Umami Burger has teamed up with Ronda Rousey to create what’s been deemed “The Baddest Burger on the Planet,” available for Uber Eats delivery beginning today(!), through May 31. Created by Rousey with help from Umami Burger’s Chief Culinary Officer Executive Chef Martin Heierling, the crave-worthy creation ($9.99) features a wagyu patty, smashed avocado, slab bacon lardons, grilled onions, BBQ sauce, beefsteak tomato, lettuce, dill pickles and Ooh-Mami sauce on a toasted bun.
The collaboration is part of the Burger Showdown, the largest virtual burger competition ever, brought to you by Off The Menu and Uber Eats. More than 50 celebrities teamed up with local restaurants in 10 cities across the country to create their ultimate custom burger, available for fans and burger aficionados alike to enjoy exclusively on Uber Eats from May 28-31. The burger with the most orders and votes on https://www.theburgershowdown.com/ win, and the showdown will support Frontline Foods.
Celebrity Burger Showdown
Bold-faced names have been working virtually alongside chefs from top local restaurants on their recipes and inspiration to create the ultimate burger in hopes of winning the Burger Showdown. Other participants include Matthew McConaughey (Loro in Austin), Shay Mitchell (Flip Sigi in NYC), Dwyane Wade (800 Degrees in Miami and LA), Melissa McCarthy and Ben Falcone (The Region in Chicago), Paris Hilton (Atrium in LA), Jason Sudeikis (Emily in NYC), Kaley Cuoco (Nick’s on Beverly in LA), Max Greenfield (Lightlife Burger at Busy Burger in Chicago), Jaleel White (NFA Burger in Atlanta), Jason Priestley (RUDY in Toronto), and many more.
Each pairing will have their own cooking video live on theburgershowdown.com where viewers can vote on their favorite burger and order on-demand from Uber Eats in their respective city. The burger with the most likes and orders will be deemed the winner, and as the Burger Showdown supports Frontline Foods, a grassroots organization that supports local restaurants while feeding frontline heroes and impacted communities, a donation will be made. Eaters can also donate directly to Frontline Foods through the website.