Ritual knew there was a need for a multivitamin designed specifically for men in all stages of life. Enter, Ritual’s Essential for Men.
Making a conscious effort in improving the nutrition of Americans across the board, the company has also established a long-term partnership with Food Forward, a nonprofit that fights hunger and prevents food waste by rescuing fresh surplus produce, connecting this abundance with people in need across Southern California, and is committed to helping recover and provide a minimum of a million pounds of healthy produce through $100,000 in donations to Food Forward.
If 2020 has shown us anything, it’s that we’re not as far along as we may think. And now, more than ever, it’s important for each of us to play a part in taking action against inequalities to strengthen our collective health. This is why through June 2021(!), every new Ritual subscription will allow Food Forward to distribute 10 pounds of fresh, healthy produce to communities experiencing food insecurity across Southern California.
For Skeptics, by Skeptics
“We’re not about pseudoscience and half-truths. Health fads make our eyes roll. So, when we set out to develop Essential for Women, we wanted something simple, effective, and backed by real science. We challenged some of the top scientists to dream up the perfect daily vitamin for women. The result is everything we think a vitamin should be.”
We Know Our Suppliers
“For us, creating the perfect vitamin is more than just combining great ingredients—it’s working with companies that care as much about their supply chain as we do. We’ve worked tirelessly to find the right partners worldwide with the ingredients that meet our standards. At Ritual, true transparency isn’t just something printed on a label. We’re committed to sharing all of the choices we made that impact you and the planet.”
“We care so much about what we put in and on our bodies, but when it comes to vitamins, we still rely on blind faith. Too often, companies make their process and formulations intentionally confusing to keep their customers from knowing what’s really going on. We’re proud of the product we’ve put together with no unnecessary ingredients and with nutrients in their best forms. So go ahead and look under the hood—we want you to. See our clinical study.”