Informa Markets’ Natural Products Expo West is one of the largest trade shows in the natural, organic, and healthy products industry. Typically held annually in Anaheim, California, this expo attracts thousands of attendees from around the globe, including industry professionals, exhibitors, and media. It serves as a key platform for companies to showcase new products, innovations, and trends in the health and wellness space.

The expo’s history dates back to 1981 when it was first established. Over the years, it has grown significantly in size and influence, reflecting the growing consumer interest in natural and organic products. The event covers a wide range of product categories, including food and beverage, supplements, health and beauty, natural living, and pet products.

One of the main features of Expo West is its emphasis on education and networking. The event typically includes a variety of educational sessions, workshops, and keynote speeches by industry leaders, aimed at providing attendees with insights into market trends, regulatory issues, and sustainability practices. These sessions are designed to help industry professionals stay ahead of the curve in an ever-evolving market.

Sustainability and innovation are often key themes at the expo, with many exhibitors and speakers focusing on eco-friendly practices, organic farming, plant-based products, and other trends that cater to the growing consumer demand for products that are not only healthy but also environmentally responsible.

Expo West has also been known for its efforts to promote inclusivity and support for small businesses and startups. The event provides a platform for emerging brands to gain visibility, connect with retailers and distributors, and potentially scale their operations.

The impact of the COVID-19 pandemic saw the expo adapting to virtual formats, demonstrating the resilience and flexibility of the natural products community. As the industry continues to evolve, Natural Products Expo West remains a vital event for networking, innovation, and insight into the future of natural and organic products.