Roberta’s Returns to Platform LA

Roberta’s Returns to Platform LA

 

World renowned pizzeria comes to Culver City!

Roberta’s, the world renowned pizzeria from Brooklyn, has opened its first extended residency on the West Coast at PLATFORM.

Following last year’s inaugural residency at Platform LA, Roberta’s will once again be serving their wood-fired pizzas and a selection of natural wines, courtesy of Hayden’s wine shop, in Hayden Tract. In what could possibly become an annual occurrence, Roberta’s is returning to Los Angeles this December, from the 6th to the 23rd. Joseph Miller, Co-Founder of Platform LA says, “We had so much fun hosting the Roberta’s crew last year and can’t wait to have them back again for the holidays at PLATFORM.”

Roberta’s Co-Owner and Chef Carlo Mirarchi says, “We’re psyched about being back in LA and spending time with our friends on the West Coast. We can’t wait to serve all the great people that came out to see us last year, and are excited to welcome any one who hasn’t dined with us before.”

Pizza lovers can find Roberta’s at PLATFORM LA, (8850 Washington Blvd., Culver City) from December 6 – 23, 2017, and open Wednesday – Sunday from 12:00 p.m. – 9:00 p.m. Their menu includes signature pizzas alongside a local, seasonal special, in addition to Margherita, Bee Sting, and the Famous Original — all available in a personal pie size, and priced from $12 per pizza. All pizzas are also available for dining onsite or for takeaway.

About Roberta’s

Nestled in the heart of Bushwick, Brooklyn, Roberta’s is the creation of Brandon Hoy and Chef Carlo Mirarchi. Opened in January of 2008, the restaurant has become a neighborhood institution, an international culinary destination, and an incubator for progressive entrepreneurship. Described by The New York Times as “one of the more extraordinary restaurants in the country,” Roberta’s is built inside a former manufacturing building and features communal seating, private tables, and a sun-soaked atrium. Roberta’s is far more than a restaurant – the full campus includes a multi-use outdoor terrace and bar, Heritage Radio Station, an onsite vegetable garden, and discreet access to the two-Michelin Star restaurant, Blanca. The adjacent Roberta’s Bakery offers fresh pizza for takeout and delivery as well as frozen pizzas and a variety of fresh baked goods, naturally leavened breads, and retail merchandise.

About PLATFORM

PLATFORM is the convergence of fashion, culinary talent, and creative companies in the most
dynamic neighborhood in Los Angeles, Hayden Tract. A community of independent merchants,
influential chefs, and creative organizations, PLATFORM is a centerpiece for LA’s newest
creative generation. Through edited experiences including popups, installations, and culinary
partnerships, PLATFORM is a destination for all of LA to discover.
‘Tis The Season To Be…Single? 5 Ways To Find Your Next Date This Holiday Season

‘Tis The Season To Be…Single? 5 Ways To Find Your Next Date This Holiday Season

In the midst of the holiday season, we can’t help but wonder what it’s like to be single in Southern California and participate in the dating scene. It’s probably stressful and overwhelming, but we wanted to hear some expert advice on ways to navigate finding a good date during this festive time of year. We asked matchmaking expert, Erica Arrechea, co-founder of Cinqe Matchmaking, to give us her top 5 tips on how to find a date during the holidays.

 

The holidays are always recognized as a time when we get together with family and friends, reminisce about the year, and wonder about what is to come. If you’re single, this jolly season could also be a time for you to meet that special someone. After all, we all want what we see on the Hallmark Christmas movies, right? Check out my 5 tips on where and how to meet your mistletoe buddy this season.

1. Work-Out Activities

Don’t let the weather outside fool you; participating in exercise activities such as community volleyball, soccer, soul cycle, or even CrossFit classes could lead you into accidentally bumping into that cute stranger. A few of my close friends have met their significant other at a CrossFit class, so the odds are in your favor.

2. Farmer’s Market

Especially in SoCal, Farmer’s Markets are a non-stop social spot that is full of people all day, every day. Instant romance may not be what you think of when you go to pick up strawberries, though the opportunity of running into an old college friend or locking eyes with that hot guy picking up some avocados does sound promising. *Tip: Don’t wear sunglasses when you’re out and about. It makes it easier to make eye contact with people and to show off your beautiful smile. Works EVERY time.*

3. Reach Out To Your Old Facebook Friends

Singles do not do this enough; reaching out to old Facebook friends that you haven’t spoken to in years is a great way to build up relationships again. Life gets in the way, we get busy, however, there’s always the chance of reconnecting. And who knows? That quick FB message to your high school acquaintance could lead to a few drinks or a nice dinner.

4. Go To The Driving Range

Ladies, this one’s for you. There are ALWAYS guys at the driving range. No matter what time of day, year, anything, it is inevitable that there will be a bunch of men hanging out and enjoying themselves at a driving range. So, why not add yourself to the equation and get to know a few of them?

5. Be Your Own Event Coordinator

What do you do when you first move to a new area and haven’t met anyone? You seek out what the best hot-spots are and you go out and try to mingle with new people. Finding a date is very, very similar. Organize a small event (let’s say inviting a group of your friends to that delicious brunch spot), and ask everyone to bring at least one friend who the group hasn’t met. Something as simple as that could lead to new connections, and an overall good time.

Finding a sweet, fun holiday date can be a lot easier than we expect. Implement some of these tips into your dating life and be open to new people and experiences. If you’re really serious about finding love in the upcoming year, but don’t have the extra funds to commit to a Matchmaker, know that Cinqe is always looking to add more singles to oufree online network. Join our growing database of successful, attractive singles at Cinqe.com

Happy Holidays!
ABOUT ERICA:  I grew up in a suburb outside of San Francisco, went to college in San Diego to study marketing, settled in the heart of Los Angeles in 2008. Early in my career, I began reading and following the teachings of Pat Allen, Brené Brown and John Gottman. I was inspired to start building a company with an innate desire for connecting people, whether for business partnerships, great friendships, or something more.
Connecting others enlightens me. Witnessing lasting and meaningful connections is an experience that’s unmatched. It’s been a humbling journey, with the special pleasure of being able to work alongside Patti Stanger, the Queen of my industry.
Platform LA Launches Small Business Saturday Contest

Platform LA Launches Small Business Saturday Contest

10 Local Businesses Will Win

If you’re a small business in Southern California, it’s crunch time, and not just because the holidays are right around the corner— but because Small Business Saturday is also soon! Platform LA has launched its Small Business Saturday Competition in a search for the most notable designers and businesses around SoCal. The winning small businesses will be selected by Platform’s community of stores and restaurants and will be announced on November 15. The 10 winning small businesses will be able to showcase their goods and services in Platform’s first Small Business Saturday, on November 25. Platform will also provide each winner with a vendor station consisting of a table and chair, a complimentary parking space, and wifi to showcase their goods and services.

How to Participate

If you have a creative product or brand, or know someone who does, and think that either should be at Platform, here’s your chance! To nominate yourself or your favorite small business for the market, go to Instagram and comment on any photo from the account you’d like to see win with the hashtag #SBSPlatform and tag @platform_la.

About Platform LA

Platform LA – the remarkable retail project by David Fishbein and Joseph Miller of Runyon Group is Culver City’s prized shopping destination. Part of the Hayden Tract, the most dynamic neighborhood in Los Angeles, the versatile center offers a collection of 120K square feet of curated merchants, chefs, and creative companies from around the world. Platform was created to showcase independent small businesses and is excited to welcome the community to join in celebration of these types of businesses on Saturday, November 25th.

Miller states, “Our entire business is finding, nurturing and encouraging new independent businesses. We already have a great community of merchants and chefs and working with them to source the next great talent is something that is very exciting for us.” As the world of retail continues to rapidly transform, Platform knows that the future is in small entrepreneurial businesses, and has made this a huge focus for their merchandising efforts. Since opening Platform a year and a half ago, they have embraced any opportunity to celebrate the creativity and entrepreneurial spirit of those merchants and chefs. Now is the time to enter the competition, and it couldn’t be simpler— and it couldn’t have come at a better time.

An appearance at the Small Business Saturday Market should be the icing on the cake for any business, considering the additional exposure just before the holidays and impending sales. Make sure to use the hashtag #SBSPlatform and tag @platform_la in any post on the account of the business you want to see win a spot at Platform’s Small Business Saturday Market.

Fashion & Coding Come Together at CS+X Dress Code Event At Google Venice

Fashion & Coding Come Together at CS+X Dress Code Event At Google Venice

For it’s third installment, the CS+X event series presented the Google Dress Code event at Google’s Venice offices on a recent Thursday evening.

In collaboration with The National Center for Women & Information Technology (NCWIT), Miss Bella Graham Consulting, and Eileen Brown Kahn Consulting, Google presented a special event for high school students from the greater Los Angeles area that allowed them to explore how computer science can take many forms into our everyday lives, specially in fashion technology!

Photo Credit: Getty Images for Google

Photo Credit: SoCal Mag / Ely Anne Vedar

Photo Credit: SoCal Mag / Ely Anne Vedar

Students were than treated to Freeform’s The Fosters’ Cierra Ramirez introducing opening remarks by Google’s Head of CS in Media Multicultural Strategy, Daraiha Greene followed by a Keynote Speech by Founder and CEO of PlayWerks and WhizGirls Academy, Lecturer at USC Viterbi and Gamer Shirin Salemnia.

The evening’s first panel, “CS+Fashion Industry Panel” treated students in attendance to life steering career advice from industry leaders (Pictured below left to right): 3D Designer, Entrepreneur, Digital Sculptor and Co-Founder, Pixsweet – Janne Kyttanen; Jacquard by Google’s Experience Design Lead, Nina Walia; Dalia MacPhee, Celebrity Fashion Designer and Tech Innovator; 22 year old Nina Vir, Founder and CEO of Daily Dress Me; and Digital Media Strategist and Fashion Influencer, Ishmael Mayhew; Moderated by Bria Sullivan, a Software Engineer at Google.

Photo Credit: Getty Images for Google

The “Tech Style Influencers Panel” rounded off the evening with insights from (Pictured below left to right): Moderated by Jon Youshaei, a Product Marketing Manger at Google; Fashion Designer and Editor-in-Chief of Fashionlyfe.com and the BritxBrat2Fashion YouTube Channel Brittany Dke; Digital Media Strategist (Coding)/Fashion Branding Mentor, Jon Phenom; YouTuber and Owner of LA Sunnies, Ale La Chula; YouTube star, Cloe Couture; and Fashion, Lifestyle and Travel Influencer, Darren Moulden.

Visit g.co/csedu to learn more about Google’s mission to increase CS opportunities for all – regardless of gender, ethnicity, geography, or socio-economic level – and aim to inspire young people everywhere not just to use technology, but to create it.

Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills. ely@elyagency.com

Umami Burger x Jaden Smith Artist Series Launch

Umami Burger x Jaden Smith Artist Series Launch

JADEN SMITH, JADA PINKETT SMITH, ERIC DANE, JORDYN WOODS, AND MORE CELEBRATE JADEN’S UMAMI BURGER X IMPOSSIBLE LAUNCH

Los Angeles, CA, October 11th – After swarming outside of Umami Burger at The Grove for hours, fans were relieved to finally see Jaden Smith arrive, where he was extremely friendly and chatted with everyone as he passed by — thanking them for their attendance to his special event. Jaden hosted his Umami Burger Artist Series launch party at The Grove to celebrate his Impossible Trio collaboration with Impossible Foods. Jaden’s Impossible Trio – a brand new, environmentally conscious dining experience – will be available in participating Umami Burgers nationwide starting October 12th, with $1 from every sale benefitting American Red Cross hurricane relief efforts. SBE, Umami Burger’s majority shareholder, hosted the launch party in partnership with Impossible Foods, JUST water, and New Balance to celebrate the collaboration with Jaden.

Guests were served the Trio, along with other Umami favorites including Sam’s Crispy Chicken, Cheesy Tots, and mini chocolate milkshakes. Guests at the party sipped on a variety of signature cocktails including: Rande’s Spicy Margarita, Maple Bacon Old Fashioned, Velvet Mule, and Casamigos Frozen Margarita while mingling and enjoying tunes from the DJ’s set.

Not only did Jada Pinkett Smith arrive to support her son and celebrate his success, but so did a number of Jaden’s closest friends, fans who follow him on Twitter, and notable influencers from YouTube and the social media world — totaling nearly 300 guests. Jaden was spotted laughing, chatting, and snapping photos with guests in between bites of the delicious burgers. Jaden and Jada were spotted celebrating with Daniel Del Olmo, CEO of Umami Burger, Gregg Frazer, COO of Umami Burger, and David Lee, COO of Impossible Foods — all super excited about the launch. Jaden was truly the spotlight of the night, continuously surrounded by friends, fans, and family!

Photo by Tommaso Boddi/Getty Images for Umami Burger x Jaden Smith Artist Series

Photo by Tommaso Boddi/Getty Images for Umami Burger x Jaden Smith Artist Series

Online Community, Unicorn Moms Launches New App Along With UniCon

Online Community, Unicorn Moms Launches New App Along With UniCon

This past weekend, SoCal moms were treated to the first ever Unicon by founder, Maria Hunt. The event took place at the SLS Hotel on September 23rd and invited members of Unicorn Moms, an online community of more than 70,000 women, along with celebrity moms and media.  The event featured the announcement of the Unicorn Moms mobile app live today!

The Unicorn Moms app allows moms to embrace their individuality and connect with like-minded Moms in their area through increased geo-location capabilities.

“There are a lot of online support groups, communities, and even apps on the market that target moms but most of those apps focus around your child with tips ranging from finding the best babysitter to setting up playdates for your kids. Unicorn Moms is different because we focus on the mom as an individual and on her identity outside of motherhood. Moms love our Facebook community and website because they find it to be a safe place where they are free to express themselves and talk about their hopes, triumphs, and struggles without fear of judgment. With the mobile app, we’ve made it easier for moms to connect while on the go and set up grownup playdates with other like-minded women in their area,” said Maria Hunt, Founder of Unicorn Moms.

 

Both the Unicorn Moms site and app cover topics that Moms want to talk about, ranging from their favorite deals, cocktails, and recipes, to airing their dirty laundry or seeking advice on their career goals or marital challenges.

Unicorn Moms has one of the biggest national mom followings on Facebook. Unicorn Moms from all over the nation including Florida, New York, Texas, and San Francisco to attend the UniCon experience, with 300+ attendees in total.

We had the chance to sit down with Maria and ask her about founding both her company and the convention, as well as her experience with motherhood.  Check out our Q&A below.


  1. Q) Why did you decide to focus on the “bad/imperfect moms” or moms that don’t always follow the set rules with your community? Do you think taking that approach is what attracts people to your group because you transparent that parenting isn’t easy?

I think we are all bad moms to a certain extent. It’s exhausting and hard most of the time to be a mom these days. We are doing a lot more than our mothers did with us, it’s more pressure, time and energy. So it’s easy to be a “bad/imperfect” mom with all we have to do. Lunchables, TV & video game time, Youtube, ice cream for breakfast (yeah, I did it), etc. And despite what we see in social media, more and more moms can relate with this and not feel that they are failing because they are not the only ones. This is why I feel my group attracts so many moms, they can be themselves, get the support and the laughs.

  1. Q) What do you love most about motherhood? What has been the biggest challenge?

Well, I love it being a mom. I love to see my sons develop their own personalities and to see them grow, even if at times it makes me sad. I can’t wait for the day I can have a drink with them, instead of because of them.  The biggest challenge was trying not to lose myself in this whole mom thing. It’s difficult when you have to do so much for your family and still make time for yourself. It’s harder when our kids are younger, but like I always tell the group, your kids will leave you one day and then what? Make time, make friendships, and surround yourself with people that support you- your ideas and goals throughout this mom journey.

  1. Q) How was the first Unicon received. What did you learn and what are your plans for the future of the con? 

UniCon was so well received; the turnout was amazing! The moms had this event to look forward to for months, and I am glad I didn’t disappoint. I learned that it’s very stressful to put on and event like this, but hearing how this group has helped so many moms in all aspects of their life made it all worth it. I plan to take UniCon across the country in the future and give these moms an experience they all deserve.

Unicorn Mom Founder, Maria Hunter.

Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.

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