Meet Ellenos: Family-Owned Greek Yogurt
How do you feel about yogurts? Some people may think it’s just another “health-conscious” snack. Others don’t even give the thought the time of day. Well, fortunately for anyone who thinks that way (or otherwise), Ellenos Greek Yogurt is here to set the record straight. We had the incredible opportunity to learn more about the family-owned business, try some of their exquisite flavors, and have a Q&A session with one of its co-founders, Constantinos (Con) Apostolopoulos.
Before we jump into the Q&A, it’s important to understand the critical differentiating factors when it comes to Ellenos. This isn’t just any old yogurt company. What was once just a family practice and passion, blossomed into a beloved business rivaling that of frozen yogurt shops — and even ice cream brands around the world. Ellenos provides a one-of-a-kind experience with a yogurt bar located in Seattle, and packaged versions of that experience sold in stores across the United States.
Ellenos blessed us with a selection of their yogurt flavors neatly sorted in their stylish insulated canvas tote. (Yes, ice cream is indeed jealous.) Among the flavors were Mango, Lemon Curd, Marionberry, Passionfruit, Plain — and their latest seasonal feature — Pumpkin Pie! As people who once thought of yogurt as “just yogurt,” we were pleasantly surprised and blown away by not just the fruitful additions to each cup, but the yogurt itself. Who knew yogurt could be so complex? Ellenos schooled us, as we tasted their family recipe for succulence: a perfectly balanced creation of sweetness, tartness, and freshness we didn’t expect. While Plain was great for savoring the purity of the yogurt, we had to drizzle a little honey over it, just to say we tried one other great combination — and great it was. While it is incredibly difficult to choose a favorite, we strongly recommend Passionfruit, Pumpkin Pie, and Mango for a traversal of tastebud capabilities.
A Few Favorites
There’s nothing quite like the freshness of the purees, as if they were just added right before trying a spoonful of yogurt. Pumpkin Pie was accompanied by a lid full of cookie crumbles to sprinkle on top, which set the stage for the Fall favorite. The cinnamon-y crunch paired well with the tart profile of the yogurt, and the pumpkin pie puree was like receiving a prize within a prize! Pumpkin Pie has already prepped us for the holidays, and it’s only September.
Passionfruit is sweet, tart, and full of texture with its fragile seeds. Pair that with Ellenos’ full package of yogurt, and you’ve got a star! This is probably how it feels to have candy-topped ice cream, but so much better for you. We couldn’t get enough of the satisfying crunch from seeds hidden beneath the creamy blanket of yogurt.
Finally, Mango — which was our very first taste of what Ellenos can deliver. One spoon was all it took to make us swoon. While it seemed there just couldn’t be enough room to highlight both the yogurt and the tropical fruit puree, somehow, Ellenos managed to pull it off. Sweet + Tart + Zing = Happiness.
With those flavor profiles established, below you can learn even more about Ellenos, its founders, special partnerships they have planned in Southern California, and what goes into their yogurt. (Hint: It’s 100% LOVE.) Read on to become a fan, and give them a try to become a forever customer, like us.
Q & A With Ellenos Co-Founder, Constantinos Apostolopoulos
Q: Hi Con! Please tell us about yourself. What is your role at Ellenos, and how long have you worked with the company?
Q: What strikes you as one of the most notable aspects of Ellenos, and its team?
A: Our brand cares deeply about the quality of food we are providing consumers and Ellenos’ line is a direct result of the rich community and family we have built. We utilize a unique five-day process with only real, hand-picked and high-quality ingredients to create yogurts that have an unparalleled flavor making our fan base say “WOW” after the first spoonful. Our values here at Ellenos are marked by treating everyone like family, going the extra mile and ultimately growing together. This sense of family tradition and community is deeply embedded into our everyday labor and has highly contributed to our success. Oh yeah, and we all really love making and eating food.
Q: What is Ellenos’ story? Can you tell us how this company came to be, and how long it’s been around?
A: Our story starts before there was ever an Ellenos company – it begins with our founder, Yvonne Klein, flying to Australia as a flight attendant in 1999 and falling in love with our yogurt at our yogurt bars. Fast forward 20+ years and we have built a cult following in the Pac Northwest and are now selling our handcrafted yogurt in 30+ states.
Q: Your team’s Field Marketing Manager, Lisa, told us that some fun community partnerships were in the works. What are they?
A: At the beginning of the pandemic, our team partnered with Dine One-One and Boys and Girls Club of Los Angeles to donate yogurt to frontline workers and local families. As the pandemic continued past March, we wanted to expand our donation efforts to support local restaurants and cafes and did so by stopping by and handing out complimentary yogurt to nearly 100 restaurants between Los Angeles and San Diego. As we knew how difficult these moments were and still are for the hospitality industry, our team has been providing additional yogurt as a way for these restaurants to surprise their customers and thank them for their support in these burdensome times. Most recently, we have partnered with Found Coffee to provide our yogurt treats to customers as they head back to school. Our goal here is to continue to support local businesses and bring joy to the community of Southern California whether that be in any small or large scale act, we are happy to lend a helping hand. So far, we’ve donated around 3,000 cups of Ellenos and look forward to additional donations we have planned for the year.
With fall on the horizon, we are thrilled to be partnering with Mr. Jack O’ Lanterns Pumpkin’s to host pop-up events throughout the month of October. Not only did we think this was a cheerful way to help celebrate the launch of Pumpkin Pie but we also wanted to bring a special atmosphere to the community and help others get excited about the new season.
Q: How do you define Ellenos? Breakfast, snack, dessert, or all of the above? From our experience, there were times when we felt so guilty eating it for breakfast!
A: In Australia, yogurt is meant to be enjoyed at all times of the day – I was truly struck when coming to America for the first time that yogurt was strictly a breakfast food. At Ellenos, we are looking to shift perceptions of yogurt use occasions. We have witnessed first-hand that our fans are enjoying our yogurt for breakfast, as a snack, as an afternoon pick-me-up, as a dessert and more.
Q: Without giving too much away, what is the process for making this amazingly special yogurt?
A: Our secret is that our yogurt is really pretty straight forward; it’s made with a lot of care and love. We really run our company on the philosophy, one I was raised on in a Greek household, that food made with care and craft, and lots of love just tastes better. We also start off with only the freshest ingredients and source all of our fresh milk from a single, family-owned farm and dairy. Our unique five-day process includes slow heating and cooling and natural straining methods and pair it with carefully selected, properly sourced mix-in like a fresh marionberry compote or house-made lemon curd, our our made from scratch pumpkin pie filling.
Q: I read that Ellenos has a yogurt bar located in Seattle, and got so jealous when I saw the pictures! Did the yogurt bar come first, then the packaged yogurt later? If so, is this what inspired the flavors?
A: We opened our storefront at Pike Place Market in 2013 in the corner of my business partners produce stand. The best yogurt pared with fresh fruit purées became our thing. Our fan base has then grown exponentially and we knew it was time to expand that love of our scoop shop across the nation with our distribution plans. We got into the package yogurt space around 2015 and have now come to be one of the fastest-growing yogurts in the category. The yogurt you find now in a cup across the country is identical to what we sell at the market still, but now a trip here to Seattle isn’t required to get it.
Q: We loved all of the flavors we tried, but Pumpkin Pie, Mango and Passionfruit were unbelievable — as if the fruits (and a pie) had just been cut and poured into the cup. The process of making the yogurt is one thing, but what about the fruit?! How do you select these ingredients, and what is the process that makes them so easily enjoyable with the yogurt?
Q: What does Ellenos dream to accomplish in the next 10 years? Are more yogurt bar locations planned?
A: We have a big future ahead of us at Ellenos and as a young company, we’re looking for every opportunity to grow and share our incredible product with more people. Growth is #1 on our minds and we look forward to bringing our fan-favorite product to more people and expanding the strong community we have built in the Pacific Northwest. We’d really like to take our obsession of incredible food across the country.
Q: How about the flavors? Ellenos has a diverse selection and taste that ice cream only dreams of. Are there plans to expand the flavor options even further?
A: You should see our test kitchen. Sometimes I feel all we do all day is taste amazing food. My team always tells me to slow down, but there are just so many incredible pairings. Definitely stay tuned for some incredible limited edition flavors.
Q: Quick! Which is your favorite flavor?!
A: Passion fruit with fresh cut banana.
Q: There is one rule that Lisa informed us of when it comes to eating Ellenos yogurt. Care to fill in our readers on what that rule is, and why they should follow it?
A: Don’t stir it! As great as the purees are, we want you to taste the yogurt. I recommend a bit of purée and a bit of yogurt on the spoon so you taste all the different complex flavors.
Los Angeles, CA (September 1, 2020) – BeApp‘s latest launch, 30 days of 30 prizes is currently underway and available to any musician or artist looking to get discovered. The best part about it: you don’t even have to have 1 million followers to be seen by 1 million people.
BeApp, the free app that brings your favorite artists, concerts and festivals to the palm of your hand via livestream, recently debuted 30 days of 30 awesome prizes. Anyone has the chance to win from the comfort of their own homes! Prizes include $1k a day in cash, opportunities to open for the next big artist, and the chance to perform LIVE with your favorite artist! A top 10 app in the Apple App store with over 1 million downloads to date and 100M viewers, #BeApp has featured performances from the likes of Katy Perry, Miguel, Kaskade, DJ Khaled, Gryffin, and more. There’s a week and a half left to continue winning prizes, too!
BeApp is looking to discover the next big star and those who rise to the top will be welcomed into the BeApp family. No other app is offering this incredible opportunity to get discovered by major artists and teams. The best part is that anyone can join BeApp and begin performing for a worldwide audience. Limiting algorithms from other social media platforms won’t be stifling exposure on BeApp!
BeApp can be found on the App Store, and is free to download + sign up!
Ritual, the health-meets-technology company known for the reinvention of the women’s multivitamin, launched their Essential for Men 18+ and Essential for Men 50+ multivitamins earlier this year. And now they’ve once again achieved a new first: Ritual: Essential for Teens (Him and Her)!
Not to mention, at this delicate age between 13-17 years old, girls and boys have different needs. This is why Ritual has designed two new minty multivitamins to help fill nutrient gaps, specifically for teens. Your purchase prices and options are below, and they officially launched on September 15th!
- Essential for Teens Multivitamin for Her ($30)
- Essential for Teens Multivitamin for Him ($30)
Ritual is applying its same obsessive and traceable approach to science, quality and experience to reimagine the multivitamin for teens so parents can feel good about the multivitamin their teens are taking with just two daily capsules. Essential for Teens is scientifically formulated with bioavailable nutrient forms and without synthetic fillers or added sugars and features key nutrients such as, Iron, Omega-3 DHA, Folate, Vitamin B12, Vitamin D, A, E, K2, Magnesium and Zinc.
For Skeptics, by Skeptics
“We’re not about pseudoscience and half-truths. Health fads make our eyes roll. So, when we set out to develop Essential for Women, we wanted something simple, effective, and backed by real science. We challenged some of the top scientists to dream up the perfect daily vitamin for women. The result is everything we think a vitamin should be.”
We Know Our Suppliers
“For us, creating the perfect vitamin is more than just combining great ingredients—it’s working with companies that care as much about their supply chain as we do. We’ve worked tirelessly to find the right partners worldwide with the ingredients that meet our standards. At Ritual, true transparency isn’t just something printed on a label. We’re committed to sharing all of the choices we made that impact you and the planet.”
“We care so much about what we put in and on our bodies, but when it comes to vitamins, we still rely on blind faith. Too often, companies make their process and formulations intentionally confusing to keep their customers from knowing what’s really going on. We’re proud of the product we’ve put together with no unnecessary ingredients and with nutrients in their best forms. So go ahead and look under the hood—we want you to. See our clinical study.”
The Habit Introduces the new chicken Caprese!
Summer is nearing its end, but that doesn’t mean that The Habit Burger Grill is turning down the flames and heat!
The Habit Burger Grill is known for it’s made-to-order mantra, and always putting freshness and quality above all else. The Chicken Caprese on Garlic Ciabatta delivers on The Habit’s high standards when it comes to quality ingredients and fresh flavor.
The Habit has been cooking fresh marinated chicken and more over an open flame since 1969 to sear in their signature smokey flavor in every bite. The chargrilled Chicken Caprese on Garlic Ciabatta is a one-of-a-kind culinary experience you can’t find anywhere else. Trust us, we tried it — and it’s pure YUM!
What else are they cooking up?
In addition to a delicious new menu item, The Habit Burger Grill just announced its Golden Charticket sweepstakes promotion in celebration of National Cheeseburger Day on September 18th (tomorrow!).
About the habit
The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit Burger Grill was named the “best tasting burger in America” in July 2014in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 275 restaurants in 13 states throughout Arizona, California, Florida, Idaho, Maryland, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as seven international locations. More information is available at www.habitburger.com.
Safer, Easier, and Better for You
If you’ve ever had braces, it’s likely that you remember the restrictions against eating certain foods, bracket troubles, and wires being a pain. You may even remember the task of clearing out food from between your braces after each meal. Well, gone are the days of lunchtime faux-pas — stressing about your schoolyard crush catching you with pizza stuck in your ortho gear. Say hello to Two Front — the revolutionary new service for custom, safe, in-home orthodontics, that doesn’t sacrifice the care you’d expect from seeing an in-office professional. Led by orthodontists who specialize in Next Gen Tech, Two Front crafts tailored clear aligners for the whole family.
The good thing? Kids today don’t have to know our struggles of yesteryear! Two Front is now operational in Los Angeles, and their services are perfect for kids in these recent trying times. As we all adjust to do pretty much everything from home, Two Front is a welcomed concept that brings the orthodontist to you! In what can be considered long overdue, Two Front sends the orthodontist to your home, where 3D-scans and X-rays are performed. (Who knew?!)
In addition to the convenience of in-home service, retainers, night guards, and aligners are delivered to your front door. It’s a complete 21st Century experience.
How does Two Front different from other DTC brands? Keeping cutting-edge tech, specially trained doctors and patient education at the forefront, Two Front’s system safely and efficiently moves your teeth while under constant advisement of real healthcare providers with 10+ years of schooling. While we know historically many ortho patients (and their parents) were led to believe that traditional metal braces are more effective, this is simply not the case. Clear aligners are not only capable of achieving results that traditional braces offer, aligners are actually safer, easier, better for you, and come at a fraction of the cost of traditional braces.
Do you suffer from frustrating seasonal allergies, or a weak immune system? Don’t worry, you can find relief in knowing that Cleared exists, and is here to help you! Having launched this summer, and backed by a team of in-house nutritionists, allergists, and immunologists, Cleared will offer seasonal immune support in the form of lozenges and liquid shots — which are perfect for supporting your needs at every step of the day. Additionally, Cleared will offer telemedicine services via a digital telehealth clinic, allowing users to connect directly with a certified allergist or immunologist, offering access to Allergy Immunotherapy in addition to their immune support supplements. Talk about 21st century innovation!
Founded by Ryan Rockefeller, James Taylor, and Dr. Payel Gupta, Cleared aims to bridge the gap between traditional allergy suffering and well-rounded seasonal immune support with immunity-boosting products that fit in your pocket, access to experienced allergists from the comfort of your home, and a passion for supporting clean air initiatives. This is your official welcome to seasonal immune support for the 21st century.
Cleared launched this summer with two initial SKUs: Immunity Support Shots ($34.99/6pk; $5.99/single) and Immunity Support Lozenges ($12.99/bag of 20). With Support Shots available in honey lemon ginger, and lozenges in honey mint flavor, both products contain a mix of certified organic herbs, vitamins, and minerals such as zinc and magnesium. In addition, Cleared’s products are housed in plastic-free packaging to minimize any harmful effects on the environment. Cleared’s products offer support for maintaining healthy immune function and defense during peak allergy seasons, and when used in tandem with the telehealth clinic, support healthy responses to allergens. Not only should you be excited for this new health experience, but you can also find excitement in learning more about Cleared directly from its co-founders, Ryan Rockefeller and Dr. Gupta, by reading below.
Q&A With The Co-Founders
Q: In the age of COVID, many people have a newfound sense of proactive responsibility pertaining to their health and immune systems. How can Cleared help those who are now eating healthier, or even those who struggle with staying on track, when it comes to doing what’s best for their health and wellness?
Ryan: Most people don’t realize that an allergic reaction to common irritants like pollen, dust, and pet dander all starts in the immune system. So while your typical medications suppress symptoms, people often neglect the root of those symptoms. Our mission at Cleared is to focus on that root, to help your body strengthen its immune response to airborne triggers, and help maintain healthy sinus and immune function and overall vitality and well-being. As they say, the best offense is a great defense, and one can be a very proactive defender with Cleared by building strength in your system day by day.
Dr. Gupta: To keep your body healthy it is important to get a balanced diet. For those who don’t feel that they are getting a balanced diet- supplements can help provide the extra that might be needed. Our supplements contain ingredients that will help with sinus + immune support from common irritants like pollen, dust, and pet dander.
Ryan: Our drink shot and lozenges are meant to be complementary — the drink shot is a powerful one-a-day boost, and the lozenges for on-the-go support. They both can be taken as needed, but for optimal strength they’re designed for back-to-back daily use to strengthen your response to triggers and promote a sustained boost to sinus and immune function. We recommend 6 days in a row to start, to strengthen the system, and then as needed thereafter when irritants are present. If further support is needed, our doctors are available for online consultations.
Dr. Gupta: Our platform allows you to either do a chat consult or a video consult with one of our doctors who specializes in the treatment of allergies. Either option is great. Once questions about your health history are answered, the doctor will give you recommendations on which medications to start and will send over prescriptions to your preferred pharmacy. Once you get your prescriptions we are here to make sure you are supported in your journey to feeling better. From education on how and when to use your meds to continued access to our specialists we will make sure your allergies are controlled.
Q: It sounds like “nature as medicine” is at the core of Cleared. When it comes to food and medicine, a big selling point right now is being “as close to how nature made it.” Can you provide some insight into what goes into your support shots and lozenges, and how those ingredients are sourced?
Ryan: For both the shots and the lozenges, our nutritionists and allergists handpicked extensively studied, science-backed ingredients shown to strengthen sinus and immune function. These include a mix of plant and fruit extracts, like Organic Curcumin, Organic Adaptogenic Mushrooms, Nettle Root, Rose Hips, and Elderberry, as well as key minerals like Zinc and Magnesium. Everything is sourced through our top certified U.S. manufacturers as well, who’s food scientists put it through extensive trials and testing. We’re also proudly putting both support options through clinical trials as we speak, because we care about transparency, quality, and evidence-based nutritional science.
Q: What is the main difference between the Immunity Support Shots and Lozenges? For example, is one more beneficial than the other? Should buyers practice taking both for optimal results, or is one enough? Is this something that will be discussed once connected with an allergist or immunologist?
Ryan: The two are meant to be complementary, but the drink is designed to be a one-a-day powerful boost, with the lozenges as more on-the-go support. While both can be taken as needed, for optimal use, they’re best to take daily so as to strengthen your system day by day. Our bundle pack, which comes with 6 drink shots and one 20 count lozenge bag, is a great way to kick start your routine and boost your defense over several days. If you have questions or need further support, you can reach out to one of our allergists/immunologists for an online consultation at getcleared.com/consult.
Dr. Gupta: They each contain different ingredients that are found to be helpful for common environmental irritants – so we recommend taking them together when you feel like your symptoms are not under control.
They do not need to be taken daily, but rather as a supplement for symptoms that are not controlled.
We want people to try both products and see how they feel with both or one or the other.
Q: Cleared is for seasonal allergies and immune support, but what about everyday allergies, like pets and food? Is there any possibility that the company could expand into developing products to help address those needs, or is there a possibility that the current shots and lozenges may be beneficial with those types of allergies as well?
Ryan: 75% of sufferers now experience year round symptoms of allergies, in part thanks to climate change elongating and exacerbating pollen seasons, so what used to be a “seasonal” issue really is now an “everyday” issue for most people unfortunately. While we’re focused for the moment on helping give people a new kind of support from airborne irritants in particular, we’re keen on empowering our doctors to deliver a fuller scope of support for people with food or skin issues too. So, yes, we’re exploring, with a focus on adding value to a currently antiquated system of care for people who struggle with these things.
Dr. Gupta: We believe that the shots and lozenges are effective for any environmental allergy and that would include pets.
Food allergies are different and the main therapy for food allergies is avoidance of the food. These lozenges and shots would not benefit those allergies.
Q: What are some of your short-term and long-term goals for what you’d like Cleared to become?
Ryan: Short-term, we’re excited about providing people like ourselves with new support options to add to their routine. There’s so much opportunity to actually improve peoples’ quality of life with our approach, so we’re not really caught up with what else we can do long-term and really just focused on helping people get the support they need now.
Dr. Gupta: We are excited for Cleared to be a portal where people can get the integrative support they need. Whether people want just supplements or advice on how to take over the counter allergy meds and or prescription meds. We want cleared to be the new way to treat allergies from the comfort of your home but with the best specialists out there.
Over time we will offer treatment for other allergic disorders like food allergies, asthma and eczema to name a few.
We hope that during this challenging time and as our new normal changes – we can continue to take care of allergic conditions together and safely.
Take everything you know about CBD, and make it better. That’s right — Wild by Nature, boasts a line of hemp-derived CBD products featuring absolutely 0% THC and 1000mg of CBD, 100mg per serving.
What makes this CBD brand different from all of the others on the market?
While Wild by Nature‘s CBD dosage may be higher than usual, this is because their purity is unmatched — each Wild by Nature product has a track and trace batch number, so you can see from first seed to final drop. No added chemicals, fillers, or additives for the purest holistic experience possible.
Talk about quality!
Wild by Nature offers CBD tinctures, convenient and portable CBD single shots, and a proprietary, clean CBD pod vapor system with the cleanest anti-burn technology on the market, so you can enjoy your daily CBD in whichever way is most convenient for you.
With all the skepticism and consumer mistrust in the CBD world as it is, Wild by Nature aims to keep that transparency and consumer education an essential part of their brand DNA.
Square Baby Partners with PHA to educate families and reduce allergy risk, for babies 4 – 12+ months old.
Square Baby, the direct-to-consumer baby food brand offering 100% daily nutrition for early eaters 4-12 months old, has teamed up with Partnership for a Healthier America (PHA) to educate parents and families about the importance of balanced nutrition, palate development, and food allergy prevention. Joining PHA’s Shaping Early Palates initiative, Square Baby will join forces in the organization’s effort to disrupt the marketplace and create options to help parents raise adventurous eaters. Square Baby is recognized as a leader in the category of infant and science-based nutrition, and this collaboration will support PHA’s vision to cultivate healthy palates and create a lifelong desire for nutrient-rich foods — especially vegetables — among all children.
Square Baby is committed to establishing healthy eating patterns for crucial growth and palate development that can have an impact on a child’s health for a lifetime. Rooted in science, Square Baby applies the recent research behind introducing allergens early and often, to reduce the risk of developing today’s commonly found food allergies. Knowing that customization is key to today’s families, Square Baby offers tailored meal plans with vegan, vegetarian, dairy-free, gluten-free, meat & seafood, allergen introduction as well as allergen-free meals.
Recipes designed by the co-founder, a Registered Dietitian, are made in small batches using organic foods that are gently cooked, steamed, or roasted, blended by hand, and frozen to lock in nutrients and freshness. “Square Meals” are perfectly balanced with vegetables, fruits, whole or sprouted grains, and various proteins – meaning they contain half the amount of sugar and double the amount of protein and healthy fats most pouches have.
“With nutrition science at our core, we know the importance of high-quality, balanced nutrition and creating adventurous eaters through exposure to a wide variety of veggies, fruit, grains, proteins, healthy fats, herbs and spices,” says Katie Thomson MS, RD, co-founder and CEO of Square Baby. She continues, “We are thrilled and honored to join the PHA family and harness the power of our shared commitments to raising the next generation of healthy eaters.”
“Partnering with Square Baby is one more step forward in building a better food culture for babies and toddlers,” said Nancy E. Roman, President and CEO, Partnership for a Healthier America. “Nothing is more important than the health of our children – and it all starts with food and food habits developed early.”
Resources and details on Square Baby’s alliance with PHA’s Shaping Early Palates initiative are available on PHA’s website.
About Square Baby
Square Baby is the only baby food to offer 100% daily nutrition as well as a comprehensive Allergen Introduction Menu. Harnessing the proven science behind introducing allergens early and often to help reduce baby’s risk of developing common food allergies, Square Baby offers 10 meals that include at least 1 of the Top 8 Allergens. Square Baby is founded by a registered dietitian and geneticist who have designed balanced, “Square Meals” from organic veggies, fruits, whole and sprouted grains, various proteins, healthy fats, herbs, and spices. Offering customizable meal plans and a foolproof footprint to achieve a complete daily diet, Square Baby has 23 different meals for babies 4-12 months. Made in small batches for a better-than-homemade quality, each meal contains half the amount of sugar and double the amount of protein and healthy fats most pouches have. Because Square Baby believes that every baby deserves good nutrition, their platform Good Feeds, donates 10 meals to Feeding America, for every post shared on social media with @squarebabyfood and #goodfeeds. For more information, go here: www.SquareBaby.com.
About Partnership for A Healthier America
PHA’s mission is to leverage the power of the private sector to transform the food landscape in pursuit of health equity. In 2010, PHA was created in conjunction with Former First Lady Michelle Obama’s Let’s Move! effort. PHA identifies, accelerates, and celebrates voluntary business practices that improve or increase choice or lead to new norms and behavior around food and physical activity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.ahealthieramerica.org and follow PHA on Twitter @PHAnews.
Out of This World
July was a big month for PAIR, the new kids eyewear brand that puts all others to shame
Keeping up their momentum on new releases, PAIR launched two new design collections that are quite extraordinary and timely. One small step for PAIR, and one giant leap for kids, PAIR Eyewear’s first July collection, the GALAXY COLLECTION launches in celebration of the 51st anniversary of the original moon landing. PAIR unearthed an adorable line of toppers to inspire children to reach for the stars and learn about this momentous period in history. Truly out of this world.
These toppers are the perfect conversation starter for curious kids, sparking interest to learn more about history and science in a fun and unique way! Kids can dip into the cosmos in the Space top, or stare up at the stars in the Galaxy top. Starting at $25 each, in two amazing styles, this new collection is compatible with all base frames and available exclusively at PAIREyewear.com now!
Move over jerseys! Fan gear for kids just got a whole lot more customizable, with PAIR Eyewear’s other latest launch, the NBA COLLECTION! Just in time for the return of the NBA on July 30th, PAIR Eyewear just launched a new collection inspired by everyone’s favorite professional teams. Available in PAIR’s signature Sierra frame, kids can show their spirit for teams like the Philadelphia 76ers, Chicago Bulls, New York Knicks, Los Angeles Lakers and more! Frames will are sold exclusively on PairEyewear.com.
Bring another level of fandom to the highly anticipated return of the NBA with this new collection launch!
A Protein Powder to Beat Them All
What is your favorite thing about protein powders? If taste wasn’t your number one answer, keep reading. And if taste was your number one answer, still keep reading! It’s our pleasure to introduce you to hi! (Human Improvement) — the better way to protein. With innovative ingredients and a commitment to sustainability, hi! is disrupting the protein powder industry by providing functional health products that make feeling good fun.
Human Improvement, known more simply as hi!, the next CPG innovation from Derek McCarty and Josh Campbell who propelled Dosist to canna-wellness fame. Josh, who started out as the first employee in Dosist Canada, and Derek, who was the first ever Dosist employee, have put the best of their experience behind hi!. They’re launching a functional health brand using a highly innovative protein powder formulation composed of an all-organic base of pumpkin, brown rice, and pea proteins — all supercharged with organic cricket powder. In short, hi! is more sustainable than dairy, more nutritious than plants, and more delicious than anything else on the market with dark chocolate and vanilla flavors.
Beyond the irrefutable health + nutrient benefits this untraditional protein offers, crickets are exponentially better for the environment versus traditional protein sources like poultry, pork, or beef. Crickets have a minimal impact on the environment with 99% less greenhouse gasses than cattle, 95% less water consumption than livestock, require 8.3x less feed than animals, produce 7.7x less CO2 than conventional animal farming, and are 20x more efficient than cows to produce protein.
In fact, Western Cultures are late to the bug-eating bandwagon. On par with lobster, who was formerly stigmatized as ‘the cockroach the sea’, many countries have been eating insects for decades as a balanced diet staple. One of the biggest factors is because crickets require far less water than cattle. Beef protein requires between 1,700 and 2,500 gallons of water, while its buggy counterpart requires JUST one gallon.
This is quite possibly the most important question when it pertains to food, and understandably so. Fortunately, hi! is 100% transparent about what goes into their protein-packed powders. One notable point is that they’ve ditched the infamous (and inconvenient) giant tubs for single-serve recyclable packages, resulting in less mess and 90% less plastic waste. Made with 13 sustainably sourced ingredients, every serving of hi! is packed with 22g of protein, no added sugars, and no artificial ingredients. More sustainable than dairy, more nutritious than plants, and more delicious than anything else.
Looking for specifics? Look no further. Read the key points below directly from hi! themselves:
- “Organic Brown Rice Protein boasts 90% digestibility and has shown to be as effective as whey! Ours is sourced from a specialized state of the art facility that puts a large emphasis on social programs in their community and commits millions of their R&D budget into improving their eco-footprint. (China)
- We get our Organic Pea Protein from Canadian-grown split yellow peas that are allergen free, and easier to digest because of their fermentation process that increases prebiotics, helping with digestion and absorption of protein…. And unlike some pea proteins, these dissolve easily and have a smooth creamy taste. (China)
- We decided to use a US grown Organic Pumpkin Seed Protein because it is allergen free, mixes smooth, and actually tastes amazing! Due to it’s cold pressed processing there is no need for enzymes, solvents or carriers… just 100% natural pumpkin! (USA)
- Organic Cricket Protein Powder is the magic in our formula, and that’s why you see them as the first ingredient. They are a high protein whole food, jam packed with nutrients like B12 which is usually only found in meat. Our crickets are raised on a family run farm that has been an industry leader for 15 years and happens to be the only organic cricket provider. (Canada)”
Organic Cricket Powder, Organic Pumpkin Protein Powder, Organic Brown Rice Protein Powder, Organic Pea Protein Powder, Cocoa Powder, Psyllium Husk Powder, Natural Dark Chocolate Flavor, Coconut Milk (Dairy Free), Organic Flaxseed, Organic Stevia, Pink Himalayan Salt, Monk Fruit Extract, MCT Powder (Medium Chain Triglycerides)
Organic Cricket Powder, Organic Pumpkin Protein Powder, Organic Brown Rice Protein Powder, Organic Pea Protein Powder, Natural Vanilla Flavor, Psyllium Husk Powder, Coconut Milk (Dairy Free), Organic Flaxseed, Pink Himalayan Salt, Organic Stevia, Monk Fruit Extract, MCT Powder (Medium Chain Triglycerides)
A Quick Q&A with Derek & Josh
Q: What would each of you say is the biggest lesson you learned from your time growing Dosist, and how have you been able to apply what you learned to hi!?
Derek: If you have an effective product with the right messaging you can transform convention. When we launched dosist, we set an ambitious goal of getting mainstream media to write about cannabis as a health tool – the product team’s ingenuity around the dose control enabled that (6 weeks after launch, Time Magazine named dosist one of the best inventions of 2016 using the headline “Cannabis that could replace pills.”
Josh: The value of community and a commitment to the customer. There’s no shortcut to success, but it’s hard to go wrong if you know your customer and put them at the center of every decision you make. That’s ultimately what led us to get rid of the plastic tub – it’s a horrible experience (plus hi! uses 90% less plastic). We also guarantee you’ll love hi!
Q: The typical American is not easily sold on consuming bugs. What would you say to convince someone who isn’t quite ready to divulge based on the beneficial nutritional aspects alone?
Derek: Food habits change. Lobster was once considered a disgraceful, embarrassing food fit only for those without means and fed to servants. Salmon was once considered unfit for sushi. Crickets are a superfood, plain and simple – they’re 60-70% protein, nutrient rich – packed with fiber and prebiotics, omegas, B12 and iron and their environmental footprint is a fraction of traditional protein sources.
Cricket is not a steak or chicken. We look at cricket similar to how you’d look at a grain, nut or a seed. Harvested and processed correctly, the final delivery doesn’t resemble its original format.
Q: What are your dreams for where you’d like to take hi! in the next year or two? Do those dreams include new flavors or new snacks? Maybe new bugs?!
Derek: The nutrition space all looks the same – the brands talk the same, they use the same ingredients and they all look the same. We’re taking an unconventional approach. First, we don’t look, or act, like any other brand on the market – we’re not here to tell you what’s wrong with you or that you need to be some ideal version of yourself. We believe feeling good should feel fun – we want to create a thoughtful way of encouraging/making it easy for you to take care of yourself. Second, we are looking at what ingredients are best for you, based on science not convention. That’s what led us to cricket protein powder as an essential source for nutrition. We’ve got a robust product pipeline – beginning with supplements and moving into other categories in the near future.
Q: Some people use soda as an ingredient when baking cakes. Does hi! make a good additional ingredient, or replacement for other ingredients? (For example, almond milk vs. cow’s milk.)
Derek: Oh my gosh, yes! We’ve had so many fun reports from our pre-launch users. Our top recommendation is as a coffee booster. People are dropping their creamer and using hi! The coconut milk in hi! makes it a great substitute and you get a massive nutrient boost at the same time.
Q: What about ways to enjoy the protein-filled snack? Do you have any secret recipes that our readers should try when enjoying hi!?
Derek: Do we! We were so inspired by how early users were using our hi! We made the Museum of Smoothies. It’s hi!’s way of doing a recipe page. We collected 20 of the best recipes to date and have everyone from friends of the family, to nutritionists to artists like rising hip hop artist 24K Golden and fashion designer JC Obando.
Q: Quick! Chocolate or Vanilla?!
Derek: Oh man! I love our chocolate. It’s a darker cocoa forward chocolate complemented with pink himalyan salt. So it has a slight bitterness that is perfectly balanced by the salt.
And there you have it. All the reason you needed to let go of your doubts, and give hi! a try! It’s easy to forget about the fact that crickets are part of the mix, as Derek says, “Cricket is not a steak or chicken. We look at cricket similar to how you’d look at a grain, nut or a seed. Harvested and processed correctly, the final delivery doesn’t resemble its original format.” Be sure to checkout the Museum of Smoothies for not only ideas to make hi!’s protein powders even more enticing, but even if you have to convince yourself just how totally “normal” this product is. The reality is while the rest of the world has been enjoying the benefits of crickets for awhile now, the West is pretty late to the party. You can find hi!’s protein powder here, in packs of 3, 10, or 20 for $11.99, $34.99, and $59.99, respectively. You can also give them a follow and stay up to date with their innovations here.