Say Hello to hi! (Human Improvement) – a Protein-Packed Innovation

Say Hello to hi! (Human Improvement) – a Protein-Packed Innovation

A Protein Powder to Beat Them All

What is your favorite thing about protein powders? If taste wasn’t your number one answer, keep reading. And if taste was your number one answer, still keep reading! It’s our pleasure to introduce you to hi! (Human Improvement) — the better way to protein. With innovative ingredients and a commitment to sustainability, hi! is disrupting the protein powder industry by providing functional health products that make feeling good fun.

Human Improvement, known more simply as hi!, the next CPG innovation from Derek McCarty and Josh Campbell who propelled Dosist to canna-wellness fame. Josh, who started out as the first employee in Dosist Canada, and Derek, who was the first ever Dosist employee, have put the best of their experience behind hi!. They’re launching a functional health brand using a highly innovative protein powder formulation composed of an all-organic base of pumpkin, brown rice, and pea proteins — all supercharged with organic cricket powder. In short, hi! is more sustainable than dairy, more nutritious than plants, and more delicious than anything else on the market with dark chocolate and vanilla flavors.  

Beyond the irrefutable health + nutrient benefits this untraditional protein offers, crickets are exponentially better for the environment versus traditional protein sources like poultry, pork, or beef. Crickets have a minimal impact on the environment with 99% less greenhouse gasses than cattle, 95% less water consumption than livestock, require 8.3x less feed than animals, produce 7.7x less CO2 than conventional animal farming, and are 20x more efficient than cows to produce protein.

In fact, Western Cultures are late to the bug-eating bandwagon. On par with lobster, who was formerly stigmatized as ‘the cockroach the sea’, many countries have been eating insects for decades as a balanced diet staple. One of the biggest factors is because crickets require far less water than cattle. Beef protein requires between 1,700 and 2,500 gallons of water, while its buggy counterpart requires JUST one gallon.

What’s Inside?

This is quite possibly the most important question when it pertains to food, and understandably so. Fortunately, hi! is 100% transparent about what goes into their protein-packed powders. One notable point is that they’ve ditched the infamous (and inconvenient) giant tubs for single-serve recyclable packages, resulting in less mess and 90% less plastic waste. Made with 13 sustainably sourced ingredients, every serving of hi! is packed with 22g of protein, no added sugars, and no artificial ingredients. More sustainable than dairy, more nutritious than plants, and more delicious than anything else.

Hero Ingredients

Looking for specifics? Look no further. Read the key points below directly from hi! themselves: 

  • “Organic Brown Rice Protein boasts 90% digestibility and has shown to be as effective as whey! Ours is sourced from a specialized state of the art facility that puts a large emphasis on social programs in their community and commits millions of their R&D budget into improving their eco-footprint. (China)
  • We get our Organic Pea Protein from Canadian-grown split yellow peas that are allergen free, and easier to digest because of their fermentation process that increases prebiotics, helping with digestion and absorption of protein…. And unlike some pea proteins, these dissolve easily and have a smooth creamy taste. (China)
  • We decided to use a US grown Organic Pumpkin Seed Protein because it is allergen free, mixes smooth, and actually tastes amazing! Due to it’s cold pressed processing there is no need for enzymes, solvents or carriers… just 100% natural pumpkin! (USA)

     

  • Organic Cricket Protein Powder is the magic in our formula, and that’s why you see them as the first ingredient. They are a high protein whole food, jam packed with nutrients like B12 which is usually only found in meat. Our crickets are raised on a family run farm that has been an industry leader for 15 years and happens to be the only organic cricket provider. (Canada)”

Flavors 

Chocolate Ingredients

Organic Cricket Powder, Organic Pumpkin Protein Powder, Organic Brown Rice Protein Powder, Organic Pea Protein Powder, Cocoa Powder, Psyllium Husk Powder, Natural Dark Chocolate Flavor, Coconut Milk (Dairy Free), Organic Flaxseed, Organic Stevia, Pink Himalayan Salt, Monk Fruit Extract, MCT Powder (Medium Chain Triglycerides)

Vanilla Ingredients

Organic Cricket Powder, Organic Pumpkin Protein Powder, Organic Brown Rice Protein Powder, Organic Pea Protein Powder, Natural Vanilla Flavor, Psyllium Husk Powder, Coconut Milk (Dairy Free), Organic Flaxseed, Pink Himalayan Salt, Organic Stevia, Monk Fruit Extract, MCT Powder (Medium Chain Triglycerides)

A Quick Q&A with Derek & Josh

Q: What would each of you say is the biggest lesson you learned from your time growing Dosist, and how have you been able to apply what you learned to hi!?

Derek:  If you have an effective product with the right messaging you can transform convention. When we launched dosist, we set an ambitious goal of getting mainstream media to write about cannabis as a health tool – the product team’s ingenuity around the dose control enabled that (6 weeks after launch, Time Magazine named dosist one of the best inventions of 2016 using the headline “Cannabis that could replace pills.” 

Josh: The value of community and a commitment to the customer. There’s no shortcut to success, but it’s hard to go wrong if you know your customer and put them at the center of every decision you make. That’s ultimately what led us to get rid of the plastic tub – it’s a horrible experience (plus hi! uses 90% less plastic). We also guarantee you’ll love hi! 

Q: The typical American is not easily sold on consuming bugs. What would you say to convince someone who isn’t quite ready to divulge based on the beneficial nutritional aspects alone?

Derek: Food habits change. Lobster was once considered a disgraceful, embarrassing food fit only for those without means and fed to servants. Salmon was once considered unfit for sushi.  Crickets are a superfood, plain and simple – they’re 60-70% protein, nutrient rich – packed with fiber and prebiotics, omegas, B12 and iron and their environmental footprint is a fraction of traditional protein sources.

Cricket is not a steak or chicken. We look at cricket similar to how you’d look at a grain, nut or a seed. Harvested and processed correctly, the final delivery doesn’t resemble its original format.

Q: What are your dreams for where you’d like to take hi! in the next year or two? Do those dreams include new flavors or new snacks? Maybe new bugs?! 

Derek: The nutrition space all looks the same – the brands talk the same, they use the same ingredients and they all look the same. We’re taking an unconventional approach. First, we don’t look, or act, like any other brand on the market – we’re  not here to tell you what’s wrong with you or that you need to be some ideal version of yourself.  We believe feeling good should feel fun – we want to create a thoughtful way of encouraging/making it easy for you to take care of yourself. Second, we are looking at what ingredients are best for you, based on science not convention. That’s what led us to cricket protein powder as an essential source for nutrition.  We’ve got a robust product pipeline – beginning with supplements and moving into other categories in the near future.

Q: Some people use soda as an ingredient when baking cakes. Does hi! make a good additional ingredient, or replacement for other ingredients? (For example, almond milk vs. cow’s milk.) 

Derek: Oh my gosh, yes! We’ve had so many fun reports from our pre-launch users. Our top recommendation is as a coffee booster. People are dropping their creamer and using hi! The coconut milk in hi! makes it a great substitute and you get a massive nutrient boost at the same time.

Q: What about ways to enjoy the protein-filled snack? Do you have any secret recipes that our readers should try when enjoying hi!?

Derek: Do we! We were so inspired by how early users were using our hi! We made the Museum of Smoothies. It’s hi!’s way of doing a recipe page. We collected 20 of the best recipes to date  and have everyone from friends of the family, to nutritionists to artists like rising hip hop artist 24K Golden and fashion designer JC Obando.

Q: Quick! Chocolate or Vanilla?!

 Derek: Oh man! I love our chocolate. It’s a darker cocoa forward chocolate complemented with pink himalyan salt. So it has a slight bitterness that is perfectly balanced by the salt.

And there you have it. All the reason you needed to let go of your doubts, and give hi! a try! It’s easy to forget about the fact that crickets are part of the mix, as Derek says, “Cricket is not a steak or chicken. We look at cricket similar to how you’d look at a grain, nut or a seed. Harvested and processed correctly, the final delivery doesn’t resemble its original format.”  Be sure to checkout the Museum of Smoothies for not only ideas to make hi!’s protein powders even more enticing, but even if you have to convince yourself just how totally “normal” this product is. The reality is while the rest of the world has been enjoying the benefits of crickets for awhile now, the West is pretty late to the party. You can find hi!’s protein powder here, in packs of 3, 10, or 20 for $11.99, $34.99, and $59.99, respectively. You can also give them a follow and stay up to date with their innovations here.

 

PAIR’s Reflective Tops Are the Perfect Summertime Necessity for Kids

PAIR’s Reflective Tops Are the Perfect Summertime Necessity for Kids

You know that feeling when you step outside only to be blinded by the light of our one and only Sun? Well, kids know that feeling too, and if you’re squinting due to the brightness of the sun, it’s very likely that you should be reaching for the sunglasses!

If your kids are looking for a way to shake up their summer sunnies, PAIR Eyewear’s newest collection (launched July 8th) REFLECTIVE SUN TOPS might be just what’s needed. PAIR believes that children shouldn’t have to choose between rocking individual style and seeing clearly and this new drop is no exception. 

A hot summertime trend, now kids can embrace the iridescent illumination in these toppers! Your kids can now chill out in a cool Blue, catch some rays in a stunning Pink, or play around in a captivating Green, thanks to PAIR’s new collection. The new collection covers the basics with colors that are sure to catch any eye, starting at $30, and they are available in all 5 shapes. These polarized sunglasses are compatible with any matching base frames, and sure to leave kids feeling “cool” throughout the summer.

About PAIR Eyewear

PAIR Eyewear, the first direct-to-consumer, customizable children’s eyewear brand reimagining the consumer experience for kids with glasses, allows children to quickly and easily customize the look of their glasses anytime, anywhere. PAIR delivers their glasses to families with an engaging digital experience for just $60.00 per pair – well below the $300.00 average price point for a pair of kids’ prescription glasses. The brand’s large and expanding selection of over 300 combinations of base frames and customizable tops includes limited edition monthly drops and licensed designs for optical glasses, sunglasses, and blue light glasses, all available in both prescription and non-prescription forms. Since launching in October 2018, PAIR has helped provide over 5,000 children in need with vision care through their PAIR for a PAIR donation program with The EYELLIANCE. To learn more about PAIR, visit: www.paireyewear.com 
Ritual Launches Their First-Ever Men’s Line of Multivitamins

Ritual Launches Their First-Ever Men’s Line of Multivitamins

Ritual, the health-meets-technology company known for the reinvention of the women’s multivitamin, has launched their Essential for Men 18+ and Essential for Men 50+ multivitamins.

Nutrition is the unseen foundation upon which health is built, and unfortunately, men are falling behind. According to the CDC, fewer men than women meet the recommended intake of key components of a healthy diet and research shows that men are not getting enough key micronutrients. For example, 53% of men ages 19-50 are not getting enough Vitamin A or Magnesium from their diet. 

Additionally, over half of men surveyed by Ritual were unaware of essential micronutrients, specifically which micronutrients are in their diets and what role they play in supporting overall health. Recognizing a whitespace in men’s health, Ritual knew there was a need for a multivitamin designed specifically for men in all stages of life. Enter, Ritual’s Essential for Men

Making a conscious effort in improving the nutrition of Americans across the board, the company has also established a long-term partnership with Food Forward, a nonprofit that fights hunger and prevents food waste by rescuing fresh surplus produce, connecting this abundance with people in need across Southern California, and is committed to helping recover and provide a minimum of a million pounds of healthy produce through $100,000 in donations to Food Forward. 

If 2020 has shown us anything, it’s that we’re not as far along as we may think. And now, more than ever, it’s important for each of us to play a part in taking action against inequalities to strengthen our collective health. This is why through June 2021(!), every new Ritual subscription will allow Food Forward to distribute 10 pounds of fresh, healthy produce to communities experiencing food insecurity across Southern California.

 

About Ritual

For Skeptics, by Skeptics 

“We’re not about pseudoscience and half-truths. Health fads make our eyes roll. So, when we set out to develop Essential for Women, we wanted something simple, effective, and backed by real science. We challenged some of the top scientists to dream up the perfect daily vitamin for women. The result is everything we think a vitamin should be.”

We Know Our Suppliers

“For us, creating the perfect vitamin is more than just combining great ingredients—it’s working with companies that care as much about their supply chain as we do. We’ve worked tirelessly to find the right partners worldwide with the ingredients that meet our standards. At Ritual, true transparency isn’t just something printed on a label. We’re committed to sharing all of the choices we made that impact you and the planet.” 

No B.S.

“We care so much about what we put in and on our bodies, but when it comes to vitamins, we still rely on blind faith. Too often, companies make their process and formulations intentionally confusing to keep their customers from knowing what’s really going on. We’re proud of the product we’ve put together with no unnecessary ingredients and with nutrients in their best forms. So go ahead and look under the hood—we want you to. See our clinical study.”

 

 

PAIR Eyewear Lights Up Inspiring Kids Eyewear

PAIR Eyewear Lights Up Inspiring Kids Eyewear

Do you ever wish you could turn back the clock and experience the modern world as a kid? Unfortunately, we don’t have anything to help make that come true. However, we’re happy to introduce PAIR Eyewear – the customizable, high quality, affordable and fun glasses your kids deserve! Now, we know you can relate when it comes to looking back at the limitations that existed for children’s glasses back in the day.

Founded by two life-long glasses wearers, and catching notoriety on Shark Tank (spoiler alert: they got a deal!), PAIR addresses the top two issues facing youngsters in need of their first set: affordability and confidence. With a mix and match approach, the prescription base frames start at just $60, and interchangeable toppers (including sunglass selections) start at $25 each. With PAIR, not only are kids part of designing something just for them, they can feel good about sporting their new spectacular spectacles! Change for the season, an upcoming event or vacation, or just for fun – PAIR delivers unmatched versatility for children up to 14 years old, while also being a wallet-friendly solution for parents. Just in time for summer, PAIR just launched  a new star-spangled Fourth of July collection – Red, White and You — as well as a glitter-clad Sparkle Collection!

Because PAIR believes that every child deserves attention to eyehealth – for every PAIR purchased one will be donated to children in the developing world, through their partnership with The Eyelliance.

Words From Sophia Edelstein, Co-CEO and Co-Founder of PAIR Eyewear

Why kids? 

“Before PAIR, no one had ever sat down and asked kids what they wanted in a pair of glasses. After interviewing over 500 families, we kept hearing from kids that their glasses didn’t feel like an extension of their personality. Nathan, one of our co-founders had the exact same experience as a child wearing glasses and hated the lack of choices available and the inability to change them as your favorite color or style changed.

 

We started PAIR to solve this problem and create the first glasses company designed from the ground up, for children and parents. PAIR gives kids the ability of choice and unlocks self-expression, which makes them want to wear their glasses more!”

 

Starting The Business 

“We started PAIR from our college dorm rooms. We spent our senior year interviewing as many families as possible, to find all of the pain points associated with the glasses buying experience for children. Together, with the former head of product from Warby Parker, we designed the perfect PAIR of glasses for kids that’s customizable but also affordable for parents! We created a buying process that’s so easy and simple that a mom can buy glasses for her kids while relaxing on the couch watching tv.”

Travelocity Presents: How to Safecation

Travelocity Presents: How to Safecation

Safe•ca•tion(noun) A mini getaway to destinations that are cleared for safe travel during this time.

 

Los Angeles, CA (June 12, 2020) – If the temperatures lately aren’t telling, Memorial Day is the unofficial kickoff to summer — a time when many families look forward to annual vacations with extended family, wondrous road trips, and weekends spent by the water. As many states start to re-open, many are considering what family travel looks like under our ‘new normal’ and accompanying best practices since COVID19. Travelocity predicts a new travel trend will appear this summer – The Safecation 

72% of travelers say health & safety are their top priority when deciding where and when to travel post COVID-19, and Travelocity’s team of experts have offered custom tips on how to plan your travels for the months ahead.

 

How to Plan a Safecation 

1. Consider The Booking Window:  

  • Short-term: Seeing an uptick in bookings 0-3 days out, experts suggest travelers are waiting to book. 

  • Long-term: Expect to see good values on airfare and travel this summer, if you know where you’re headed, it’s advised to book those trips 60+ days out. 

2. Search for Flexible Change/Cancel Policies: 

  • Airfare: We are seeing low fares on major U.S. airlines like Delta, American and many are waiving normal change or cancel fees through the end of year. So if you do change your mind, you’ll only pay the difference in ticket price.

  • Hotels w/ free cancellation: Sites like Travelocity prominently feature filters on-site to easily find and book hotels with free cancellation.

3. Look for Cleanliness Information On-Site:

  • Many hotels on Travelocity.com can now highlight their cleanliness policies to show what health & hygiene amenities they offer such as contactless check-in/check-out, hand sanitizer for guests, enhanced cleaning practices, social distancing measures, etc. 

4. Roam Near Home: 

    • Home is Where the (Traveler’s) Heart Is: 

      • Travelocity is seeing the most hotel bookings right now within 100-mile radius of where people live. 

      • Travelers are mostly booking domestic travel, within driving distance.

    • Create a Backyard Bucket List: This is the summer to take those in-state trips to landmarks and places you’ve always meant to visit as a family. 

5. Control what you can:

    • Consider non-peak travel times: Plan for weekends to be busy and try to shift travel to Saturday-Monday or mid-week, to avoid larger crowds.

    • Revisit destinations you’ve been to before: There’s a feeling of comfort when we visit places we know well. Take this time to revisit those hidden gems you’ve enjoyed before. 

Cubcoats Launches New Kid-Friendly Line of Masks

Cubcoats Launches New Kid-Friendly Line of Masks

Los Angeles, CA (May 27, 2020)Cubcoats, the popular children’s 2-in-1 stuffed animal, turned cozy hoodie company understands that this time can be especially scary for kids as they notice changes in their daily lives — most noticeably, the addition of medical masks to the faces of friends, family and neighbors.

To help little ones adjust to the ‘new-normal,’ Cubcoats has launched a line of ‘kid-friendly’ masks in playful designs mimicking the characters kids have come to know and love: Kali the Kitty, Uki the Unicorn, Papo the Panda and Pimm the Puppy.

Masks are currently available now for $12.99/2-pack, and began shipping on May 11th. With masks mandated in multiple states across the country for children ages 2+ this is a welcome option to introduce the safety measure to children. Each is made from reusable, non-medical, high-quality cotton with a removable PM2.5 carbon filter. 

As part of Cubcoats’ everyday mission to support children everywhere, 10% of sales will be donated to Feeding America in support of COVID-19 relief efforts. So far, Cubcoats has been able to provide over 65,000 meals!!

Mask Details

  • 6.6” x 4.7” (not including the earloop)
  • Made of 2 layers of 100% Cotton. 
  • A shapeable metal nose piece ensures a comfortable and secure fit
  • Masks are reusable and can be safely machine washed and dried.
  • Recommended for kids ages 5 and up. Not a direct substitute for FDA-approved N95, surgical, or procedural masks.

The Habit Burger Grill Launches New Meal Deal

The Habit Burger Grill Launches New Meal Deal

The Habit Introduces a New Variety Meal!

Summer is knocking on our doors, and it couldn’t be a better time to fire up the grill… That is, The Habit Burger Grill! The Habit Burger Grill’s latest offering for families and groups nationwide. On May 20th, The Habit Burger Grill rolled out their new Variety Meal ($30), following the recent success of their Family Char Meal – which was a major hit among customers.

The new Variety Char Pack features an assortment of popular fan-favorites including 2 award-winning Charburgers with cheese, Chargrilled Chicken Sandwiches plus 2 sides of golden crisp French Fries, 2 sides of onion rings, and an entree garden salad all for $30!

 

Satisfying everyone in the family has never been this easy or delicious! The Habit Burger Grill hopes to provide a sense of comfort with their quality food and freshly prepared ingredients, while giving customers a night off from cooking.

 

This deal is valid via mobile ordering, online, drive-thru, phone, and in-store takeout beginning on May 20th. Shortly thereafter, this offer will also be available for delivery via sites such as DoorDash and Uber Eats. How will you be ordering?

Global Hospitality Company, sbe, Teams Up with Lincoln to Provide Meals to Medical Workers In Los Angeles

Global Hospitality Company, sbe, Teams Up with Lincoln to Provide Meals to Medical Workers In Los Angeles

 

Los Angeles, CA (May 4 – May 8) – sbe, a leading lifestyle hospitality company that develops, manages and operates award-winning global brands, teamed up with Lincoln to deliver 1,000 meals in total to Ronald Reagan UCLA Medical Center in Los Angeles and New York-Presbyterian Weill Cornell Medical Center. The meals, prepared at sbe ghost kitchen outposts of the team’s staple burger concept, Umami Burger, and delivery-only concept, Sam’s Crispy Chicken, were donated by Lincoln, and on behalf of their clients and network as a way to show appreciation to frontline medical workers during these uncertain and trying times. Each meal included a personal note from one of Lincoln’s many clients or sbe team members, offering words of reassurance and thanks for their dedication in keeping the country safe.

The initiative was part of an ongoing relationship between sbe and Lincoln that offers sbe’s hotel guests access to Lincoln Black Label Navigators and Continentals at  sbe properties: SLS Beverly Hills, Mondrian Los Angeles,  SLS Brickell, SLS Lux Brickell, SLS South Beach, Shore Club, Delano South Beach, Hyde Hotel in Miami, Hudson Hotel and Mondrian Park Avenue in New York. 

 sbe has recently made an effort to assist employees during this time of uncertainty caused by the COVID-19, and has worked with its partners to create care packages for its team members in Los Angeles, Las Vegas, San Francisco, Chicago and Miami. The care packages include non-perishable food items, household essentials and a gift card. sbe has established locations pick-up points for the employees to receive the packages and plans to make these packages available every week for as long as local and federal regulations logistically allow. So far they have distributed over 1000 of these packages. Like you’re seeing across the country, they’ve also set up an employee relief fund on GoFundMe and for every dollar donated sbe will match the amount.

Additionally, sbe just announced the hiring of 1000 positions for its subsidiary C3 to fuel their growing roster of ghost kitchen concepts around the country.

With all of this great development comes great news for community support of local businesses, as Sam’s Crispy Chicken also launched a handful of fun combo meals starting on Monday to feed two or more people – or one if you want leftovers. One combo includes three of of their signature sandwiches (Original Sam’s Crispy Chicken, The Classic, Sam’s Chicken & Waffle) alongside waffle fries and dipping sauces; and there’s the everyday brunch combo with waffles & maple syrup, chicken tenders, coleslaw, mac & cheese, waffle fries and dipping sauces…all for under $30.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020.

The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi’lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit sbe.com.

About Lincoln

The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit media.lincoln.com or www.lincoln.com

 

 

 

 

 

 

 

 

 

 

 

 

Square Baby Offers DTC Baby Food, PLUS Donates to Feeding America

Square Baby Offers DTC Baby Food, PLUS Donates to Feeding America

 

The first 1,000 days of a baby’s life are crucial for establishing growth, nutrition and palate development, and can even have an impact on their health for life. As a new parent, making sure your baby has the purest and most nourishing food may feel like a challenge. Enter: Square Baby – a meal subscription service that meets all your needs and can help combat your baby’s development of food allergies.

Square Baby, the only DTC (Door-to-Counter) baby food to offer 100% daily nutrition, is rooted in nutritional science to help reduce your baby’s allergy development. Harnessing the proven science behind introducing allergens early and often, Square Baby works with dietitians to create thoughtfully sourced, balanced meals from organic veggies, fruits, grain and proteins. Offering customizable plans and a foolproof footprint to achieving a well-rounded diet, Square Baby has a variety of meals for babies 4-12 months. Made in small batches for a better-than-homemade quality, each meal contains half the amount of sugar and double the amount of protein and healthy fats most pouches have.

All For A Good Cause

 

As if that weren’t enough, because Square Baby believes that every baby deserves good nutrition, their platform Good Feeds, donates 10 meals to Feeding America, for every post shared on social media!

In addition, Square Baby is the exclusive baby food partner for Ready Set Food! Just in time for Food Allergy Awareness Week (May 10-16th), Square Baby will be part of Ready Set Food’s launch of PreventAllergies.Org as well as inclusion in Ready Set Food’s Graduation Kit. As a notable brand vetted by leaders in the medical community, Ready Set Food will allow consumers to continue introducing allergens with Square Baby’s natural foods.

 

Words From The Co-Founder & CEO
Credit:  Katie Thomson, MS, RD | CO-Founder, CEO of Square Baby

“We designed the Square Baby “Square Meal System” making it easy to provide your baby 100% Daily Nutrition — a tailored nutrition solution for every baby. We are the ONLY fresh baby food company offering a comprehensive allergen introduction option for each of the Top 8 Allergens. As a science-based company, we are following the research and offering options like Peanut Pumpkin Pie, Coconut Shrimp Fried Rice, Almond Butter & Banana, and Salmon Mash. The research has shown that introducing babies to allergenic foods early and often can help prevent food allergies from developing by up to 80%!”

UPS, First 5 OC Lead Countywide Diaper Drive to Help Struggling Families

UPS, First 5 OC Lead Countywide Diaper Drive to Help Struggling Families

 

One in Three Families Struggle with diaper Affordability

May 8, 2020 (Irvine, CA) –  HomeAid Orange County, in partnership with the First 5 Orange County, announced the 13th Annual HomeAid Essentials Diaper Drive will take place starting Mother’s Day, May 10, through June 5th directly benefitting local families facing homelessness. The countywide campaign, led by Essentials Chairperson Oliver Jones of United Parcel Service (UPS), is shifting to a largely digital effort this year, in light of the COVID-19 pandemic. Individuals or businesses can make online monetary donations that will be used to purchase diapers, wipes, and baby food, or they can buy diapers online from Abby & Finn, a diaper subscription company.

“In order to minimize personal contact and ensure the safety of the families we serve, we’ve pivoted to allow individuals and businesses to support this important cause online,” Jones said. “One of UPS’s strongest commitments is to support the communities we serve. The annual drive is the perfect example of our engagement.” Businesses and community groups can choose to host a collection site for donations of diapers, wipes, and baby food, but should sign up in advance on homeaidessentials.org. On June 1st arrangements will be made for pickup. 

“Now, more than ever, the pandemic is highlighting the tough choices vulnerable families must face,” said Kim Goll, president of First 5 Orange County, which has been a longtime partner of HomeAid Orange County. “The Essentials Drive gives the entire community a chance to donate essential baby items that we might take for granted, but that can give struggling parents some peace of mind.” Since the start of the drive 13 years ago, items collected annually have grown from 30,000 to over 1.2 million items. To date, over 10 million diapers, wipes and baby food have been distributed to families experiencing homelessness. Over 65,000 people experiencing homelessness in Orange County have been served through both shelters and affordable housing options developed by HomeAid Orange County since their founding in 1989.

“This is all about our community coming together to support families, especially those with young children, who are faced with the difficult decision of having to choose between food for their families or diapers,” said Gina Scott, HomeAid Orange County Executive Director. “Donating online is an easy way we can all make a difference during this pandemic that has left families experiencing homelessness struggling even more than before.” Items collected will be distributed to 16 of HomeAid’s non-profit service provider partners who operate housing and shelters developed by HomeAid Orange County. Complete information about how to donate, become a sponsor, or host a collection site, is available at www.homeaidessentials.org.

 

About HomeAid Orange County

 

HomeAid Orange County is the founding chapter of a national non-profit organization with the vision and purpose to end homelessness. Through its mission of building new lives for families and individuals experiencing homelessness through housing and community outreach, HomeAid acts as a non-profit developer of housing for non-profits that serve those experiencing homelessness. Because of HomeAid Orange County’s unique model based on in-kind donations of resources and labor, which comes as a result of the organizations founding by the Building Industry Association, each HomeAid housing development saves the recipient non-profit 30% of market rate cost or more. Since 1989, HomeAid Orange County has developed 68 different types of housing, ranging from emergency shelters to affordable housing options, for those experiencing homelessness. Tragically thousands are still in need of shelter each and every day. To help solve this social crisis, new housing developments are being planned and constructed throughout Orange County by HomeAid. For more information, please visit www.homeaidoc.org.

 

About First 5 Orange County / Children and Families Commission

 

The Children and Families Commission of Orange County oversees the allocation of funds from Proposition 10, which added a 50-cent tax on tobacco products sold in California. Funds help pay for education, health care and child development programs for children from birth to five and their families. The Commission’s goal is to ensure all children are healthy and ready to learn when they enter school. For more information, please visit www.occhildrenandfamilies.com

 

 

 

Dating on Lockdown Just Got Easier, Thanks to GOATdate

Dating on Lockdown Just Got Easier, Thanks to GOATdate

Life on lockdown has presented an astonishing number of inconveniences for many of us, but who knew that dating would be possible in the age of social distancing?  

A new to market video-first dating app, GOATdate, aims to simultaneously modernize and humanize the virtual dating experience. In a ’shelter at home’ world, the brand is primed to succeed and change the virtual dating landscape. Having just launched in late March, the GOATdate is experiencing a meteoric uptick in user-ship — seeing a 100% increase in user numbers by the week!

GOATdate’s mission is to reestablish chemistry as a prime focus of virtual dating, all while making the experience more efficient by cutting out the endless texting and awkward, ‘Do you want to FaceTime?’ Dates, and of course, that very awkward first date. 

The mobile dating industry is currently entrenched with users taking ’swiping’ actions and out-of-date photos, and even while competitors have rolled out similar video features, they’re still primarily rooted in chat and text. 

Here are key differentiators:

  • Dates timed to 5-minutes, so users have an out if they aren’t interested 

  • Cheat sheets of the user with conversation starters on the day 

  • Required video verification to minimize ‘cat fishing’ and ensure security

It couldn’t be a better time to explore dating options that keep you safe, distanced from others, yet engaged in far more genuine ways. GOATdate sounds like it could bring a new wave to the dating scene, and may be the new way for quite a while.

A Night In With FEAST: A Virtual Cook-Along for Good

A Night In With FEAST: A Virtual Cook-Along for Good

Join FEAST on May 2 for “A Night in with FEAST,” with Chefs and Friends to Raise Funds Providing Meals, Food Education, and Nutrition Programs

Virtual Cook-along with Recipes and Live Demos by Julia Sherman, Aliya LeeKong, Behzad Jamshidi, Dakota Weiss, Keri Glassman and more 

Los Angeles, CA (April 27, 2020)FEAST, the nonprofit organization devoted to promoting health and wellness in under-resourced neighborhoods and communities through the power of healthy foods and human connection, will host their first-ever Instagram Live cook-along called “A Night in with FEAST” on Saturday, May 2, starting at 4 p.m. PDT/7 p.m. EDT.  In lieu of their annual fundraiser, FEAST’s virtual cook-along for good will feature five chefs and wellness experts preparing recipes for viewers at home.

The goal of “A Night In with FEAST” is to raise funds to continue their work with educational programming and food access as the demand for services has since increased as a direct result of COVID-19. Families living in poverty are struggling now more than ever to meet their basic needs including affordable and nutritious food. FEAST hopes to raise funds that will provide more than 20,000 lbs. of produce, $25,000 worth of food scholarships, and thousands of meals to families facing food insecurity in the coming months in Los Angeles, New York City, and beyond. 

Viewers can follow along on Instagram at the hashtag #FEASTNightIn and through the following social handles. 

The evening’s cookalong will go “live” as follows (PDT):

  • 4:00 p.m. – Redbird’s Bar Director Tobin Shea will kick-off the night with a Simple Vodka cocktail on @redbirdla

  • 4:15 p.m. – Chef & Food Activist Tom Colicchio will give a special toast on @tomcolicchio

  • 4:30 p.m. – another round of drinks with Olipop 

  • 4:45 p.m. – mocktails with Dietician and Founder of “Nutritious Life” Keri Glassman on  @keriglassman

  • 5:00 p.m. – Chief Culinary Officer Real Eats Food and TV Personality Aliya LeeKong will demo an Ethiopian-style carrot tartare appetizer on @aliyaleekong

  • 5:15 p.m. – Salad for President Cookbook Author Julia Sherman will make a tasty salad on @saladforpresident

  • 5:30 p.m. – Moosh Chef & Founder Behzad Jamshidi will demo a Mediterreanean Orzo entree on @behzj

  • 6:00 p.m. – Head Chef of Sweetfin Dakota Weiss shows us how to make a Poke Bowl on @dakotalovesbonemarrow

  • 6:30 p.m. – FEAST’s own Dana Rizer will end the evening on a sweet note with her Choco-coco Peanut Butter “Milkshake” 

Executive Director & Chief Food Enthusiast Dana Rizer says, “A simple donation of $20 can help feed a family of four. That’s why I’m really excited about this cast of chefs and wellness experts who will help us spread the word and continue our mission of empowering and educating through food.”

Supporters can donate by visiting feastforall.org/nightin/ to receive FEAST’s digital cookbook featuring the chefs’ recipes like Julia Sherman’s Red Cabbage with Pomegranate Molasses, Walnuts and Mint; Behzad Jamshidi’s Mediterranean Orzo; Egyptian Carrot Tartar from Aliya LeeKong; that will be highlighted during “A Night in with FEAST” allowing the viewer to follow along at home and emphasize one of FEAST’s core principals, education. 

Additionally, there will be a virtual marketplace where a portion of sales from partners will go towards FEAST: Atelier Saucier will donate 10% from all sales of their Les Combos table linen sets; Sweetfin will donate 10% of sales from their Santa Monica and Silver Lake locations on May 2; Simple Vodka is donating $4 for from every bottle purchased with an additional 20% off with coupon code ‘FEAST 20’; and Califia Farms is providing a 25% discount off your entire order with FEAST. 

Donations can be made by visiting feastforall.org/nightin/ or text the word FEAST to 707070. Donations will be matched by a generous FEAST donor, dollar for dollar, up to $10,000. 

About FEAST

FEAST (Food, Education, Access, Support, Together) is a nonprofit organization committed to promoting wellness and enriching lives through the power of healthy food and human connection, serving families in need in Los Angeles and NYC. In response to the new and increasing needs in our communities as a result of COVID-19, FEAST is focusing its efforts on increasing Food Access through deliveries of fresh produce and prepared meals to families in poverty throughout LA, and by providing food scholarships to families enrolled in FEAST programs nationwide. FEAST needs help to provide more than 20,000 lbs. of produce and $25,000 worth of food scholarships and thousands of meals to families in the coming months.” – www.feastforall.org I @feast_for_all I #FEASTNightIn

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