Creative Basics Brand Parade Celebrates The Summer of Parade in Los Angeles
Some of summer’s two favorite things are coming together this weekend, and Los Angeles is in for a serious treat!
Emma Chamberlain’s coffee brand, Chamberlain Coffee and celeb favorite, Craig’s, have teamed up to create a Chamberlain Coffee and Craig’s Vegan Ice Cream Truck pop-up on July 24th and 25th! Chamberlain is known for their high quality, organic fair-trade coffee beans sustainably sourced from around the world and roasted in California. This news comes almost 2 months after the brand’s hit pop-up in partnership with secondhand shop, Levi’s Century City. May’s pop-up gave visitors the opportunity to shop select Chamberlain Coffee merchandise, including mugs, reusable straws, and totes.
What can visitors expect from July’s pop-up?
None other than select Chamberlain Coffee merchandise, coffee drinks and affogatos, and scoops of assorted Craig’s Vegan flavors! Whether you need a weekend pick-me-up, a midday cool down, or just a little something to please your sweet tooth, the truck will be at Craig’s (8826 Melrose Ave, West Hollywood, CA 90069) on July 24th and 25th, from 11:00 a.m. – 5:00 p.m.
Summer is upon us, and so is everyone’s urge to travel after hunkering down throughout 2020. If there’s any brand who wants to help celebrate the occasion, Paravel is doing just that as they kick off their 15% off Fourth of July Sale! The summer sale kicks off today, 6/30, and ends on Monday, July 5th. There’s only disclaimer: get the brand’s beloved and sustainable travel accessories before they’re sold out!
Shoppers can take 15% off* orders of $100+ using the code TAKEOFF15. (*Sale Excludes: Cabana Collection, Konmari x Paravel, Foldup Belt Bag, Bundles, and Giftcards.) Some of the brand’s most popular products will likely disappear within hours, and for good reason. As Paravel practices sustainability, they are simultaneously tapping into the luxurious travel merchandise market – and incredibly well. Just look at those details!
Check out some of Paravel’s hot picks below to read more about their price, details, and how they’re sustainably built to last.
MEET THE FAN FAVORITES:
- Aviator Carry-On ($255) – Meet the most sustainable carry-on you’ll ever own, with a durable recycled polycarbonate exterior; recycled zippers, a lining made from 15 up-cycled plastic water bottles; vegan leather details and wrapped steel handles; and an aircraft-grade recycled aluminum handle
- Aviator Grand ($315) – The sustainable, timeless, quality companion for your next extended stay. With a durable recycled polycarbonate exterior; recycled zippers; a lining made from 21 up-cycled plastic water bottles; vegan leather details; and an aircraft-grade recycled aluminum handle, this check-in size suitcase is on the cutting edge of sustainable construction.
- Packing Cubes ($65) – The Packing Cube Quad is a water-resistant, multifunctional storage system made from 16 up-cycled plastic water bottles.
- Cabana Tote ($165) – With over 2,000 people on the wait list, the Cabana Tote is the must-have bag of the summer, perfect for a beach trip or seaside adventure. The incredibly functional tote has space for all your belongings and a durable silicone coating to protect from stains.
Paravel is the leading sustainable luggage and travel accessories brand. They announced recently that they are on track to become the first 100% sustainable travel brand in 2021. Recognizing that sustainable travel is a continual work in progress, Paravel’s founders, Indre Rockefeller and Andy Krantz, are working to reframe mindful adventuring — whether it’s pitching a tent in your backyard or a remote socially-distanced getaway — Paravel offers intentionally designed luggage that is good for the planet without sacrificing design, price, or quality.
So how is Paravel poised to achieve this lofty sustainability goal? By:
Upcycling plastic bottles for materials (2M bottles to be exact)
Planting a tree for every order placed (over 20,000 trees planted since December 2020)
Going carbon neutral by offsetting emissions during every step of production & delivery (30.7M lbs of C02 offset to date)
Going beyond delivery by offsetting each customer’s first trip
LA-based functional wellness brand, VYBES, has officially launched a new line of Adaptogenic Elixirs! Drinks are all the rage these days as the spotlight shifts onto brands who bottle up wellness boosters, alcohol-alternatives, and health-focused concoctions. VYBES’ new line of delicious sparkling elixirs come in 3 different flavors: Apricot Lemon, Pineapple Ginger and Watermelon Lime. In addition, the elixirs feature powerful adaptogens for mood, immunity & vitality.
Each flavor includes adaptogenic elixirs that target the root causes of chronic stress, and these highly effective plant-derivatives help improve mood, mental clarity and the body’s immunity & vitality. It’s refreshingly delicious, and packs a ‘mean’ exhilarating bubble.
Apricot Lemon: made from Turkish apricot juice, lemon juice
Pineapple Ginger: made from Dole pineapple juice, lime juice, Peruvian ginger juice
Watermelon Lime: made from watermelon juice, lime juice, sour cherry juice
Perfect if you’re looking for a healthy swap for sodas or alcoholic beverages for all of your summer festivities — VYBES Elixirs are available for DTC shipping right to your doorstep online at Idrinkvybes.com, starting at $29.94 for a 6-pack.
VYBES also offers beverages made with 25mg high-quality CBD, under 30 calories, locally crafted in Los Angeles, and is vegan and organically produced!
BlackBear Hibiscus (Limited Edition)”: To celebrate the launch of music artist Blackbear’s latest E.P. debuted earlier this month, the wellness drink is made from freshly brewed hibiscus tea, cold-pressed blackberry juice and a touch of clove & cinnamon for a slightly tart beverage
Strawberry Lavender: Made from fresh squeezed strawberries, lemon juice & wild lavender. Subtly sweet and not too tart
Blueberry Mint: Made from organic blueberries, Meyer lemon juice and a hint of mint for a distinctly tart and subtly sweet beverage
Honeycrisp Apple Basil: Made from unfiltered apple juice (unfiltered is creamier and less tart), Meyer lemon juice and a pinch of organic basil, even those who don’t like apple juice will probably love our HCAB
Put your wellness on the forefront this summer when you indulge!
Summer is officially here, as the weather screams lately with temperatures soaring across the state. On April 28, Avelo debuted its nonstop flight from Hollywood Burbank to Charles Schulz Airport in Santa Rosa, and starting June 1, Alaska Air will do the same. In just 90 minutes, travelers can trade the hustle and bustle of Los Angeles for the peaceful, pastoral paradise that is Sonoma County — all while skipping the slow-going gridlock conditions associated with LAX and the roads to Sonoma from the central Bay Area.
If that doesn’t scream “vacation” we don’t know what does! A huge part of the appeal for Sonoma County lies in the regions incredulous wineries, with numerous tasting rooms located just minutes away.
Located just five miles from the tarmac at Charles Schulz — and a 10 minute drive — Inman Family Wines is a must visit. Visitors to Inman’s intimate tasting room, located on the organically and sustainably-farmed estate Olivet Grange Vineyard (OGV), are treated to a unique tasting experience that in a space made almost entirely from post-consumer recycled materials – a perfect manifestation of owner and winemaker Kathleen Inman’s “eco-ethics” philosophy. Often, visitors are likely to have their tasting hosted by the winemaker herself!
When asked about how wildfires have effected the winery in the past and how they prepare for drought-induced heightened fire risk, Katheleen goes into detail, stating:
“Drought and wildfire are part of California’s history. They are not something new. But increasing periods of drought, changes in weather patterns bringing dry winds and more people building in the wild areas of Sonoma county have increased the threat of wildfires has become a tangible reality for Northern California wine country. Last year the LNU Complex Fire, which began in August and the Glass Fire which began the following month, both lasted into October. Although they’re a few miles from our winery and vineyard, [they] had significant impact on the three vineyards that I purchase fruit from each year — all of which had to be rejected. I have had to evacuate my home multiple times this past vintage, but 2020 was the first time I rejected fruit for smoke taint. Our Olivet Grange Estate Vineyard was fine, but the 2020 vintage will be smaller than usual by case volume due to the loss of the other vineyards I work with. We are very meticulous about how we test our fruit for any evidence of smoke taint, and will not produce anything less than perfect.
Even in years without fire, climate change poses an existential threat to every winery. I am very passionate about working with rather than against the environment and take every possible step to do my part in employing what I like to call “eco-ethics”- sensitive, organic, and sustainable practices. Vineyards are essentially fire breaks, with the drought it means that there is the possibility of increased fire risk since dry grasses and trees fuel the fires. I reprocess all my wastewater so I have 16,000 gallons of wastewater storage on site to fight fires. Ultimately, the increased presence of fires signal that efforts to combat climate change cannot come fast enough, we all have to come together to employ more environmentally friendly practices in order to stave off future issues. I do not specially take any different defense measures as keeping tall grass down around my winery, home and vineyards is normal for Inman Family Wines. Moreover, we store our gray water after processing it which means we have 16,000 gallons of water on site that can be used for irrigation in times of drought or for fire protection.
Wildfires have also deterred people from taking vacations to wine country. It is important for people to understand that one of the special things about Sonoma County is that only 6% of our land use is vineyard, but over 40% is forest. Having been born in the Napa Valley, and living in Sonoma County for over 20 years, I can tell you there’s never been a better time to visit. It’s every bit as beautiful as it was before, and home to a wide variety of family-owned wineries and world-class restaurants. Now that Santa Rosa Airport is opening up to new markets, including Burbank, it is more accessible than ever before.”
Other nearby recommended tasting rooms include Benovia Winery, Donelan Family Wines, and DeLoach Vineyards. With the existing threat of climate change, it should be all the more reason for vacationers to visit California’s wineries as they fight an uphill battle for survival.
A long controversial topic, it’s been argued for years now that Millennials are in charge for killing off a number of seemingly trivial practices, like using fabric softener. However, this one seems to be one of the more consequential practices dying off – whether purposefully or not – that could also help resolve mysterious underlying health issues.
In April, Swiffer and the American Lung Association (ALA) – the champions of lung health – joined forces to release the “Dust & Indoor Air Quality Briefing.” This educational resource details the importance of the quality of the air we breathe indoors, with formal recommendations from the ALA on how to easily improve indoor air quality in your home.
New Harris Poll data reveals that nearly 62% of Millennials do not consider dusting a priority – making dusting yet another thing that Millennials have “killed.” With people’s own dead skin cells being a main component of dust, along with dust mite droppings and body fragments, increased time at home during the pandemic meant that people may be inadvertently contributing to dust levels in their homes.
We conducted a Q&A with the American Lung Association’s Volunteer Medical Spokesperson, Dr. Payel Gupta, MD, FCAAI, to find out more about how everyone could benefit from regular dusting, and exactly how it impacts our lives. She provides surprising details below about the types of environments dust mites thrive in, and methods that can help keep dust levels low in your home.
Q&A with Dr. Payel Gupta
Q: Let’s start at the very beginning. Most people just see dust as a nuisance and nothing more. However, when you put a microscope over it, what is dust mostly comprised of?
A: You’re absolutely right. Many people don’t realize that dust is mostly comprised of dead skin cells, dust mite droppings and dust mite body fragments.
Q: Is it believed that by helping people understand exactly what’s in the dust they’re letting accumulate — and how it impacts their health — that they’d be more eager to get rid of it. What are the health effects of living in a dusty home, and spending extended time in one?
A: With dead skin cells being a key component of dust, increased time spent indoors (especially over the past year) may actually contribute to an increase of dust in people’s homes. As dust accumulates, it becomes more visible to the naked eye, but that doesn’t mean it hasn’t been there the entire time.
When people are allergic to dust mites, they are actually allergic to dust mite droppings. And when exposed to dust mite droppings, we can have symptoms such as a runny nose, congestion, itchy watery eyes, rashes, coughing, wheezing and even shortness of breath. Once people are aware of the impact dust can have on their health and indoor air quality, we’re finding that they’re more inclined to pick up a dusting habit in their own homes.
Q: What are some steps that people can take to protect themselves and their families at home, other than just dusting? What products do you recommend for effective cleaning?
A: Aside from dusting regularly, it’s essential that people think beyond traditional cleaning methods like dry brooms or feather dusters. To effectively dust, I suggest using a damp mop, damp cloth or a duster that can trap and lock dust to reduce the amount that is stirred up when cleaning. Locate the areas around your home that accumulate dust frequently, such as baseboards, molding, blinds and shelves, which are key dust hot spots for many!
Q: In a time when cleaning is only becoming more passive, what are your thoughts on air purifiers? Are they effective at helping keep spaces free of dust, or at reduced dust levels?
A: I have had many patients feel that an air purifier has been helpful. However, there is not strong studies or data that states they make a big difference. Though, using an air purifier is not harmful and may help in some cases.
Q: Are some environments more prone to an excess of dust than others? For example, does humidity and heat play a role? How about a home with 5 family members and pets, versus a home with 2 family members and no pets?
A: Dust mites live off of the humidity in the air. So, the more humid an environment is the more dust mites. Keeping humidity levels below 50% is ideal. Also, dust mites feed on dead human skin cells that are found in dust. Because human skin flakes tend to accumulate in mattresses, pillows, carpets, upholstered furniture, blankets, clothes, stuffed toys and other fabric-covered items, those are the places dust mites tend to live. So yes, the more people in a home, the more dead human skin cells dust mites have to live off of.
Show your Pride!
PAIR Eyewear, the DTC eyewear brand known for their customizable, interchangeable glasses and top frames that encourage confidence and self-expression, just launched its most colorful collection to date in honor of Pride month. The new colorfully-clad Love Wins collection aims to support the LBGTQIA+ community while inspiring customers to celebrate their individuality and wear their pride loud and proud.
Additionally, PAIR has partnered with GLSEN and will donate 20% of sales throughout the collection’s availability — even post-pride!
Working to transform the nation’s K-12 schools into safer and affirming environments, GLSEN stands for LGBTQIA+ students having the ability to learn and grow in a school environment free from bullying and harassment. In an organic partnership rooted in self expression and personality, the Love Wins collection, will feature 16 different styles celebrating all the colors of the rainbow, so allies, advocates and LGBTQIA+ community members can use PAIR to feel Pride any day of the year. Available exclusively on PAIREyewear.com for $25 per top frame, each design is offered across all of PAIR’s frame shapes.
Love Wins Collection
Price: $25 per top frame
Link: Love Wins Collection
Last year, the world faced unprecedented changes to a plethora of markets, from food and hospitality, to service providers across the spectrum. There was one market, however, that may have had the most unexpected changes yet: the jewelry market. As retail jewelry sales drastically declined this past year, the direct-to-consumer (DTC) jewelry market thrived, giving way to incredibly notable trendsetters, like Chérie.
What are the benefits of DTC fine jewelry lines, and what are the factors driving the uptick in fine jewelry sales made online?
One benefit Chérie’s strategy is that their pieces are made-to-order. Overproduction, also known as “retail’s dirty little secret,” is one of the fashion industry’s biggest sustainability issues, and one that made-to-order practices help to tackle. One of the most substantial advantages of made-to-order jewelry is waste minimization, which is top-of-mind for today’s conscious consumer.
Another key highlight for Chérie is that they create what are known as “investment pieces.” Put simply, most DTC jewelry brands, including Chérie, design fine collections with longevity in mind — offering timeless, trend-resistant pieces that are investments that won’t depreciate in value (unlike say, a really nice pair of shoes or jeans). By selling directly to the customer and cutting out the middleman, brands are able to offer higher quality pieces for less.
Some of the Chérie’s most popular fine pieces include:
- The Double Diamond Loop Earrings. ($2,100)
The perfect investment piece, due to the detachable bottom hoop, which lets you easily change up the look. A timeless, versatile piece that no jewelry collection is complete without.
- Spiral Pendant Necklace ($1,100)
Made to be noticed, gemstones add a flare of whimsy and joy to any outfit, like the Spiral Pendant Necklace featuring gorgeous blue sapphires.
- Diamond Circular Ring ($810)
It’s true, diamonds really are a girl’s best friend and this ring will without a doubt last the test of time.
Awestruck by the beauty? Can’t say we blame you. Read below to learn more about not just Chérie, but the brand’s creator, Sharon Reuben, who shares her story, and more on what makes this jewelry brand stand out from others.
A Q&A with Chérie’s Founder, Sharon Reuben
Q: Hi Sharon! Let’s dive right in with some of your story. How did you get started in the jewelry business?
I originally went to school for Physical Therapy and did that for years. Upon realizing I wanted to be in a creative field, I then left my job as a Physical Therapist and became an in-house stylist at Theory and later Zadig and Voltaire. I always had trouble finding high-quality and affordable jewelry to complete my clients’ looks and found that the jewelry pieces I wanted, both for everyday and for something special, were missing from the marketplace. I was motivated to design a jewelry line to solve the problem I had as a stylist and created Chérie -a line that offers a balance between high and low jewelry.
Q: How did you try to set yourself and Chérie apart from other jewelry brands, and was DTC something you intended to do from the very beginning?
Chérie is set apart from other brands because we make two different lines. We have a fine jewelry line, made to order in Los Angeles, and a contemporary jewelry line, made overseas. What sets us apart is the fact that these two lines are meant to be worn together. We offer a mix of high-low to complete a variety of looks, specific to each unique individual. DTC was definitely what I wanted to do from the beginning to keep it affordable for my customer, while still launching wearable and unique styles they would love.
Q: Do you find that by being a made-to-order business, that you have some advantages over traditional brands?
Yes, for sure. Since our fine pieces are made-to-order, we’re able to keep our costs down by not having excessive inventory and not having the crazy markups associated with most jewelry brands on the market.
Q: What were some of your biggest challenges to get where you are today?
We actually just launched Chérie during the first COVID-19 quarantine. It’s been a challenge not being able to introduce people to Chérie in-person. It’s been more difficult to connect and share my story virtually.
Q: Personally, what is one of your favorite Chérie pieces?
The Shields of Protection Choker is my all time favorite. It’s the perfect piece for both day and night. It’s classy, sexy, and cool and can also be wrapped on your wrist to wear as a bracelet.
Q: What is the design and creation process like for you and your team?
It usually starts with a shape that I’ve found unique or intriguing. From there, I’m motivated to dive into the history of the form and find its universal or larger meaning. If I feel there is a lack of representation in the industry, I implement it into my designs.
Q: What are some goals you’d like to achieve with Chérie in the next 5 years, and what are some things that consumers can expect to see by the end of 2021? Men’s jewelry, perhaps!?
In the next 5 years, I want to be an aspirational jewelry brand that other new designers look to for inspiration. I want to be able to walk down the street and see people wearing my pieces on every corner. I’m currently working on 3 more collections that should be out by the end of the year! We’re adding in new shapes, like hexagons and baguettes. We’re also excited to launch two-sided jewelry this year. I’d love to get into kids jewelry eventually but, no men’s on the horizon… yet!
[Updated on June 10: “Peace Sculpture Unveiling”]
Iconic Los Angeles retailer, Fred Segal, recently announced a ten-week restaurant residency pop-up at its Malibu location, and so far it’s been a hit! Kicking off the brand’s 60th Anniversary “Summer of Love,” celebration, some of Los Angeles’ most sought after eateries are being featured in their own weekend-long popup in a rent-free space at Fred Segal’s Malibu Village location.
Though it began on May 14 the special pop-ups are running through July 18 and will be open every Friday – Sunday from 11 a.m. to 6 p.m., where shoppers can indulge in tasty food while they shop, See a breakdown of their first few weeks below:
May 14 – Shappy’s Pretzel Co. – cult followed Philly-inspired soft pretzel company by actor Adam Shapiro
May 21 – Ggiata Delicatesse – popular ghost kitchen concept known for its authentic Italian Style deli sandwiches
May 28 – Bridgetown Roti – ran by Chef Rashida Homes specializing in Caribbean street food which pays homage to her Bajan roots
June 11 – Flouring LA – a charming pop-up bakery that specializes in Southern California-inspired baked goods made from only sustainable sourced, organic ingredients from local farmers and vendors.
- June 18 (Friday and Saturday) – Sweet Vices – providing seasonal cake and fresh baked breads
- June 25 (Saturday and Sunday) – Pop’s Bagels – known for their small-batch, hot and crispy old-fashioned bagels.
- July 3 – Nic’s on Beverly (Friday and Saturday) – the plant based restaurant specializing in American fare.
- July 9 – PJ Baked (Saturday and Sunday) – known for their indulgent fresh baked cookies.
- July 16 – Little Fish (Saturday and Sunday) – Echo Park based shop known for their crispy fried fish.
For the duration of the pop-up programming, Fred Segal will donate a portion of its proceeds to Heal the Bay, an environmental nonprofit and advocacy group focused on making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean.
Peace Sculpture Unveiling
Food is great and all, but sometimes our eyes need to feast, too. In addition to their ten-week pop-up, Fred Segal is partnering with Los Angeles based artist, Nathan Mabry to unveil a custom large-scale sculpture in front of the retailer’s flagship location at 8500 Sunset Blvd, in West Hollywood. As part of Fred Segal’s 60th anniversary, the eight foot, bright red, Peace sculpture will be unveiled on June 11 at 1 p.m. PT.
Last year was horrible for a lot of reason, and on another hand, it was great for many reasons. One of the biggest highlights coming from many is that they were able to save up money for a variety of reasons. And as travel restrictions are continuing to lift, people are using that money and planning their summer vacations to make up for so much time spent at home throughout the pandemic. Experts in the travel industry are referring to this surge of travel plans as Revenge Travel, but CheapTickets — everyone’s destination for budget-friendly travel — is committed to helping you travel across the world affordably to complete your revenge travel.
CheapTickets has shared a list of 10 destinations that are huge summer bargains right now to help you start planning your next affordable vacation. Destinations on the list range from New York to Los Angeles to Miami and more. Additionally, the brand provides tools like the Vacation Value Finder that gives you trip ideas based on destination preferences and the price you want to pay up front.
Timed to graduation season, CheapTickets is also announcing the launch of its “Student Loan Vacation” Sweepstakes to pay people’s student loans for a full year so they can travel more. In a recent survey, 70% of survey respondents say student loan debt has impacted how often they travel. From May 21-June 6, 2021, graduates ages 20+ have the opportunity to enter at CheapTickets.com/students. Winners will receive $4,716 — the equivalent of 12-months worth of the average monthly loan payment, which is $393. Plus, CheapTickets is throwing in $250 in travel money to get winners started on planning their next trip. It seems like money is almost being thrown around freely these days, so why not try a turn at winning some for yourself!?
There are some things that people just flock to in the summer: ice cream, the beach, and iced coffee, for starters. This weekend is the perfect opportunity for the latter! Internet phenomenon, Emma Chamberlain’s coffee brand, Chamberlain Coffee, is taking over Levi’s, Century City (located at 10250 Santa Monica Blvd., Unit 235, Los Angeles) this Memorial Day weekend from May 29th – 31st to celebrate the launch of Levi’s secondhand collection.
Throughout the weekend, visitors can stop by Chamberlain Coffee’s pop-up within the Levi store and enjoy an 8-oz hot cup of their special Early Bird blend — also available for purchase! As if that weren’t enough, customers will also have the ability to shop select Chamberlain Coffee merchandise including mugs, reusable straws, and totes. Coffee is great, but matching merch, too? Sign us up!
Chamberlain Coffee’s Pop-Up at Levi’s Century City:
10250 Santa Monica Blvd., Unit 235
Los Angeles, CA, 90067
Saturday, May 29th: 10 AM – 3 PM
Sunday, May 30th: 11 AM – 3 PM
Monday, May 31st: 11AM – 3 PM
About Chamberlain Coffee:
Chamberlain Coffee is high quality organic fair-trade coffee beans sustainably sourced from around the world and roasted in California, so you can feel good about the coffee you’re sipping on. No pesticides, no BS.