Meet The Majority: How Style Sounds

Meet The Majority: How Style Sounds

Contributing Editor: Anthony Stafford

Lights, cameras, action… Food, music, fashion! These are the staples that make up almost all of Southern California’s events, and it would be a disservice to attendees if even one of those necessities were forgotten. It’s a perfect formula, and emerging denim brand, Majority Denim, is looking to take advantage of what much of SoCal’s population thrives on — while also directly connecting to striving artists and influencers for amazing opportunities.

On Thursday, July 25, 2019, from 7 pm to 10 pm, Majority Denim will hold their first major event, titled “Meet the Majority – How Style Sounds”. This free special event is a celebration of a new beginning in Los Angeles for Majority Denim. This innovative, high-quality fashion brand, is designed to style all genders, and proceeds from every item purchased from the brand will be donated to charity. While designated to be an evening where fashion meets music, Majority Denim plans on introducing their new influencer program, “Meet The Majority”. The Majority influencers will unveil their creative craft by showcasing their custom denim pieces in collaboration with Majority Denim’s Creative Director/Co-Founder, Christian K.

Even more exciting, the event will feature live music performances from Jeff Bernat (@jeffbernat) & Nathi (@nathiofficial) with their original music. Fortunately, the fun doesn’t stop there, as the evening will also include a Majority Denim pop up shop with a DIY Custom Station, complimentary bites and drinks, a live DJ (DJ Street Fox) & live music, a performance by The Mob Dance Company (@themobdanceco), and a night of mingling with the trendsetters and tastemakers of LA. This special event will be held at As We Dwell, located in the Arts District of Los Angeles, at 440 S. Alameda St. More information about this new and beautiful location can be found on their website, while more details about the event can be found on Eventbrite.

Features and benefits of the “Meet The Majority – How Style Sounds” event include:

  • An estimated 1K+ attendees throughout the event.
  • An expansive network of fashionable artists, musicians, actors, dancers, and business entrepreneurs.
  • An innovative denim company fresh to the fashion scene introducing high quality styles fit for all genders.
  • A showcase of the “Meet The Majority” Brand Influencers custom denim styles created with the Creative Director/Co-Founder Christian K. The influencers collective network spans over half a million followers across digital media platforms.

Guests can RSVP for this free event here.

More About Majority Denim

“Sharing a sense of style through community, innovation, and unity. We don’t need to fit in, we stand out” – Majority Denim

“An innovative, high quality fashion brand, designed to style all genders. Made in Los Angeles. A team of veteran denim makers with over 30 years of experience using high quality Italian, Japanese, Brazilian and American denim. We are on the path of discovering the ‘nu’ generation movement and merging it with consistent high quality and tradition.”

Majority Denim also has a recently launched YouTube Channel where they give exclusive access to their business, their partners, lifestyle, and design process. Click the play button below for a deeper glimpse into what the fresh LA. brand is about.

Recap: Bohemian Ball Puts a Spotlight on Unlikely Heroes

Recap: Bohemian Ball Puts a Spotlight on Unlikely Heroes

LA nights are often subject to parties and gatherings all over the city, but on the evening of July 11th, a different kind of gathering took place. From 6 pm to 10 pm, this event gave back in one of the most heartfelt ways possible, and helped to cast away darkness encompassing the lives of today’s innocent children. The Bohemian Ball, a charity event created by Natalie Backman and The Young Leaders Council, gathered notable guests of the Agoura Hills community to raise funds for powerful social change. Among the crowd was Actress/comedian, Anjelah Johnson; Musician, Manwell Reyes; Singer/songwriter, Tyrone Wells; Buzzfeed actress and comedian, GloZell Green, and Actress/comedian, Angel Laketa Moore, to name a few.

The Bohemian Ball was created to bring awareness to the non-profit, Unlikely Heroes, an organization that rescues and rehabilitates child victims of sex trafficking all around the world. The Young Leaders Council created a presentation demonstrating how important Unlikely Heroes’ work is by highlighting the success stories of children they’ve been able to save within their program. Singer/Songwriter Tyrone Wells performed a medley of songs while guests enjoyed a dinner, drinks, and desserts. The event managed to raise just under $50,000 for the organization’s efforts, which is sure to go a long way in helping children worldwide.

While it may be pretty straightforward to believe that the funds raised will provide a shelter for the children, they actually go much further to include healthcare, education, recreational activities, rehabilitation resources, love, and hope to the rescued victims of sex trafficking domestic and abroad.

About Unlikely Heroes

Unlikely Heroes, is a local non-profit organization dedicated to rescuing and rehabilitating child victims of sex trafficking in countries such as Nigeria, Thailand, Mexico, and the Philippines, as well as the United States. The organization strives to rescue and rehabilitate all of these children — as well as post trauma therapy, education, medical care and job training and most importantly, a happy, healthy childhood.

About Natalie Backman

Natalie Backman is a yoga teacher, and the Founder of Imagine Fest. Originally from Washington State, Natalie has called Los Angeles home for nearly seven years and has been teaching yoga for five of them. She is currently a 500-hour Experienced Registered Yoga Teacher of the Himalayan Tradition and is working toward certification in ParaYoga with Rod Stryker. She teaches weekly at Agoura Power of Yoga as well as Horizons Senior Center, MUSE School, and for several private clients. She, along with the entire Imagine Fest family, donates her time and energy to offer healing and empowerment to their local community, as well as an opportunity to be the change we wish to see.

Revisiting MOBS for an LA Summer

Revisiting MOBS for an LA Summer

Contributing Writer: Anthony C. Stafford

If you haven’t already taken a summer vacation, odds are you will soon. And if you have taken that summer vacay already, you’ll probably be taking another one or doing some outdoor activities at the very least. For that reason alone, we thought it would be a great opportunity to revisit  footwear brand MOBS Design. After all, in LA’s summer fun (and heat), comfort is a top-notch priority — and MOBS is here to delivery just that. If you missed our previous coverage of MOBS’ amazing brunch event, you can catch up here. Otherwise, keep reading to learn more about why we’re revisiting this amazing brand!

MOBS Design is a staple for the shoe connoisseur, and they’ve been creating extremely comfortable, light-weight, and attractive shoes for both men and women. With a variety of eye-catching styles, the shoes truly fit whatever occasion life can throw at you. From running and exploring the city, to picking up the kids after work, MOBS has taken into account that we live diverse and busy lives. As a result, the company’s offerings transcend the demands of daily life.

In addition to the many styles, MOBS features an easy-on-the-eyes array of color combinations to further meet your particular tastes. Whether you’re feeling sporty and need a breathable knit finish, or life is demanding something more formal to match your slacks, this brand has your feet covered with all-leather finish options. When we last met with the MOBS team, they wore their favorite pairs of stylish designs, and spoke eloquently of their mission, creative and design processes, and what’s to come in the company’s future. Here’s what that vision is like today, plus a little more insight from MOBS’ Founder and CEO, Alexandre Benaim, in a special Q&A interview:

Where do you find inspiration for the aesthetic of MOBS?

“I find my inspiration in culture all around the world but also in design, architecture, art, photography, cartoons, sport wear, work wear, combat wear, materials, high end and any fashion to create versatile sneakers that work in any situation and allow to be active and dress-up.”

What sparks your ideas, visually? Why unisex?

“Sneakers are functional product by definition which makes our designs are driven by technics and comfort. Otherwise I believe that men and women can definitely wear the same colors and materials.”

What are your imperatives as a creative director?

“Find the meaning without losing the goals. Create the aesthetic without losing the comfort. Build the story without losing the identity.”

How do you keep creative integrity and originality within the footwear market, while so many brands are copying from each other?

“We are not chasing the trends, we are not reinventing the wheels… In fact we are just trying to offer the best version of classic silhouette by offering a minimalist timeless design.”

Who would you describe as the quintessential MOBS consumer?

“Any active, nomadic people with a free state of mind.”

What direction would you like to see MOBS grow toward in the future?

“I would love to establish MOBS as a relevant high-end, athletic lifestyle brand with a diversity of products.”

Everyone has remarked the extreme comfort of MOBS shoes. What is the secret?

“The magic recipe! We design and engineer a real athletic in-sole and out-sole combined with leather uppers, and even the entire linings of all our models are made from natural leather. We have been through all the details to offer the best possible comfort.”

What is your favorite shoe from the collection, and why?

“Tough question… But the high top is really an awesome version of what I think is the most emblematic sneaker’s silhouette.”

MOBS Design brings innovation, unique colors, high-quality materials and undeniable comfort to the table. LA summers have become notorious for all there is to do regarding entertainment and activities — as well as the scorching weather. The MOBS brand is a refreshing eye-magnet in the world of sneakers, and it’s reassuring to find a brand of shoes that can bring many miles of durability to the feet of consumers in an extremely versatile and stylish way. Simply put, the shoes are just so damn cool!

NEW TO SOCAL MAG! L.A. DEE DA 2.0!

NEW TO SOCAL MAG! L.A. DEE DA 2.0!

THIS WEEK: DANCES WITH FILMS FESTIVAL, WONDERWORLD LA

DANCES WITH FILMS

The opening night green-carpet event for the Dancing With Films indie film festival took place in the gorgeous and historic lobby of the Hollywood Roosevelt Hotel, directly across from the TCL Chinese Theatres where the short and full-length works were set to screen over the next couple of weeks in multiple theaters. As directors, producers and on-screen talent made their way down the carpet, each group shepherded by a protective publicist, such as seasoned L.A. flacks Henry Eshelman and Diane Brown, cameras flashed and interviewers held up mics under the glaring lights. For many of these indie filmmakers from around the world and around the U.S., this was their very first brush with Hollywood glamour!

Now that the Los Angeles Film Festival has ceased hosting an annual event, Dances With Films — so named in its debut year by co-founders Leslee Scallon and Michael Trent to support a feature film they had made called Indemnity, in the wake of Sundance hosting a plethora of “dance” monikered film festivals — i.e., Slamdance, Digidance, No Dance, and several more with similar monikers.

Twenty-two years later, Leslee and Michaels’s Dances With Films is going stronger than ever while still sticking to their motto of “No politics, no stars, no sh*t.”

DWF has risen to fill the breach left by the L.A. Film Festival in supporting and featuring primarily indie film projects of all kinds, some of which this year included the heartbreakingly excellent The Land, which features a terrific star turn by actor Herman Johansen; the girl-centered video-gaming short Would You Like To Try Again?; Wowsers, produced by and starring the party’s most fabulously dressed guest Sam Fox, about a club where the BDSM isn’t always safe, sane and consensual; and the surprisingly witty horror-comedy Driven, starring the film’s writer, Casey Dillard, along with Richard Speight Jr. of HBO’s Band of Brothers and the CW series Supernatural.

WONDERWORLD LA

Just down the street from where DWF was hosting their opening night festivities, the fabulous magical interactive pop-up museum that is Wonderworld LA was throwing their own soiree to introduce the Wonderworld brand of visual genius to celebrities and local media influencers, sweetening the pot with drinks, donuts, a cotton candy station, complimentary nail art, and swag bags for attendees. Even Fox 11 news showed up to cover it!

Co-founded by venture capitalist Hua Wang and businessmen Jay Yue and Jie Wang, Wonderworld first popped-up in New York’s Soho district where the threesome gathered a cabal of creative designers who were seeking a platform for their work. Wonderworld Soho ran for a year before coming to Hollywood’s Walk of Fame just this month, where local artists such as Josh Wong collaborated in customizing the build-out to be unique to L.A.

Pop-up museums may be a new concept in Los Angeles, but they’re a big — and lucrative! — trend in NYC, where the trio behind the original and L.A Wonderworlds is set to launch Wonderworld Brooklyn any day now.

In NYC, Wonderworld is something of a fashion brand, but here in L.A., they’re not targeting the nightlife set. Rather, Wonderworld is open only during daylight hours and is bracing for a steady stream of both the legitimately young as well as the so-called young at heart, who will no doubt be completely entranced by the Alice-in-Wonderland-esque rabbit-warren of 11 differently themed interconnecting rooms, all housing art installations in various crazy-wonderful themes, all of which are meant for extreme posing and photographic shenanigans. Memory-making shots of patrons climbing in, on, and around the various oversized and decorative props, and Instagram-worthy photo ops with your posse are highly encouraged. We can’t help thinking that kids, both little and big, will take to Wonderworld LA as if it were a more sophisticated version of a Disney theme park!

Wonderworld LA is set to pop at least through the second week of August. For tickets and information call (747) 284-9616.

 

 

 

Viceroy L’Ermitage Beverly Hills and Viceroy Santa Monica Prepare to Help Dads Celebrate Father’s Day

Viceroy L’Ermitage Beverly Hills and Viceroy Santa Monica Prepare to Help Dads Celebrate Father’s Day

It’s dad’s time of year for celebration, and Viceroy L’Ermitage Beverly Hills and Viceroy Santa Monica are doing big things to give dads in Southern California the VIP treatment they deserve this year. As usual, both Viceroy’s are proving optional experiences, and you’re bound to choose one your dad or father-like figure will appreciate.

Golf and Whiskey?

Viceroy L’Ermitage Beverly Hills has dads covered with two of their favorite things this Father’s Day weekend. LA golf-meets-culture brand Malbon will be bringing their urban focused apparel and accessories designed for the stylish creative-minded set to the property at a special pop-up from 10:00 a.m. – 4:00 p.m. both Saturday, June 15th and Sunday, June 16th. The pop-up will allow guests a chance to explore the brand’s latest capsule collection focused on the love that fathers and their children share for the game of golf. Expect anything from hats, tops and outerwear to such unique accessories as silk scarves, ball markers, scotch glasses and cigar cases for dads seeking the finer things in life.

Concurrently, at the hotel’s restaurant Avec Nous, Chef Nicholas Loncar has created a special take on “steak frites” which he’ll be serving for guests to enjoy on Father’s Day itself from 11:00 a.m. until 11:00 p.m. His iteration involves Pecanwood Smoked Bacon Wrapped South Texas Antelope Chop with Woodinville Barrel Aged Maple Syrup and will be accompanied by Chipotle Sweet Potato Tots at a price point of $25.  Since what refined dad doesn’t enjoy sipping on some whisky from time to time, Avec Nous will also be offering a specialty Woodinville Apricot Sour for the day. Both the steak frites and apricot sour will be served in addition to the restaurant’s regular offerings.  Avec Nous at Viceroy L’Ermitage Beverly Hills is located at 9291 Burton Way. Reservations can be made here.

Burgers and Bourbon?

Meanwhile, at Viceroy’s coastal property in Santa MonicaCast Chef Sean Piccarreto is offering up a $24 Build Your Own Burger giving dads a chance to customize their half pound patties with with such unique options as mac ‘n cheese, grilled pineapple, Fritos, harissa hummus, burrata and fried egg. He’s also running other dad-friendly specials including Carnitas Sliders with Tomatillo Jam ($12) and Baby Back Ribs with Peach BBQ Sauce, Yucca Fries and House Tangy Slaw ($24). To round out the day, Viceroy Santa Monica is also providing a Whiskeys to Know About Flight with three one ounce pours priced at $30. Featured whiskeys include Willet Pot Still Small Batch BourbonBurning Chair Bourbon and Angels Envy Rye. The special offerings will be available on Sunday, June 16th from 11:00 a.m. to 8:00 p.m. in conjunction with the property’s brunch and all-day lounge offerings. Cast at Viceroy Santa Monica is located at 1819 Ocean Avenue. Reservations can be made here. Whatever your choice, make it a Father’s Day to remember for both you and dad.

sixth + mill Teams Up with Tito’s Vodka for Second Sundays Series

sixth + mill Teams Up with Tito’s Vodka for Second Sundays Series

Temperatures across SoCal are heating up, and we all know what that means! Summer is here! And to celebrate, sixth + mill is partnering with Tito’s Vodka to bring you their Second Sundays series, happening on the 2nd Sunday of every month until September!

WHO

sixth + mill and Tito’s Vodka is hosting Second Sundays on Sixth Kickoff Pool Party

WHAT

Second Sundays on Sixth is the only public pool party in LA’s famed Arts District. Tickets are $40 a person, and include food, beverage, and pool admission. Tickets can be purchased here.

A variety of Tito’s cocktails will be served as well as, beer, mimosas, and delicious spiked lemon Italian ices. The party will also have a fun DJ spinning tunes, lawn games, and a curated selfie wall. Guests are encouraged to bring their own towels and use a ride share service.

WHEN

Every second Sunday through September:

  • Sunday, June 9th
  • Sunday, July 14th
  • Sunday, August 11th
  • Sunday, September 8th

WHERE

1335 E 6th St, Los Angeles, CA 90021
The pool is located behind the restaurant, and guests can enter through the restaurant.

 

About sixth + mill

sixth+mill pizzeria and bar is a casual-dining restaurant from Chef Angelo Auriana & Restaurateur Matteo Ferdinandi. The restaurant joins the widely successful Brera Ristorante and The Factory Kitchen, offering a dining destination celebrating the regions of Southern Italy. The neighborhood pizzeria features hand-crafted pizzas and hard durum wheat pastas, and a selection of shared small plates and dishes inspired by Chef Angelo’s childhood memories. Chef Angelo draws upon a few recipes from his father’s home cooking, such as the Pizza alla Montanara, a fried dough topped with a rich tomato sauce and scamorza cheese, traditionally served during special family gatherings. The Gnocchi alla Sorrentina, a hearty dish from Campania, is a deep, simmering dish of garlic-infused potato gnocchi with a bright tomato sauce, topped with bubbling mozzarella and fresh basil. Chef Angelo has imported a Mario Acunto Neopolitan-style wood-fired oven encased with refractory bricks, allowing a thermal source of heat to provide consistency throughout the baking process for pizzas and pastas al forno. A traditional Italian spiral mixer slow mixes the dough allowing for a better fermentation process that develops a lighter dough and signature flavor. Those elements, paired with sixth+mill’s signature natural yeast starter and a mix of flours creates pizza that is slightly crispy on the outside, soft and tender inside, light and highly digestible. Imported ingredients including cheeses, cured meats, and olive oil from the mountainous terrain of Molise, coupled with local produce, enhance the authenticity and freshness of each dish. Beverage Director /Sommelier Francine Diamond-Ferdinandi presents an approachable, easy to navigate wine and beer list. The cocktail list includes the San Gennaro: Bols Genever, Carpano and a splash of soda and a vibrant red Malafemmena or “bad woman” cocktail, named after the famous Italian song, made with tomato juice, spices and vodka.