Forget beauty makeovers — it’s 2021! What’s in now is the domain makeover. That’s right, the XYZ Registry, owner of leading new top-level domain (nTLD) .xyz , has announced the launch of new domain extensions specifically for the beauty industry: .Beauty; .Hair; .Skin; and .Makeup. These new domain names will become available to the general public on March 2, 2021. While trademark holders have had the opportunity to claim “first dibs,” a buying frenzy could be on the way!
.Beauty, .Hair, .Skin, and .Makeup are the first new TLDs made to serve the booming beauty industry. The global cosmetic products market was valued at $532 billion in 2017 and is expected to reach a market size of $805 billion by 2023. This explosive growth is thanks in large part to online connectivity and the rise of beauty influencers promoting makeup, hair care, and skincare products on social media, with beauty related content reaching over 169 billion views on YouTube in 2018. The best part is that beauty retailers aren’t the only businesses that can benefit from these new domains. There are 1.3 million hair stylists, barbers, and other hair care professionals in the United States alone, who can claim the appropriate domain and apply it.
This affordable and unrestricted lineup of new domains is open to anyone looking for a head-turning brand presence. With an expected MSRP of $15-20/year, a beauty brand can utilize .Beauty, .Hair, .Skin, and .Makeup to attract niche and mass markets with modern, industry-specific domain names. Independent beauty professionals and social media influencers can establish themselves as makeup and hair authorities with polished .Beauty, .Hair, .Skin, and .Makeup URLs.
Beauty fans can share cult-favorite products, makeup tutorials, and hair care tips and tricks on .Beauty, .Hair, .Skin, and .Makeup blogs and online publications. “We are excited to launch these beautiful domain extensions to help small businesses and entrepreneurs tap the global beauty market,” says XYZ CEO Daniel Negari. “These extensions will give millions of beauty brands and professionals the chance to get a modern, memorable, industry-specific domain name.”
Photo by Kvalifik on Unsplash
The launch phases and pricing of .Beauty, .Hair, .Skin, and .Makeup show the XYZ Registry’s commitment to making the new domain endings accessible to a wide audience while helping businesses protect their brands. Once .Beauty, .Hair, .Skin, and .Makeup officially launch into General Availability on March 2, 2021, most domains will be available for only $15-20/year MSRP (depending on the retailer). While businesses who have trademarks registered in the Trademark Clearinghouse got first access to .Beauty, .Hair, .Skin, and .Makeup for an additional application fee, the general public first gets the opportunity to register their most desired domain names during the “Early Access Period,” where application fees start high on the first day and decrease over time until the domains go into General Availability.
As if that weren’t enough, XYZ Registry is launching .Beauty, .Hair, .Skin, and .Makeup alongside .Quest , the domain that proves to your audience that you will lead them to the destination they’re seeking. Made for gurus, experts, and authorities in any field, .Quest follows the same launch phases with trademark holder availability already underway, and General Availability beginning in early March.
You can learn more information about trademark protection at Go.Beauty, in addition to claiming your desired domain before its swept away by someone else out there in the world. For questions, reach out to hello@go.beauty.