Meet The Majority: How Style Sounds

Meet The Majority: How Style Sounds

Contributing Editor: Anthony Stafford

Lights, cameras, action… Food, music, fashion! These are the staples that make up almost all of Southern California’s events, and it would be a disservice to attendees if even one of those necessities were forgotten. It’s a perfect formula, and emerging denim brand, Majority Denim, is looking to take advantage of what much of SoCal’s population thrives on — while also directly connecting to striving artists and influencers for amazing opportunities.

On Thursday, July 25, 2019, from 7 pm to 10 pm, Majority Denim will hold their first major event, titled “Meet the Majority – How Style Sounds”. This free special event is a celebration of a new beginning in Los Angeles for Majority Denim. This innovative, high-quality fashion brand, is designed to style all genders, and proceeds from every item purchased from the brand will be donated to charity. While designated to be an evening where fashion meets music, Majority Denim plans on introducing their new influencer program, “Meet The Majority”. The Majority influencers will unveil their creative craft by showcasing their custom denim pieces in collaboration with Majority Denim’s Creative Director/Co-Founder, Christian K.

Even more exciting, the event will feature live music performances from Jeff Bernat (@jeffbernat) & Nathi (@nathiofficial) with their original music. Fortunately, the fun doesn’t stop there, as the evening will also include a Majority Denim pop up shop with a DIY Custom Station, complimentary bites and drinks, a live DJ (DJ Street Fox) & live music, a performance by The Mob Dance Company (@themobdanceco), and a night of mingling with the trendsetters and tastemakers of LA. This special event will be held at As We Dwell, located in the Arts District of Los Angeles, at 440 S. Alameda St. More information about this new and beautiful location can be found on their website, while more details about the event can be found on Eventbrite.

Features and benefits of the “Meet The Majority – How Style Sounds” event include:

  • An estimated 1K+ attendees throughout the event.
  • An expansive network of fashionable artists, musicians, actors, dancers, and business entrepreneurs.
  • An innovative denim company fresh to the fashion scene introducing high quality styles fit for all genders.
  • A showcase of the “Meet The Majority” Brand Influencers custom denim styles created with the Creative Director/Co-Founder Christian K. The influencers collective network spans over half a million followers across digital media platforms.

Guests can RSVP for this free event here.

More About Majority Denim

“Sharing a sense of style through community, innovation, and unity. We don’t need to fit in, we stand out” – Majority Denim

“An innovative, high quality fashion brand, designed to style all genders. Made in Los Angeles. A team of veteran denim makers with over 30 years of experience using high quality Italian, Japanese, Brazilian and American denim. We are on the path of discovering the ‘nu’ generation movement and merging it with consistent high quality and tradition.”

Majority Denim also has a recently launched YouTube Channel where they give exclusive access to their business, their partners, lifestyle, and design process. Click the play button below for a deeper glimpse into what the fresh LA. brand is about.

The Office of Angela Scott Partners with GO Campaign to Pay It Forward

The Office of Angela Scott Partners with GO Campaign to Pay It Forward

Teachers are arguably the most undervalued superheroes in today’s workforce — and The Office of Angela Scott knows that all too well having had many teachers throughout her life becoming psuedo-family as she developed her creative muscle to become the designer — and woman — she is today.

 
In honor of Teacher Appreciation Day on May 7th, the female-founded footwear brand is paying it forward by giving 40% of all web sales on May 7th to the GO Campaign to support the Redeemer Community Partnership (RCP). The Office of Angela Scott launched the Pay It Forward program in August of 2018 to honor our incredible teachers with an investment piece that gives them confidence, comfort and a strong foundation to stand tall. The Pay It Forward Program offers teachers a continuous 40% discount applicable to any collection.

The Office of Angela Scott is proud to announce its partnership with GO Campaign for Teacher Appreciation Day 2019 (May 7). GO Campaign, a non-profit organization based in Los Angeles, identifies deserving pioneering Local Heroes throughout the world and partners with their organizations to give opportunity to vulnerable children around the world. Since 2006, GO Campaign has improved the lives of over 133,000 children throughout 35 countries.  In honor of Teacher Appreciation Day, The Office of Angelea Scott is partnering with GO Campaign to support Redeemer Community Partnership (RCP). RCP is an organization focused on nurturing some of Los Angeles’ most vulnerable youth and providing them with the critical academic support they need to ensure that every child growing up in Los Angeles’ most impoverished neighborhoods has the access to education they deserve.

Founded by Richard Parks in 2001, RCP was created to build a safe, healthy, opportunity-rich community where children, youth and families living in Los Angeles’ University Park neighborhood can thrive.  This neighborhood is densely populated, low income, and home to many immigrant families. The median household income is $30,205, much less than the City’s median of $54,501. The schools in RCP’s community struggle to meet the needs of their students. At most schools in the area, the concentration of low-income children is above 90%, and often 30-50% are English Language Learners (ELL).  With large class sizes, high teacher turnover and limited support staff, many students never get the help they need.

At Mack Elementary, just four blocks east of the RCP facility, only 3% of last year’s fifth-graders achieved proficient scores on the state standardized math test. Children entering middle school with math and reading deficits face overwhelming obstacles to college-readiness. . . but RCP is changing all this!  RCP offers an individualized reading curriculum to students during the academic year – giving children the access to the academic support they need to provide them opportunities they never imagined possible. RCP aims for all fifth graders who graduate from their program to have reading skills at or above state grade-level standards. And not only that, but children who are a part of their program are learning to enjoy reading, to feel confident about their ability to learn challenging material, and to use technology without intimidation.  RCP is giving these children the confidence they need to face the world with hope and pride. RCP’s results are a gift to teachers, making their students more engaged and eager to learn.

GO Campaign & The Office of Angela Scott believe in the work RCP is doing and that is why in honor of Teacher Appreciation Day, The Office of Angela Scott is committed to raise funds to provide RCP with three teachers for the fall semester.  These additional staff members will enable RCP to reach its goal of making sure that every fifth grader who graduates from their program not only has reading skills at or above state grade-level standards, but the confidence they need to go on to thrive in middle school.

Christian Cowan Wows L.A. with Powerpuff Girls Inspired Collection

Christian Cowan Wows L.A. with Powerpuff Girls Inspired Collection

     

If there’s something to be said about Christian Cowan, it’s that he’s as innovative as he is fun. We’re talking about a designer who’s dressed the likes of Beyoncé, Lady Gaga, Naomi Campbell, Cardi B, Ariana Grande, and so many more, marking him as a prominent creative in the fashion industry. Amidst his well-deserved success, Cowan chose to celebrate women on International Women’s Day with a thoroughly captivating runway experience in Downtown L.A. at the City Market Social House showcasing his “Powerpuff Girls” inspired capsule collection.

The partnership came directly from Cartoon Network, the very network that first aired “The Powerpuff Girls” in 1998. In a continued celebration of the show’s 20th anniversary, Cartoon Network saw it fit to align itself with Christian Cowan to develop a collection that not only celebrates a pop culture phenomenon like “The Powerpuff Girls,” but also furthers the notion that women and girls can be powerful at any age.

The Powerpuff Girls have always been part of a broader pop cultural celebration around ‘girl power,’ said Jill King SVP, Marketing and Partnerships, Cartoon Network and Boomerang.Christian’s take on the many complex aspects of femininity, along with his originality and fearlessness as a creator, makes this a perfect collaboration to bring the message of empowering girls and women of all ages to life.

The collaboration between Cowan and The Powerpuff Girls will also benefit and support She’s the First (STF), as a means to further promote the nonprofit’s mission to fight gender inequality through education. STF believes that a girl with an education is unstoppable!

I am thrilled to be partnering with such an iconic brand whose message is about supporting one another and kicking butt no matter your age, size or gender,” says Cowan. “I grew up watching The Powerpuff Girls, and I am so lucky to have the opportunity to create a collection inspired by characters that advocate for sisterhood and positivity.

   

SoCal Mag was all for the nostalgia and appreciated Cowan’s attention to detail through design from the show’s inspiration. Hues of the iconic blue, green, and pink donned by the Powerpuff Girls’ uniform were seen throughout the collection with additional nods to other notable characters from the show like Miss Sara Bellum and the Girls’ arch nemesis, Mojo Jojo.

Celebrities in attendance included: Paris Hilton, Heidi Klum, Erika Jayne, Tinashe, Amanda Steele, Kollin Carter, Carly Rae Jepsen, Monique Coleman, Betty Who, Skai Jackson, Kim Petras, Draya Michelle, Shaun Ross, Julissa Bermudez, Francia Raisa, EJ King, Gia Gunn, Max Emerson, Marta Pozzan, Megan Pormer, Patrick Starrr, Christa Allen, Madison Grace, Niia Bertino, Ginta Bertino, Nikita Dragun, Jazzmyne Roberts, Khrystyana Kazakova, and Lindsay Webster.

CREDITS:

Styling – Patti Wilson; Hair – Bumble & Bumble; Makeup – MAC; Music – Ty Sutherland; Production – IMG Focus

Check the rest of the looks at the gallery below:

(Photo Credit: Mark Hill Photography)

We are looking for talent—photographic talent—portfolios with great stories, great images.
To submit please email: [email protected]

WHERE Los Angeles, When Streetwear Makes an Impact

WHERE Los Angeles, When Streetwear Makes an Impact

WHERE

MADE IN + BY + FOR LA

   

Streetwear as a whole resonates so easily with the city of Los Angeles, so much that it’s a staple part of L.A. culture. Streetwear loves L.A., and L.A. loves streetwear, so it’s no mystery as to why this city is a booming hub of creative brands and designers tapping into the category that has skyrocketed to mainstream fashion. Los Angeles is saturated with streetwear brands, but few create with the position of a reaching out to a greater cause. The young founders of WHERE thought about what it means to be a streetwear brand and really wanted to reflect a celebration of this amazing city through their clothing. They even took it further to expand the brand’s platform in a positive direction by partnering with the Time’s Up Organization and Legal Fund to combat sexual assault and inequality. See what WHERE’s co-founders, Natasha Hunt Lee & Tyler Makhani, have to say about their brand and the overall message they want to deliver.

What separates WHERE Clothing from other streetwear brands?

Something that we always notice with other streetwear brands is this nonchalant sense of coolness. You can see it in the model’s expressions and body language. Then, you add the intimidating nature of both influence and luxury and these brands are almost so ‘cool’ that they’re untouchable. We want to redefine that. We want to align “cool” with excitement and warmth and the sincerity that comes with those feelings. When we take photos, we make sure most of them are candid. We want everyone smiling.

     

The Times Up movement is making some serious waves in today’s social climate. What compelled you to contribute to this initiative via your clothing brand?

This is important to us for so many reasons. The work that the Time’s Up Organization and Legal Fund is doing to end sexual assault, harassment and inequality is imperative. Their platform is massive, and it’s so important to support their ability to fund legal representation for the victims of these crimes.

Natasha: As a woman, specifically in the entertainment business, I am appalled by the way various powerful figures have taken advantage of their position by asserting themselves over so many, a majority being (but not limited to) women. In addition, there is a discrepancy in women’s pay, authority in the work place and our opportunities, benefits and representation. As a woman who has been given the privilege of an education, I think it’s only right to use my own, smaller platform to promote causes like Time’s Up. I am excited by and grateful for their work towards creating a safer and more honorable community.

      

What message do you want WHERE Clothing to give its fans?

Celebration. We want ours to transfer. We love what these clothes represent, and we want our customers to join us in celebrating when they buy something— whether it be Los Angeles artisanship, a special graphic, or the Time’s Up Legal Fund.

      

What can we expect from the brand in future collections?

This is just the beginning for us and we can’t wait to keep going. We will continue to perfect our fit and feel while bringing new ideas and inspirations to the table. We have so many designs ready and we’re so excited to share— from more creative capsules like REPOSE, to new city specific collections like our New York Series set to launch next year. Additionally, we are working on some collaborations and partnerships with other brands that uphold similar values and aesthetics. With every collection, we learn so much. It’s so fun for us to take that knowledge and invest it into our future.

Make sure to follow WHERE on Instagram at @whereyouatbaby