SweetFlower Blooms in LA All Week Long

SweetFlower Blooms in LA All Week Long

SweetFlower, a luxury cannabis lifestyle brand committed to modernizing the retail customer experience, opened its first retail concept on April 8th, on Melrose — directly across from LA landmarks “The Improv” comedy club and Fred Segal. Headquartered in Culver City, CA, SweetFlower’s second location opens on April 15th in Studio City, in a space formerly occupied by famed cannabis retailer, Perennial.

The hallmarks of the SweetFlower experience are unparalleled customer service, the highest quality, locally-sourced products, and retail environments distinguished by their design and inviting ambiance. Founded in 2018, the company is headquartered in Culver City, Calif. and has filed an application for a Cannabis Business Permit in Culver City. SweetFlower is committed to being an inclusive and diverse employer and to addressing the needs of the communities it serves. In a warm Spring welcome, SweetFlower has created four fun in-store activations to celebrate their official brand launch. For more details on how you can take part in the fun, read the full breakdown of each themed moment below.

Tuesday, April 16th, 2019 at the Melrose Store:

  • Who: Sunday Goods, Original Pot Cookie, and Cool Haus
  • What: Join us for an evening of Creativity with Sunday Goods brand ambassadors educating guests on key products and use. Cool Haus serving their famous non-cannabis ice-cream cookie sandwiches, and Original Pot Cookie will hand out non-medicated cookies
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: Large mural of wildflowers with artist painting in store.

Tuesday, April 16th at the Studio City Store:

  • Who: Lowell Smokes and Think BIG by CJ Wallace
  • What: Join us for an evening of Connection with Lowell Smokes and CJ Wallace’s Think BIG brand. Son of Notorious BIG and Faith Evans, CJ Wallace created the Think BIG limited edition pre-rolled pack being sold exclusively on April 16th and 17th at SweetFlower stores and at Think BIG’s website on April 20th.
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: “Get Lit” lounge and “Your Royal High-Ness” Photo opportunity.

Wednesday, April 17th, 2019 at the Melrose Store:

  • Who: Lowell Smokes and Think BIG by CJ Wallace
  • What: Join us for an event of Connection with Lowell Smokes and CJ Wallace’s Think BIG brand. Son of Notorious BIG and Faith Evans, CJ Wallace created the Think BIG limited edition pre-rolled pack being sold exclusively on April 16th and 17th at SweetFlower stores and at Think BIG’s website on April 20th.
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: “Get Lit” lounge and “Your Royal High-Ness” Photo opportunity

Wednesday, April 17th, 2019 at the Studio City Store:

  • Who: Sunday Goods, Original Pot Cookie, and Cool Haus
  • What: Join us for an evening of Creativity with Sunday Goods brand ambassadors educating guests on key products and use. Cool Haus serving their famous non-cannabis ice-cream cookie sandwiches, and Original Pot Cookie will hand out non-medicated cookies.
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: Large mural of wildflowers with artist painting in store.

Thursday, April 18th, 2019 at the Melrose Store:

  • Who: Beboe, Mary’s Medicinals, and Dosist
  • What: Join us for an evening of Wellness, Dosist founder, Jeremy, will speak on the science of proper dosage for wellness and sleep use at 6 pm, Mary’s Medicinals to demonstrate use of and benefits of creams for beauty and health purposes. Beboe brand ambassador will discuss the use of their products. Enjoy hand and neck massages using non-cannabis products.
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: Stop & Smell the Flowers photo wall

Thursday, April 18th, 2019 at the Studio City Store:

  • Who: Hot Nife, Quim Rock, and Dosist
  • What: Join us for a night of Adventure with Hot Nife and Quim Rock. Brand ambassador and pro snowboarder Circe Wallace will be on site to discuss key products and vision behind Hot Nife. Dosist founder, Jeremy, will speak on the science of proper dosage for wellness and sleep use at 6 pm
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: “Ride the High” photo op with a 3D wave and Hot Nife branded surfboard.

Friday, April 19th, 2019 at the Melrose Store:

  • Who: Hot Nife and Quim Rock
  • What: Join us for a night of Adventure with Hot Nife and Quim Rock. Brand ambassador and pro snowboarder Circe Wallace will be on site to discuss key products and vision behind Hot Nife. Lead educator for Quim Rock will discuss sexual health and product benefits with guests.
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: “Ride the High” photo op with a 3D wave and Hot Nife branded surfboard.

Friday, April 19th, 2019 at the Studio City Store:

  • Who: Beboe and Mary’s Medicinals
  • What: Join us for an evening of Wellness. Mary’s Medicinals to demonstrate use of and benefits of creams for beauty and health purposes. Beboe brand ambassador will discuss the use of their products. Enjoy hand and neck massages using non-cannabis products.
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: Stop & Smell the Flowers photo wall
Taste of sbe Launches Successfully in LA

Taste of sbe Launches Successfully in LA

Photos / Story Contributions by Anthony C. Stafford & Joshua Pinkay

Let the Festivities Begin

The Grand Weekend of Taste of sbe kicked off on Saturday, with a Veuve Clicquot Rose and Whispering Angel Brunch at Cleo Third Street — a first for Los Angeles! Brunch at Cleo was followed by one-of-a-kind activities and events that included a private shopping experience with Harry Winston on Rodeo Drive, a cooking class and a Farewell Brunch at Doheny Room. A percentage of proceeds from all ticket sales benefited the local Make-A-Wish Chapter where sbe will grant the wish of a vacation for a few winning families to the Bahamas for an incredible experience at the new SLS Baha Mar resort. Lincoln also escorted VIPS all weekend in their luxury fleet of vehicles.

Our Taste of Cleo Third Street

Brunch at Cleo’s is arguably a treat that everyone needs! Often times, many are faced with the question of “what to eat?” and are seemingly forced to choose from “the usuals”. However, Cleo achieves what many restaurants have a hard time mastering, and that achievement is American favorites with a Mediterranean twist. Brunch began with a choice of numerous cocktails and Pure Leaf teas. If there was one word to describe the featured cocktails from Ketel One, that word would be “impeccable”. Ketel One offers a special type of spirit: made using the natural oils of the fruits listed in the ingredients, sugar-free (and no artificial sweeteners or flavors), no carbs, and extremely light — at just 73 calories per cocktail!

Light and refreshing are the go-to words at one sip, and the flavors of the Cucumber and Mint; Peach and Orange Blossom; and Grapefruit and Rose cocktails are comparable to drinking an icy, crisp Badoit with a hint bitters, and fruity, herbal flavors. Simply put, these cocktails taste just as good as they look, and are not your everyday spirit!

After our variety of palate-awakening beverages, an assortment of mezzes were presented, including a “masabacha” style hummus made with chickpeas, cumin and lemon; babaganoush, containing smoked eggplant, sumac, and pepper; a delicious lebaneh of feta, za’atar, and extra virgin olive oil; and finally a beautifully plated watermelon and feta salad decorated with mint leaves and shaved cucumber. This appetizing assortment brought vinegary bitterness, blended smoothness, and natural sweetness all into quick succession as one taste was followed by another. For us, the authenticity of these dishes brought on vibrant memories of Italy’s countryside, just outside of Venice, where life is slower and like the dishes before us, prominent in flavor and culture.

As we were pulled deeper into the ever-boldening tastes of our entrees, it was also time to welcome some familiarities. At a glance, an easily identifiable plate: 3 eggs and bacon — but with a twist. Soft, scrambled eggs and thick-cut bacon had a new happy family of twice cooked potatoes, roasted green tomatoes, and tzatziki and toast. And the Wagyu Cali Burger sounding all too familiar, yet presenting a new look and taste, topped with cheddar, thick-cut bacon, avocado, tzatziki, sauerkraut, a fried egg, and a side of fries. Cleo served heaven on plates, and the menu went on to include other amazing entrees, like Red Shakshouka, Smoked Salmon Benedict, Avocado Toast Benedict, and a Quinoa Breakfast Bowl. Finally, the Chef’s Selection for dessert surprised us with baklava, panacotta, sticky taffy pudding, mandeleine cookies, pâte de fruit, crescent cookies, and melt-in-your-mouth sour cream-glazed donuts.

Dinner and a… Show

Taste of sbe: Grand Dinner at Skybar at Mondrian Los Angeles with Rolling Stone
to benefit Make A Wish

Rudy Mancuso, Maia Mitchell, Trey Songz, Emile Hirsch, Sara Sampaio, James Kennedy, and his girlfriend, Raquel Viss — just a few big names who partied with sbe this past weekend at the Mondrian Los Angeles. Other attendees of this special weekend event included, but was not limited to, Fred Durst, Lady Victoria Harvey,  Emmy nominees Kelly Jenrette and Melvin Jackson Jr.; Bianca Blanco and John Savage — along with sbe nightlife leaders Frankie Delgado, Dean May, Nick Montealegre, Josh Richmond; and sbe’s Disruptive Group COO Sebastien Silvestri.

This long list of names, and more, celebrated Taste of sbe’s Grand Dinner at Skybar at Mondrian Los Angeles — one of sbe’s international award-winning venues and mainstay destinations. The evening served a purpose beyond partying, and benefitted the Make A Wish Foundation, in partnership with Rolling Stone Magazine, Lincoln Motors, Evian, Fever-Tree, and Diageo.

With 100 guests in attendance at the epicurean showcase, each enjoyed 7 delicious courses courtesy of sbe’s incredible restaurant roster, including Cleo, Katsuya, Carna, Umami Burger, Diez y Seis, Makoto, SLS, and Fi’lia. With sbe’s renowned chefs on hand from all over the world, bellies were bound to be full. Chefs Martin Heierling, Katsuya Uechi, Danny Elmaleh, Makoto Okuwa, Jose Icardi, Yoshi Migita, Diego di Lao, Renata Ferraro, all were in attendance, and brought down the house with their featured courses. The extravagant plates included Otoro Tuna Tartar with Imperial Caviar & 24 Karat Gold, Hand Folded Tortelloni with Celery Root And Black Truffle, Wagyu Gyoza, and ‘The Frenchie’ burger by Chef Daniel Boulud. Guests at the Grand Dinner sipped on a bevy of signature cocktails courtesy of Diageo, as well as Dauo Vineyards. Chief Operating Officer of sbe’s Disruptive Group, Sebastien Silvestri; and Mike Kallhoff, President of Make-A-Wish, completed the evening with a toast for the group at the end of dinner. Following the Grand Dinner, New York Yankees outfielder Giancarlo Stanton joined the guests and headed to HYDE Sunset for an epic after party hosted by Trey Songz.

The Party Continues

Heading across the country to Miami, the second Grand Weekend runs October 25-28, starting with Celebrity Taste at SLS South Beach on Thursday evening. Guests can expect participation from The Bazaar by José Andrés, Leynia, Katsuya, Fi’lia by Michael Schwartz, Makoto, and K Ramen.Burger.Beer. Saturday’s temptations include an interactive Sushi Making Class and lunch at Katsuya South Beach followed by a Grand Dinner inDelano’s iconic lobby complete with special live performances. The weekend concludes in style with a Farewell Brunch at Diez y Seis.

The final Grand Weekend takes place on the private beaches of SLS Baha Mar resort in The Bahamas, from November 15-18, where the coveted ticket on Friday night provides access to a one-of-a-kind tasting event at Bungalow Pool. Chefs in attendance will include Dario Cecchini, Michael Schwartz and Danny Elmaleh — topping off
with an after-party at Bond Nightclub and a special guest performance. On Saturday, guests will experience a Grand Dinner White Party, held on the private Baha Mar Pier. A Farewell Brunch at Cleo Mediterráneo on Sunday brings the memorable weekend, and three-weekend event to a close.

Join The Festivities

Individual tickets are available for each event throughout all three weekends, ranging from $55 to $500, as well as all-access packages. The weekends are presented by Rolling Stone, Heineken, Lincoln, Fever Tree, Diageo, Moet Hennessy, The Patron Company (Bahamas only), Pepsi and Red Bull.

For further information visit www.sbe.com/tasteofsbe and follow #tasteofsbe, #worldofsbe and #thisisbeyond to unlock your passport for the finest experiences that sbe has to offer.

Groom + Beauty: Grooming In the GoldenHour

Groom + Beauty: Grooming In the GoldenHour

For National Men’s Grooming Day, it was important to me that I find a grooming service worthy of publication. It had to be memorable, it had to be satisfying, it had to be “Golden”. I also threw in a convenience factor as I wanted to be sure it was in the San Fernando Valley being that I reside in North Hollywood. Thankfully, I didn’t have to travel too far as I was directed over to GoldenHour in Sherman Oaks. Owned and operated by young entrepreneur, Jalon Webster, GoldenHour takes pride in being the Valley’s best men’s grooming experience available because they hold themselves up to the highest standards in town.

The vibe of GoldenHour is established as soon as you walk into the shop from  the minimalist design with street art accents along with a music playlist that sets the mood to unwind.  Jalon says, “We like to take you away from the hustle and bustle of the outside world and bring you to a place of serenity within the shop. We utilize curated playlists to set the tone with music. Then pairing our full service haircuts with our men’s manicures, pedicures, or facials allows for an experience that is truly ‘Golden’. I believe you have to give to yourself before you can give to others. The more you give to yourself, the more you can give to others.

I received a fresh haircut from Jalon himself and a professional manicure from the on-site aesthetician and nail tech. The signature haircut also called “The Golden Hour” takes a complete 60 minutes because Jalon focuses on precision and giving his clients the best treatment available. He attributes his skill to the time he’s spent cutting hair altogether. “I’ve been cutting hair for over 14 years, which is more than half of my life. I love what I do and I love interacting with people. There’s something very therapeutic about getting a great haircut, and I want to stick to the old school idea that I’m not just your barber, but I’m also a type of therapist when you’re in my chair.

It’s no wonder why GoldenHour has been able to establish itself as prime location for male grooming. Their services have garnered a celebrity clientele that includes the likes of Sarunas Jackson, Shannon Sharpe, Andre Berto, Donovan Carter, Omar Bolden, Duke Ihenacho, and more.
The flagship Sherman Oaks location opened in March 2018, but GoldenHour has been in operation for 2 years servicing the San Fernando Valley area. They take pride in being a local business as Jalon is a Valley native. “I love that I get to operate my passion in this community. I even celebrate the Valley on “818 Day” which is on August 18th, as a means to commemorate our famous area code. We make it a community effort, and I’m proud of this town.
GoldenHour is located at 14084 Ventura Blvd., Sherman Oaks, CA 91423 and accepts appointments via their booking site HERE.

Make sure to follow them on Instagram as well at @goldenhourgrooming.

NFL’s Rodney McLeod & Malcom Jenkins Present Bespoke Men’s Club for ESPYs Week

NFL’s Rodney McLeod & Malcom Jenkins Present Bespoke Men’s Club for ESPYs Week

      

With every award show in L.A., there’s bound to be a plethora of events celebrating the socialites and celebs in town for the festivities. ESPY Week is no exception as the elite stars of sports are honored in their own way through an exciting ceremony that highlights these star athletes’ achievements.

Kicking off ESPY week, The Bespoke Men’s Club was hosted by current Super Bowl Champions of the NFL’s Philadelphia Eagles Malcolm Jenkins and Rodney McLeod. Both Jenkins and McLeod brought their off the field passions into full effect as owners of their own individual fashion boutiques Damari Saville (Jenkins) and Back of House (McLeod) with their ESPY week pop-up event. After winning a Super Bowl together, the duo thought it would be great to partner for a successful collaboration, just off the field this time with The Bespoke Men’s Club!

The Bespoke experience consisted of a gifting suite in Downtown LA’s Fashion District on Monday, July 16th & Tuesday, July 17th. Bespoke was curated to provide the best in clothing, electronics, and grooming in one Men’s Club experience and the event was just that! Each guest received a Talley & Twine luxury watch as they entered the lounge to commence the experience. Just past the shopping experience, guests were offered complimentary haircuts and grooming services on behalf of Luster’s S-Curl and The Mane Choice. While receiving grooming services, guests were able to get a sneak preview of The Equalizer 2 from Sony Pictures which is set to release on July 20th, 2018.

Vibes were set by a live DJ, artwork by Erik the Artist, passed bites and delicious cocktails crafted by Teeling Whiskey and ROAR Organic. The two-day event was all possible because of the support of brands ProJewelerClean ShowroomTodd PatrickGordon CrushPacks SupplyAinsley & TroupeGifted ApparelEsquire Men’s Grooming,FairplayJabra HeadphonesHard SodaMr13195 and Taylordblu.

Jenkins + McLeod had some of the sports world’s most prestigious athletes in attendance including Jalen MillsJohn RossTrumaine JohnsonJay Ajayi, and Dontrelle Inman just to name a few. Check out the rest of the images from this event below:

             

  

  

Groom + Beauty: The Kiehl’s Man Fuels Up

Groom + Beauty: The Kiehl’s Man Fuels Up

     

Summer is well underway, and men, I’ve seen the glory as it pertains to products for retaining youthful, well-moisturized skin this season. Kiehl’s partnered with Equinox in Century City to provide a media preview to two of their latest products within their Facial Fuel & Body Fuel Lines.

  • Eye Fuel – Due to its thin, fragile skin, the eye contour is often the first area of the face to show signs of
    fatigue. Kiehl’s instantly cooling under-eye formula provides weightless hydration and refreshing
    relief for tired-looking eyes. With continued use, the formula with Caffeine and Vitamin B3 helps
    reduce the appearance of puffiness and dark circles. Fuel up after a long flight or a long night.
  • Body Fuel Antiperspirant & Deodorant – Kiehl’s delivers on its first ever global roll-on antiperspirant deodorant and provides 48-hour protection against sweat and odor. The quick-dry formula with Caffeine, Vitamin C and Zinc glides on easily without sticking.

So far, I can attest that both product samples we received are holding up to the standard of Kiehls’ brand quality that they’ve maintained for years. To further that claim, both are the perfect additions to these lines as the rest of the Facial & Body Fuel collection is particularly pleasing, with my favorite items being the No-Shine Moisturizing Lip Balm, the Energizing Face Wash, and the Facial Fuel Energizing Moisture Treatment.

What Kiehl’s is doing is starting a movement with their products and you can follow it on social via their #FindYourFuel hashtag.

Additionally, make sure to check out our media preview’s supporting partners who treated us so well during the product introduction before and after our Athletic Conditioning session at Equinox Century City.

    

            

Shirts by lululemon; athletic socks by Bombas; water bottles by Takeya; catering by SweetGreen; iced coffee by La Colombe; beverages from Beaming & Dirty Lemon, and health bars by Nutshell.

Make sure to follow Kiehl’s on Twitter, Instagram, Facebook, SnapChat, and YouTube, and shop the whole collection HERE.

      

This edition of Groom + Beauty review courtesy of @jPinNotes and @MrScott10

Brunch With MOBS @ Platform LA’s Hayden

Brunch With MOBS @ Platform LA’s Hayden

Photos / Story Contributions by Anthony C. Stafford & Joshua Pinkay

This Wednesday, MOBS Design was the extraordinary host of a spectacular brunch at Platform’s one and only Hayden restaurant. It was the perfect day and perfect way to welcome the shoe brand’s bright new colors, and latest design, The Grid. Culver City’s cool breeze coupled with the famous SoCal sun to create a bright, fun, music-filled brunch time party.

A line of numerous shoe styles and summer colors lined Hayden’s outdoor dining area, and shone brightly (but not overbearingly) in the sun. In fact, the pinks, blues, and other subtle hues are elegant and befitting to the season. As we begin to embrace the warmth of late Spring, and early Summer, it becomes apparent that MOBS are a staple for the shoe connoisseur: extremely comfortable, light-weight, and a magnet for the eyes. It’s a welcome change to the footwear landscape.

MOBS’ entire team, along with event organizers, wore their favorite pairs of the shoe company’s stylish designs, and spoke eloquently of their mission, creative and design processes, and what’s to come in the company’s future.

Here’s what MOBS’ designer, Bryon Schroeder, had to say about his goals, the company’s competition, and what he wants customers to expect when they purchase a pair of shoes:

“My goal is to offer people a decent pair of shoes that blends elements of the athletic world with my own sense of fashion. I see a lot of footwear brands today that don’t particularly do that. That’s what we want MOBS to accomplish by bringing the best of both worlds to footwear. Ultimately, I just want people to enjoy our products. We’ve been working really hard with this concept and I’m so happy to be able to bring this brand to life in Los Angeles.”

MOBS’ Managing Director, Tony Ramo, added:

“It’s very hard launching a new brand when the landscape and market has changed so much over the years. It’s really nice to get support from various media outlets on what we feel is a truly amazing product.”

MOBS Design brings to the table what many footwear brands have long forgotten or done away with — unique colors, high-quality materials and undeniable comfort — so it’s refreshing to see the company tackle and defeat the obstacles that get in the way of some of their goals. Even more, it’s reassuring to find a brand of shoes that can bring many miles of durability to the feet of consumers in an extremely versatile and stylish way.

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