Viceroy Santa Monica is pulling out all the stops to make it easy for LA locals and visitors to get desert-ready. It’s all part of an increased effort by the property to start a new wave of hotel programming for both guests and visitors alike.

On Sunday, April 7th from noon to 4:00 p.m. they’ll be hosting a pop-up event allowing attendees to browse all the latest trends poolside while sipping champagne from Veuve Clicquot and a variety of other cocktails. In addition, guests will be enjoying bites from the property’s Cast Lounge, with music by Duchess.

Makeup artists from MAC Cosmetics will also be on-hand to provide complimentary festival looks for shoppers, and Beachwaver will be styling hair. Other featured brands include 12th Tribe, Tom’s, Style Firm activewear, and Bijou Indochine jewelry.

Shoppers who RSVP will be automatically considered to win a pre or post Coachella one-night stay at Viceroy Santa Monica in their premium Ocean View King room, with breakfast included, and a selection of prizes from the event’s partners.

Shoppers can RSVP using this link.


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