Fashion & Coding Come Together at CS+X Dress Code Event At Google Venice

Fashion & Coding Come Together at CS+X Dress Code Event At Google Venice

For it’s third installment, the CS+X event series presented the Google Dress Code event at Google’s Venice offices on a recent Thursday evening.

In collaboration with The National Center for Women & Information Technology (NCWIT), Miss Bella Graham Consulting, and Eileen Brown Kahn Consulting, Google presented a special event for high school students from the greater Los Angeles area that allowed them to explore how computer science can take many forms into our everyday lives, specially in fashion technology!

Photo Credit: Getty Images for Google

Photo Credit: SoCal Mag / Ely Anne Vedar

Photo Credit: SoCal Mag / Ely Anne Vedar

Students were than treated to Freeform’s The Fosters’ Cierra Ramirez introducing opening remarks by Google’s Head of CS in Media Multicultural Strategy, Daraiha Greene followed by a Keynote Speech by Founder and CEO of PlayWerks and WhizGirls Academy, Lecturer at USC Viterbi and Gamer Shirin Salemnia.

The evening’s first panel, “CS+Fashion Industry Panel” treated students in attendance to life steering career advice from industry leaders (Pictured below left to right): 3D Designer, Entrepreneur, Digital Sculptor and Co-Founder, Pixsweet – Janne Kyttanen; Jacquard by Google’s Experience Design Lead, Nina Walia; Dalia MacPhee, Celebrity Fashion Designer and Tech Innovator; 22 year old Nina Vir, Founder and CEO of Daily Dress Me; and Digital Media Strategist and Fashion Influencer, Ishmael Mayhew; Moderated by Bria Sullivan, a Software Engineer at Google.

Photo Credit: Getty Images for Google

The “Tech Style Influencers Panel” rounded off the evening with insights from (Pictured below left to right): Moderated by Jon Youshaei, a Product Marketing Manger at Google; Fashion Designer and Editor-in-Chief of Fashionlyfe.com and the BritxBrat2Fashion YouTube Channel Brittany Dke; Digital Media Strategist (Coding)/Fashion Branding Mentor, Jon Phenom; YouTuber and Owner of LA Sunnies, Ale La Chula; YouTube star, Cloe Couture; and Fashion, Lifestyle and Travel Influencer, Darren Moulden.

Visit g.co/csedu to learn more about Google’s mission to increase CS opportunities for all – regardless of gender, ethnicity, geography, or socio-economic level – and aim to inspire young people everywhere not just to use technology, but to create it.

Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills. ely@elyagency.com

GOAT Pays Tribute to Sneaker Culture with Pop Up Gallery in Los Angeles

GOAT Pays Tribute to Sneaker Culture with Pop Up Gallery in Los Angeles

About GOAT

Founded in 2015, and based in Los Angeles, California, GOAT is the safest way to buy and sell authentic sneakers through your mobile device. Whether you’re looking to buy rare sneakers, discover new sneaker releases, or earn money by listing sneakers you already own, GOAT is your destination. And with authentication service, buyer protection guarantee and great customer service, it is the safest option in the industry.

The Greatest: Los Angeles

GOAT, the leading marketplace for sneakers, announced the launch of The Greatest – a pop-up sneaker gallery debuting on October 7th at Platform in Culver City. The pop-up will roll around until December 31st, to celebrate artists, shoes, and boutiques that have been influential in shaping pop culture and sneaker enthusiasts everywhere. The month-long exhibit for October, The Greatest: Los Angeles, is paying homage to LA’s profound impact on global sneaker culture since the turn of the twenty-first century.

Releases like the Air Jordan Retro 4 collaboration, and the Fear of God x Vans Vault Mountain collaboration will highlight the path that led to the creation of 25 significant L.A.-born sneakers. This includes Dunk Low Pro SB ‘Diamond,’ Air Force 1 ‘Mr. Cartoon,’ and Yeezy PowerPhase ‘Calabasas.’

What to Expect

GOAT will host sessions led by those who have shaped the broader culture through photography, fashion, design, and product innovation. While at the pop-up, guests can learn and interact with industry pioneers, and legendary streetwear figures, including Jimmy Gorecki, Andrea Lieberman, Jeff Staple, “The Shoe Surgeon,” Cole Younger, Theo Martins, and Jason Markk, to name a few.

Jason Markk, founder and CEO of Jason Markk, Inc. says, “I think people are a product of the environment in which they were raised. L.A. is not only a melting pot of various ethnicities, but L.A. is also an intersection of diverse subcultures, such as skate, surf, and gangs.” He goes on to say, “This is evident in the way we live, carry ourselves, and also what’s on our feet.”

The Co-founder and CPO of GOAT, Daishin Sugano, says about the event, “We’ve wanted to create a physical space like this for a long time, to inspire and bring people together through their love of sneakers. He adds, “We’re excited for the opportunity to share some of L.A.’s contributions to the sneaker community since 2000, and explore where the industry is headed next.”

The Greatest kicks off with GOAT hosting a special opening day event, on Saturday, October 7th from 11 a.m. to 7 p.m. Not only will it feature a special guest DJ, but there will also be two additional “themed” exhibits on display in November and December, with announcements to come at the end of the month.

How to Attend and Learn More

The Greatest will be open from October 7th through December 31st, at Platform: 8830 Washington Blvd., Suite 101, Culver City, California. Hours are 11. a.m. to 7 p.m. daily, with the exception of holidays and closings. Admission is free.

To learn more about GOAT, or to RSVP for the The Greatest opening event and programming, please visit www.goat.com/platform. GOAT is available to download on the App Store and Google Play for free.

 

Love Tribe Launches New Peanuts Themed Athleisure Collection

Love Tribe Launches New Peanuts Themed Athleisure Collection

No stranger to collaborations, popular juniors label, Love Tribe, has just launched its latest offering of athleisure with a special Peanuts collection featuring classic American cartoon star, Snoopy. SoCal Magazine thinks this line is perfect for back to school, and quite frankly, anything featuring Snoopy and Woodstock works for us anytime of the year. Check out Love Tribe’s official announcement below, and shop the new collection HERE.

    

We’re excited to announce that we’ve partnered with Peanuts Worldwide to launch a new collection of Peanuts-inspired pieces, available now at 250 Macy’s stores, LoveTribe.com and macys.com. Featuring the iconic and lovable Snoopy and Woodstock, our new athleisure collection offers young women comfort and style in these timeless pieces.

“We want girls to feel comfort in the clothes they wear, while having fun, hanging out with friends, lounging around, or being active,” said Bonnie Dogan, Vice President of Sales for Specialty Retailers at Hybrid Apparel. “This new collaboration brings girls that perfect combination of comfort and style, perfect for every day and every casual occasion. By mixing trendy Peanuts prints, inspirational quotes, and fun and flattering silhouettes, we made sure to have something for everyone in this collection.”

Bonnie said it all! We know comfort and style are the keys to satisfying today’s fashionable and active young women. Our new garments do just that and include inspiring and humorous slogans such as “Be Stronger Than Your Excuses,” and “Squad Leader.” We’re also pleased that the dynamic duo, Snoopy and Woodstock, are the two main featured characters in this collection.

“This new line is extremely different from our previous collaborations,” said Dogan. “Peanuts is an absolute classic cartoon that we all have a special place in our hearts for. We are happy to now offer our customers a sporty and athletic collection, versus one that is strictly fashion-based.”

    

Debbie Harry X OBEY Melrose Ave Pop Up

Debbie Harry X OBEY Melrose Ave Pop Up

Be sure to stop by 7400 Melrose Ave before this month is over to check out the Debbie Harry x OBEY collab collection at the brand’s pop-up shop. Private receptions will be held through out the month but everyone can see and shop the collection during regular business hours seven days a week.

Check out the collection below; shot by Beth Garrabrant and Styled by Rachael Wang.

OBEY LA POP UP STORE INFO & HOURS

7400 Melrose Ave
Los Angeles CA 90046
(Melrose and Martel)

Store hours: MON – FRI 11 AM – 8 PM
SAT 11 AM – 7 PM
SUN 12 PM – 6 PM

Keep up with OBEY by following @OBEYWOMENS @OBEYCLOTHING @OBEYGIANT

Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

Nostalgia hit me heavy when I found out about the latest collaboration between Hybrid Apparel’s line, Love Tribe and Nickelodeon. This new collection is all about taking it back to Millennial childhood by making a nod to 90’s cartoon classics that so many of us grew up on, and personally, I’m loving every single piece! My favorite pieces include characters from hit shows like Rugrats, All That, and Hey Arnold!. You can also find pieces that feature quotes and characters from Clarissa Explains It All, The Ren & Stimpy Show, and SpongeBob SquarePants.

According to the Vice President of Sales for Specialty Retailers of Hybrid Apparel, Bonnie Dogan explained that the collection was actually in the works for a while now. She says,

We have been partners with Nickelodeon for a long time, building an incredible relationship together. We love their creativity, and combining their vision with ours was the perfect recipe for an inspiring unique apparel line. There is nothing better then remembering the past, and the things we watched and loved while growing up.

The Nickelodeon collection a retro style for fashionable millennial women. The garments possess a “throwback” feel, having been made with materials such as terry cloth and jersey, and include trendy slogans such as “Trust Me, I’m a Rugrat,” featuring Chucky Finster from Rugrats and “Haters Gonna Hate,” featuring Arnold from Hey Arnold!.

Love Tribe X Nickelodeon has officially launched this week in stores and online at Macys.com, but the line will officially kick off nationwide with a special event at Macy’s Herald Square in New York at 2:00 pm on August 26, 2017.

Make sure to follow Love Tribe on Instagram here:  @lovetribeapparel

 

 

Rumba Presents “Orchard Love” collection X James Goldcrown

Rumba Presents “Orchard Love” collection X James Goldcrown

Last weekend, I attended Beautycon LA and made sure to make the rounds across all of the different vendor booths.  I remember distinctly the #lovewall mural at the Rumba booth and found out it was in celebration of their latest partnership with artist, James Goldcrown.  The watches are gorgeous and the design is a beautiful nod to NYC street art.  See below for all official details on the collaboration, as long as where to purchase this great timepiece.

Contemporary accessories brand Rumba announces the global launch of their limited edition collaboration with artist James Goldcrown. The artist behind NYC’s most photographed street art designed the watch, with each timepiece featuring Goldcrown’s signature etched into the case back.

Named Orchard Love, this custom timepiece will be available for pre-order on RumbaTime.com on August 15, 2017.
Known for on-trend watches and accessories, Rumba is excited to partner with James Goldcrown who debuted the new style last weekend at BeautyCon LA on August 12th featuring an original “Lovewall” created for the collaboration. As friends, James Goldcrown and Rumba CEO Drew Deters wanted to work together to create a style that shares their passion of art, design, adventure, and spreading the message of love around the world.

Working with James has been a rewarding project for the brand,” says Deters, “his artwork is loved, represents love,
and is so aspirational. James’ work hits Rumba’s audience and aesthetic perfectly, it just seemed like a natural fit.

The Limited Edition Orchard Love watch features an alloy 32mm case etched with LOVE on the side, as well as the special heart pattern on the dial and crown. The genuine leather strap comes in black, white, and pink with hearts embossed on the back of the strap. Drawing inspiration from New York City, each Rumba collection is named after streets and areas of the iconic city, delivering the same vibrancy and level of style you find in these neighborhoods. As the artist of NYC’s #bleedinghearts #lovewall popular murals, the Rumba x James Goldcrown collaboration is a quintessential partnership. Notable social media stars have featured the artist including Eva Chen, Chiara Ferragni, Rocky Barnes, while Rumba celebrity fans include Olivia Palermo, Lucy Hale, and Kelsea Ballerini. The Rumba x James Goldcrown limited edition Orchard Love watch will be available for $75 on RumbaTime.com and other select retailers.

  

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