See the Movie, See the Fashions

See the Movie, See the Fashions

LOS ANGELES, NOVEMBER 2021 Metro Goldwyn Mayer (MGM) and United Artists Releasing have partnered with the Fashion Institute of Design & Merchandising for a limited time House of Gucci exhibit at the FIDM Museum from November 23 – December 4, 2021 (10AM – 5PM PT).

House of Gucci is inspired by the shocking true story of the family behind the Italian fashion empire. When Patrizia Reggiani (Lady Gaga), an outsider from humble beginnings, marries into the Gucci family, her unbridled ambition begins to unravel the family legacy and triggers a reckless spiral of betrayal, decadence, revenge, and ultimately… murder.

Presenting an exclusive mix of never-before-seen House of Gucci photography, film footage, and costumes curated by costume designer Janty Yates, this exhibition offers audiences an immersive experience and backstage access to director Ridley Scott’s upcoming crime drama starring Lady Gaga, Adam Driver, Jared Leto, Jeremy Irons, with Salma Hayek and Al Pacino.

With exhibition curation and creative direction led by Melina Matsoukas’ De La Revolución, in conjunction with MGM and United Artists Releasing, we invite you to explore the world of the House of Gucci through exclusive new film stills, unit photography shot during film production, behind-the-scenes photography and cast portraits shot by photographer Cuba Tornado Scott.

“Making this film has been an extraordinarily rewarding experience, and this exhibition serves as an extension and showcase of the terrific work by my remarkable team of artists,” said Ridley Scott.

FIDM will be hosting a series of activities around the House of Gucci exhibit for their past, present and future students and the exhibit will be open to all students of FIDM and the community.

House of Gucci is only in theaters this Thanksgiving.

FIDM/Fashion Institute of Design & Merchandising
919 Grand Ave. Suite 425Los Angeles, CA 90015

www.welcometothehouseofgucci.com

https://www.unitedartistsreleasing.com/house-of-gucci/

https://www.facebook.com/HouseOfGucciMovie

https://twitter.com/houseofguccimov

https://www.instagram.com/houseofguccimovie/

https://www.tiktok.com/@houseofguccimovie

Lady Gaga stars as Patrizia Reggiani in Ridley Scott’s
HOUSE OF GUCCI
A Metro Goldwyn Mayer Pictures film
Photo credit: Courtesy of Metro Goldwyn Mayer Pictures Inc
© 2021 Metro-Goldwyn-Mayer Pictures Inc. All Rights Reserved.

For Your Holiday Wishlist: Daniel Patrick

For Your Holiday Wishlist: Daniel Patrick

There’s bound to be a fashion lover in your life, and that person could very well be you.

In either case, there’s a brand we want to introduce you to. Luxury streetwear label Daniel Patrick has the perfect pieces for someone who loves a transitional wardrobe that never goes out of style. Whether you’re gifting to a city dweller or beach lover, Daniel Patrick’s considered designs will dress them for every occasion. The unisex friendly collections offer an intelligent mashup of sportswear and streetwear reflected in items such as their Summit Tee, DP Adidas Basketball Thermal Hoodie, and 7 Pocket Cargo.

If you’re looking for the deals and savings, for the entire month of November you can enjoy site-wide sales on danielpatrick.us with Cyber Week offering up to 70% off site-wide sales everyday. Check out the styles below and consider them for yourself or that fashion lover in your live as we creep closer to the holidays.

About Daniel Patrick

Daniel Patrick Inc. is a luxury sportswear company founded in 2012, & is headquartered in Los Angeles. The brand has been worn by the hottest names in sports & entertainment including Justin Bieber, Beyonce, Kendall & Kylie Jenner, James Harden, Chris Paul, & Kendrick Lamar. Designed by Australian native & former professional rugby player Daniel Patrick as Creative Director, pieces are always aligned with the latest trends in fashion. Daniel Patrick Inc. is currently riding the continuing wave of dressing more comfortably, via an intelligent mashup of sportswear & streetwear, with a twist of luxury. The clothing combines style, comfort, & quality in a package that has drawn the attention of Vogue, Vanity Fair, GQ, & the Los Angeles Times. Nearly ninety percent of items are manufactured in Los Angeles, many of which you can find in their flagship showroom on Melrose Ave near the famed Sunset Strip. Visit https://danielpatrick.us to learn more.

Canada Goose Opens at South Coast Plaza

Canada Goose Opens at South Coast Plaza

There are few things that enhance the appeal of fashion, but cold and snow are two things that make it all the more fun. Over at Canada Goose, who opened their first permanent California retail store on October 29, functionality meets attractive practicality as they show just how fun luxury arctic apparel can be. Located at South Coast Plaza, and featuring its first-ever Snow Room in the United States, Canada Goose is on a mission and they’re ready to show you the proof in the pudding. The Snow Room, the next generation of our award-winning Cold Room, simulates a snowstorm daily with temperatures reaching as low as -10°F. This innovation replicates various conditions for visitors to experience Canada Goose’s functionality and performance, inviting them to put their products to the ultimate test.

The Snow Room’s environment is inspired by the climate of Churchill, Manitoba, best known as the Polar Bear capital of the world, and home to longstanding Canada Goose partner, Polar Bears International (PBI), the non-profit organization dedicated to advocacy and the worldwide conservation of polar bears and their habitats.

Known around the world as a performance luxury essential, Canada Goose can be seen on city streets, mountain peaks and film sets, alike, with a variety of ideal products for the West Coast lifestyle. The brand’s lightweight down jackets are made for every day, perfect for chasing sunsets in Malibu and hiking in Griffith Park. The newest line of lightweight down jackets, puffers and vests, called the Cypress and Crofton collections, are made with the brand’s Recycled Feather-Light Ripstop Fabric, which is 100% Recycled Nylon and includes a water-repellent finish. The HyBridge® collection provides lightweight warmth that is designed to move with you, perfect for active use, layering and on-the-go adventures. Packable and portable, these styles are also the perfect travel companion. The selection of knit sweaters, hoodies and zip-ups, made with Merino Wool and Organic Cotton, are fit for a casual, laid back look. Thermal Mapping® technology is incorporated in the knit styles to maximize warmth and breathability with strategically placed down-filled panels and a more open knit construction in areas that are prone to overheating. 

Canada Goose’s HUMANATURE platform is the driving force of its purpose to keep the planet cold and the people on it warm. HUMANATURE unites the brand’s sustainability and values-based initiatives, including its Sustainable Impact Strategy, philanthropic work and dedication to culture through the arts. HUMANATURE is brought to life in the South Coast Plaza store through the Northern Art Program, which celebrates Northern Canadian artists. For this location, the brand partnered with artist, Winnie Truong. Truong’s artwork for the space, titled Zephyr, is a stop-motion animation work created entirely with cut paper that guests can experience in the Snow Room. Zephyr is inspired by the idea of the invisible made visible, with impressions of flora and landscapes of the Los Angeles area and beyond – across San Bernardino Forest, and towards Joshua Tree. Guests will be treated to an entrancing animation of beautiful scenes that rise and fall with the introduction of new environments. Additional illustrations and sculptures by Inuit artisans are showcased throughout the store, all embodying the symbiotic relationship between people and the planet.

On November 12, Canada Goose’s brand-new Footwear collection will be available in-store. The collection complements and completes the Canada Goose lifestyle. The collection features two styles: the Snow Mantra Boots and Journey Boots. The Snow Mantra Boots are born from the brand’s Snow Mantra Parka, renowned as the warmest coat on Earth and designed with functional intention. The Journey Boots are expertly crafted in Italy and built for the demands of the everyday. Designed with an iconic squared off-toe, The Journey was inspired by classic Hiker boots worn in the Alps.

About Canada Goose

Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromised craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keep the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit www.canadagoose.com for more information.

New Atlas of American Style

New Atlas of American Style

From the forthcoming book with Vogue entitled THE UNITED STATES OF FASHION: A NEW ATLAS OF AMERICAN STYLE which will  be publishied on September 7th.

 

An expanded look at Vogue’s February 2021 issue which launched their project, this book celebrates creators, artisans, and visionaries across the country, paying tribute to the democratization of American fashion. Organized by region and providing additional context for the designers and craftspeople featured, the book offers a wealth of new material and is presented in an entirely different way from the printed magazine. Including an introductory essay by Anna Wintour, the book also features never-before-seen photographs and anecdotes, not published in the pages of Vogue, from fashion designers Laura and Kate Mulleavy of Rodarte; Jeremy Scott, and Libertine; photographers Alex Webb and June Canedo; and craftspeople Ariana Boussard-Reifel and Ataumbi Metals, to name a few. The book also contains texts by esteemed writers, from Louise Erdrich’s words on Native American fashion and music editor Suzy Exposito’s account of being goth in Miami, to new ways of creating sustainable, recycled fashion.

The editors of Vogue, the ultimate authority on fashion, document the post-COVID changes happening across the fashion landscape in America. Celebrating creators, artisans, and visionaries across the country, the book pays tribute to the democratization of American fashion and the creativity and artisanship that is no longer confined to the runways of New York and Los Angeles.

FASHION HAS LONG mythologized the American West, forging certain staples—gauzy dresses, cowboy boots—from its history and lore. Today, however, a growing number of designers are reworking those old codes and points of reference, finding inspiration in sources as wonderfully varied as Montana and New Mexico’s Indigenous cultures, Hollywood, Las Vegas, and the surf in Southern California. If they have anything in common, it’s a shared spirit of free-dom and adventure, one articulated by The Elder Statesman’s Greg Chait. “We are about being free-spirited—that’s what we have in Los Angeles,” he says. “Fashion isn’t L.A.’s first language, but creativity is.”

Chérie Gleams Onto Fine Jewelry Market with DTC Advantage

Chérie Gleams Onto Fine Jewelry Market with DTC Advantage

Last year, the world faced unprecedented changes to a plethora of markets, from food and hospitality, to service providers across the spectrum. There was one market, however, that may have had the most unexpected changes yet: the jewelry market. As retail jewelry sales drastically declined this past year, the direct-to-consumer (DTC) jewelry market thrived, giving way to incredibly notable trendsetters, like Chérie.

What are the benefits of DTC fine jewelry lines, and what are the factors driving the uptick in fine jewelry sales made online?

One benefit Chérie’s strategy is that their pieces are made-to-order. Overproduction, also known as “retail’s dirty little secret,” is one of the fashion industry’s biggest sustainability issues, and one that made-to-order practices help to tackle. One of the most substantial advantages of made-to-order jewelry is waste minimization, which is top-of-mind for today’s conscious consumer.

Another key highlight for Chérie is that they create what are known as “investment pieces.” Put simply, most DTC jewelry brands, including Chérie, design fine collections with longevity in mind — offering timeless, trend-resistant pieces that are investments that won’t depreciate in value (unlike say, a really nice pair of shoes or jeans). By selling directly to the customer and cutting out the middleman, brands are able to offer higher quality pieces for less. 

Some of the Chérie’s most popular fine pieces include: 

  • The Double Diamond Loop Earrings. ($2,100)
    The perfect investment piece, due to the detachable bottom hoop, which lets you easily change up the look. A timeless, versatile piece that no jewelry collection is complete without.

  • Spiral Pendant Necklace ($1,100)
    Made to be noticed, gemstones add a flare of whimsy and joy to any outfit, like the
    Spiral Pendant Necklace featuring gorgeous blue sapphires.

  • Diamond Circular Ring ($810)
    It’s true, diamonds really are a girl’s best friend and this ring
     will without a doubt last the test of time.

Awestruck by the beauty? Can’t say we blame you. Read below to learn more about not just Chérie, but the brand’s creator, Sharon Reuben, who shares her story, and more on what makes this jewelry brand stand out from others.

A Q&A with Chérie’s Founder, Sharon Reuben

Q: Hi Sharon! Let’s dive right in with some of your story. How did you get started in the jewelry business?

I originally went to school for Physical Therapy and did that for years. Upon realizing I wanted to be in a creative field, I then left my job as a Physical Therapist and became an in-house stylist at Theory and later Zadig and Voltaire. I always had trouble finding high-quality and affordable jewelry to complete my clients’ looks and found that the jewelry pieces I wanted, both for everyday and for something special, were missing from the marketplace. I was motivated to design a jewelry line to solve the problem I had as a stylist and created Chérie -a line that offers a balance between high and low jewelry.

 

Q: How did you try to set yourself and Chérie apart from other jewelry brands, and was DTC something you intended to do from the very beginning?

Chérie is set apart from other brands because we make two different lines. We have a fine jewelry line, made to order in Los Angeles, and a contemporary jewelry line, made overseas. What sets us apart is the fact that these two lines are meant to be worn together. We offer a mix of high-low to complete a variety of looks, specific to each unique individual. DTC was definitely what I wanted to do from the beginning to keep it affordable for my customer, while still launching wearable and unique styles they would love. 

 

Q: Do you find that by being a made-to-order business, that you have some advantages over traditional brands?

Yes, for sure. Since our fine pieces are made-to-order, we’re able to keep our costs down by not having excessive inventory and not having the crazy markups associated with most jewelry brands on the market.

 

Q: What were some of your biggest challenges to get where you are today?

We actually just launched Chérie during the first COVID-19 quarantine. It’s been a challenge not being able to introduce people to Chérie in-person. It’s been more difficult to connect and share my story virtually.

 

Q: Personally, what is one of your favorite Chérie pieces?

The Shields of Protection Choker is my all time favorite. It’s the perfect piece for both day and night. It’s classy, sexy, and cool and can also be wrapped on your wrist to wear as a bracelet. 


Q: What is the design and creation process like for you and your team?

It usually starts with a shape that I’ve found unique or intriguing. From there, I’m motivated to dive into the history of the form and find its universal or larger meaning. If I feel there is a lack of representation in the industry, I implement it into my designs. 

 

Q: What are some goals you’d like to achieve with Chérie in the next 5 years, and what are some things that consumers can expect to see by the end of 2021? Men’s jewelry, perhaps!?

In the next 5 years, I want to be an aspirational jewelry brand that other new designers look to for inspiration. I want to be able to walk down the street and see people wearing my pieces on every corner. I’m currently working on 3 more collections that should be out by the end of the year! We’re adding in new shapes, like hexagons and baguettes. We’re also excited to launch two-sided jewelry this year. I’d love to get into kids jewelry eventually but, no men’s on the horizon… yet!

VAST FM Introduces Face Masks that Help the Environment

VAST FM Introduces Face Masks that Help the Environment

   

When the pandemic began, VAST, an LA-based surf and lifestyle brand, knew they wanted to make a difference in the Los Angeles community. That is why Founder, Sam Yang, set out to create a product that would be beneficial for Angelenos and the environment. Knowing that one-time use masks, would eventually pile up on the beaches of SoCal, he began looking into creating a mask that is durable, water repellant and made with antibacterial fabrics and ways to partner with local hospitals to help frontline workers. The Vast FM and cozy clothes program is what emerged! We sat down with Yang to learn more about the brand’s mission and what’s next.

 

We love featuring brands here in SoCal. Can you share what makes VAST special with our readers?

We speak to a wide range of topics while surfing serves as the connective tissue to these different interests. Over the years, we’ve created friendships with car builders, music producers, artists, and chefs through surfing. We blend different perspectives and topics to surfing which is refreshingly different.

   

What are some of your best sellers to date and what sets VAST apart from other surf options?

We have a few baseball jerseys that are selling, our Primary Tye Dye tee is doing well, and so are the VAST FaceMasks. I’d say our aesthetic and items we offer would be the biggest difference. Aesthetically, we lean towards streetwear/sportswear, positioning ourselves as a surf/lifestyle brand based in the concrete jungle of LA.

What are the environmental impacts to SoCal beaches of the recent use of one time masks and how is VAST trying to combat this?

Not only in Southern California, but ocean conservation agencies around the world, have been discovering an alarming amount of face masks in the ocean. Single use masks are made of polypropylene which is a type of plastic with a lifespan of approximately 450 years. The harmful impact that this could have on the marine ecosystem here in SoCal is scary. At that point, it was a no brainer to us, we need to make an effective mask to keep people and the ocean safer.

What makes the VAST masks a good option for both personal protection and eco-concerns?

The exterior shell of our mask is highly water repellent, which is optimal for blocking contagious moisture droplets. We used AquaTerra for the inside liner, its non-clinging and antimicrobial properties, made from hundreds of deconstructed Vast surf tees. There are 2 straps for a comfortable and secure fit. We also used leather stoppers versus plastic ones for its decompositional properties. Finally, the mask fits securely around your nose and mouth, minimizing entry points. All of the above makes this mask really effective. Not only that, the mask is reusable, so please wash, and reuse.

 

Is there a charity component with VAST during the pandemic or as part of the brand ethos?

We are going to be supporting the essential staff at various LA hospitals. For every item purchased online, we will donate a cozy item to the essential staff of various hospitals in LA. To encourage donations, the site will also be 40% off. We believe being comfortable is key to resting and recovering after a long shift. (Cozy items: sweatpants, sweat shorts, tees, tanks, long sleeves, socks) So far we’ve donated 300 units to Martin Luther King Hospital in Los Angeles and we look forward to doing more.

What are your personal fav surf spots in SoCal?

I enjoy surfing at El Porto in LA, Huntington Beach Pier in OC, and Trestles in San Clemente. Each zone has a different energy, and the waves are fun.

Outside of the waves, what about SoCal inspires you be it landmarks, food, music etc.?

I often find myself inspired by people and the environment. The variety of everything in LA. It’s Vast. Hahaha. LA is such a melting pot culture, and it’s represented through fashion, food, music, art, and sports. It’s never a dull moment in the city.

Can you tell us about what to expect from your upcoming Winter line?

For this collection, Vast is utilizing red and yellow as it symbolizes good fortune and wealth. The line takes on classic cuts with modern tweaks, featuring key pieces like the signature Block Crewneck Sweater, Puffy Sherpa Jacket, 2-Button Pullover Hoodie, and No Collar Jacket. These intricately designed pieces will keep all men covered this winter. You can find Vast “elements logos” embedded into the red paisley print anywhere it shows up in the line, as well as find “Yogi” the chill spirit mascot on Vast’s cotton tees. With prices ranging from $28-$135, the Vast collection with prominent red pieces is perfect for celebrating the New Year and upcoming holidays including Chinese New Year (Feb. 12th) and Valentine’s Day (Feb 14th.)

   

Anything else you want our readers to know about VAST’s plans in SoCal? What’s next?

We’re working with key retailers to bring VAST products to SoCal stores. We’re proud about the pieces we design and develop. The hand feel, quality, and tech we’ve implemented is a thoughtful design difference you’ll notice. We’re also looking to develop more community programs including surfing classes for hospital and essential workers to help with mental stress and physical exercise. Stay tuned for more on that!

 

VAST FM masks for the public currently available online ($30 in Khaki with Black, Coral, Teal,
or Navy trim.)

Cubcoats Launches Full Outfits with Extended Sale

Cubcoats Launches Full Outfits with Extended Sale

The celebrity-loved, #1 selling kids’ brand, Cubcoats, recently launched a completely new collection of ridiculously adorable outfits! The best part? This new line is accompanying their extended Cyber Monday sale. The new full outfit product line introduces new characters to the family, and now kids can be transformed from head to toe with Sherpa Jackets, zip-ups, joggers, color-in t-shirts, embroidered masks and socks


Kali, Pimm, Tomo, Bori, Rekka, Nell, Uki, Papo and Flynn welcome new friends: Dayo the Dinosaur, Sao the Sloth and Benne the Bunny! Cubcoats’ new line of character outfits embrace the brand’s playful nature with items like the Uki the Unicorn colorable marker and t-shirt set and Dayo the Dinosaur’s pullover with fins.  


The new collection is available now, on Cubcoats.com, and makes the perfect gift for children in your family. Cubcoats double as not only fashion for kids, but a plushie play buddy as well, leaving children comforted by their cozy friends!

New Year, New (Eye)Wear: PAIR Eyewear Has Your Gift Options Covered

New Year, New (Eye)Wear: PAIR Eyewear Has Your Gift Options Covered

Something For Everyone

PAIR Eyewear is proving that they are here to stay. Having just launched earlier this year, PAIR has landed hit after hit, collaborating with some of the most family friendly faces, while providing incredible style. As we bring 2020 to a close, it’s time to look forward, and starting a new year is a great excuse for some new school essentials!

Whether starting off the year for in-person learning, remote school or a combination of the two, everyone could use new frames from PAIR Eyewear to make learning and teaching more fun and effective!
 
PAIR provides customizable glasses with interchangeable toppers (prescription & blue light) for both adults AND kids. With an increase in screen time (due to remote school), bluelight glasses have become a necessity to protect our eyes — and with PAIR, teachers and students can change their glasses as often as their clothes!
 
Within the past year, PAIR has launched collections in partnership with NBA Teams, Marvel, and Harry Potter that make a perfect fashion statement to ring in the new year.

The possibilities are endless, and the options are seemingly infinite, but it’s safe to say that PAIR is here to stay and compete with even the biggest brands!

PAIR Eyewear Launches New Looks For Halloween + MARVEL Collaboration

PAIR Eyewear Launches New Looks For Halloween + MARVEL Collaboration

 

PAIR Eyewear keeps the designs rolling! In their biggest scoop of news yet, the company has released new designs for their MARVEL collaboration, as well new Halloween designs! All around, these new looks are great for pairing with your kids’ Halloween costumes — whether celebrating at home, or while safely trick-or-treating. To make matters even better, kids’ eye health has received new focus, as PAIR now offers blue light glasses, protecting the eye from longterm harmful effects of cell phone and computer usage.

Did you know that The American Psychological Association reports that approximately 53% of children (ages 8-12) have their own cell phone? Moreover, a recent study by OnePoll found that more than half of Americans are suffering from “screen fatigue” due to the COVID-19 pandemic. Prior to COVID-19, the average American was getting about four hours of screen time per day. That number has since jumped up to more than six hours. 

Here to save the day just in time for the added effects of virtual schooling across the country is the latest collaboration between PAIR Eyewear – the first DTC customizable kids’ eyewear brand – and Marvel. As many schools nationwide are not opening this year, this collaboration helps kiddos who are spending double (if not triple) the amount of time on screens with prescription and blue light glasses.

PAIR’s MARVEL COLLECTION is the answer to parents’ concerns about their children’s eye health. With toppers to fit all five frame shapes featuring icons like Spider-Man, Captain America, Iron Man, and Black Panther, each pair allows for blue light lenses with prescription lenses, a common pain point among other brands offering only one or the other.  Spider-Man and Hulk styles will be released first, followed by some other favorite heroes. The collection will be available exclusively on PAIREyewear.com.

Founded on the pillars that eyeglasses should be a fun experience for kiddos while being accessible to all, PAIR launched the Pair For A Pair Program. In a partnership with The Eyelliance, this program provides glasses to children in-need in the developing world, and highlights the importance of eye health. For every pair sold, a pair is donated.

Marvel Collection

  • Spider-Man + Hulk: 10/5

  • Captain America + Captain Marvel: 10/7

  • Black Panther + Iron Man: 10/9

Styles: 

  • Spider-Man

  • Hulk

  • Captain America

  • Captain Marvel

  • Black Panther 

  • Iron Man

 

Say Hello to Halloween designs

While this year might look a little different, it also gives us the time to take our kiddos’ costumes to the next level. Get into the spooky spirit and help complete their costume this year with a little help from PAIR Eyewear – the only customizable children’s glasses brand with options for every occasion

PAIR Eyewear has hundreds of toppers for glasses that will match every character; whether they want to dress up as an underwater creature, their favorite NBA star, or someone totally groovy. Base frames start at $60 and come with interchangeable toppers that start at $25 each! With PAIR, not only are your kids in control, but they have endless options to satisfy even the pickiest fashionista. PAIR can also double as the blue light glasses your children need to protect their eyes from the endless screen time thanks to the new virtual school year. 

PAIR Makes Two Giant Leaps For Kids

PAIR Makes Two Giant Leaps For Kids

Out of This World

July was a big month for PAIR, the new kids eyewear brand that puts all others to shame

Keeping up their momentum on new releases, PAIR launched two new design collections that are quite extraordinary and timely. One small step for PAIR, and one giant leap for kids, PAIR Eyewear’s first July collection, the GALAXY COLLECTION launches in celebration of the 51st anniversary of the original moon landing. PAIR unearthed an adorable line of toppers to inspire children to reach for the stars and learn about this momentous period in history. Truly out of this world.

These toppers are the perfect conversation starter for curious kids, sparking interest to learn more about history and science in a fun and unique way! Kids can dip into the cosmos in the Space top, or stare up at the stars in the Galaxy top. Starting at $25 each, in two amazing styles, this new collection is compatible with all base frames and available exclusively at PAIREyewear.com now! 

Team Spirit 

Move over jerseys! Fan gear for kids just got a whole lot more customizable, with PAIR Eyewear’s other latest launch, the NBA COLLECTION! Just in time for the return of the NBA on July 30th, PAIR Eyewear just launched a new collection inspired by everyone’s favorite professional teams. Available in PAIR’s signature Sierra frame, kids can show their spirit for teams like the Philadelphia 76ers, Chicago Bulls, New York Knicks, Los Angeles Lakers and more! Frames will are sold exclusively on PairEyewear.com.

Bring another level of fandom to the highly anticipated return of the NBA with this new collection launch!

 

PAIR’s Reflective Tops Are the Perfect Summertime Necessity for Kids

PAIR’s Reflective Tops Are the Perfect Summertime Necessity for Kids

You know that feeling when you step outside only to be blinded by the light of our one and only Sun? Well, kids know that feeling too, and if you’re squinting due to the brightness of the sun, it’s very likely that you should be reaching for the sunglasses!

If your kids are looking for a way to shake up their summer sunnies, PAIR Eyewear’s newest collection (launched July 8th) REFLECTIVE SUN TOPS might be just what’s needed. PAIR believes that children shouldn’t have to choose between rocking individual style and seeing clearly and this new drop is no exception. 

A hot summertime trend, now kids can embrace the iridescent illumination in these toppers! Your kids can now chill out in a cool Blue, catch some rays in a stunning Pink, or play around in a captivating Green, thanks to PAIR’s new collection. The new collection covers the basics with colors that are sure to catch any eye, starting at $30, and they are available in all 5 shapes. These polarized sunglasses are compatible with any matching base frames, and sure to leave kids feeling “cool” throughout the summer.

About PAIR Eyewear

PAIR Eyewear, the first direct-to-consumer, customizable children’s eyewear brand reimagining the consumer experience for kids with glasses, allows children to quickly and easily customize the look of their glasses anytime, anywhere. PAIR delivers their glasses to families with an engaging digital experience for just $60.00 per pair – well below the $300.00 average price point for a pair of kids’ prescription glasses. The brand’s large and expanding selection of over 300 combinations of base frames and customizable tops includes limited edition monthly drops and licensed designs for optical glasses, sunglasses, and blue light glasses, all available in both prescription and non-prescription forms. Since launching in October 2018, PAIR has helped provide over 5,000 children in need with vision care through their PAIR for a PAIR donation program with The EYELLIANCE. To learn more about PAIR, visit: www.paireyewear.com 
PAIR Eyewear Lights Up Inspiring Kids Eyewear

PAIR Eyewear Lights Up Inspiring Kids Eyewear

Do you ever wish you could turn back the clock and experience the modern world as a kid? Unfortunately, we don’t have anything to help make that come true. However, we’re happy to introduce PAIR Eyewear – the customizable, high quality, affordable and fun glasses your kids deserve! Now, we know you can relate when it comes to looking back at the limitations that existed for children’s glasses back in the day.

Founded by two life-long glasses wearers, and catching notoriety on Shark Tank (spoiler alert: they got a deal!), PAIR addresses the top two issues facing youngsters in need of their first set: affordability and confidence. With a mix and match approach, the prescription base frames start at just $60, and interchangeable toppers (including sunglass selections) start at $25 each. With PAIR, not only are kids part of designing something just for them, they can feel good about sporting their new spectacular spectacles! Change for the season, an upcoming event or vacation, or just for fun – PAIR delivers unmatched versatility for children up to 14 years old, while also being a wallet-friendly solution for parents. Just in time for summer, PAIR just launched  a new star-spangled Fourth of July collection – Red, White and You — as well as a glitter-clad Sparkle Collection!

Because PAIR believes that every child deserves attention to eyehealth – for every PAIR purchased one will be donated to children in the developing world, through their partnership with The Eyelliance.

Words From Sophia Edelstein, Co-CEO and Co-Founder of PAIR Eyewear

Why kids? 

“Before PAIR, no one had ever sat down and asked kids what they wanted in a pair of glasses. After interviewing over 500 families, we kept hearing from kids that their glasses didn’t feel like an extension of their personality. Nathan, one of our co-founders had the exact same experience as a child wearing glasses and hated the lack of choices available and the inability to change them as your favorite color or style changed.

 

We started PAIR to solve this problem and create the first glasses company designed from the ground up, for children and parents. PAIR gives kids the ability of choice and unlocks self-expression, which makes them want to wear their glasses more!”

 

Starting The Business 

“We started PAIR from our college dorm rooms. We spent our senior year interviewing as many families as possible, to find all of the pain points associated with the glasses buying experience for children. Together, with the former head of product from Warby Parker, we designed the perfect PAIR of glasses for kids that’s customizable but also affordable for parents! We created a buying process that’s so easy and simple that a mom can buy glasses for her kids while relaxing on the couch watching tv.”