The 10 Biggest Skincare Trends of 2020

The 10 Biggest Skincare Trends of 2020

Beauty trends change every year. Decades ago, women used to focus on giving their hair as much volume as possible. Later, everyone wanted the perfect rouge or heaviest liner. It’s hard to imagine those same trends being as popular today, mostly because the beauty world has zeroed in on the landscape of skincare.

Taking care of your skin goes beyond washing your face at night and occasionally using lotion. If you want to unlock a gorgeous glowing look, discover the 10 biggest skincare trends of 2020.

1. Reusable Facial Cloths

People around the world are starting to go green and live more sustainable lifestyles. They’re changing the companies they buy from and how they live their daily lives, including their beauty routines.

In 2020, more people will leave one-use makeup remover wipes in the past and instead opt for reusable facial cloths. You can already find many eco-friendly products available to clean your skin and remove makeup, such as gentle organic cotton. Try it out for yourself to compare which is better for your skin.

2. Charcoal Facial Cleansers

You may have seen charcoal masks before, but facial cleansers will be the next big trend. Charcoal is a natural element that purifies skin by attracting pollutants, naturally whisking them away from pores. Lather your hands up with a facial cleansing bar or liquid to feel the immediate effect of charcoal detoxification.

3. Whipped Cream Moisturizer

Add a dollop of whipped cream to your desserts and skincare routine. Whipped cream moisturizers will become popular because they contain ceramides, an oil-based substance that locks in moisture to heal skin, which constant dry patches need badly.

4. Light Brightening Serums

Heavy brightening serums have turned people away in the past, but lighter versions are on the market now. Light serums contain hyaluronic acid, which minimizes redness and tightens skin, alongside other beneficial ingredients like vitamins C and E.

5. Plant-Based Organic Deodorant

Rumor has it that antiperspirants cause cancer, and while studies have failed to definitively link the two, beauty gurus want to try out organic deodorants. Look for options that don’t contain aluminum or parabens to maximize the purity of what you buy. Test it out when you’re not around people to see how it mingles with your natural body odor and switch brands a few times to get the best blend if necessary.

6. All-Natural Glycerine Toners

Old toners can make your skin feel sticky, but not modern blends made with glycerine. When you apply a glycerine-based toner to your face, it will reduce acne and moisturize skin without requiring you to spend money on extra supplies. If you tend to reach for two-in-one products, glycerine toner is about to become your new best friend.

7. Rose Petal Facial Toner

Rose petal-based toners might be the most-significant trend so far in 2020. When you use this product on your face once a day, it balances your skin’s pH levels to reduce oiliness and inflammation. Opt for an alcohol-free option if you tend to have dry skin and want maximum moisturization.

8. Beauty Sculpting Bars

Many women want tighter, brighter skin, which is where sculpting bars can help. If you use one across areas with wrinkles, dark circles or puffiness, it’ll stimulate your blood flow. Your skin will naturally produce more collagen, tightening fine lines and smoothing out discoloration.

9. Honey Hydration Masks

Beauty gurus in 2020 will start using more honey hydration masks because they want something all-natural and healing. People have used honey for antibacterial purposes for centuries. Now that same power can heal acne, abrasions left by psoriasis and blemishes faster than before. It also lifts dead skin cells, allowing hydrating ingredients to absorb into the layers of your skin more effectively.

You can find honey hydration masks at beauty supply stores, but you can also make one on your own with what’s already in your pantry. Before you start mixing ingredients, ensure you have all-natural honey, not the kind made entirely of sugar.

10. Lip Treatment Kits

It’s easy to forget about your lips during your skin care routine, besides the occasional use of a moisturizing balm in the winter. Now people want entire kits dedicated to lip care. Look for these products as they start becoming more widespread. You’ll find moisturizers, balms and even lip masks. They’re fun to experiment with, especially if they come in different flavors. With the right routine, you’ll never have to deal with cracked lips in winter again!

Test Out These Top 2020 Skincare Trends

The most well-received trends aren’t always what’s right for your skin. Approach each new product or kit with caution, noting any before and after differences. With time, you’ll discover a new routine that’s great for your face, no matter what kind of solutions you’re looking for.

Viceroy L’Ermitage Beverly Hills Welcomes Celebrity Hairstylist Claude Baruk

Viceroy L’Ermitage Beverly Hills Welcomes Celebrity Hairstylist Claude Baruk

Just in time for holiday and awards season pampering, internationally renowned celebrity hairstylist Claude Baruk is bringing his 20+ years of experience to Viceroy L’Ermitage Beverly Hills to help glam up Angelenos and visitors alike through the rest of this week — ending on January 17th. He and his team of five hairstylists and two makeup artists are taking over the hotel’s Garden Suite One providing every service imaginable from cut, color, hair extensions and blow outs to full face makeup complete with complimentary champagne to transcend the traditional salon experience.

Recognized as the Celebrity Hairstylist of the Year at the 2018 Hollywood Beauty Awards, Baruk has styled dozens of A-list names, including Beyonce, Catherine Zeta-Jones, Naomi Campbell and Steven Tyler. Baruk, who began his career in St. Tropez before bringing his talents to London, Paris, New York, and Vegas, is now in Beverly Hills for a limited time run.

Baruk and his team will be providing their luxury hair styling, coloring and rejuvenating treatment services to Viceroy L’Ermitage Beverly Hills, daily, with appointments for hotel guests and visitors from 9:00 a.m. to 9:00 p.m. Appointments can be made by calling the hotel at 310-278-3344 and asking for the concierge.

Ask the Experts: Beauty

Ask the Experts: Beauty

​Because it’s winter, what can I do about dry, flaky skin?

The best way to combat winter skin is to replenish lost moisture, as a result of cold weather and central heating etc..
I recommend using a hyaluronic acid serum. Hyaluronic acid is naturally present in the skin, an important lubricant and an integral part of tissue regeneration, holding up to a thousand times its weight in water.
Apply serum to clean skin morning and night before moisturizer. In the cooler months of the year, I recommend replacing lighter summer moisturizers & adding richer more emollient products into your skin care routine.
Facial oils are also an excellent way to soften and smooth dry flakey winter skin… warm the oils with your fingertips, press & lightly massage into skin to improve circulation.
 
My Pro tip:
For an extra moisture boost, add a few drops of hyaluronic acid serum to moisturizer, & massage into skin before applying an SPF or make-up or simply as an extra night time ritual before bed.
 
Exfoliation is equally as important as moisturizing to keeping skin hydrated and smooth.
Using an exfoliator 1-2 times a week (depending on skin type /sensitivity) buffs off old dead skin cells brightening the complexion and making product absorption much more effective.
 
 

My mascara always clumps. What’s the best remedy for that?

Before applying, I recommend wiping off excess mascara from the wand back into the tube (to save wasting product). this prevents a thick clumpy application.
Layering several coats of mascara & building up length & thickness slowly will produce gorgeous lashes & reduce flaking.
After applying mascara, gently run a clean spoolie/mascara wand over the lashes to separate & remove any clumps or flakes…
 The older a mascara get the drier & flakier it will become. If you are taking your make-up from day to night I recommend keeping the lower lashes mascara-free for the daytime which minimizes those pesky flakes through out the day.
When bumping up the look for evening, apply mascara to the bottom lashes for a wide eyed glam.
 
My Pro tip:
Always wipe clean the top of the mascara tube after use and make sure the lid is tightly screwed on. exposure to air will cause the mascara to deteriorate & dry out.
 

Can you recommend a good moisturizer that isn’t too expensive?


Depending on your individual skin care needs. Here are my selects of good quality affordable moisturizers.
 
Acure -seriously soothing SPF 30 Day cream (sensitive skin) $18.99

Meet Yolanda Price

Yolanda Price is a professional Hollywood make-up artist, she has been working in the entertainment industry for over 15 years . on commercials, promos, print, tv & film.
She has a passion for skincare and beauty. “My obsession starts with the canvas of skin and that’s just where the fun begins and the process of creating a look unfolds.
 Making people look & feel beautiful is such a rewarding part of my job”

Send it over! [email protected]

5 Best Westside Spas for Mother’s Day

5 Best Westside Spas for Mother’s Day

What do Mothers want for Mother’s Day? Short answer: Relaxation and me time… Or, as we like to call it, a spa day. If you’ve been scrolling through Yelp wondering which is the best Westside spa for Mother’s Day, or if you’re simply scratching your scalp trying to find the perfect gift for your Mom, then you are in the right place.

This year we got together a group of Moms and asked them “which are the 5 best Westside spas for Mother’s Day?”. Below we’ve listed them.

Burke Williams

Mom will feel: Serene, peaceful
Perfect if she loves: Quiet, nurturing, European style spas
Price Range: $$$
Treatment time: All day

Burke Williams Spa is the classic Day-Spa choice for many women in the Westside. This European, dimly-lit space has various baths (both silent and social), private massage rooms, and a reading nook with coffee and fruit too. You can enjoy just a massage, or indulge in the the all-day Spa facilities too. Though this place is on the more expensive end of the Spa spectrum, it is absolutely worth it for the many hours of luxury and relaxation that is on offer here.

Learn more about Burke Williams here.

Hideko Spa

Mom will feel: elegant, pampered
Perfect if she loves: Japanese hospitality, luxury, grace, Japanese tea
Price Range: $$
Treatment time: Typically 1.5 hours

A Japanese luxury spa, Hideko is a modest yet elegant space that offers unparalleled hospitality and grace. With a deluxe Japanese massage experience, the spa uses only organic products and materials, including oils, woods, scrubs, wraps, and refreshments. After your massage you can enjoy your own private bath in a luxury tub adjacent to your massage room, as well as warm cup of herbal tea and a selection of Japanese cakes.

Learn more about Hideko Spa here.

Cryo Healthcare

Mom will feel: Energized
Perfect if she loves: Fitness, Biohacking, a less traditional wellness experience
Price: $
Treatment time: Typically 1 hour

Notoriously loved by Mom of three, Demi Moore and Mom of five, Tori Spelling, the Cryo Healthcare facility provides a uniquely elegant Cryotherapy experience on the Westside. Originating from Japan, Cryotherapy has quickly gained popularity with the ever-expanding biohacking community. Known for its immediate energizing effects Cryotherapy is the perfect gift for any Mom who likes keeping up with trends, and trying new things.

Before booking make sure you check out the list of medical conditions that determine your Mom’s suitability to the treatment.

Find out more about Cryo Healthcare here.

Raven Spa

Mom will feel: Healed and opened up
Perfect if she loves: Thai Massage, acupuncture
Price Range: $$
Treatment time: 1.5 hours

The Raven Spa is a sweet oceanside spa that is nestled in the side streets of Santa Monica. It specializes in Thai massage yet also offers an impressive menu of alternative treatments like acupuncture, infrared saunas, and Reiki. If your Mom prefers deep tissue massages with a focus on relieving tension and muscle soreness then this is the place for her!

Learn more about The Raven Spa here.

Willow Spa

Mom will feel: Grounded
Perfect if she loves: Soft touch, energy healing, Asian-inspired spaces
Price Range: $$
Treatment time: Typically 2 hours

Willow Spa offers a tropical Spa experience for any Mom who wants to indulge in soft healing. Nestled in a renovated home, WIllow Spa is the perfect haven-away-from-home for any Mom who wants to experience massage with a spiritual focus. There are a number of specialized treatments at Willow Spa–from their Blooming Lotus Massage (a treatment specifically designed for pregnant women), to their Reiki practice (an ancient healing technique used by the Tibetans to enhance the flow of life-energy), to Shiatsu (a Japanese method of unlocking energy in your body by using the meridians of your body).

Learn more about Willow Spa here.

Christian Cowan Wows L.A. with Powerpuff Girls Inspired Collection

Christian Cowan Wows L.A. with Powerpuff Girls Inspired Collection

     

If there’s something to be said about Christian Cowan, it’s that he’s as innovative as he is fun. We’re talking about a designer who’s dressed the likes of Beyoncé, Lady Gaga, Naomi Campbell, Cardi B, Ariana Grande, and so many more, marking him as a prominent creative in the fashion industry. Amidst his well-deserved success, Cowan chose to celebrate women on International Women’s Day with a thoroughly captivating runway experience in Downtown L.A. at the City Market Social House showcasing his “Powerpuff Girls” inspired capsule collection.

The partnership came directly from Cartoon Network, the very network that first aired “The Powerpuff Girls” in 1998. In a continued celebration of the show’s 20th anniversary, Cartoon Network saw it fit to align itself with Christian Cowan to develop a collection that not only celebrates a pop culture phenomenon like “The Powerpuff Girls,” but also furthers the notion that women and girls can be powerful at any age.

The Powerpuff Girls have always been part of a broader pop cultural celebration around ‘girl power,’ said Jill King SVP, Marketing and Partnerships, Cartoon Network and Boomerang.Christian’s take on the many complex aspects of femininity, along with his originality and fearlessness as a creator, makes this a perfect collaboration to bring the message of empowering girls and women of all ages to life.

The collaboration between Cowan and The Powerpuff Girls will also benefit and support She’s the First (STF), as a means to further promote the nonprofit’s mission to fight gender inequality through education. STF believes that a girl with an education is unstoppable!

I am thrilled to be partnering with such an iconic brand whose message is about supporting one another and kicking butt no matter your age, size or gender,” says Cowan. “I grew up watching The Powerpuff Girls, and I am so lucky to have the opportunity to create a collection inspired by characters that advocate for sisterhood and positivity.

   

SoCal Mag was all for the nostalgia and appreciated Cowan’s attention to detail through design from the show’s inspiration. Hues of the iconic blue, green, and pink donned by the Powerpuff Girls’ uniform were seen throughout the collection with additional nods to other notable characters from the show like Miss Sara Bellum and the Girls’ arch nemesis, Mojo Jojo.

Celebrities in attendance included: Paris Hilton, Heidi Klum, Erika Jayne, Tinashe, Amanda Steele, Kollin Carter, Carly Rae Jepsen, Monique Coleman, Betty Who, Skai Jackson, Kim Petras, Draya Michelle, Shaun Ross, Julissa Bermudez, Francia Raisa, EJ King, Gia Gunn, Max Emerson, Marta Pozzan, Megan Pormer, Patrick Starrr, Christa Allen, Madison Grace, Niia Bertino, Ginta Bertino, Nikita Dragun, Jazzmyne Roberts, Khrystyana Kazakova, and Lindsay Webster.

CREDITS:

Styling – Patti Wilson; Hair – Bumble & Bumble; Makeup – MAC; Music – Ty Sutherland; Production – IMG Focus

Check the rest of the looks at the gallery below:

(Photo Credit: Mark Hill Photography)

Groom + Beauty: Keeping Your Hair with SeroVital Hair Regeneres

Groom + Beauty: Keeping Your Hair with SeroVital Hair Regeneres

I’m still on a very specific search for the best products and regimens relating to hair thinning/loss prevention. Within my own personal circles, I’ve come across other men my age struggling with the same concerns about hair loss, so I felt like I could find something of value in my search not only for myself, but for my peers and the thousands of people across America looking for a solution that works best for them.

Launching this Summer is SeroVital Hair Regeneres, a combination treatment of supplemental capsules through their Hair & Scalp Revitalizing Corrector and the topical Advanced Hair Thickening Serum comprising of SeroVital’s trademarked proprietary compound called Chromaviv. The two-step system features a dietary ingredient that delivers melanin to the hair roots and a topical serum that impacts the scalp environment with external bioactives. I’ll be undergoing a trial using this product to see just how much my personal hair thinning decreases. I’m personally very excited to see any results and share SeroVital Hair Regeneres with our readers as a solution.

This is a unisex product that also works on the reversal of graying hair. SeroVital Hair Regeneres will be available online in July retailing at $99 for a 30-day supply, with a full release to national retailers August 2018. Check out more at www.SeroVitalHair.com

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