There’s a hot new biopic on the way, and just in time, a new collection from Herschel Supply has launched ahead of its release.

Courtesy: Herschel Supply

Herschel Supply has partnered with Tuff Gong, the Kingston recording studio Bob Marley founded in 1970 – known as the home of reggae where he produced his greatest works – to release a limited new collection. The new Tuff Gong x Herschel Supply collection has been crafted to capture the essence of Marley’s creative spirit and cultural impact with designs and prints in tote bags, headwear, and more.

All products from the collection will be available ahead of the release of the biopic, “Bob Marley: One Love” on February 14, 2024. Through this collection, Herschel comes together with Tuff Gong, reflecting on Marley’s voice, messaging, and music as the “soundtrack of our brand,” while paying homage to the singer and songwriter. The designs of the bags and totes in the new collection are immediately classic with their retro-modern styles and earthy color ways with subtle details. The apparel offerings pay tribute to Bob Marley, featuring the iconic images of 6 of the legend’s album covers.

The Collection starts at $35 and goes to $100 and is available online at Learn more about the collection, here.

About Tuff Gong

In 1970, Bob Marley founded Tuff Gong Records, previously headquartered at 56 Hope Road in Kingston, Jamaica, now home of the iconic Bob Marley Museum. Bob had purchased the property with his wife, Rita, in 1974 and operated Tuff Gong here until his transition in 1981. In 1986, Rita Marley established the museum at the Hope Road location, having moved Tuff Gong to 220 Marcus Garvey Drive in Downtown Kingston.

Courtesy: Herschel Supply

Today, Tuff Gong International continues to sign world-renowned recording artists. Its current headquarters location is also home to Tuff Gong Studios, one of the most celebrated recording studios in the world, and the only vinyl pressing plant in the Caribbean.

Bob Marley earned the nickname “Tuff Gong” for his fierceness, tenacity, and innate leadership qualities. It is also a nod to the early Rastafarian leader Leonard “Gong” Howell.