File under good to know—this coming week, the Natural Products Expo will take place in Anaheim, CA. An event that really requires more than one day it is a look into the health food market and products that will be coming to the public soon. Like most conventions of this sort, one walks out with bags of swag—CBD products, vitamins, sports drinks and many, many more.

Informa Markets’ Natural Products Expo West is one of the largest trade shows in the natural, organic, and healthy products industry. Typically held annually in Anaheim, California, this expo attracts thousands of attendees from around the globe, including industry professionals, exhibitors, and media. It serves as a key platform for companies to showcase new products, innovations, and trends in the health and wellness space.

The expo’s history dates back to 1981 when it was first established. Over the years, it has grown significantly in size and influence, reflecting the growing consumer interest in natural and organic products. The event covers a wide range of product categories, including food and beverage, supplements, health and beauty, natural living, and pet products.

One of the main features of Expo West is its emphasis on education and networking. The event typically includes a variety of educational sessions, workshops, and keynote speeches by industry leaders, aimed at providing attendees with insights into market trends, regulatory issues, and sustainability practices. These sessions are designed to help industry professionals stay ahead of the curve in an ever-evolving market.

Sustainability and innovation are often key themes at the expo, with many exhibitors and speakers focusing on eco-friendly practices, organic farming, plant-based products, and other trends that cater to the growing consumer demand for products that are not only healthy but also environmentally responsible.

Expo West has also been known for its efforts to promote inclusivity and support for small businesses and startups. The event provides a platform for emerging brands to gain visibility, connect with retailers and distributors, and potentially scale their operations.

The impact of the COVID-19 pandemic saw the expo adapting to virtual formats, demonstrating the resilience and flexibility of the natural products community. As the industry continues to evolve, Natural Products Expo West remains a vital event for networking, innovation, and insight into the future of natural and organic products.





Location and Dates

Anaheim Convention Center

Get Directions to this Location on Google Maps
800 West Katella Avenue
Anaheim, CA 92802 USA

Closest airports are John Wayne Orange County Airport (SNA), and Los Angeles International Airport (LAX)

2024 Dates & Hours

Events and Education:
March 12-16, 2024

Fresh Ideas Organic Marketplace
Wednesday, March 13, 2024 | 11:00am – 4:00pm

ACC Level 3 & North Halls
Wednesday, March 13, 2024 | 12:00 – 6:00pm
*Buyer-only Exhibit Hall Badges: 12:00 – 1:00pm
*All Exhibit Hall Badges: 1:00 – 6:00pm
Thursday, March 14, 2024 | 9:00am – 6:00pm
Friday, March 15, 2024 | 9:00am – 6:00pm

ACC Halls A-E & Arena
Thursday, March 14, 2024 | 10:00am – 6:00pm
Friday, March 15, 2024 | 10:00am – 6:00pm
Saturday, March 16, 2024 | 10:00am – 4:00pm

*Buyer-only hours include retail buyers, hosted buyers, food service buyers, and health practitioners