#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

Nostalgia hit me heavy when I found out about the latest collaboration between Hybrid Apparel’s line, Love Tribe and Nickelodeon. This new collection is all about taking it back to Millennial childhood by making a nod to 90’s cartoon classics that so many of us grew up on, and personally, I’m loving every single piece! My favorite pieces include characters from hit shows like Rugrats, All That, and Hey Arnold!. You can also find pieces that feature quotes and characters from Clarissa Explains It All, The Ren & Stimpy Show, and SpongeBob SquarePants.

According to the Vice President of Sales for Specialty Retailers of Hybrid Apparel, Bonnie Dogan explained that the collection was actually in the works for a while now. She says,

We have been partners with Nickelodeon for a long time, building an incredible relationship together. We love their creativity, and combining their vision with ours was the perfect recipe for an inspiring unique apparel line. There is nothing better then remembering the past, and the things we watched and loved while growing up.

The Nickelodeon collection a retro style for fashionable millennial women. The garments possess a “throwback” feel, having been made with materials such as terry cloth and jersey, and include trendy slogans such as “Trust Me, I’m a Rugrat,” featuring Chucky Finster from Rugrats and “Haters Gonna Hate,” featuring Arnold from Hey Arnold!.

Love Tribe X Nickelodeon has officially launched this week in stores and online at Macys.com, but the line will officially kick off nationwide with a special event at Macy’s Herald Square in New York at 2:00 pm on August 26, 2017.

Make sure to follow Love Tribe on Instagram here:  @lovetribeapparel



Rumba Presents “Orchard Love” collection X James Goldcrown

Rumba Presents “Orchard Love” collection X James Goldcrown

Last weekend, I attended Beautycon LA and made sure to make the rounds across all of the different vendor booths.  I remember distinctly the #lovewall mural at the Rumba booth and found out it was in celebration of their latest partnership with artist, James Goldcrown.  The watches are gorgeous and the design is a beautiful nod to NYC street art.  See below for all official details on the collaboration, as long as where to purchase this great timepiece.

Contemporary accessories brand Rumba announces the global launch of their limited edition collaboration with artist James Goldcrown. The artist behind NYC’s most photographed street art designed the watch, with each timepiece featuring Goldcrown’s signature etched into the case back.

Named Orchard Love, this custom timepiece will be available for pre-order on RumbaTime.com on August 15, 2017.
Known for on-trend watches and accessories, Rumba is excited to partner with James Goldcrown who debuted the new style last weekend at BeautyCon LA on August 12th featuring an original “Lovewall” created for the collaboration. As friends, James Goldcrown and Rumba CEO Drew Deters wanted to work together to create a style that shares their passion of art, design, adventure, and spreading the message of love around the world.

Working with James has been a rewarding project for the brand,” says Deters, “his artwork is loved, represents love,
and is so aspirational. James’ work hits Rumba’s audience and aesthetic perfectly, it just seemed like a natural fit.

The Limited Edition Orchard Love watch features an alloy 32mm case etched with LOVE on the side, as well as the special heart pattern on the dial and crown. The genuine leather strap comes in black, white, and pink with hearts embossed on the back of the strap. Drawing inspiration from New York City, each Rumba collection is named after streets and areas of the iconic city, delivering the same vibrancy and level of style you find in these neighborhoods. As the artist of NYC’s #bleedinghearts #lovewall popular murals, the Rumba x James Goldcrown collaboration is a quintessential partnership. Notable social media stars have featured the artist including Eva Chen, Chiara Ferragni, Rocky Barnes, while Rumba celebrity fans include Olivia Palermo, Lucy Hale, and Kelsea Ballerini. The Rumba x James Goldcrown limited edition Orchard Love watch will be available for $75 on RumbaTime.com and other select retailers.


Fashion Plus Fitness By Y.orstruly

Fashion Plus Fitness By Y.orstruly

Lauched in 2016, Y.orstruly activewear was founded from Yasemin’s own deepening practice and appreciation for how ancient yoga traditions still best balance out life today. Born and raised in Istabul, Yasemin modernized traditional Turkish marbling art to create the contemporary design seen in the line’s signature marble printed leggings.

Y.orstruly was created to stay keen on focusing and endorsing on self-truth. We can see this throughout the events the brand organizes and even on the merchandising material as well. Each product tag has inspirational, surprise quotes which are aimed to tweak a light bulb for its owner’s self-truth.

Here’s where fashion meets fitness: Made in premium factories in Italy and France by using minerals stored in the fibres, a patented yarn called Emana® is used in Y.orstruly garments which gives the leggings the ability to absorb the warmth of the human body and return it to the skin in the form of far infrared rays. Thus stimulating cutaneous blood circulation which helps muscles recover faster thus making skin softer and more youthful looking.. basically helping us all get rid of unsightly cellulite!

The line is available to order directly online at yorstruly.com and will be available at select SoCal retailers soon.

IMAGES: AW 2017 Collection | Photo Credit: Y.orstruly

Ely Anne Vedar

Ely Anne Vedar is a public relations and events manager specializing in life’s favorite F’s: Food, Fitness and Female Owned Businesses.

Her agency’s strengths lie in building solid client relationships, brand partnerships, creative campaigns, and strategy that scores top media placements; As well as a unique understanding of the in-and-outs of event production and execution.

Ely Agency was founded in 2014 in Los Angeles by Ely Anne Vedar. A graduate of the Fashion Institute of Design and Merchandising, with degrees in Visual Communications and Business Management, Ely has always had a passion for creating innovative marketing campaigns and memorable events that leave lasting impressions of each brand and service she works with. Her work with food, fitness and fashion brands and events can be seen in WWD, Vogue, LA Weekly, and more.


WCW: Peri Arenas Introduces PERI.A

WCW: Peri Arenas Introduces PERI.A

SoCal Mag’s “Woman Crush Wednesday” is dedicated to Peri Arenas, a true entrepreneur and curator of luxury fashion.  We’re highlighting her latest endeavor, PERI.A in the Robertson neighborhood.

Coming off the success of Peri Arenas’ Veri Peri at the Parker Palm Springs, PERI.A is her latest creation – supporting the reemergence of Robertson Blvd as a fashion epicenter and bringing designers from all over the world like Vivetta, Mira Mikati, Derek Lam and Shrimps to the incredible shop.

Peri curates her assortment by finding “hot designers before they become hot gossip” and introducing the most unique and special pieces you won’t find anywhere else. Arenas is looking to shake the retail scene up, “I believe that fashion in America has become safe and I’m ready to bring back a thrill to the art of dressing by inspiring women to wear what excites them.” The boutique showcases limited edition and custom pieces like graffitied Louis Vuitton straps and more!

Arenas comes from a family of successful entrepreneurs starting with her grandfather, Jack Parker who founded the famous Parker Palm Springs and Le Parker Meridien. Expanding on her retail entrepreneurship, this new concept is for customers to discover new designers, and incubate those with little retail presence as well as carry exclusive items from designer labels. PERI.A offers a premium shopping experience, with a gift wrapping station as well as high-tech dressing rooms, complete with monitors playing music videos and films. The 2,400-square-foot space is designed by renowned LA interior designer Lynda Murray whose work has been featured in ELLE Decor, LA Times, Angeleno and many more.
#BeTheGlow Shines with Star Power During BET Weekend in Los Angeles

#BeTheGlow Shines with Star Power During BET Weekend in Los Angeles


This year’s BET Experience saw the introduction of AT&T’s #BeTheGlow campaign executed by The 360 Agency.  The experience presented guests to a unique virtual reality activation with AT&T technology along with musical performances from artists like Young Paris, Nick x Navi, Tia P, Drayon, and others.  Artist Gelila Mesfin showcased a curated gallery of her work focused around Afrofuturism, and designer/artist, Laoulu NYC presented an interactive fashion show and installation.

#BeTheGlow also held a series of Genius Talks panels hosted by Charlamagne Thagod.  The panels included celebrity guests Traci Ellis Ross, Nick Cannon, Angela Rye, Pusha T, Marilyn Mosby, Issa Rae, Ava Duvernay, and New Edition.  The focus of Genius Talks sessions for the BET Experience was to enhance and embrace #BeTheGlow’s mission dedicated to shining a glowing light on the people and ideas driving black culture forward.

#BeTheGlow will continue its campaign this summer at the ESSENCE Festival in New Orleans on June 1st and 2nd, 2017.

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