BEAUTY
The 10 Biggest Skincare Trends of 2020
Beauty trends change every year. Decades ago, women used to focus on giving their hair as much volume as possible. Later, everyone wanted the perfect rouge or heaviest liner. It's hard to imagine those same trends being as popular today, mostly because the beauty...
Viceroy L’Ermitage Beverly Hills Welcomes Celebrity Hairstylist Claude Baruk
Just in time for holiday and awards season pampering, internationally renowned celebrity hairstylist Claude Baruk is bringing his 20+ years of experience to Viceroy L'Ermitage Beverly Hills to help glam up Angelenos and visitors alike through the rest of this week —...
Ask the Experts: Beauty
Because it's winter, what can I do about dry, flaky skin? The best way to combat winter skin is to replenish lost moisture, as a result of cold weather and central heating etc.. I recommend using a hyaluronic acid serum. Hyaluronic acid is naturally present in the...
5 Best Westside Spas for Mother’s Day
What do Mothers want for Mother’s Day? Short answer: Relaxation and me time… Or, as we like to call it, a spa day. If you’ve been scrolling through Yelp wondering which is the best Westside spa for Mother’s Day, or if you’re simply scratching your scalp trying to find the perfect gift for your Mom, then you are in the right place.
Christian Cowan Wows L.A. with Powerpuff Girls Inspired Collection
If there’s something to be said about Christian Cowan, it’s that he’s as innovative as he is fun. We’re talking about a designer who’s dressed the likes of Beyoncé, Lady Gaga, Naomi Campbell, Cardi B, Ariana Grande, and so many more, marking him as a prominent...
Groom + Beauty: Keeping Your Hair with SeroVital Hair Regeneres
I'm still on a very specific search for the best products and regimens relating to hair thinning/loss prevention. Within my own personal circles, I've come across other men my age struggling with the same concerns about hair loss, so I felt like I could find something...
Groom + Beauty: The Kiehl’s Man Fuels Up
Summer is well underway, and men, I've seen the glory as it pertains to products for retaining youthful, well-moisturized skin this season. Kiehl's partnered with Equinox in Century City to provide a media preview to two of their latest products within their...
The Eyes of Cannabis: Q&A with Cannapreneur, Sarah McDaniel
With cannabis now legal in Southern California, there's no question the industry is booming and a new wave off entrepreneurs are emerging. We sat down with "cannapreneur" Sarah McDaniel to discuss her CBD- based skincare line Walagoot, which was born from from her own...
Groom + Beauty: Breaking Down Skin, Hair, and Lifestyle
If you were to go into your bathroom and took the time to write out an inventory log of your weekly regimen products, what do you think it would look like? Are you a beauty minimalist, or do you have an endless amount of products that you sometimes don’t even know...
Live Your Best Lash At Blink Bar – Now In Sherman Oaks
Valley side Lash lovers rejoice – Blink Bar is now open in Sherman Oaks! The all pink lashtique has opened a third location at 12516 Ventura Blvd, Between Van Nuys Blvd and Cedros and offers all the best-in-class, natural and playful lash extensions for all.
Heatwave Tips from Skin Expert, Cheryl Cotton
With this week's heatwave, we wanted to approach our skincare regimen in the best, healthiest way possible. We spoke with skincare expert and licensed esthetician , Cheryl Cotton, who wanted to share her tips on taking care of your skin and protecting it from Southern...
New Nails on the Block: Color Camp Nail Bar Preview
Welcome to Color Camp, the newest nail bar on Beverly Blvd. offering the most superior nail art services in town at affordable prices. I was able to preview Color Camp's services for SoCal Mag before their upcoming grand opening, and as someone who's never had any...