Last weekend, I attended Beautycon LA and made sure to make the rounds across all of the different vendor booths. I remember distinctly the #lovewall mural at the Rumba booth and found out it was in celebration of their latest partnership with artist, James Goldcrown. The watches are gorgeous and the design is a beautiful nod to NYC street art. See below for all official details on the collaboration, as long as where to purchase this great timepiece.
Contemporary accessories brand Rumba announces the global launch of their limited edition collaboration with artist James Goldcrown. The artist behind NYC’s most photographed street art designed the watch, with each timepiece featuring Goldcrown’s signature etched into the case back.
Named Orchard Love, this custom timepiece will be available for pre-order on RumbaTime.com on August 15, 2017.
Known for on-trend watches and accessories, Rumba is excited to partner with James Goldcrown who debuted the new style last weekend at BeautyCon LA on August 12th featuring an original “Lovewall” created for the collaboration. As friends, James Goldcrown and Rumba CEO Drew Deters wanted to work together to create a style that shares their passion of art, design, adventure, and spreading the message of love around the world.
“Working with James has been a rewarding project for the brand,” says Deters, “his artwork is loved, represents love,
and is so aspirational. James’ work hits Rumba’s audience and aesthetic perfectly, it just seemed like a natural fit.”
The Limited Edition Orchard Love watch features an alloy 32mm case etched with LOVE on the side, as well as the special heart pattern on the dial and crown. The genuine leather strap comes in black, white, and pink with hearts embossed on the back of the strap. Drawing inspiration from New York City, each Rumba collection is named after streets and areas of the iconic city, delivering the same vibrancy and level of style you find in these neighborhoods. As the artist of NYC’s #bleedinghearts #lovewall popular murals, the Rumba x James Goldcrown collaboration is a quintessential partnership. Notable social media stars have featured the artist including Eva Chen, Chiara Ferragni, Rocky Barnes, while Rumba celebrity fans include Olivia Palermo, Lucy Hale, and Kelsea Ballerini. The Rumba x James Goldcrown limited edition Orchard Love watch will be available for $75 on RumbaTime.com and other select retailers.