Creative Basics Brand Parade Celebrates The Summer of Parade in Los Angeles

Long summer nights are here, and if there’s anywhere to pull them off, it’s LA! Creative Basics brand Parade hosted a lively party as part of the Summer of Parade series in Los Angeles on Thursday, July 15, at the Freehand. Guests were treated to Circus-themed goodies such as churros, cotton candy, and popcorn, as well as a gift bag consisting of Parade swag, including a candy bra.
Since its launch in 2019, Parade has surpassed 2M pairs of underwear sold (an estimated 1 pair sold every 30 seconds), expanded its product category offerings into Bralettes, and is on track to becoming carbon positive by 2025. At the helm is 23-year old Cami Tellez, who aims to continue furthering the brand’s inclusivity and self expression ethos. Check out the photos, credit of Owen Kolasinski, for some fun shots of the celebration!