Umami Burger x Jaden Smith Artist Series Launch

Umami Burger x Jaden Smith Artist Series Launch

JADEN SMITH, JADA PINKETT SMITH, ERIC DANE, JORDYN WOODS, AND MORE CELEBRATE JADEN’S UMAMI BURGER X IMPOSSIBLE LAUNCH

Los Angeles, CA, October 11th – After swarming outside of Umami Burger at The Grove for hours, fans were relieved to finally see Jaden Smith arrive, where he was extremely friendly and chatted with everyone as he passed by — thanking them for their attendance to his special event. Jaden hosted his Umami Burger Artist Series launch party at The Grove to celebrate his Impossible Trio collaboration with Impossible Foods. Jaden’s Impossible Trio – a brand new, environmentally conscious dining experience – will be available in participating Umami Burgers nationwide starting October 12th, with $1 from every sale benefitting American Red Cross hurricane relief efforts. SBE, Umami Burger’s majority shareholder, hosted the launch party in partnership with Impossible Foods, JUST water, and New Balance to celebrate the collaboration with Jaden.

Guests were served the Trio, along with other Umami favorites including Sam’s Crispy Chicken, Cheesy Tots, and mini chocolate milkshakes. Guests at the party sipped on a variety of signature cocktails including: Rande’s Spicy Margarita, Maple Bacon Old Fashioned, Velvet Mule, and Casamigos Frozen Margarita while mingling and enjoying tunes from the DJ’s set.

Not only did Jada Pinkett Smith arrive to support her son and celebrate his success, but so did a number of Jaden’s closest friends, fans who follow him on Twitter, and notable influencers from YouTube and the social media world — totaling nearly 300 guests. Jaden was spotted laughing, chatting, and snapping photos with guests in between bites of the delicious burgers. Jaden and Jada were spotted celebrating with Daniel Del Olmo, CEO of Umami Burger, Gregg Frazer, COO of Umami Burger, and David Lee, COO of Impossible Foods — all super excited about the launch. Jaden was truly the spotlight of the night, continuously surrounded by friends, fans, and family!

Photo by Tommaso Boddi/Getty Images for Umami Burger x Jaden Smith Artist Series

Photo by Tommaso Boddi/Getty Images for Umami Burger x Jaden Smith Artist Series

Boobie Trap – An Enormously Entertaining Variety Show

Boobie Trap – An Enormously Entertaining Variety Show

Every Wednesday night, comedic host, Scot Nery, brings together a madcap ensemble of jugglers, comics, sword swallowers, acrobats, clowns, knife throwers, magicians, yo-yoers (yes, there is such a thing), contortionists and more.
Running for 126 weeks straight (with each show being unique), Scot Nery’s Boobie Trap hosts world class entertainers who sign on for a 4-minute slot on stage before they’re played off by the kick-ass house band.
On any given Wednesday you might see Chris Ruggerio juggling knives while balancing on a ball, or Nick Paul making bottles of wine appear out of thin air. Perhaps Bonnie Morgan contorting her body into a small glass box, or Mark Hayward using a yo-yo to remove objects from ears. Possibly you’ll witness the Steben Sisters gracefully synchronized and hanging by their toes from the ceiling, or you’ll experience the ridiculously funny Sethward who can delight and terrify you at the same time. You might even get to see Scot Nery crawl about on (and under) the stage with a screwdriver, making sure the stage is stable while the band’s bass player, Peter Hastings improvises silly songs. You’re very likely see Scot Nery fling himself about the stage while he does pushups, talks about raccoons, and balances objects on his chin. What I’m telling you is this: by the end of the evening your mind will be electrified, your face will hurt from over-smiling, and you’ll be eating snacks because…well, they throw them at you.

I highly recommend –  truly the best variety act around town.

6555 Hollywood Blvd
Los Angeles, California 90028

(323) 632-6735
boobieLA.com
Doors open at 7pm, show starts at 8pm. Tickets are $17 in advance and $25 at the door. For tickets, click here.
All photos by Richard M. Johnson

Jennie Garth Hosts Project Mc2 Part 5 Netflix Premiere at The London Hotel

Jennie Garth Hosts Project Mc2 Part 5 Netflix Premiere at The London Hotel

The London West Hollywood served as the venue to the Project Mc2 Part 5 Netflix Premiere, hosted by Jennie Garth along with her teenage daughter Lola, Tori Spelling and her daughter Stell, Jamie Lynn Sigler. Project Mc2 cast members Genneya Walton, Belle Shouse, Victoria Vida, Mika Abdalla, Ysa Panaerjo and girls from DIY Girls and Black Girls Code were also present to celebrate earlier this month.


Guests were treated to a private viewing of Project Mc2 Part 5 followed by a rooftop reception featuring interactive stations of the best-selling S.T.E.A.M. based product line for girls. Guests and girls from DIY Girls and Black Girls Code were able to create their own scents with the Project Mc2 Perfume Maker, apply Project Mc2 Experiment Dolls inspired Glue Tattoos, and play with the Project Mc2 Pixel Purse!

Jennie Garth and MGA Entertainment host the Netflix Series 'Project Mc2' Part 5 Premiere

The Emmy nominated series’ theme of “Smart is the new cool” was further celebrated by a special choreographed dance performance powered by Itel SMART bracelets to recreate a fun scene from the Project Mc2 series.

Project Mc2 Part 5 is now available on Netflix. #Smartisthenewcool

Ely Anne Vedar

Fashion & Lifestyle Editor

While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.

 

Artist Highlight: Davie Celebrates New EP, “Black Gospel Vol. 1”, with Concert in DTLA

Artist Highlight: Davie Celebrates New EP, “Black Gospel Vol. 1”, with Concert in DTLA

I remember going to a concert for the recently formed girl group, June’s Diary, in the Fall of 2016. Myself and the other patrons were all very excited to see the girls perform as this was one of their first shows since forming on a reality show created by Kelly Rowland and Frank Gatson. What’s funny though, is that excitement quickly turned into anxiety when we all realized there were going to be five opening acts before our girls were even going to be on stage. Mind you, I personally didn’t know any of the names on the bill, so you could imagine the frustration that began to mount in the room.  In any case, all of the acts proved to be very talented artists in respects to R&B, but one in particular really stood out to me as a powerhouse vocalist and performer. He goes by the name, DAVIE, and that day, I immediately turned into a fan. The track that specifically caught my ear was called “Testify”, a track with lots of energy and soul, to which Davie exuded as he engaged his music with the audience. Almost a year later, Davie is ready to embark on the 2nd leg of a US tour, releasing a brand new EP, and celebrating that release with his own show in Downtown L.A at The Resident. Davie sat with me and SoCal Magazine to talk about his new EP, Black Gospel Vol. 1, his upcoming show, and the message that he wants his listeners to get from his music.

Let’s take it back to the June’s Diary show. The girls were just coming off their successful show on BET, Chasing Destiny, so they had a solid following.  How did you get the opportunity to open for them? There’s this really awesome company in the community called Industry LA that partners with various events around L.A., particularly live concerts and showcases in the R&B space. A friend of mine who works with the girls on vocals connected me with the opportunity as they were specifically looking for openers to the show. I submitted one of my songs, and was selected as one of the openers.

You joined the Safe Haven Tour this past May and completed the East Coast leg this Summer.  Tell us about that experience as you prep to start the West Coast dates next week. I love being connected with artists that do the hard work when it comes to their music. The artist I’m opening for on the tour, Ruth B., is an excellent songwriter and performer, so when the opportunity presented itself for me to be a part of the tour, I jumped on it.  Our first show was in Nashville, TN, which was so exciting for me, because I’ve always felt connected to that city as a songwriter.  It was just the perfect way to start a tour like this.

You’re releasing a brand new EP on August 25th, aptly titled Black Gospel Vol. 1.  What does “Black Gospel” mean to you and what message do you want that to convey to your audience? My musical history stems deeply in the black church, where culturally, everyone sings and there’s an organ.  That was my musical foundation, Gospel music within the black church.  My experience as a black male felt very celebrated where I grew up, but as I’ve grown and traveled, I had to take in what it was like to be ostracized just for being different.  When I use the word black, I don’t immediately use it to define race, either.  Black has often been used to describe something negative and villainous, and then gospel is seen as something positive and uplifting.  I connected those words with the purpose of delivering a message of good news to anyone who’s ever felt ostracized or like they don’t have a place in this world.  I feel like my mission is to create music for everyone; to create a moment where we can all just jam.  I want to bring people to together with good music, and that’s what I aim to do when I’m on tour.  I’m taking the feeling I got listening to gospel in the black church and infusing that with Pop culture to bring people together of all cultures and backgrounds.

How have your fans been reacting to the snippets you’ve shared on social media so far? It’s crazy because I think they’ve reacted well to it seeing as how my audience has grown with me.  Most of them were introduced to me about two years ago because I was an opening act for Selena Gomez, where they were exposed to me as a wholesome, Disney type of artist. Honestly, I was a little scared to lose them as I got older because the world changes so much, and my music reflects that. This is my first project where I’m talking about very real things, and I think my audience respects that. It’ll be interesting to see how they handle the full EP with my thoughts on challenging systematic thoughts we have about church, God, and being black.

To promote and celebrate the EP release, you’re having a show at The Resident in downtown Los Angeles.  What can people expect from the performance?  Expect to have a good time and to be connected to the music along with the message.  I want everyone to feel like we are all One and that we are all hoping to further the message of Love. For 45 minutes to an hour, I want people to not thinking about their worries, bills, whatever, and to hopefully make some friends with people that they may have never met elsewhere. I want to bond people through the music.

      

Black Gospel Vol. 1 releases August 25th, 2017 on all digital platforms: Spotify, iTunes, and Apple Music.  Physical EP’s will be available exclusively on tour. To purchase tickets for Davie’s Los Angeles show, Click Here.  Make sure to follow Davie on Instagram: @musicbydavie

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

#FlashbackFriday: 90’s Nostalgia Comes to Life with Nickelodeon X Love Tribe Collection

Nostalgia hit me heavy when I found out about the latest collaboration between Hybrid Apparel’s line, Love Tribe and Nickelodeon. This new collection is all about taking it back to Millennial childhood by making a nod to 90’s cartoon classics that so many of us grew up on, and personally, I’m loving every single piece! My favorite pieces include characters from hit shows like Rugrats, All That, and Hey Arnold!. You can also find pieces that feature quotes and characters from Clarissa Explains It All, The Ren & Stimpy Show, and SpongeBob SquarePants.

According to the Vice President of Sales for Specialty Retailers of Hybrid Apparel, Bonnie Dogan explained that the collection was actually in the works for a while now. She says,

We have been partners with Nickelodeon for a long time, building an incredible relationship together. We love their creativity, and combining their vision with ours was the perfect recipe for an inspiring unique apparel line. There is nothing better then remembering the past, and the things we watched and loved while growing up.

The Nickelodeon collection a retro style for fashionable millennial women. The garments possess a “throwback” feel, having been made with materials such as terry cloth and jersey, and include trendy slogans such as “Trust Me, I’m a Rugrat,” featuring Chucky Finster from Rugrats and “Haters Gonna Hate,” featuring Arnold from Hey Arnold!.

Love Tribe X Nickelodeon has officially launched this week in stores and online at Macys.com, but the line will officially kick off nationwide with a special event at Macy’s Herald Square in New York at 2:00 pm on August 26, 2017.

Make sure to follow Love Tribe on Instagram here:  @lovetribeapparel

 

 

The California Watermelon Festival: Summer’s Sweet & Nutritional Fun

The California Watermelon Festival: Summer’s Sweet & Nutritional Fun

With over a dozen sponsors, The California Watermelon Festival is a non-profit organization dedicated to serving the community and supporting local businesses. Their proceeds not only help other non-profit entities like The Sunland Tujunga Lions Club, but they also help fund the next year’s Watermelon Festival. In fact, The 55th Annual Watermelon Festival took place on July 29th and 30th, catching many by surprise who have never heard of it. As one of the most influential events in the San Fernando Valley, this spectacular event took place at the Hansen Dam Soccer Complex, putting the lessor-known city of Sylmar on the map.

The Watermelon Festival is an event that thousands look forward to—and not just for the FREE handouts of the sweet and healthy treat. The festival is jam-packed with activities, live music, freebies, vendors, a mariachi band, and other various types of entertainment for the entire family. For 12 hours (open from 10 a.m. to 10 p.m.), families can enjoy a full day of interactive activities and fun – from watermelon skiing to devouring an enticing watermelon pizza. Yes, watermelon pizza exists! The Culinary Pavilion will teach you all things possible when cooking with watermelon, such as watermelon salsa, rind slaw, and candied watermelon bacon.

If you’re a competitive player, and the old carnie games and regular watermelon activities aren’t enough, then perhaps the “Watermelon Games” are what you’re looking for. Setup in tournament style, your team of three will participate in a series of six games, including tug-of-war, a chariot race, and even an iron man race. If you preferred to stay clean, cool and remain a spectator, then you could even enjoy watching Ron Sarchian try to break his previous world records of “Most Watermelons Smashed by a Punch In One Minute,” and many more.

The Watermelon Festival is undoubtedly a key attraction during the summer months and shouldn’t be missed. While tickets are free for children under 3 years old, they are $7 for kids ranging from 3 to 12 years old, and $12 for everyone over 12 years old. Don’t let this stop you though. You can easily find complimentary tickets beforehand at various local businesses that participate as vendors for the festival. What’s even more impressive is that each of the vendors are notable businesses, locally known for their top quality, stellar service and amazing products. From leather goods, to local produce, The Watermelon Festival accomplishes a small-town feel by including undiscovered local vendors and making them a part of the entire experience. In fact, the vendors play a vital role in making the festival happen each year.

What’s more, the festival is centered on the summer staple, where volunteers and organizers dress in watermelon attire, display extensive watermelon décor, and implement melons into as many activities as possible.

Though you may not have heard of it, The California Watermelon Festival is inarguably an experience to look forward to for those who love the refreshing fruit, and anyone else looking for great low-cost summer fun. You can learn more about the festival and when it returns in 2018 here.

By Dennis Richardson

Born in Miami, Florida, Dennis Richardson moved to Los Angeles to study marketing and to expand on his dreams and aspirations.
Currently, he works as a social media consultant and marketing manager for several clients, as well as a freelance writer and food connoisseur. His passions include space & travel, fine cuisine, and of course the forward-thinking, environmentally conscious world of all things Tesla.   “What I hope to accomplish in life is a lasting, positive impact on the lives of others in a way that everyone will see the world for the beautiful and fragile place that it is.”

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