MADE IN + BY + FOR LA
Streetwear as a whole resonates so easily with the city of Los Angeles, so much that it’s a staple part of L.A. culture. Streetwear loves L.A., and L.A. loves streetwear, so it’s no mystery as to why this city is a booming hub of creative brands and designers tapping into the category that has skyrocketed to mainstream fashion. Los Angeles is saturated with streetwear brands, but few create with the position of a reaching out to a greater cause. The young founders of WHERE thought about what it means to be a streetwear brand and really wanted to reflect a celebration of this amazing city through their clothing. They even took it further to expand the brand’s platform in a positive direction by partnering with the Time’s Up Organization and Legal Fund to combat sexual assault and inequality. See what WHERE’s co-founders, Natasha Hung & Tyler Makhani, have to say about their brand and the overall message they want to deliver.
What separates WHERE Clothing from other streetwear brands?
Something that we always notice with other streetwear brands is this nonchalant sense of coolness. You can see it in the model’s expressions and body language. Then, you add the intimidating nature of both influence and luxury and these brands are almost so ‘cool’ that they’re untouchable. We want to redefine that. We want to align “cool” with excitement and warmth and the sincerity that comes with those feelings. When we take photos, we make sure most of them are candid. We want everyone smiling.
The Times Up movement is making some serious waves in today’s social climate. What compelled you to contribute to this initiative via your clothing brand?
This is important to us for so many reasons. The work that the Time’s Up Organization and Legal Fund is doing to end sexual assault, harassment and inequality is imperative. Their platform is massive, and it’s so important to support their ability to fund legal representation for the victims of these crimes.
Natasha: As a woman, specifically in the entertainment business, I am appalled by the way various powerful figures have taken advantage of their position by asserting themselves over so many, a majority being (but not limited to) women. In addition, there is a discrepancy in women’s pay, authority in the work place and our opportunities, benefits and representation. As a woman who has been given the privilege of an education, I think it’s only right to use my own, smaller platform to promote causes like Time’s Up. I am excited by and grateful for their work towards creating a safer and more honorable community.
What message do you want WHERE Clothing to give its fans?
Celebration. We want ours to transfer. We love what these clothes represent, and we want our customers to join us in celebrating when they buy something— whether it be Los Angeles artisanship, a special graphic, or the Time’s Up Legal Fund.
What can we expect from the brand in future collections?
This is just the beginning for us and we can’t wait to keep going. We will continue to perfect our fit and feel while bringing new ideas and inspirations to the table. We have so many designs ready and we’re so excited to share— from more creative capsules like REPOSE, to new city specific collections like our New York Series set to launch next year. Additionally, we are working on some collaborations and partnerships with other brands that uphold similar values and aesthetics. With every collection, we learn so much. It’s so fun for us to take that knowledge and invest it into our future.
Make sure to follow WHERE on Instagram at @whereyouatbaby
On Saturday, September 15, guests are invited to attend exclusive panel discussions with fashion and beauty tastemakers at Fashion Island’s StyleWeekOC ® for 2018. The event will celebrate the best in Orange County style, presented by SIMPLY. This exclusive, definitive style experience will include panel discussions with highly acclaimed experts and influencers in fashion and beauty, and feature in-store parties showcasing the season’s top trends.
Men’s Fashion at 2 p.m.: Moderated by TV personality and celebrity stylist Daniel Musto, top celebrity menswear stylist, Ashley Weston; CEO and Editor-in-Chief of NOBLEMAN Magazine, Doug McLaughlin; and Jose Figueroa, menswear & lifestyle blogger, will discuss all the latest trends in men’s fashion.
Beauty at 3 p.m.: Los Angeles-based lifestyle influencer Louise Roe will join Ali Landry, actress and founder of RE/ SHAPE; Emma Willis, celebrity makeup and hair artist; Paul Norton, celebrity hair stylist; and Lillian Babaian, of Studs and Sapphires, for a highlight on the latest in beauty, moderated by Ali Grant, founder of Be Social.
Fashion at 4 p.m.: Lauren Bushnell, ABC’s The Bachelor alum and founder of Dear Rose Wine & Bellevue the Label; Gorjana Reidel, American jewelry designer; Kat Tanita, of With Love from Kat; and Sophie Elkus, of Angel Food Style, moderated by Nylon contributor Sam Gutstadt, will share their insights on women’s fashion.
Keynote Speaker at 5 p.m.: A special Q&A with Lo Bosworth, Orange County native, reality TV star and founder of Love Wellness, will give guests an opportunity to engage with Lo and ask her questions about fashion, beauty, wellness and more! Sarah Boyd, founder of SIMPLY, Inc, will moderate the Q&A.
If you’d like to count yourself in on the greatness, RSVP here!
Also, be sure to follow @Simply #SIMPLYFashionIsland for more information and behind the scenes content!
About Fashion Island
As Orange County’s premier coastal shopping experience, Fashion Island features exclusive specialty boutiques, world-class department stores and a diverse assortment of restaurants and cafes. Fashion Island offers a sophisticated yet relaxed, resort-like atmosphere that is distinctively Southern California, with pristine views of the Pacific Ocean. This hot spot sees nearly 15 million visitors a year!
Owned by Irvine Company, Fashion Island is home to Orange County’s only Neiman Marcus, as well as Nordstrom, Bloomingdale’s, Bloomingdale’s Home Store and Macy’s – in addition to St. John, Zadig & Voltaire, Alice + Olivia, Rodd & Gunn, Nespresso, Urban Decay, SoulCycle, Vince, Joie, SUITSUPPLY, ViX by Paula Hermanny and THE LOT. Fashion Island also features acclaimed restaurants such as Sushi Roku, FIG & OLIVE, Red O, CUCINA enoteca, Hopdoddy Burger Bar, Lemonade, True Food Kitchen and R+D Kitchen. For more information, please visit ShopFashionIsland.com or follow @fashionisland on Facebook, Twitter and Instagram.
SIMPLY is all about connecting the dots. What began in 2012 as an agency specializing in events and brand collaborations has transformed into a global force that brings industry leaders and hopefuls together. Through our flagship fashion & beauty conferences and online courses, SIMPLY brings fashion, beauty, and entrepreneurial mavens to network, inspire, and learn from one another, all under one roof. With their SIMPLY Digital Network, they assist brands with influencer marketing campaigns and work with their roster of celebrity bloggers in the digital sphere on media strategy, brand partnerships, and content creation. In both the digital and the real world, SIMPLY strives to bring people together in a kind environment and provide everyone with the tools to thrive in the fashion & beauty industry.
With every award show in L.A., there’s bound to be a plethora of events celebrating the socialites and celebs in town for the festivities. ESPY Week is no exception as the elite stars of sports are honored in their own way through an exciting ceremony that highlights these star athletes’ achievements.
Kicking off ESPY week, The Bespoke Men’s Club was hosted by current Super Bowl Champions of the NFL’s Philadelphia Eagles Malcolm Jenkins and Rodney McLeod. Both Jenkins and McLeod brought their off the field passions into full effect as owners of their own individual fashion boutiques Damari Saville (Jenkins) and Back of House (McLeod) with their ESPY week pop-up event. After winning a Super Bowl together, the duo thought it would be great to partner for a successful collaboration, just off the field this time with The Bespoke Men’s Club!
The Bespoke experience consisted of a gifting suite in Downtown LA’s Fashion District on Monday, July 16th & Tuesday, July 17th. Bespoke was curated to provide the best in clothing, electronics, and grooming in one Men’s Club experience and the event was just that! Each guest received a Talley & Twine luxury watch as they entered the lounge to commence the experience. Just past the shopping experience, guests were offered complimentary haircuts and grooming services on behalf of Luster’s S-Curl and The Mane Choice. While receiving grooming services, guests were able to get a sneak preview of The Equalizer 2 from Sony Pictures which is set to release on July 20th, 2018.
Vibes were set by a live DJ, artwork by Erik the Artist, passed bites and delicious cocktails crafted by Teeling Whiskey and ROAR Organic. The two-day event was all possible because of the support of brands ProJeweler, Clean Showroom, Todd Patrick, Gordon Crush, Packs Supply, Ainsley & Troupe, Gifted Apparel, Esquire Men’s Grooming,Fairplay, Jabra Headphones, Hard Soda, Mr13195 and Taylordblu.
Jenkins + McLeod had some of the sports world’s most prestigious athletes in attendance including Jalen Mills, John Ross, Trumaine Johnson, Jay Ajayi, and Dontrelle Inman just to name a few. Check out the rest of the images from this event below:
This Wednesday, MOBS Design was the extraordinary host of a spectacular brunch at Platform’s one and only Hayden restaurant. It was the perfect day and perfect way to welcome the shoe brand’s bright new colors, and latest design, The Grid. Culver City’s cool breeze coupled with the famous SoCal sun to create a bright, fun, music-filled brunch time party.
A line of numerous shoe styles and summer colors lined Hayden’s outdoor dining area, and shone brightly (but not overbearingly) in the sun. In fact, the pinks, blues, and other subtle hues are elegant and befitting to the season. As we begin to embrace the warmth of late Spring, and early Summer, it becomes apparent that MOBS are a staple for the shoe connoisseur: extremely comfortable, light-weight, and a magnet for the eyes. It’s a welcome change to the footwear landscape.
MOBS’ entire team, along with event organizers, wore their favorite pairs of the shoe company’s stylish designs, and spoke eloquently of their mission, creative and design processes, and what’s to come in the company’s future.
Here’s what MOBS’ designer, Bryon Schroeder, had to say about his goals, the company’s competition, and what he wants customers to expect when they purchase a pair of shoes:
“My goal is to offer people a decent pair of shoes that blends elements of the athletic world with my own sense of fashion. I see a lot of footwear brands today that don’t particularly do that. That’s what we want MOBS to accomplish by bringing the best of both worlds to footwear. Ultimately, I just want people to enjoy our products. We’ve been working really hard with this concept and I’m so happy to be able to bring this brand to life in Los Angeles.”
MOBS’ Managing Director, Tony Ramo, added:
“It’s very hard launching a new brand when the landscape and market has changed so much over the years. It’s really nice to get support from various media outlets on what we feel is a truly amazing product.”
MOBS Design brings to the table what many footwear brands have long forgotten or done away with — unique colors, high-quality materials and undeniable comfort — so it’s refreshing to see the company tackle and defeat the obstacles that get in the way of some of their goals. Even more, it’s reassuring to find a brand of shoes that can bring many miles of durability to the feet of consumers in an extremely versatile and stylish way.
Father’s Day is right around the corner, and instead of brainstorming the many ways to make dad feel appreciated, families can look to MOBS Footwear. MOBS is delivering a brand new style, sure to impress people everywhere. This new look, named Grid is perfect for the busy ‘cool dads’ who jump from meetings in the office, to their kids’ soccer practice right after.
The Grid set’s stretch knit upper maximizes breathability, and a nested elastic and leather mid-foot strap provides support and stability while maintaining a clean minimal aesthetic. The sleek “Grid” EVA midsole delivers lightweight cushioning, and the rubber outsole assures both flexibility and traction. Easy to slip on and available in two different color-ways — it works for all dads alike! The new Grid style maintains MOBS’ signature mobility and comfort, yet introduces a new type of versatility that is appropriate for a quick round on the golf course, business meetings, travel, walks at the park, or just getting a drink at the bar.
Visit https://mobsdesign.com/ to get the “dadpreneur” in your life a stylish and functional set of shoes that will keep him moving from business to casual without skipping a beat!