World renowned pizzeria comes to Culver City!
Roberta’s, the world renowned pizzeria from Brooklyn, has opened its first extended residency on the West Coast at PLATFORM.
Following last year’s inaugural residency at Platform LA, Roberta’s will once again be serving their wood-fired pizzas and a selection of natural wines, courtesy of Hayden’s wine shop, in Hayden Tract. In what could possibly become an annual occurrence, Roberta’s is returning to Los Angeles this December, from the 6th to the 23rd. Joseph Miller, Co-Founder of Platform LA says, “We had so much fun hosting the Roberta’s crew last year and can’t wait to have them back again for the holidays at PLATFORM.”
Roberta’s Co-Owner and Chef Carlo Mirarchi says, “We’re psyched about being back in LA and spending time with our friends on the West Coast. We can’t wait to serve all the great people that came out to see us last year, and are excited to welcome any one who hasn’t dined with us before.”
Pizza lovers can find Roberta’s at PLATFORM LA, (8850 Washington Blvd., Culver City) from December 6 – 23, 2017, and open Wednesday – Sunday from 12:00 p.m. – 9:00 p.m. Their menu includes signature pizzas alongside a local, seasonal special, in addition to Margherita, Bee Sting, and the Famous Original — all available in a personal pie size, and priced from $12 per pizza. All pizzas are also available for dining onsite or for takeaway.
Nestled in the heart of Bushwick, Brooklyn, Roberta’s is the creation of Brandon Hoy and Chef Carlo Mirarchi. Opened in January of 2008, the restaurant has become a neighborhood institution, an international culinary destination, and an incubator for progressive entrepreneurship. Described by The New York Times as “one of the more extraordinary restaurants in the country,” Roberta’s is built inside a former manufacturing building and features communal seating, private tables, and a sun-soaked atrium. Roberta’s is far more than a restaurant – the full campus includes a multi-use outdoor terrace and bar, Heritage Radio Station, an onsite vegetable garden, and discreet access to the two-Michelin Star restaurant, Blanca. The adjacent Roberta’s Bakery offers fresh pizza for takeout and delivery as well as frozen pizzas and a variety of fresh baked goods, naturally leavened breads, and retail merchandise.
10 Local Businesses Will Win
If you’re a small business in Southern California, it’s crunch time, and not just because the holidays are right around the corner— but because Small Business Saturday is also soon! Platform LA has launched its Small Business Saturday Competition in a search for the most notable designers and businesses around SoCal. The winning small businesses will be selected by Platform’s community of stores and restaurants and will be announced on November 15. The 10 winning small businesses will be able to showcase their goods and services in Platform’s first Small Business Saturday, on November 25. Platform will also provide each winner with a vendor station consisting of a table and chair, a complimentary parking space, and wifi to showcase their goods and services.
How to Participate
If you have a creative product or brand, or know someone who does, and think that either should be at Platform, here’s your chance! To nominate yourself or your favorite small business for the market, go to Instagram and comment on any photo from the account you’d like to see win with the hashtag #SBSPlatform and tag @platform_la.
About Platform LA
Platform LA – the remarkable retail project by David Fishbein and Joseph Miller of Runyon Group is Culver City’s prized shopping destination. Part of the Hayden Tract, the most dynamic neighborhood in Los Angeles, the versatile center offers a collection of 120K square feet of curated merchants, chefs, and creative companies from around the world. Platform was created to showcase independent small businesses and is excited to welcome the community to join in celebration of these types of businesses on Saturday, November 25th.
Miller states, “Our entire business is finding, nurturing and encouraging new independent businesses. We already have a great community of merchants and chefs and working with them to source the next great talent is something that is very exciting for us.” As the world of retail continues to rapidly transform, Platform knows that the future is in small entrepreneurial businesses, and has made this a huge focus for their merchandising efforts. Since opening Platform a year and a half ago, they have embraced any opportunity to celebrate the creativity and entrepreneurial spirit of those merchants and chefs. Now is the time to enter the competition, and it couldn’t be simpler— and it couldn’t have come at a better time.
An appearance at the Small Business Saturday Market should be the icing on the cake for any business, considering the additional exposure just before the holidays and impending sales. Make sure to use the hashtag #SBSPlatform and tag @platform_la in any post on the account of the business you want to see win a spot at Platform’s Small Business Saturday Market.
JADEN SMITH, JADA PINKETT SMITH, ERIC DANE, JORDYN WOODS, AND MORE CELEBRATE JADEN’S UMAMI BURGER X IMPOSSIBLE LAUNCH
Los Angeles, CA, October 11th – After swarming outside of Umami Burger at The Grove for hours, fans were relieved to finally see Jaden Smith arrive, where he was extremely friendly and chatted with everyone as he passed by — thanking them for their attendance to his special event. Jaden hosted his Umami Burger Artist Series launch party at The Grove to celebrate his Impossible Trio collaboration with Impossible Foods. Jaden’s Impossible Trio – a brand new, environmentally conscious dining experience – will be available in participating Umami Burgers nationwide starting October 12th, with $1 from every sale benefitting American Red Cross hurricane relief efforts. SBE, Umami Burger’s majority shareholder, hosted the launch party in partnership with Impossible Foods, JUST water, and New Balance to celebrate the collaboration with Jaden.
Guests were served the Trio, along with other Umami favorites including Sam’s Crispy Chicken, Cheesy Tots, and mini chocolate milkshakes. Guests at the party sipped on a variety of signature cocktails including: Rande’s Spicy Margarita, Maple Bacon Old Fashioned, Velvet Mule, and Casamigos Frozen Margarita while mingling and enjoying tunes from the DJ’s set.
Not only did Jada Pinkett Smith arrive to support her son and celebrate his success, but so did a number of Jaden’s closest friends, fans who follow him on Twitter, and notable influencers from YouTube and the social media world — totaling nearly 300 guests. Jaden was spotted laughing, chatting, and snapping photos with guests in between bites of the delicious burgers. Jaden and Jada were spotted celebrating with Daniel Del Olmo, CEO of Umami Burger, Gregg Frazer, COO of Umami Burger, and David Lee, COO of Impossible Foods — all super excited about the launch. Jaden was truly the spotlight of the night, continuously surrounded by friends, fans, and family!
Every Wednesday night, comedic host, Scot Nery, brings together a madcap ensemble of jugglers, comics, sword swallowers, acrobats, clowns, knife throwers, magicians, yo-yoers (yes, there is such a thing), contortionists and more.
Running for 126 weeks straight (with each show being unique), Scot Nery’s Boobie Trap hosts world class entertainers who sign on for a 4-minute slot on stage before they’re played off by the kick-ass house band.
On any given Wednesday you might see Chris Ruggerio juggling knives while balancing on a ball, or Nick Paul making bottles of wine appear out of thin air. Perhaps Bonnie Morgan contorting her body into a small glass box, or Mark Hayward using a yo-yo to remove objects from ears. Possibly you’ll witness the Steben Sisters gracefully synchronized and hanging by their toes from the ceiling, or you’ll experience the ridiculously funny Sethward who can delight and terrify you at the same time. You might even get to see Scot Nery crawl about on (and under) the stage with a screwdriver, making sure the stage is stable while the band’s bass player, Peter Hastings improvises silly songs. You’re very likely see Scot Nery fling himself about the stage while he does pushups, talks about raccoons, and balances objects on his chin. What I’m telling you is this: by the end of the evening your mind will be electrified, your face will hurt from over-smiling, and you’ll be eating snacks because…well, they throw them at you.
I highly recommend – truly the best variety act around town.
6555 Hollywood Blvd
Los Angeles, California 90028
Doors open at 7pm, show starts at 8pm. Tickets are $17 in advance and $25 at the door. For tickets, click here.
All photos by Richard M. Johnson
The London West Hollywood served as the venue to the Project Mc2 Part 5 Netflix Premiere, hosted by Jennie Garth along with her teenage daughter Lola, Tori Spelling and her daughter Stell, Jamie Lynn Sigler. Project Mc2 cast members Genneya Walton, Belle Shouse, Victoria Vida, Mika Abdalla, Ysa Panaerjo and girls from DIY Girls and Black Girls Code were also present to celebrate earlier this month.
Guests were treated to a private viewing of Project Mc2 Part 5 followed by a rooftop reception featuring interactive stations of the best-selling S.T.E.A.M. based product line for girls. Guests and girls from DIY Girls and Black Girls Code were able to create their own scents with the Project Mc2 Perfume Maker, apply Project Mc2 Experiment Dolls inspired Glue Tattoos, and play with the Project Mc2 Pixel Purse!
The Emmy nominated series’ theme of “Smart is the new cool” was further celebrated by a special choreographed dance performance powered by Itel SMART bracelets to recreate a fun scene from the Project Mc2 series.
Project Mc2 Part 5 is now available on Netflix. #Smartisthenewcool
Ely Anne Vedar
Fashion & Lifestyle Editor
While California feels like it’s always been her home, Hawaii, San Francisco, Las Vegas and the Philippines are just a few places Ely Anne has lived thus cultivating her lifelong appetite for finding, trying and sharing new adventures, especially through food and wellness activities. She loves how food can always bring people together – anywhere, any time – and that’s what fuels her passion for public relations and marketing. Ely finds it invigorating to have a hand in seeing brands thrive in their community by using her PR, marketing and event production skills.