The dedicated SoCal magazine staff is a community of individuals with expertise in their areas of interest


RANDY DUNBAR  |  editor-in-chief

Los Angeles native, Dunbar has worked for many publications in various capacities such as art director, creative director and editor-in-chief. His previous stints include The LA FASHION, California Apparel News, OUT, The Advocate.

He also works as an instructor at FIDM (Fashion Institute of Design & Merchandising) downtown Los Angeles.

NIKI SMART |  managing editor

Niki Smart is a writer living in Los Angeles.  Her first memoir “Hell Camp” won her 2 x eLit Awards, an invitation to read at the LA Times Festival of Books, was a Top Ten Best Seller at local book stores, and garnered rave reviews from readers. Smart’s second memoir is set for release in late 2019. Smart is currently the Managing Editor for the SoCal Magazine (previously managing editor for the LA Fashion Magazine), and her writings have been published in More Magazine, Laguna Beach IndependentAspen Times, StuNewsThe LA Fashion Magazine, SoCal Magazine, and the Gemeindezeitung.
Smart has written several screenplays (with a project currently in development) and has filmed a short documentary on cancer that aired on the BBC. Smart is also an accomplished musician and has released three CDs. Her music has been used in radio/TV commercials, TV shows and movies. Lastly, Smart works part-time at a youth shelter for emotionally disturbed teenagers and teaches yoga. Phew!

JOSHUA J. PINKAY | associate editor

Joshua is originally from New Orleans, LA and made the transition to Los Angeles in 2010 to pursue a career in the fashion industry.  He completed his studies in Fashion Marketing and Management from the Art Institute of CA – Hollywood and used his degree to manage a footwear startup for a Japanese holding company. His professional background in that space ranged from apparel & footwear brand management, fashion show production, trade show operations, and content curation. In 2015, he shifted his career path to focus on Public Relations & Marketing in the Lifestyle, Wellness, and Entertainment categories. Apart from PR, Joshua has conducted multiple celebrity interviews as a correspondent for various media outlets throughout Los Angeles while continuing to build his personal blog brand, #jPinNotes. As Associate Editor for SoCal Magazine, Joshua covers Food, Spirits, & Restaurant reviews along with Red Carpet Events, Launch Parties, Music Festivals, and SoCal Culture.

email:[email protected]


ELY ANNE VEDAR |  lifestyle editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.

email:[email protected]


CHANELLE RENEE | style editor

Chanelle Renee is an American model, creative director, model coach and fashion / beauty enthusiast. With a long and highly-qualified resume in fashion, magazine work and design, Chanelle equally enjoys expressing herself behind the scenes. Her most recent attributions in the modeling industry is her self-titled project which serves as an organization for modeling and fashion. Through the organization, Chanelle lends her expertise to aspiring models by providing runway and model training workshops known as The Chanelle Renee’ Project – Model Bootcamp where she became a well-known model mentor, coach, and guest speaker.
Chanelle;s contributions landed her in several fashion magazines as a Fashion & Beauty editor, as well as a Creative Director. She was a contributing Beauty Editor for LA Fashion Magazine and the Runway Director in Los Angeles.

ZUKE OSHIRO  |  travel editor

Originally from northern Japan, Zuke has been lived in the US for eighteen years. A world traveler, he has visited China, Hong Kong,South Korea, Taiwan, Philippines, Thailand, Spain, England, Italy, France, Switzerland, Slovenia. Brazil, Greece and Mexico. His work has been published in numerous publications.


GARY DOMASIN  |  grooming editor

Gary Domasin began his career as a theatrical hair and makeup man in New York. Upon relocating to Pasadena he quickly made a name for himself as a premier hair cutter and stylist at Salon Aguayo. Gary is also an adjunct faculty member at USC, teaching theatrical hair and makeup all while continuing to work in the film and commercial Industry. “I focus on what I love, and I work at being the best at it. For me, that’s Cut, Color & Design.”


Not pictured: Katie Nartonis, Phil Miller, John Skalicky, Jared Rubin and Dennis Richardson