In celebration of goop’s remarkable 15-year journey, an exclusive collaboration has taken shape, fusing the worlds of Alto’s luxury rideshare with holistic wellness. Launched on October 8th, this exceptional partnership between goop and Alto brings forth an innovative travel experience. Specialized vehicles, adorned with a unique goop x Fromental-inspired wallpaper design custom-crafted for this occasion, will traverse all of Alto’s markets to celebrate the milestone.
As Alto continues to be the gold standard of seamless travel experiences, it only made sense to team up with a fellow trailblazer that never settles for ordinary. The goop x Alto vehicle is not just any old vehicle; it’s a sanctuary on wheels, meticulously curated to immerse you in the world of holistic wellness and unparalleled luxury.
Like all of Alto’s Art Cars, this limited-edition SUV will pick up passengers at random, so you never know if you might be the lucky traveler who wins the goop golden ticket! Each passenger will receive an exclusive goop gift bag, brimming with a selection of goop’s finest beauty and wellness products, including the coveted Dark Spot Exfoliating Sleep Milk, a beloved favorite from goop Beauty.