Live Your Best Lash At Blink Bar – Now In Sherman Oaks

Live Your Best Lash At Blink Bar – Now In Sherman Oaks

Valley side Lash lovers rejoice – Blink Bar is now open in Sherman Oaks! The all pink lashtique has opened a third location at 12516 Ventura Blvd, Between Van Nuys Blvd and Cedros and offers all the best-in-class, natural and playful lash extensions for all.

Blink Bar’s founder Tirzah Shirai, along with her rigorously trained technicians held a private grand opening celebration and were on hand to answer any and all questions about last styles ays Shirai, “I’m incredibly excited to open what will be our best location yet. There are some big surprises in store for our guests.”

In addition to offering the best natural or dramatic lashes in ranges from synthetic to silk, FeatherLASH® to mink, Blink Bar offers individual Ombré lashes for a pop of color, Microblading and brow shaping.

The new Blink Bar in Sherman Oaks is conveniently open Monday through Friday from 9 a.m. to  10 p.m., Saturday from 9 a.m. to  8 p.m. and Sunday from 9 a.m. to 10 p.m. To book an appointment, call 818-386-8209 or book online by visiting

Ely Anne Vedar

Ely Anne Vedar is a public relations and events manager specializing in life’s favorite F’s: Food, Fitness and Female Owned Businesses.

Her agency’s strengths lie in building solid client relationships, brand partnerships, creative campaigns, and strategy that scores top media placements; As well as a unique understanding of the in-and-outs of event production and execution.

Ely Agency was founded in 2014 in Los Angeles by Ely Anne Vedar. A graduate of the Fashion Institute of Design and Merchandising, with degrees in Visual Communications and Business Management, Ely has always had a passion for creating innovative marketing campaigns and memorable events that leave lasting impressions of each brand and service she works with. Her work with food, fitness and fashion brands and events can be seen in WWD, Vogue, LA Weekly, and more.

Heatwave Tips from Skin Expert, Cheryl Cotton

Heatwave Tips from Skin Expert, Cheryl Cotton

With this week’s heatwave, we wanted to approach our skincare regimen in the best, healthiest way possible. We spoke with skincare expert and licensed esthetician , Cheryl Cotton, who wanted to share her tips on taking care of your skin and protecting it from Southern California heat.

To keep your skin glowing in the SoCal heat, I usually stick to four principles that help protect you from the harsh Sun, particularly for delicate skin.

Stay Hydrated
By far, one of the most important things you can do for your skin (and your body) this summer. Drink lots of water throughout the day. Coconut Water is great for your skin. Also, try to snack on foods with high water content such as watermelon, cantaloupe, and strawberries.




Give Yourself a Boost of Vitamin-C
Vitamin-C is extremely nourishing for the skin. As a natural antioxidant and skin brightener, Vitamin-C shields your skin from environmental stresses and significantly improves hydration. It also helps promote collagen production which will keep your skin looking younger, longer!




Choose the Right Sunscreen
Zinc-oxide mineral sunscreens provide the best sun protection and help prevent wrinkles and uneven skin tone. Make sure you are using an SPF30 or above. Reapply every 2 hours, and keep in mind that the sun’s rays are strongest between 10 am and 2 pm. This is the perfect opportunity to rock a hat with a pair of sunglasses.



Avoid Wearing Heavy Make-Up
You have enough wreaking havoc on your skin from the sun, sweat, and excess oil production. The last thing you want to do is suffocate your skin with a layer of heavy make-up. A little eyeliner, mascara, and lip gloss is all you need. Let your skin breathe and be free!




Cheryl Cotton has been a licensed Esthetician for 10 years and was certified by the State Board of California. She received advanced aesthetics training from the world-renowned International Dermal Institute and is certified by PCA Skin in Advanced Chemical Peels. Her career in skincare was stemmed from her teenage years when she suffered from Acne and would feel very self-conscious during that time. She began researching treatments and causes of acne, and became fascinated with skin care and how the skin functions. She knew immediately that she had found her passion and all she wanted to do from that point moving forward was to help as many people as possible live acne-free.

New Nails on the Block: Color Camp Nail Bar Preview

New Nails on the Block: Color Camp Nail Bar Preview

Welcome to Color Camp, the newest nail bar on Beverly Blvd. offering the most superior nail art services in town at affordable prices.  I was able to preview Color Camp’s services for SoCal Mag before their upcoming grand opening, and as someone who’s never had any form of nail art on my hands, I had to maintain an open mind.  I allowed the nail technicians at Color Camp to do what they do best, and that is making great nail art.  The service at Color Camp goes far beyond any standard manicure I’ve ever had, as each step is completely curated by you, the guest, to have a perfectly customized experience.

The foundation choices start with three options: Polish, Gel, or Super Gel, all of which are 100% vegan.  I opted for the Super Gel foundation which offers an average wear time of 2-3 weeks, while one of our volunteer models chose the Gel.  Our nail techs paid attention to detail while servicing us, making sure that each nail was delicately treated and designed.  The precision and care taken into the service is really what made the experience so much more enjoyable.  I felt like I was in good hands, literally, as our nails were being transformed into works of art.


The end result was a set of perfectly lustrous nails with hologram foil strip art on each finger.  I was thoroughly pleased with the end product, and apparently, the job was very impressive as I’ve had to get accustomed to so many compliments on my manicure.  My nails feel healthy and strong, on top of looking amazing.  I’ve been recommending Color Camp to my friends for days now, and I’m absolutely sure that I’ll be revisiting for another service soon.

Color Camp is located at 7607 Beverly Blvd., Los Angeles, CA 90036.  To book an appointment, Click Here.

Be sure to follow Color Camp on social media – Instagram:  @color_camp  Facebook:  Color Camp

Photography:  Joshua J. Pinkay

Model:  Josselyn @joss24k

Brave New Soap

Brave New Soap


Give the Valentine gift that keeps giving. Tie a bow on this gift and lavish your love with the lush life: soap that is super manly. Citrus, lilac and roses be gone! Hello, heady handmade soaps by the soapmaker, Susana Cho. Nettle Leaf soap lathers up astringent suds along with a bold blend of bergamot, fresh juniper, jasmine and earthy patchouli. Saponified olive oil, coconut oil, Sustainable palm oil (RSPO), grape seed oil, castor oil, shea butter even ground oatmeal are the base for this exclusive batch of soaps. Bask in the scent of “London” lathered up in this rich cleansing bar—an instant departure from city grit. Tap into the ancient Roman ritual of a “spirit” cleanse. Ancient Roman legend gives soap its name: the infamous Mount Sapo was the site for sacrificial ceremony. Animal oils and wood ashes comingled in an otherworldly cleansing hybrid fusion—soap was born. This unique chemical combustion was found to have cleansing properties—elevating the soiled masses to a sacred clean slate. Soap like Cho’s delicately-made vegan Tumeric belies the deeply antibacterial agents therein. Wash with this elixer to maximize antioxidants while you wash. Tumeric deeply stimulates new cell growth and supports the skin’s natural elasticity. Anti-aging soap? Yes, please. Tumeric soap helps even out skin tone, and, by the way, smells like a make-out session waiting to happen.

Visit and serve up some bubbly with your rub-a-dub-dub!


Hair Colors Gone Wild

Hair Colors Gone Wild


Jack Win

Jack Winn

Jack WinnColoring your hair can be daunting. We asked Jack Winn, Founder and CEO of Jack Winn Color for his recommendations and insights on how to not damage your hair. Jack Winn Color produces high quality professional hair color, and shares the profits with the hard-working stylists who deserve it. Having been a hairdresser, educator and salon owner for fifteen years, Winn wants everyone to…wait for it…win.

With the help of Toni Rose Larson, hair designer/salon owner at Hairitage Salon in Carlsbad, our models received a colorful infusion.

SCM: Is dyeing your hair bad for the health of your hair, especially if ammonia is used to bleach when you change your color.

JW: The great thing about direct dye colors like Jack Winn Color Ignite is they can be changed often without continued degradation of the hair because they are depositing. Going to a professional hairdresser, and using a lightener (what most people call bleach), you will find that if you want yellow, you have to lighten the hair to a certain degree. If you want orange or red, you don’t have to lighten the hair as much. But if you want blue or pink you’ll have to take the hair all the way to white. Lightening the hair will always damage it. You’re removing something from the hair – pigment. For that reason using a lightener that works quickly and gives even results like our Brilliant Lightener will leave the hair as healthy as possible.


Onch hairSCM: Is it better to go to a salon or can home bought hair treatments be as effective?

JW: It is always better to go to the salon. When a hairdresser uses their expert training and experience to determine what is best for the hair, you will get a better result. They have product knowledge that will create the underlying canvas for the best condition to hold color. Toni Rose Larson (@colordollzbytoni on Instagram) says “I need to get my hands into their hair before I know what is going to work best.” A hairdresser is concerned with how the color will hold and how it will fade – and they can make the best assessment when you come in with damaged or pre-processed hair.

SCM:  Can you swim in a pool after dyeing your hair?

JW: As a hairdresser, I think beautiful hair color is a joy that I can create for you, but I never want to be the hairdresser who takes the joy away from people who like swimming in a pool or the ocean. So to me the key is to teach them tricks. One of these tricks is (and you can quote me on this) is to wet your hair with non-chlorinated, or non-oceanic water before you have your swim. Hair is like a sponge. When a sponge is dry, it will absorb the first thing it comes into contact with. If you fill that sponge with something else – in this case, clean water – it will help to keep the pool or ocean water off the hair. Or you can put it in a braid (still wet). People who are really committed to keeping their vivid color fresh, wash with a sulfate-free shampoo around twice a week (and use dry shampoo in between). Or use a cleansing conditioner instead of shampoo. Using water that is as cold as possible is a key tactic in reducing fade, as well.

SCM:  Any preferred shampoos for dyed hair?

JW: I love the Diamond Dust shampoo and conditioner from Label dye

SCM:  Anything else that our readers should know?

JW: Ultimately people who love vivid colors also like changing their hair color regularly. “Embrace the fade” has become a mantra. A hairdresser that can create a look for you that gracefully fades – and looks good while it fades – is part of the vivid color experience. The key is listening to the conversation you have with your hairdresser. They will share with you how soon you need to come back and what your fade is going to look like. I love when a color gets softened over time. Because Jack Winn Color Ignite derives its pigments from the best places around the globe, we have pigments of many sizes in every color. So the larger pigments in the top layer that fall out first will expose something beautiful and similar in the medium-sized pigments in the middle. And as they fall out, you’ll be left with the smaller pigments inside the hair, all part of what makes Ignite so special.
Color me Wild -Raina




Photography by Courtney Dailey

Colorist: Toni Rose Larson

Makeup: Whitney Gregory & Sandy Goldstein

Hair Stylist: Lucy Gedjeyan

Models Raina, Ebonique & Onch