SweetFlower Blooms in LA All Week Long

SweetFlower Blooms in LA All Week Long

SweetFlower, a luxury cannabis lifestyle brand committed to modernizing the retail customer experience, opened its first retail concept on April 8th, on Melrose — directly across from LA landmarks “The Improv” comedy club and Fred Segal. Headquartered in Culver City, CA, SweetFlower’s second location opens on April 15th in Studio City, in a space formerly occupied by famed cannabis retailer, Perennial.

The hallmarks of the SweetFlower experience are unparalleled customer service, the highest quality, locally-sourced products, and retail environments distinguished by their design and inviting ambiance. Founded in 2018, the company is headquartered in Culver City, Calif. and has filed an application for a Cannabis Business Permit in Culver City. SweetFlower is committed to being an inclusive and diverse employer and to addressing the needs of the communities it serves. In a warm Spring welcome, SweetFlower has created four fun in-store activations to celebrate their official brand launch. For more details on how you can take part in the fun, read the full breakdown of each themed moment below.

Tuesday, April 16th, 2019 at the Melrose Store:

  • Who: Sunday Goods, Original Pot Cookie, and Cool Haus
  • What: Join us for an evening of Creativity with Sunday Goods brand ambassadors educating guests on key products and use. Cool Haus serving their famous non-cannabis ice-cream cookie sandwiches, and Original Pot Cookie will hand out non-medicated cookies
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: Large mural of wildflowers with artist painting in store.

Tuesday, April 16th at the Studio City Store:

  • Who: Lowell Smokes and Think BIG by CJ Wallace
  • What: Join us for an evening of Connection with Lowell Smokes and CJ Wallace’s Think BIG brand. Son of Notorious BIG and Faith Evans, CJ Wallace created the Think BIG limited edition pre-rolled pack being sold exclusively on April 16th and 17th at SweetFlower stores and at Think BIG’s website on April 20th.
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: “Get Lit” lounge and “Your Royal High-Ness” Photo opportunity.

Wednesday, April 17th, 2019 at the Melrose Store:

  • Who: Lowell Smokes and Think BIG by CJ Wallace
  • What: Join us for an event of Connection with Lowell Smokes and CJ Wallace’s Think BIG brand. Son of Notorious BIG and Faith Evans, CJ Wallace created the Think BIG limited edition pre-rolled pack being sold exclusively on April 16th and 17th at SweetFlower stores and at Think BIG’s website on April 20th.
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: “Get Lit” lounge and “Your Royal High-Ness” Photo opportunity

Wednesday, April 17th, 2019 at the Studio City Store:

  • Who: Sunday Goods, Original Pot Cookie, and Cool Haus
  • What: Join us for an evening of Creativity with Sunday Goods brand ambassadors educating guests on key products and use. Cool Haus serving their famous non-cannabis ice-cream cookie sandwiches, and Original Pot Cookie will hand out non-medicated cookies.
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: Large mural of wildflowers with artist painting in store.

Thursday, April 18th, 2019 at the Melrose Store:

  • Who: Beboe, Mary’s Medicinals, and Dosist
  • What: Join us for an evening of Wellness, Dosist founder, Jeremy, will speak on the science of proper dosage for wellness and sleep use at 6 pm, Mary’s Medicinals to demonstrate use of and benefits of creams for beauty and health purposes. Beboe brand ambassador will discuss the use of their products. Enjoy hand and neck massages using non-cannabis products.
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: Stop & Smell the Flowers photo wall

Thursday, April 18th, 2019 at the Studio City Store:

  • Who: Hot Nife, Quim Rock, and Dosist
  • What: Join us for a night of Adventure with Hot Nife and Quim Rock. Brand ambassador and pro snowboarder Circe Wallace will be on site to discuss key products and vision behind Hot Nife. Dosist founder, Jeremy, will speak on the science of proper dosage for wellness and sleep use at 6 pm
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: “Ride the High” photo op with a 3D wave and Hot Nife branded surfboard.

Friday, April 19th, 2019 at the Melrose Store:

  • Who: Hot Nife and Quim Rock
  • What: Join us for a night of Adventure with Hot Nife and Quim Rock. Brand ambassador and pro snowboarder Circe Wallace will be on site to discuss key products and vision behind Hot Nife. Lead educator for Quim Rock will discuss sexual health and product benefits with guests.
  • When: 4 pm to 8 pm
  • Where: 8163 Melrose Avenue, West Hollywood, CA
  • Instagrammable Moment: “Ride the High” photo op with a 3D wave and Hot Nife branded surfboard.

Friday, April 19th, 2019 at the Studio City Store:

  • Who: Beboe and Mary’s Medicinals
  • What: Join us for an evening of Wellness. Mary’s Medicinals to demonstrate use of and benefits of creams for beauty and health purposes. Beboe brand ambassador will discuss the use of their products. Enjoy hand and neck massages using non-cannabis products.
  • When: 4 pm to 8 pm
  • Where: 11705 Ventura Blvd. – Studio City, CA
  • Instagrammable Moment: Stop & Smell the Flowers photo wall
Viceroy Santa Monica Kicks Off Pre-Coachella Sip & Shop

Viceroy Santa Monica Kicks Off Pre-Coachella Sip & Shop

Viceroy Santa Monica is pulling out all the stops to make it easy for LA locals and visitors to get desert-ready. It’s all part of an increased effort by the property to start a new wave of hotel programming for both guests and visitors alike.

On Sunday, April 7th from noon to 4:00 p.m. they’ll be hosting a pop-up event allowing attendees to browse all the latest trends poolside while sipping champagne from Veuve Clicquot and a variety of other cocktails. In addition, guests will be enjoying bites from the property’s Cast Lounge, with music by Duchess.

Makeup artists from MAC Cosmetics will also be on-hand to provide complimentary festival looks for shoppers, and Beachwaver will be styling hair. Other featured brands include 12th Tribe, Tom’s, Style Firm activewear, and Bijou Indochine jewelry.

Shoppers who RSVP will be automatically considered to win a pre or post Coachella one-night stay at Viceroy Santa Monica in their premium Ocean View King room, with breakfast included, and a selection of prizes from the event’s partners.

Shoppers can RSVP using this link.

Frances Austen Storms into Spring – Fashionably Sustainable

Frances Austen Storms into Spring – Fashionably Sustainable

Contributions by Anthony Stafford

Sustainability Has Never Looked This Good!

As if there weren’t a better time for an ecologically sound launch, San Francisco-based Frances Austen (an heirloom collection of 100% biodegradable, and conscious cashmere staples) launched its Spring 2019 Collection just days ago. After weeks of storms, Los Angeles is now blooming with luscious green mountainsides, dreamy flower fields, and now, vibrant, environmentally conscious and responsibly crafted sweaters. With three different styles, there’s truly a look for everyone.

Three Styles for Endless Looks

The collection features “The Raw Edge Crew,” “The Reversible V,” (which is exactly what it sounds like!) and “The Lantern Sleeve” — all of which come in a spectrum of colors to fit your mood. From bouncy spring time hues, to the dull rainy day blues, Frances Austen makes an illustrious statement in a way that only this California based brand can.

The Raw Edge Crew is nearly your average sweater, but made incredibly stylish, with its side slits and raw edge details along the sides and shoulders of the sweater. It’s sure to elevate your everyday look and boost your look to anything but ordinary. The Reversible V kicks things up several notches, as this sweater is suitable for work or a night on the town. The highlight of this sweater is the ability to wear it with a plunging collar down the chest, or down the back. This is undoubtedly versatility at its finest. The final style, The Lantern Sleeve, hugs you in all. the right places, and let’s go in some of the others. Imagine bell bottoms, but in a sweater style — yet modernized, simplified, and fun.

About Frances Austen and Their Heirloom Quality

Frances Austen’s collection, described by the founder Margaret Coblentz as “buttery soft, timeless staples to last,” are created with only the most premium expectations and highly acclaimed partners. With their cashmere yarn spun by one of the biggest producers of sustainability, quality, and transparency, Cariaggi (based in Italy), Frances Austen’s “threaded gold” is then knitted into beautiful and comfortable sweaters by Johnston of Elgin – A 200 year old factory known for luxury textiles! Simply put, don’t be afraid to wear these luxury sweaters everyday if desired. They’re made to last.

The family owned Johnston’s of Elgin carries great pride and honor in its practices of traditional and responsible craftsmanship. As the largest employer in their community and town of Hawick, it’s no wonder they’re not only held to such a high standard, but are also partnered with Frances Austen. With its yarn being Oeko-Tex Standard 100 Certified (chemical-free cashmere meeting international safety standards), and 15-micron fibers, Frances Austen’s pieces only get softer with time. In addition, their high quality yarn means less fabric pilling.

One Mission, One Goal

With over 15 years in the retail industry, Margaret has one unwavering goal: to minimize the overproduction of fast fashion, by producing more consciously consumed fashion. Exactly how can this goal be achieved? By using higher quality sustainable textiles and practices. By implementing cashmere yarn spun in Italy and woven in Scotland, Frances Austen’s collection of conscious cashmere sweaters are everlasting and designed to be re-worn every day.

Where to Buy

Frances Austen’s new collection can be purchased online, or at select retail boutiques, from $85 to $495. Sustainability may not have always been pretty, but if Frances Austen is any indication of the direction we’re heading in, it can only get better from here.

 

Christian Cowan Wows L.A. with Powerpuff Girls Inspired Collection

Christian Cowan Wows L.A. with Powerpuff Girls Inspired Collection

     

If there’s something to be said about Christian Cowan, it’s that he’s as innovative as he is fun. We’re talking about a designer who’s dressed the likes of Beyoncé, Lady Gaga, Naomi Campbell, Cardi B, Ariana Grande, and so many more, marking him as a prominent creative in the fashion industry. Amidst his well-deserved success, Cowan chose to celebrate women on International Women’s Day with a thoroughly captivating runway experience in Downtown L.A. at the City Market Social House showcasing his “Powerpuff Girls” inspired capsule collection.

The partnership came directly from Cartoon Network, the very network that first aired “The Powerpuff Girls” in 1998. In a continued celebration of the show’s 20th anniversary, Cartoon Network saw it fit to align itself with Christian Cowan to develop a collection that not only celebrates a pop culture phenomenon like “The Powerpuff Girls,” but also furthers the notion that women and girls can be powerful at any age.

The Powerpuff Girls have always been part of a broader pop cultural celebration around ‘girl power,’ said Jill King SVP, Marketing and Partnerships, Cartoon Network and Boomerang.Christian’s take on the many complex aspects of femininity, along with his originality and fearlessness as a creator, makes this a perfect collaboration to bring the message of empowering girls and women of all ages to life.

The collaboration between Cowan and The Powerpuff Girls will also benefit and support She’s the First (STF), as a means to further promote the nonprofit’s mission to fight gender inequality through education. STF believes that a girl with an education is unstoppable!

I am thrilled to be partnering with such an iconic brand whose message is about supporting one another and kicking butt no matter your age, size or gender,” says Cowan. “I grew up watching The Powerpuff Girls, and I am so lucky to have the opportunity to create a collection inspired by characters that advocate for sisterhood and positivity.

   

SoCal Mag was all for the nostalgia and appreciated Cowan’s attention to detail through design from the show’s inspiration. Hues of the iconic blue, green, and pink donned by the Powerpuff Girls’ uniform were seen throughout the collection with additional nods to other notable characters from the show like Miss Sara Bellum and the Girls’ arch nemesis, Mojo Jojo.

Celebrities in attendance included: Paris Hilton, Heidi Klum, Erika Jayne, Tinashe, Amanda Steele, Kollin Carter, Carly Rae Jepsen, Monique Coleman, Betty Who, Skai Jackson, Kim Petras, Draya Michelle, Shaun Ross, Julissa Bermudez, Francia Raisa, EJ King, Gia Gunn, Max Emerson, Marta Pozzan, Megan Pormer, Patrick Starrr, Christa Allen, Madison Grace, Niia Bertino, Ginta Bertino, Nikita Dragun, Jazzmyne Roberts, Khrystyana Kazakova, and Lindsay Webster.

CREDITS:

Styling – Patti Wilson; Hair – Bumble & Bumble; Makeup – MAC; Music – Ty Sutherland; Production – IMG Focus

Check the rest of the looks at the gallery below:

(Photo Credit: Mark Hill Photography)

We are looking for talent—photographic talent—portfolios with great stories, great images.
To submit please email: [email protected]

Follow by Email
Facebook
Facebook
Twitter
Visit Us
Instagram