World renowned pizzeria comes to Culver City!
Roberta’s, the world renowned pizzeria from Brooklyn, has opened its first extended residency on the West Coast at PLATFORM.
Following last year’s inaugural residency at Platform LA, Roberta’s will once again be serving their wood-fired pizzas and a selection of natural wines, courtesy of Hayden’s wine shop, in Hayden Tract. In what could possibly become an annual occurrence, Roberta’s is returning to Los Angeles this December, from the 6th to the 23rd. Joseph Miller, Co-Founder of Platform LA says, “We had so much fun hosting the Roberta’s crew last year and can’t wait to have them back again for the holidays at PLATFORM.”
Roberta’s Co-Owner and Chef Carlo Mirarchi says, “We’re psyched about being back in LA and spending time with our friends on the West Coast. We can’t wait to serve all the great people that came out to see us last year, and are excited to welcome any one who hasn’t dined with us before.”
Pizza lovers can find Roberta’s at PLATFORM LA, (8850 Washington Blvd., Culver City) from December 6 – 23, 2017, and open Wednesday – Sunday from 12:00 p.m. – 9:00 p.m. Their menu includes signature pizzas alongside a local, seasonal special, in addition to Margherita, Bee Sting, and the Famous Original — all available in a personal pie size, and priced from $12 per pizza. All pizzas are also available for dining onsite or for takeaway.
Nestled in the heart of Bushwick, Brooklyn, Roberta’s is the creation of Brandon Hoy and Chef Carlo Mirarchi. Opened in January of 2008, the restaurant has become a neighborhood institution, an international culinary destination, and an incubator for progressive entrepreneurship. Described by The New York Times as “one of the more extraordinary restaurants in the country,” Roberta’s is built inside a former manufacturing building and features communal seating, private tables, and a sun-soaked atrium. Roberta’s is far more than a restaurant – the full campus includes a multi-use outdoor terrace and bar, Heritage Radio Station, an onsite vegetable garden, and discreet access to the two-Michelin Star restaurant, Blanca. The adjacent Roberta’s Bakery offers fresh pizza for takeout and delivery as well as frozen pizzas and a variety of fresh baked goods, naturally leavened breads, and retail merchandise.
Attending DesignerCon 2017 was like walking into a creative wonderland. This annual art and design convention is specifically catered to highlight design mediums like paintings, sculptures, toys, and pop culture art. It’s literally a “creative nerd’s” fantasy come true. Held at the Pasadena Convention Center on November 11th and 12th, DesignerCon showed no limits to a variety of design concepts from mainstream artists and apparel designers to underground art enthusiasts.
Don’t expect to find common art commodities at DesignerCon. The featured artists are experts at challenging the status quo, veering far away from conventional ideas of art. Part of this convention’s magic is the ability to experience the oddities and learn from the artist directly through panels led by some of the World’s top designers across multiple categories. The panels served to not only showcase in-depth dialogue with the artists’ work but to also enlighten attendees on the business aspect of design and how to navigate the art world professionally.
For first-time attendees, here are my beginner’s tips to Designer Con:
- Save some money before you attend! – Art can be expensive, and at an event like DesignerCon, impulse buys are certainly going to come up. You’re going to want to splurge, so be prepared. I personally wanted to take home every piece of superhero art in the room.
- Get to know the artists. – More often than not, opportunities to meet one on one with these artists are rare. This convention allows attendees to really connect with them and learn from them directly. You’d be surprised to learn what their intended interpretations are from a lot of their work.
- Expand your mind and perception. – We all have different artistic tastes, but DesignerCon was created to shatter those preconceived notions and to expand your knowledge and view on non-traditional art pieces. Have an open mind.
I’ll definitely be attending DesignerCon next year. Be sure to check for updates on their website HERE. Below is a quick recap on the experience.
10 Local Businesses Will Win
If you’re a small business in Southern California, it’s crunch time, and not just because the holidays are right around the corner— but because Small Business Saturday is also soon! Platform LA has launched its Small Business Saturday Competition in a search for the most notable designers and businesses around SoCal. The winning small businesses will be selected by Platform’s community of stores and restaurants and will be announced on November 15. The 10 winning small businesses will be able to showcase their goods and services in Platform’s first Small Business Saturday, on November 25. Platform will also provide each winner with a vendor station consisting of a table and chair, a complimentary parking space, and wifi to showcase their goods and services.
How to Participate
If you have a creative product or brand, or know someone who does, and think that either should be at Platform, here’s your chance! To nominate yourself or your favorite small business for the market, go to Instagram and comment on any photo from the account you’d like to see win with the hashtag #SBSPlatform and tag @platform_la.
About Platform LA
Platform LA – the remarkable retail project by David Fishbein and Joseph Miller of Runyon Group is Culver City’s prized shopping destination. Part of the Hayden Tract, the most dynamic neighborhood in Los Angeles, the versatile center offers a collection of 120K square feet of curated merchants, chefs, and creative companies from around the world. Platform was created to showcase independent small businesses and is excited to welcome the community to join in celebration of these types of businesses on Saturday, November 25th.
Miller states, “Our entire business is finding, nurturing and encouraging new independent businesses. We already have a great community of merchants and chefs and working with them to source the next great talent is something that is very exciting for us.” As the world of retail continues to rapidly transform, Platform knows that the future is in small entrepreneurial businesses, and has made this a huge focus for their merchandising efforts. Since opening Platform a year and a half ago, they have embraced any opportunity to celebrate the creativity and entrepreneurial spirit of those merchants and chefs. Now is the time to enter the competition, and it couldn’t be simpler— and it couldn’t have come at a better time.
An appearance at the Small Business Saturday Market should be the icing on the cake for any business, considering the additional exposure just before the holidays and impending sales. Make sure to use the hashtag #SBSPlatform and tag @platform_la in any post on the account of the business you want to see win a spot at Platform’s Small Business Saturday Market.
PERI.A Los Angeles will be hosting a special trunk show for Designer Jorge Ayala this Thursday October 26th.
The namesake ready-to-wear label, Jorge Ayala Paris, is founded in Paris by Mexico-born Ayala in 2013. Created for the daring and outspoken, Ayala takes a novel architectural approach to design, merging often different patterns, prints and textiles.
Jorge Ayala will be customizing limited edition denim styles designed for PERI.A exclusively at the event.
Guests will also be able to enjoy champagne, light bites, and music from 4p-8p at PER.A located at 146 N. Robertson Blvd.
Space is limited so RSVP today email@example.com.
JADEN SMITH, JADA PINKETT SMITH, ERIC DANE, JORDYN WOODS, AND MORE CELEBRATE JADEN’S UMAMI BURGER X IMPOSSIBLE LAUNCH
Los Angeles, CA, October 11th – After swarming outside of Umami Burger at The Grove for hours, fans were relieved to finally see Jaden Smith arrive, where he was extremely friendly and chatted with everyone as he passed by — thanking them for their attendance to his special event. Jaden hosted his Umami Burger Artist Series launch party at The Grove to celebrate his Impossible Trio collaboration with Impossible Foods. Jaden’s Impossible Trio – a brand new, environmentally conscious dining experience – will be available in participating Umami Burgers nationwide starting October 12th, with $1 from every sale benefitting American Red Cross hurricane relief efforts. SBE, Umami Burger’s majority shareholder, hosted the launch party in partnership with Impossible Foods, JUST water, and New Balance to celebrate the collaboration with Jaden.
Guests were served the Trio, along with other Umami favorites including Sam’s Crispy Chicken, Cheesy Tots, and mini chocolate milkshakes. Guests at the party sipped on a variety of signature cocktails including: Rande’s Spicy Margarita, Maple Bacon Old Fashioned, Velvet Mule, and Casamigos Frozen Margarita while mingling and enjoying tunes from the DJ’s set.
Not only did Jada Pinkett Smith arrive to support her son and celebrate his success, but so did a number of Jaden’s closest friends, fans who follow him on Twitter, and notable influencers from YouTube and the social media world — totaling nearly 300 guests. Jaden was spotted laughing, chatting, and snapping photos with guests in between bites of the delicious burgers. Jaden and Jada were spotted celebrating with Daniel Del Olmo, CEO of Umami Burger, Gregg Frazer, COO of Umami Burger, and David Lee, COO of Impossible Foods — all super excited about the launch. Jaden was truly the spotlight of the night, continuously surrounded by friends, fans, and family!