Platform LA Launches Small Business Saturday Contest

Platform LA Launches Small Business Saturday Contest

10 Local Businesses Will Win

If you’re a small business in Southern California, it’s crunch time, and not just because the holidays are right around the corner— but because Small Business Saturday is also soon! Platform LA has launched its Small Business Saturday Competition in a search for the most notable designers and businesses around SoCal. The winning small businesses will be selected by Platform’s community of stores and restaurants and will be announced on November 15. The 10 winning small businesses will be able to showcase their goods and services in Platform’s first Small Business Saturday, on November 25. Platform will also provide each winner with a vendor station consisting of a table and chair, a complimentary parking space, and wifi to showcase their goods and services.

How to Participate

If you have a creative product or brand, or know someone who does, and think that either should be at Platform, here’s your chance! To nominate yourself or your favorite small business for the market, go to Instagram and comment on any photo from the account you’d like to see win with the hashtag #SBSPlatform and tag @platform_la.

About Platform LA

Platform LA – the remarkable retail project by David Fishbein and Joseph Miller of Runyon Group is Culver City’s prized shopping destination. Part of the Hayden Tract, the most dynamic neighborhood in Los Angeles, the versatile center offers a collection of 120K square feet of curated merchants, chefs, and creative companies from around the world. Platform was created to showcase independent small businesses and is excited to welcome the community to join in celebration of these types of businesses on Saturday, November 25th.

Miller states, “Our entire business is finding, nurturing and encouraging new independent businesses. We already have a great community of merchants and chefs and working with them to source the next great talent is something that is very exciting for us.” As the world of retail continues to rapidly transform, Platform knows that the future is in small entrepreneurial businesses, and has made this a huge focus for their merchandising efforts. Since opening Platform a year and a half ago, they have embraced any opportunity to celebrate the creativity and entrepreneurial spirit of those merchants and chefs. Now is the time to enter the competition, and it couldn’t be simpler— and it couldn’t have come at a better time.

An appearance at the Small Business Saturday Market should be the icing on the cake for any business, considering the additional exposure just before the holidays and impending sales. Make sure to use the hashtag #SBSPlatform and tag @platform_la in any post on the account of the business you want to see win a spot at Platform’s Small Business Saturday Market.

GOAT Pays Tribute to Sneaker Culture with Pop Up Gallery in Los Angeles

GOAT Pays Tribute to Sneaker Culture with Pop Up Gallery in Los Angeles

About GOAT

Founded in 2015, and based in Los Angeles, California, GOAT is the safest way to buy and sell authentic sneakers through your mobile device. Whether you’re looking to buy rare sneakers, discover new sneaker releases, or earn money by listing sneakers you already own, GOAT is your destination. And with authentication service, buyer protection guarantee and great customer service, it is the safest option in the industry.

The Greatest: Los Angeles

GOAT, the leading marketplace for sneakers, announced the launch of The Greatest – a pop-up sneaker gallery debuting on October 7th at Platform in Culver City. The pop-up will roll around until December 31st, to celebrate artists, shoes, and boutiques that have been influential in shaping pop culture and sneaker enthusiasts everywhere. The month-long exhibit for October, The Greatest: Los Angeles, is paying homage to LA’s profound impact on global sneaker culture since the turn of the twenty-first century.

Releases like the Air Jordan Retro 4 collaboration, and the Fear of God x Vans Vault Mountain collaboration will highlight the path that led to the creation of 25 significant L.A.-born sneakers. This includes Dunk Low Pro SB ‘Diamond,’ Air Force 1 ‘Mr. Cartoon,’ and Yeezy PowerPhase ‘Calabasas.’

What to Expect

GOAT will host sessions led by those who have shaped the broader culture through photography, fashion, design, and product innovation. While at the pop-up, guests can learn and interact with industry pioneers, and legendary streetwear figures, including Jimmy Gorecki, Andrea Lieberman, Jeff Staple, “The Shoe Surgeon,” Cole Younger, Theo Martins, and Jason Markk, to name a few.

Jason Markk, founder and CEO of Jason Markk, Inc. says, “I think people are a product of the environment in which they were raised. L.A. is not only a melting pot of various ethnicities, but L.A. is also an intersection of diverse subcultures, such as skate, surf, and gangs.” He goes on to say, “This is evident in the way we live, carry ourselves, and also what’s on our feet.”

The Co-founder and CPO of GOAT, Daishin Sugano, says about the event, “We’ve wanted to create a physical space like this for a long time, to inspire and bring people together through their love of sneakers. He adds, “We’re excited for the opportunity to share some of L.A.’s contributions to the sneaker community since 2000, and explore where the industry is headed next.”

The Greatest kicks off with GOAT hosting a special opening day event, on Saturday, October 7th from 11 a.m. to 7 p.m. Not only will it feature a special guest DJ, but there will also be two additional “themed” exhibits on display in November and December, with announcements to come at the end of the month.

How to Attend and Learn More

The Greatest will be open from October 7th through December 31st, at Platform: 8830 Washington Blvd., Suite 101, Culver City, California. Hours are 11. a.m. to 7 p.m. daily, with the exception of holidays and closings. Admission is free.

To learn more about GOAT, or to RSVP for the The Greatest opening event and programming, please visit www.goat.com/platform. GOAT is available to download on the App Store and Google Play for free.

 

A Rising New Menswear Scene in L.A.

A Rising New Menswear Scene in L.A.

It was just a few years ago when ‘bloggers’ were perceived as being mostly women. To be more specific ‘women in fashion’. Or you may have also thought of New York fashion bloggers.

All big cities have their own distinctive style, each having their own trends and fashion tendencies based largely upon the local weather, lifestyle and local taste. For men, the Los Angeles fashion scene has always been considered ‘California casual’ and has been notorious for shorts, chinos, flip flops, tees and polo shirts. But not anymore!

In recent years, Los Angeles has been going through significant revitalization from entertainment, art, food and, yes, even fashion. But in particular: men’s fashion! The days are long gone when men were labeled as ‘metrosexual’ (which, by the way, was a term I’ve never liked) just because they cared about their appearance. It’s now more common and socially acceptable for guys to be fashionable and to take pride in their grooming routine and overall appearance without having to be mislabeled, and without having any actual involvement in the men’s fashion industry.

Thanks to the recent rise of social media, nowadays you can also easily find menswear bloggers throughout all platforms. In L.A., menswear influencers have not only taken the social media fashion scene by storm but they have also replaced the traditional ‘California casual’ uniform with an entirely new fashion. These influencers are not just blogging about their suits and ties, they’re blogging about street style, athletic wear, casualwear, full suits and men’s high fashion.

But it doesn’t end there. The L.A. men’s fashion scene has grown so rapidly that meetup groups and collaborations amongst bloggers and brands are happening everywhere! The first and largest networking and menswear social club in L.A. is known as ‘The Social Gents’, created by Steve A. Nunez, owner of ‘The Social Cut’, a men’s grooming cafe offering gourmet coffee, a barbershop and tailoring services. Steve created The Social Gents in an attempt to feed the need to unite ‘modern gentlemen’ and to provide a platform for men’s’ fashion influencers to socialize, facilitate networking and cross promotion, and and to be able to confidently talk men’s fashion and grooming.

As a blogger and business owner in the men’s fashion and grooming industry, Steve couldn’t find events to network with fellow bloggers and other entrepreneurs in the industry. Menswear fashion meetups in L.A. have been scarce, and when he did finally stumble upon potential meetups, he found that these events are exclusive to influencers with large followings and clicks are notorious. Steve then decided that he wanted to do away with that industry culture and create a new culture in the men’s fashion world by creating a meetup where every gentleman that attends feels welcomed and confident, regardless of the size of their following. And Steve hoped that attendees come out learning something new and create new friendships, partnerships and collaborations.

 The Social Gents’ goal is to bring fashion bloggers, influencers, menswear enthusiasts, fashion industry people, designers, stylists, labels and anyone interested in menswear and men’s grooming together to connect face-to-face, collaborate and share life experiences.

At The Social Gents’ meetups, guests are greeted with a gift bag filled with dapper goodies provided by brand supporters. The brand supporters utilize these events as an opportunity to interact with menswear enthusiasts in a more personal way and also to promote their brands and products. Attendees also enjoy complimentary libations as they mingle and enjoy different activities such as wine tasting, listen to panel discussions by top menswear brands and influencers, experience a grooming lounge and the much anticipated photo ops, to name a few.

The Social Gents have hosted menswear events throughout Southern California from Los Angeles, to Pasadena, to Downtown Pomona. They’ve had the likes of George Laboda, a highly popular men’s lifestyle influencer and co-creator of ‘Gents Lounge’, and participation from major brands such as: SprezzaBox, Ties.com, The Tie Guys, Harrison Blake, Johnny B and Cremo Company to name a few.

It’s also an exciting time for menswear enthusiasts with so many new men’s fashion brands popping up on social media and looking to build connections with influencers. Established companies are also taking notice of the modern gentleman by making more grooming products tailored for men. Beauty stores, such as Sephora and Ulta, which traditionally catered only to females, are now adding or significantly expanding their men’s grooming sections to cater to the modern gentlemen.

This ‘groomed gentlemen’ lifestyle goes way beyond just clothes and grooming. It’s a revitalization of the gentleman that takes pride in himself, his work and shares the best fashion and professional advice. We don’t want to prep you for a fashion runway. We just want you to look and be your best!

For more information on The Social Gents or to participate at our next event, please visit: TheSocialGents.com

Don’t forget to follow me on social media for daily grooming tips and style advice!

INSTAGRAM: @thesocialcut
TWITTER: @thesocialcut
YOUTUBE: The Social Cut
FACEBOOK: The Social Cut
SNAPCHAT: thesocialcut

For more useful grooming tips and style advice:

www.thesocialcut.com

Until Next Time, Gents!

Men’s Fashion Trends that Need to Die in 2017

YT Cover - Fashion Trends

Happy New Year! The new year is the perfect time to refresh and clean out your wardrobe by ditching all of last year’s overdone trends!  Watch as I review some of the most hyped men’s fashion trends from 2016 that need to die in 2017!

It’s all in good fun so sit back and enjoy my once a year rant! Make sure you guys comment if you think of any other trends need to die in 2017 or which ones should stay. And keep you’re eye out for a future video where I’ll give you all the info on the best NEW trends for 2017!

Enjoy!

Blog Photo New Year

Don’t forget to follow me on social media for daily grooming tips and style advice!

INSTAGRAM: @thesocialcut
TWITTER: @thesocialcut
YOUTUBE: The Social Cut
FACEBOOK: The Social Cut

Until Next Time, Gents!

Steve A. Nunez

Gentlemen’s Guide to Summer Manscaping

ManscapingAh yes, men’s body grooming, better known as ‘manscaping’. We all do it, but no one likes to talk about, especially with our fellow gents. We like to share where we scored a killer deal on a fresh new pair of wing tip shoes or blazer but we won’t share how we get rid of hair down there, and I mean way ‘down there’. Know what I mean?

Manscaping YT Video

If you’re a sexy hairy beast or barely grow a hair on your chest, every man needs to do some grooming maintenance work on their body, especially in the summer when we’re hitting the beach just about fully exposed. So here’s a guide to get your body well groomed from head to toe and everywhere in between to get ready for summer in a tasteful way.

 So let’s get down to business:

 Haircut

Keep it short, fellas. Summer is the perfect time to try a new fresh haircut. If you usually get a #1 or #2 on the sides, try going shorter with a #0 or a skin-tight fade. It’s going to get really hot there guys, so a shorter cut will keep you cool and looking fresh!

 Chest

When it comes to hair on your body, you have to work with what you got. The key is to go for a natural look. If you’re extra hairy, you don’t want to completely remove all your hair. It just won’t look good. Buy a pair of haircutting clippers and trim your chest. Make sure to apply lotion after you trim to soothe any redness.

If you are pretty much hairless on your chest, but have a few random stray hairs, you’ll want to remove them. Depending on how many hairs you have, you can either pluck the hairs or gently shave them the night before your beach or pool outing.

Back

So you have two options here guys:

1. If you have a really good roommate, or if you don’t mind asking your wife, have them trim your back hair with haircutting clippers.

2.  Schedule an appointment and get that rug on your back waxed. Back hair is never sexy. If keeping up with your waxing appointments becomes to much of a hassle, you can also opt for laser hair removal. Don’t be afraid, back hair removal is the most common area serviced for guys.

Underarms

This is the only area that’s OK to keep ‘hairy’. BUT you still need to do some upkeep. If your armpit hair peaks out and is visible when your arms are down by your side, then it’s time to trim. Just grab a pair of scissors and trim the hair that is visible. That’s it!

Arms

The areas that should NOT have hair are your biceps and shoulders. Grab your amazing haircutting clippers and trim away. Now this is the tricky part: you SHOULD have hair from your elbows down. What you want to do next is use a guard that comes with the clippers you purchased to blend in the no hair on your biceps and shoulders to the hair on your forearms.

Legs

The is where the ‘natural look’ applies. You want to keep hair on your legs. If you feel you’re extra hairy, use your handy dandy haircutting clippers with a guard for a small trim.

Bush

The ‘natural look’ applies here as well. You definitely want to trim that bush, but still keep some hair down there. And please no ‘love trail’ or any other fancy design. And don’t forget to trim those hairs that trial off from your bush to your legs and pelvic area.

Sack

Now we’re getting to the danger zone. What you’re going to want to do is shave your sack in the shower. Apply shaving creaming and, with surgeon-like precision, take small strokes to remove hair in small sections. DO NOT take long strokes as if you were shaving your face. Trust me, you’ll regret it! Apply post shave balm after you’re out the shower to help relieve any razor burn. That’s the last place you want it to burn.

Shaft

Use the same technique as you did when shaving your sack. Hold your junk upright and shave upwards in small strokes. This area is extremely sensitive (you probably know that already) so don’t spend too much time in one area because it’s easy to get razor burn there. So make sure you have a steady hand and do your best to grab the hairs on the first stroke.

Grundle

Now this area you DO NOT want to shave because there is a lot of friction going on down there. You’re OK if you want to keep the hair down there, but I still recommend you give it a short trim every now and then with your clippers.

Grooming Tip: If grooming your junk area sounds too complicated and you don’t trust yourself, schedule an appointment to get it waxed (yes, you can get it waxed).

Butt

Butt hair is always a no-no. Grab your clippers and start trimming as short as possible. A good machine to use for this is the peanut. It’s smaller than your clippers and cuts shorter too. So don’t be shy, guys. Get every hair between every nook and cranny (and that means between the cheeks). Also cut those hairs that start connecting to the back of your legs from your butt like vines.

Again, if you don’t trust yourself with this you can always schedule an appointment to get this done by a professional.

You guys should now be summer ready and won’t have to be put in any hairy situations. Hairy situation… Get it???

I hope you guys found this information helpful.

Don’t forget to follow me on social media!

Instagram: @TheSocialCut

Twitter: @TheSocialCut

Facebook: @TheSocialCut

YouTube: TheSocialCut

SnapChat: thesocialcut

For topics you’d wish for me to blog about, more tips or questions, please shoot me an email at: steve@thesocialcut.com 

Until Next Time, Gents!

Steve A. Nuñez

10 Essentials to Pack in Your Man Bag

10 Essentials to Pack in Your Man Bag

Man Bag YT

Man bag, messenger bag, briefcase, murse, satchel, backpack or whatever you want to call, today’s modern man carries some type of ‘bag’ to hold all the essentials we need to deal with the daily grind. If you don’t have one, then you need to get one. There’s nothing worse than messing up your look with bulging pockets because you somehow managed to stuff your pockets with everything that should have gone in your man bag.Man Bag Pic 1

So let’s get started with the 10 essentials every guy should pack in their man bag to help keep you looking as good at the end of the day as you did when you left the house.

1. Stain Remover Pen:

We know it’s coming and no matter how hard we try we still manage to spill coffee on our shirt. What do we do next? We rush to the restroom and try to wash it off with water. DON’T DO IT! That’s the worst thing you can do. Water only makes the stain sink in and spread. Instead, use a stain remover pen. It helps get coffee stains out or any other mishap you have throughout the day.

Tide Pen

2. Breath Mints:

No one likes bad breath. After finishing your morning coffee or right after lunch, pop a mint or two into your mouth and you’re ready to go on with your day.

Breath Mints

3. Mini Lint Roller:

Maintain your suit clean and pristine by whipping out your mini lint roller to get rid of strings, hairs or anything else that sticks to you throughout the day.

Mini Lint Roller

4. Facial Wipes:

You’re bound to break a sweat while running from meeting to meeting. Sometimes you just don’t have time to rush to the restroom and cleanup. Keeping facial wipes in your bag is a convenient way to quickly wipe away sweat and oil from your face. They also work great to freshen up if your going out after work.

Facial Wipes

5. Hand Sanitizer:

How else do you network and close million dollar deals? With a firm handshake of course! But we don’t where all those hands have been, so make sure to have a travel size hand sanitizer handy.

Hand Sanitizer

6. Pain Medicine:

You’re dealing with people all day. Sometimes you need a little help.

Pain Medicine

7. Travel-Sized Lotion:

Shaking hands, washing your hands, typing, handling files and paperwork will take a toll on your hands. Make sure to keep your hands looking soft and clean by keeping a travel sized lotion in your bag.

Lotion

8. Hair Spray:

At the end of the day your hair might begin to look disheveled, so freshen up and keep that hair in place with a quick hair spray touchup.

Hair spray

9. ChapStick:

Your lips may get dry from chatting throughout the day. So just like your hands, keep your lips smooth and hydrated by using ChapStick.

Chap Stick

10. Protein Bar:

The modern man on is always on the go. You’re either running late for a meeting or have unexpected conference calls, so lunch is often pushed back or you have to stay late at work. You just can’t operate at your best when you’re hungry, so pack a protein bar for these emergency situations. It’ll help you push through until you’re able to grab some food.

Protein Bar

Hope you guys enjoyed the fashion tips from The Social Cut to get your wardrobe spring & summer ready!

Don’t forget to follow me on social media!

Instagram: @TheSocialCut

Twitter: @TheSocialCut

Facebook: @TheSocialCut

YouTube: The Social Cut

Snapchat: thesocialcut

For topics you’d wish for me to blog about, more tips or questions, please shoot me an email at: steve@thesocialcut.com 

Until Next Time, Gents!

Steve A. Nuñez

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