Umami Burger x Jaden Smith Artist Series Launch

Umami Burger x Jaden Smith Artist Series Launch


Los Angeles, CA, October 11th – After swarming outside of Umami Burger at The Grove for hours, fans were relieved to finally see Jaden Smith arrive, where he was extremely friendly and chatted with everyone as he passed by — thanking them for their attendance to his special event. Jaden hosted his Umami Burger Artist Series launch party at The Grove to celebrate his Impossible Trio collaboration with Impossible Foods. Jaden’s Impossible Trio – a brand new, environmentally conscious dining experience – will be available in participating Umami Burgers nationwide starting October 12th, with $1 from every sale benefitting American Red Cross hurricane relief efforts. SBE, Umami Burger’s majority shareholder, hosted the launch party in partnership with Impossible Foods, JUST water, and New Balance to celebrate the collaboration with Jaden.

Guests were served the Trio, along with other Umami favorites including Sam’s Crispy Chicken, Cheesy Tots, and mini chocolate milkshakes. Guests at the party sipped on a variety of signature cocktails including: Rande’s Spicy Margarita, Maple Bacon Old Fashioned, Velvet Mule, and Casamigos Frozen Margarita while mingling and enjoying tunes from the DJ’s set.

Not only did Jada Pinkett Smith arrive to support her son and celebrate his success, but so did a number of Jaden’s closest friends, fans who follow him on Twitter, and notable influencers from YouTube and the social media world — totaling nearly 300 guests. Jaden was spotted laughing, chatting, and snapping photos with guests in between bites of the delicious burgers. Jaden and Jada were spotted celebrating with Daniel Del Olmo, CEO of Umami Burger, Gregg Frazer, COO of Umami Burger, and David Lee, COO of Impossible Foods — all super excited about the launch. Jaden was truly the spotlight of the night, continuously surrounded by friends, fans, and family!

Photo by Tommaso Boddi/Getty Images for Umami Burger x Jaden Smith Artist Series

Photo by Tommaso Boddi/Getty Images for Umami Burger x Jaden Smith Artist Series



The Los Angeles Premiere of “NAKED IN ALASKA” opens at BOOTLEG Theater’s SOLO QUEENS FEST Saturday, October 28, at 7:30 P.M.
Valerie Hager’s Award-Winning Show – (Plays through November 19)
Directed by Scott Wesley Slavin

After three sold-out, award-winning runs in international Fringe Festivals (New York City, Edinburgh, and Chicago), Valerie Hager’s autobiographical solo play about her years stripping in the Alaskan frontier will open at Bootleg Theater on Saturday, October 28.

The recipient of the 2013 Award for Outstanding Solo Performance from the New York City International Fringe Festival, 2013 Audience Favorite Award from the Chicago Fringe Festival, 2014 Pick of the Fest Award from Edinburgh’s The New Current Magazine, and Time Out New York’s four-star Critic’s Pick and Recommended Show, “Naked In Alaska” is a visceral, fire-hot experience not-to-be-missed.

Valerie Hager is a former exotic dancer and award-winning writer-performer. She’s also a movement artist, a teacher, and founder of SOLOfire Workshops through which she teaches movement-based story-creation to individuals and groups across the U.S.

Bootleg Theater, named by Time Out as one of Los Angeles’ “best performing arts centers,” is a year-round, inclusive art space for original, boundary-defying live theater, music, and dance performances. Bootleg Theater is proud to present its first-ever SOLO QUEENS FEST, featuring solo performances by local female artists. Bootleg has a fierce belief in the power of women in Art to create change in the world, and this festival will celebrate women and their life experiences.

For ticket info click here (showtimes vary). Tickets are $15 Stud/Sen, $20 GA, and group discounts are available.
Tickets for Valerie’s solo technique workshop “SOLOfire – a Writing and Movement Workshop”  – are $30.

Bootleg Theater is located at 2220 Beverly Blvd, Los Angeles, CA 90057
Street parking and a free lot is available at the church across the street at the intersection of Beverly and Roselake.

Halloween Happenings

Halloween Happenings

Dark Horse
Dark Harbor, Southern California’s most authentically terrifying haunt, returns to the Queen Mary on select nights Sept. 28 – Nov. 1 with MORE monsters, MORE nights, and MORE mazes than ever before. All-new maze, FEAST, and Dark Harbor’s newest resident spirit, Chef, will make their horrific debuts along with the return of the infamous spirits of Iron Master, Captain, Samuel the Savage, Graceful Gale, Half-Hatch Henry, Scary Mary, Voodoo Priestess, Ringmaster, and hundreds of their bloodcurdling henchmen.

Public Opening: Thursday, Sept. 28, 8 p.m. – 12 a.m.
Dates: Select nights, Sept. 28 through Nov. 1

The Queen Mary, 1126 Queens Hwy, Long Beach, CA 90802

  • Swelter with fear in FEAST Maze, 4th maze onboard the ship, for a terrifying journey into the legend of Chef
  • Venture into the frozen depths of Chef’s Meat Locker for a unique 7-degree ice bar experience
  • Stumble upon the secret hidden sidebar inside one of Dark Harbor’s mazes for a one-of-a-kind experience


  • INTREPID: Meet the mastermind, the creator and now the protector of the Queen Mary, Iron Master.
  • CIRCUS: Step right up as the Ringmaster startles with disorienting illusions, maniacal magic acts, and a cadre of sideshow freaks.
  • DEADRISE: Captain and the dark vessel’s crew have risen from the deep for a battle against the living.
  • SOULMATE: Escape the gloves of Graceful Gale as she feverishly searches for her eternal mate.
  • B340: Descend into the insidious mind of Samuel the Savage to face his worst nightmares.
  • LULLABY: Hush Hush don’t cry; Scary Mary is just looking for her next playmate


  • SIDESHOW: Step ‘backstage”, rub elbows with resident freaks, take in a show or a drink at the secret bar
  • CREEPY CABANAS: Host a private soiree, order a freak show, enjoy instant access to Sideshow & Swings
  • R.I.P. LOUNGE: Hover above Dark Harbor at the exclusive ghost-eye-view VIP bar with all-you-can-eat tacos
  • SINISTER SWINGS: Take a spin on the infamous Neverland Ranch Ride
  • MAINSTAGE: DJ spins between a variety of nightly entertainment shows, plus special guest performances.

TICKETS: General admission tickets start at just $24 online. Fast Fright, VIP and the Ultimate Scream Experience are available. Purchase tickets:


  • $40 for Premium Parking located in the Queen Mary parking lot
  • $15 for all-new Dark Harbor Express6pm – 1:30am
    • Board the Dark Harbor Express boat service (operated by Aqua Link) at Shoreline Village at the Aquarium of the Pacific for your short boat ride over to the Queen Mary. Round-trip fees on the Dark Harbor Express are $8 per person and the parking structure is located at 248 W. Shoreline Drive in Long Beach.  Cash only.
  • $15 for parking at Long Beach Courthouse6pm – 1:30am
    • Board a shuttle bus for your complimentary ride over to the Queen Mary located at 101 Magnolia Avenue in Downtown Long Beach. Cash only.

 Mr Bones Pumpkin Patch
A Boo-tique Pumpkin Patch by Mr. Bones is located at Platform LA – 8850 Washington
Blvd, Culver City, CA 90232
A Boo-tique by Mr. Bones opens from October 7 – October 31, Wednesdays – Sundays
(except October 30 & 31)
The hours are:
Saturday – Sunday, 10am-6pm
Wednesday – Friday, 11am–6pm
October 31, 11am-4pm
Additional hours available for special events and by reservation
This location offers a bountiful selection of fresh and unique pumpkins, exciting
activities for the six and under set, and a posh boo-tique featuring unique and curated
Halloween items for the most discerning witches and ghouls.
A Boo-tique Pumpkin Patch by Mr. Bones sells pumpkins in an incredible array of sizes
and varieties, and at all price points, ranging from just $1 for baby pumpkins to $80 for
 Daily activities at A Boo-tique by Mr. Bones include:
Kid’s Tipi Village
Pumpkin Cottages
Jumping Spider Bounce House
 Additional weekend activities include:
Face painting
Glitter tattoos
Pumpkin decorating

Weekday admission at A Boo-qitue Pumpkin Patch by Mr. Bones is $5 per person over 2.
Children and Adults receive a $5pumpkin coupon with admission.
Activities are always additional Weekday and Weekend.
Special Events have unique pricing.
 Weekend entrance fee is $10 per person, under 2 are free. Children receive 3 free
activity tickets with admission. Adults receive $5 pumpkin coupon with admission.
 Opening Day Special: October 7th, $5 admission to the patch all day, activities are
additional, under 2 are free. Adults and children receive $5 pumpkin coupon with
 Parking is available at the Platform parking structure at 8850 Washington Boulevard and
is not validated.

 Up to 1 hour/ $1
 Up to 2 hours/ $2
 Up to 3 hours/ $5
 4 hours/$10
 5 hours/ $15

 Valet parking is available on Landmark St. and is $12.

Haunted Little Tokyo

WHAT:  Go Little Tokyo proudly presents the inaugural Haunted Little Tokyo for “spook”-tacular events in the heart of LA on select nights October 1 – 31, 2017. Ghosts and Goblins of all ages are invited to experience Little Tokyo this October as the neighborhood transforms with pumpkin patches, ghoulish games, trick-or-treating, free Halloween movie screenings, Little Tokyo ‘haunted’ walking tours, themed drink specials, scrumptious food, and more culminating to the hair-raising fun block party and costume parade on Saturday, October 28.


Experience Little Tokyo like never-before as the heart of Downtown LA transforms for the month of October with spooky themed-activities and frightening fun. Pick your perfect pumpkin at the weekend pumpkin patches by Tanaka Farms at the Japanese Village Plaza and the Japanese American Cultural & Community Center. Dress up your little monsters for ghoulish games, trick-or-treating, and FREE family-friendly movie screenings including Studio Ghibli’s “Kiki’s Delivery Service” and “My Neighbor Totoro.”  Learn of the legendary Little Tokyo ghost tales and the city’s history in the Little Tokyo haunted walking tours, or test your fears watching classic Japanese horror flicks including the 2002 supernatural film “Ju-on: The Grudge.” Dress your best on October 28 as the month-long celebration culminates to a Little Tokyo block party with a costume parade, bar crawl, live entertainment, special food and drink discounts, and more.


Select nights October 1 – 31, 2017

Block Party is on October 28, 2017

For a full calendar of events visit:


Little Tokyo – Downtown Los Angeles


Free, depending on the activity. For more information please visit


Proudly presented in partnership by Little Tokyo Community Council, Go Little TokyoAnime for HumanityCafe DulceWolf & CraneEast West PlayersJapanese American Cultural & Community CenterKizunaLittle Tokyo VibesMonkey PantsSeoul SausageTanaka FarmsJapanese Village PlazaLittle Tokyo Business Association, The Koban,Baldoria, and Japangeles.

My/Mo Mochi Takeover Day at the Museum of Ice Cream L.A.

My/Mo Mochi Takeover Day at the Museum of Ice Cream L.A.

Ice Cream and art… It’s the perfect combination of childhood dreams when referring to the Museum of Ice Cream in downtown Los Angeles. This Instagram-worthy exhibition has made waves across social media with its deliciously curated rooms of America’s favorite frozen dessert. The museum has gotten so popular that it even caught the attention of Beyoncé, who paid a visit with daughter, Blue Ivy, on Mother’s Day. Getting tickets to isn’t easy, though, as the website has been sold out for months. You have to sign up to MOIC’s newsletter to be notified once additional tickets become available. I had the pleasure of getting the inside “scoop” for SoCal Mag by being invited to celebrate the newest addition to the museum, My/Mo Mochi Ice Cream.

If you know anything about mochi, you know that it’s an absolutely delightful treat made up of ice cream wrapped in a unique mochi dough. For the My/Mo Mochi Takeover, MOIC is introducing patrons to some of My/Mo’s most indulgent flavors like Sweet Mango, Mint Chocolate Chip, and Ripe Strawberry throughout the tour. The pairing couldn’t be anymore ideal, and I loved it so much, that I just had to share the experience with SoCal Mag’s readers. The museum alone is already such a fun experience, mixing in multi-flavored ice cream treats only amplifies the event to another level.

If you don’t get a chance to visit the museum, My/Mo Mochi is available at grocers all across Southern California. Find the retailer closest to you HERE, and be sure to follow their mouth-watering Instagram, @mymomochiicecream. The Museum of Ice Cream is currently sold out at both its L.A. and San Francisco locations, but you can sign up for their newsletter HERE for updates on when tickets become available. Follow the #MOIC at @museumoficecream on Instagram.

(Photography by: Sebastian “Bash” Johnson)


Dunkin’ Donuts Teams Up With University of Southern California to Offer Free Beverages

Dunkin’ Donuts Teams Up With University of Southern California to Offer Free Beverages




Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, has teamed up with the University of Southern California to launch the new “Trojans Win, You Win” program helping to celebrate college football season in true Trojan spirit. With each USC football win this season, Dunkin’ Donuts will offer DD Perks members a FREE medium hot or Iced Coffee the Monday after every Win. Anyone can join the DD Perks Loyalty program by downloading the Dunkin’ App and registering.
As an additional tasty treat to celebrate one of Southern California’s favorite teams, participating Dunkin’ Donuts locations will also serve USC themed donuts between Friday and Monday each week for the rest of the season.


The “Trojans Win, You Win” program kicked off on Sept. 4, 2017 and will run through the remainder of USC football’s 2017-2018 season.
Upcoming September games include:
o   Sept. 23 – USC vs. Cal (away)
o   Sept. 29 – USC vs. Washington State (away)


Participating Dunkin’ Donuts locations within Los Angeles, Santa Barbara and San Diego.
Enjoy while it lasts!
Adrienne D. Williams Presents MS.RPRSNTD – A Photo Exhibition Seeking That Spotlights The Misrepresentation of Women of Color in Media And The Skate World

Adrienne D. Williams Presents MS.RPRSNTD – A Photo Exhibition Seeking That Spotlights The Misrepresentation of Women of Color in Media And The Skate World

A passion project by Photographer Adrienne D. Williams, MS.RPRSNTD, is a four-day photo exhibition that seeks to bring attention to the overwhelming misrepresentation of women of color in media, and the underrepresentation of skater girls of color.

Williams states – “Growing up as a young black woman in the white suburbs of Metro Detroit, I always wanted to skate, but didn’t know how to articulate why I felt out of place or unwelcome at the time. I took a step back, and instead participated in the culture by working in skate shops and photographing skaters. The purpose of MS.RPRSNTD, is to inspire young women to overcome that fear, ignore that little voice of doubt and do WHATEVER it is they want to do. Whether that’s ride a skate- board, build a plane, be a Supreme Court Justice or a stay at home mom. This is why I’ve created images of beautiful and empowered women of color and I’m showcasing fearless girls who are out there skating every day.”

The exhibit – featuring skateboard decks adorned with portraits of women from Black, Hispanic, Asian and Middle Eastern decent, alongside phototographs of some of LA’s most promising skater girls – will take place at Space 15 Twenty, Urban Outfitter’s LA concept store, September 7th – 10th, 2017.

Daily activities include a Kick Push Workshop with Jazzmen Chavez, Adrianne Sloboh & Ruby York; A panel on September 9th hosted by Abby Allen and panelists being Mary Elizabeth Ellis, Ashlee Marie Preston, Candace Reels, Maricel Sison & Shawanna Davis and various open gallery hours.

A portion of proceeds from art and apparel sales will benefit Inner-City Arts, a non-profit organization dedicated to engaging young people in the creative process in order to shape a society of creative, confi- dent and collaborative individuals.

All events will take place at Space 15 Twenty, 1520 N Cahuenga Blvd, Los Angeles, CA 90028.

For more information and event tickets visit

Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.

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